Oglc april29 2014


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Oglc april29 2014

  1. 1. Big Trends in Library Land Stephen Abram, MLS OGLC April 29, 2014
  2. 2. What does it mean to be human? To live To experience To learn To create and innovate To inspire To love and raise another generation 2
  3. 3. I my customers
  4. 4. Print was complicated too
  5. 5. Can everyone source their force? Can we contribute to everyone’s self-actualization? Can we turn our heads around from the foundations (collections) to the users (humans)? 9
  6. 6. Is your library ready to support a world of unlimited content, multiple formats, massive access, and consumer expectations of MORE? Yes? No? With Effort, Vision, Leadership? Never?
  7. 7. 11 • What leadership is needed? • Top down or bottom up? • Culture of experimentation and pilots? • Relationships? • Network effect? • Competencies and Skills? • Attitudes or Aptitudes? • What is the nature of ‘conversation’?
  8. 8. Differences in the Private and Public Sector Approaches to Development Private Sector  Competitive advantage is the ideal  Innovation is key to long- term existence  Focus on clients and marketshare  Business strategies  Responsibility to shareholders or owner/investors  Increasing revenue  Risk oriented  Economic success is a prime personal motivator  Competitors, partners and allies  e-Business is the challenge  Focus on “results” Public Sector  Collaborative advantage is the ideal  Good service is the key to long-term existence  Focus on citizens and social contract  Political agendas and government imperatives  Responsibility to parliament and to citizens  Wise use of tax dollars  Risk averse  Making a positive impact on society is a strong motivator  Other departments, levels of government, unions  e-Government is the challenge  Focus on “process”
  9. 9. Every Day in every way librarians are throwing pebbles
  10. 10. It’s simple really, shift happens, gedoverit • Users & Communities will continue to be diverse in the extreme • Expectations around timeliness will increase • We will have a foot in both camps for many, many years to come: digital and physical – professionals don’t debate the end of print • Content will (is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.), acknowledge that! • Search will explode with options and one-step, one box, commercial algorithm-based search is for dummies not libraries • The single-purpose anchored device is already dead as a target • Devices will focus on social, collaboration, sharing, learning, multimedia, creation and successful library strategies will align with that (and libraries’ missions) • E-Learning, collections, software, and metadata will go to the cloud massively • The “Open” movement is both threat and opportunity for libraries
  11. 11. Library Megatrend It doesn’t take a genius to see librarian skills and competencies applied to the trends and issues in our communities in very strategic ways – policy, social, economic, learning, and discovery impacts.
  12. 12. Deer in headlamps slide here.
  13. 13. Librarians core skill is not delivering information Librarians improve the quality of the question and the user experience Librarians are about learning and building communities
  14. 14. Librarian Magic
  15. 15. 29 Librarians Cultural Diseases • Risk Aversion • Conflict avoidance • Candle under the basket
  16. 16. Failure to Reward Risk & Failure
  17. 17. Digital risk has raised the bar on risk taking in library land.
  18. 18. Smelly Yellow Liquid Or Sex Appeal? The Complex Value Proposition
  19. 19. Books, eBooks Magazines Websites Buildings, Branches Rooms Desks Programs Databases Nouns can be warehoused and ‘cut’ Serve Answer Engage Link Teach Entertain Tell a story Do Action verbs imply dynamism and impact
  20. 20. Grocery Stores
  21. 21. Cookbooks, Chefs . . .
  22. 22. Cookbooks, Chefs . . .
  23. 23. Meals
  24. 24. Library Land What changes, disruptions and shifts are already in the environment?
  25. 25. Millennials are the largest generation in history IQ and their brains Development Gaming Reading Learning Styles Crime Rate and other issues
  26. 26. Gaming Making Writing Reading Researching Living Enjoying
  27. 27. What if all music, audiobooks, and video moved to streaming formats by 2018? What if the DVD and CD go the way of vinyl, VHS, and cassettes?
  28. 28. What if all or the majority of content is digital? What about next generation e-books? What if all books are ‘beyond text’? Can we support books with embedded video, adaptive technologies, audio, updating, software tools, assessments, web-links, etc.
  29. 29. Could your library support advanced higher education and offer accredited courses or support universities and colleges for distance education? Could your library support distance education, high school credits, and home schooling on a much higher level? Have you catalogued them? Can you see yourself offering diplomas?
  30. 30. Could your library support any kind of mobile device seamlessly? Are you fully ready to deliver, agnostically to desktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higher level?
  31. 31. Are you prepared for new forms of content? Real multimedia? 3D objects and databases? Holographics? Enhanced media? Can you be ready for makerspaces, creative spaces, writing labs, business and start-up incubators, etc. Can you publish for your community?
  32. 32. What kinds of community spaces are needed in the future? Can you support learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship and consultation management . . .?
  33. 33. What if everything was in the cloud? (software, databases, metadata, content . . .) What would you do with those system skills on staff?
  34. 34. Semantic, Sentiment, Bias, Visual, Ontological This is happening in intranets first What if search immersive resource discovery becomes as ubiquitous as search engines? What if schools and public libraries partner on discovery services (a la NYPL, BPL, QBPL, and NYED with their BiblioCommons initiative)
  35. 35. What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata? What does your experience portal look like? Top questions?
  36. 36. What Should Library Priorities Be? And what would you sacrifice?
