Building the New Academic <br />Library Experience<br />Stephen Abram, MLS<br />Academic Library Assn. of Ohio<br />Columb...
Welcome<br />Questions for Today:<br />Is this the end of publishing as we know it?<br />Is this the end of libraries as w...
So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobilit...
News Flash #1<br />Librarians play a vital role in building the critical connections between information , knowledge and l...
Very Big Secret<br />The Elephant in the Room<br />
Change can happen very fast<br />
6 Things have Changed .  . A LOT! <br />Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scho...
“Choose . . .<br />To be a victim and feel these changes are fated and blame storm<br />OR<br />Create the future we need ...
As technology advances<br />
Emboldened Librarians hold the key<br />
GOOG<br />
News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
My son: Zachary<br />
News Flash<br />News Flash<br />Tech Shift Happens<br />
People<br />
What We Never Really Knew Before (US/Canada)<br />We often believe a lot that isn’t true.<br /><ul><li>27% of our users ar...
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than what they found on Google.
But, 81% still use Google.</li></li></ul><li>People are Changing<br />Demographic– Millennial, Boomer, Seniors<br />IQ Inc...
People Have Changed<br />Twitter & Facebook are dominated by the middle aged<br />Gaming too. . . Mothers in their 30’s<br...
Have Students Changed?<br />
NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – 65%+
But still a 70%  behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Discovery & Ideas<br />
Has the future changed?Has our future changed?<br />
COWS, etc.<br />
The Future Discovered<br /><ul><li>Stem Cells
fMRI and The Brain
Cloning
Trucking and GPS
Wind and other energy
Nanotechnology
Robotics
Massive Book Digitization
Music
Translation
Streaming Media
Seed Bank</li></li></ul><li>
A 1965 iPhone<br />
Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall ...
Books<br />
What does all this mean?<br /><ul><li>The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just interactivity
How would you enhance a book?</li></li></ul><li>
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc.   . . .  <br />
Mobility<br />
Broadband<br /><ul><li>You must clearly understand the latest US FCC  Whitespace Broadband Decision – THIS IS TRANSFORMATI...
Local wired, mobile access ‘everywhere’ to the home and workplace
Geo-awareness: GIS, GPS, GEO-IP, etc.
Wireless as a business strategy (Starbucks)
Mobile dominates
Largest generation</li></li></ul><li>
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Ohio academics

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Keynote for Academic Library Association of Ohio on Oct. 29, 2010