  37. 37. Up Your Game • Know your local community demographics • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
  38. 38. Focus and Understand on the Whole Experience
  39. 39. Up Your Game • Align with Collections – every collection must be justified by programs • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • Virtual and in-person - in the Library and reaching out with partners • SCALE: eLearning and Surveys – e.g. citation methods
  40. 40. What are the real issues? • Craft versus Industrial Strength • Personal service only when there’s impact • Pilot, Project, Initiative versus Portfolio Strategy • Hand-knitted prototypes versus Production • e.g. Information Literacy and Fluency initiatives • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos • Strategic Analytics • Value & Impact Measures • Behaviours, Satisfaction • Economic and strategic alignment
  41. 41. Up Your Game • Align with Collections – But add virtual experiences • Look for partnerships that add value • Ensure the program delivery person is embedded including librarians • What are your top 20 question domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – every neighbourhood
  42. 42. Up Your Game • Start offering diplomas and certificates • Look for partnerships that add value like HR and IT • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (TED, Khan Academy, MOOCs, Coursera, Udacity, edX, Learn4Life (ed2go), Online High Schools, Homeschooling, etc.)
  43. 43. Up Your Game • Learn two-way relationship and consultation competencies • Understand Communities and have deep partnerships • Understand Pedagogy in the context of government and educational goals • Know where your programs are heading • Consider deep partnerships especially IT and HR • Consider coaches, peer, and tutoring partnerships
  44. 44. Up Your Game • The strong ‘library’ brand – but add dimension • Personal branding – Who are your stars? Promote them. You? • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
  45. 45. The Virtual Handout • The Value of Public Libraries http://stephenslighthouse.com/2010/04/06/the-value-of-public- libraries/ • The Value of School Libraries http://stephenslighthouse.com/2010/04/06/the-value-of-school- libraries/ • The Value of Academic and College Libraries http://stephenslighthouse.com/2010/04/07/value-of-academic-and- college-libraries/ • The Value of Special Libraries http://stephenslighthouse.com/2010/04/07/value-of-special- libraries/ • Library Advocacy: Save the Library Campaigns http://stephenslighthouse.com/2010/04/01/save-the-library- campaigns/
  46. 46. Up Your Game • Move the ILS to the Cloud • LinkedData models – OCLC WorldShare, Europeana, DPLA, etc. • Look at TCO and look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  47. 47. Up Your Game • Stop using meat cleavers and use paring knives • Examples: • A meat cleaver is undergrad versus grad vs. faculty • A meat cleaver is kids, teens and adults • A meat cleaver is medical versus legal
  48. 48. Up Your Game • Learn how to reach and teach online • Teach how to learn online • Teach how to research online • Everyone in academic libraries should be focused on teaching/researching first, then library • Learn more systems than one! • Be obsessive about consultation, recommendations and advice • Social alignment rules and use the tools
  49. 49. Up Your Game • Use your data to derive insights • Mine your data for measurements • Justify • Prove value and impact • Avoid print and in-person measures alone
  50. 50. Up Your Game • Dog, Star, Cow, Problem Child? • Reduce investment in successes • Increase investment in early strategic innovation • Be patient and learn, it can take years • Look at TCO • Look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  51. 51. Change is….
  52. 52. Global
  53. 53. Constant
  54. 54. Inevitable
  55. 55. Stressful
  56. 56. Breathe
  57. 57. Rhythm
  58. 58. Do you like change? Does it matter?
  59. 59. What are the risks of not changing?
  60. 60. We can’t control change… We can control our attitude towards change…
  61. 61. Deny
  62. 62. Resist
  63. 63. React
  64. 64. Explore
  65. 65. Commit
  66. 66. Change can be difficult
  67. 67. Personal change precedes organizational change
  68. 68. Negativity
  69. 69. Contagious
  70. 70. I can learn and I can change and I can do it quickly.
  71. 71. What can you do to deal with change?
  72. 72. Accept that change is an attitude
  73. 73. Create a personal vision In the context of your team
  74. 74. Focus on what you can do… ……not what you can’t do
  75. 75. Develop a perspective of opportunity
  76. 76. Create Learning Centric Strategies
  77. 77. Being More Open to Comment
  78. 78. Being More Open to Criticism and Feedback
  79. 79. Make an impact
  80. 80. Support Aspiration
  81. 81. Be Creative and Attract
  82. 82. Being More Open to Change
  83. 83. The Library as Sandbox
  84. 84. Problem: Too Much Respect for Tradition While Neglecting to Curate the Future
  85. 85. Being More Open Experimentation, Pilots and Innovation
  86. 86. Being More Flexible
  87. 87. Being More Open to Risk
  88. 88. Being Open to a Mosaic of Solutions
  89. 89. Be More Open to Social Technologies and Unintended Consequences
  90. 90. Being Comfortable with Speed
  91. 91. Being Open to New Ideas
  92. 92. Letting Go of Control
  93. 93. Remove the Borders Inside Libraries Be the Change We Want to See
  94. 94. Remove the Borders In the Library Community Be the Change We Want to See.
  95. 95. Remove the Borders Between Libraries and Users Be the Change We Want to See.
  96. 96. Be Inspirational
  97. 97. Know What Makes Us Different
  98. 98. Stand Out!
  99. 99. Mission of Librarians (Atlas of New Librarianship) “The Mission of Librarians is to Improve Society through Facilitating Knowledge Creation in their Communities.” David Lankes
  100. 100. Honest to G*d – Let’s Encourage Some Fun!
  101. 101. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1