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Ohio academics

  1. 1. Building the New Academic <br />Library Experience<br />Stephen Abram, MLS<br />Academic Library Assn. of Ohio<br />Columbus, OHOct. 29, 2010<br />
  2. 2. Welcome<br />Questions for Today:<br />Is this the end of publishing as we know it?<br />Is this the end of libraries as we know them?<br />Where is all this change taking us?<br />Do people still value the book? <br />What’s next?<br />What is the role for librarians in our info-future?<br />
  3. 3. So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />
  4. 4. News Flash #1<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  5. 5. Very Big Secret<br />The Elephant in the Room<br />
  6. 6. Change can happen very fast<br />
  7. 7. 6 Things have Changed . . A LOT! <br />Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />The History of Unintended Consequences & Unpredictability<br />
  8. 8. “Choose . . .<br />To be a victim and feel these changes are fated and blame storm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development.”<br />Find Reasons not Excuses.<br />
  9. 9.
  10. 10. As technology advances<br />
  11. 11. Emboldened Librarians hold the key<br />
  12. 12. GOOG<br />
  13. 13. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  14. 14. My son: Zachary<br />
  15. 15.
  16. 16.
  17. 17. News Flash<br />News Flash<br />Tech Shift Happens<br />
  18. 18. People<br />
  19. 19.
  20. 20. What We Never Really Knew Before (US/Canada)<br />We often believe a lot that isn’t true.<br /><ul><li>27% of our users are under 18.
  21. 21. 59% are female.
  22. 22. 29% are college students.
  23. 23. 5% are professors and 6% are teachers.
  24. 24. On any given day, 35% of our users are there for the very first time!
  25. 25. Only 29% found the databases via the library website.
  26. 26. 59% found what they were looking for on their first search.
  27. 27. 72% trusted our content more than what they found on Google.
  28. 28. But, 81% still use Google.</li></li></ul><li>People are Changing<br />Demographic– Millennial, Boomer, Seniors<br />IQ Increases<br />Increased educational attainment & engagement<br />eBooks outsell hard cover books, and will outsell paperbacks soon (2011)<br />Some libraries are crediting most cardholder growth to e-book accessibility<br />Personal device proliferation<br />Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)<br />
  29. 29. People Have Changed<br />Twitter & Facebook are dominated by the middle aged<br />Gaming too. . . Mothers in their 30’s<br />Social networks fastest growing populations are seniors and will be more international and less urban and English.<br />eBooks usage is largely middle-aged.<br />Mobile data usage is growing beyond youth very quickly, workplace use is huge <br />
  30. 30. Have Students Changed?<br />
  31. 31.
  32. 32.
  33. 33. NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
  34. 34. Brain & Developmental Changes
  35. 35. Eye Movement Changes
  36. 36. Massive Behavioural Changes
  37. 37. Major Decline in Crime Rates – 65%+
  38. 38. But still a 70% behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Discovery & Ideas<br />
  39. 39. Has the future changed?Has our future changed?<br />
  40. 40.
  41. 41. COWS, etc.<br />
  42. 42.
  43. 43.
  44. 44.
  45. 45. The Future Discovered<br /><ul><li>Stem Cells
  46. 46. fMRI and The Brain
  47. 47. Cloning
  48. 48. Trucking and GPS
  49. 49. Wind and other energy
  50. 50. Nanotechnology
  51. 51. Robotics
  52. 52. Massive Book Digitization
  53. 53. Music
  54. 54. Translation
  55. 55. Streaming Media
  56. 56. Seed Bank</li></li></ul><li>
  57. 57. A 1965 iPhone<br />
  58. 58. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
  59. 59.
  60. 60. Books<br />
  61. 61.
  62. 62.
  63. 63.
  64. 64.
  65. 65.
  66. 66. What does all this mean?<br /><ul><li>The Article level universe
  67. 67. The Chapter and Paragraph Universe
  68. 68. Integrated with Visuals – graphics and charts
  69. 69. Integrated with ‘video’
  70. 70. Integrated with Sound and Speech
  71. 71. Integrated with social web
  72. 72. Integrated with interaction and not just interactivity
  73. 73. How would you enhance a book?</li></li></ul><li>
  74. 74.
  75. 75.
  76. 76.
  77. 77. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  78. 78.
  79. 79.
  80. 80.
  81. 81. Mobility<br />
  82. 82. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  83. 83. Local wired, mobile access ‘everywhere’ to the home and workplace
  84. 84. Geo-awareness: GIS, GPS, GEO-IP, etc.
  85. 85. Wireless as a business strategy (Starbucks)
  86. 86. Mobile dominates
  87. 87. Largest generation</li></li></ul><li>
  88. 88.
  89. 89.
  90. 90.
  91. 91.
  92. 92.
  93. 93.
  94. 94. Emerging Tech that Drives Users to the Library<br />Encyclopedia.com<br />HighBeam & Questia<br />WorldCat<br />AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!<br />Geo-IP features and measures<br />Watch for more . . .<br />
  95. 95. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  96. 96. Technology literacy
  97. 97. Information literacy
  98. 98. Media literacy
  99. 99. Adaptive literacy
  100. 100. Research literacy
  101. 101. Academic literacy
  102. 102. Reputation, Etc.
  103. 103. Reading literacy
  104. 104. Numeracy
  105. 105. Critical literacy
  106. 106. Social literacy
  107. 107. Computer literacy
  108. 108. Web literacy
  109. 109. Content literacy
  110. 110. Written literacy</li></li></ul><li>
  111. 111. Can we frame the e-book issue so that it can be addressed rationally?<br />
  112. 112. MindMap: What is a book?<br />Reading<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  113. 113. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  114. 114.
  115. 115. Books <br />
  116. 116. Fiction<br />
  117. 117. Non-Fiction<br />
  118. 118. Encyclopedia<br />
  119. 119. Reference<br />
  120. 120. Directories<br />
  121. 121. Dictionaries<br />
  122. 122. Textbooks<br />
  123. 123. E-Learning<br />
  124. 124.
  125. 125. Steal <br />This <br />Idea<br />
  126. 126. What are the<br />good and bad<br />things about<br />e-books?<br />
  127. 127. Library Goals<br />Be the Bee<br />Or be the Hive<br />Care<br />
  128. 128. Strategic Thinking for Libraries<br />Choosing a Future<br />Setting Phased Priorities<br />Making Choices<br />Taking Action<br />Doing the Next Step<br />Adjusting Tactics with Experience<br />Seeking Feedback and Adjusting<br />Measuring Progress<br />
  129. 129. Choosing Top Priorities <br /><ul><li>Suppose that in three years:
  130. 130. Majority of library use will be virtual – yes even rural!
  131. 131. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
  132. 132. All learning will be blended and continuous
  133. 133. DVD is circulation is dead and most other [physical formats in decline.
  134. 134. Majority of questions will be virtual
  135. 135. Use will be 20 / 40 / 40 (in house, virtual, mobile)
  136. 136. Every user will be socially networked, connected and engaged</li></li></ul><li>What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  137. 137. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  138. 138. Who are our core virtual users? Are there gaps?
  139. 139. Does learning happen?
  140. 140. What are user expectations for true satisfaction?
  141. 141. How does library search compare to consumer search like Google and retail or government?
  142. 142. How do people find and connect with library virtual services?
  143. 143. Are end users being successful in their POV?
  144. 144. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  145. 145. Serve Everyone!<br />
  146. 146. The power of libraries<br />
  147. 147.
  148. 148. It Takes A Team: Work Together <br />& Pick Each Other Up<br />
  149. 149. It Gets Better.<br />Librarians can help.<br />
  150. 150. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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