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    Nyla thursday june 2frankenbookspost Nyla thursday june 2frankenbookspost Presentation Transcript

    • Economic
      Change
      and
      Challenges
      These slides are available at Stephen’s Lighthouse blog
    • Welcome
      Questions for Today:
      Is this the end of libraries as we know them?
      Whither learning, community, support?
      What is actually changing?
      Do people still value the book?
      Where is all this change taking us?
      What is the role for librarians and all types of libraries in our info-future?
    • Let’s Explore the Challenges and Opportunities
    • List of content farms and general spammy user generated content sites:
      • All Experts (allexperts.com)
      • Answers (answers.com)
      • Answer Bag (answerbag.com)
      • Articles Base (articlesbase.com)
      • Ask (ask.com)
      • Associated Content (associatedcontent.com)
      • BizRate (bizrate.com)
      • Buzle (buzzle.com)
      • Brothersoft (brothersoft.com)
      • Bytes (bytes.com)
      • ChaCha (chacha.com)
      • eFreedom (efreedom.com)
      • eHow (ehow.com)
      • Essortment (essortment.com)
      • Examiner (examiner.com)
      • Expert Village (expertvillage.com)
      • )
      • Experts Exchange (experts-exchange.com)
      • eZine Articles (ezinearticles.com)
      • Find Articles (findarticles.com)
      • FixYa (fixya.com Helium (helium.com)
      • Hub Pages (hubpages.com)
      • InfoBarrel (infobarrel.com)
      • Livestrong (livestrong.com)
      • Mahalo (mahalo.com)
      • Mail Archive (mail-archive.com)
      • Question Hub (questionhub.com)
      • Squidoo (squidoo.com)
      • Suite101 (suite101.com)
      • Twenga (twenga.com)
      • WiseGeek (wisegeek.com)
      • Wonder How To (wonderhowto.com)
      • Yahoo! Answers (answers.yahoo.com)
      • Xomba (xomba.com)
      • LibraryThing
      • SOPAC / COPAC
      • BiblioCommons
      • ChiliFresh
      • Books & Authors
      • WorldCat & Local
      • Google API (and others)
      • Etc.
    • So, what exactly is changing?
      In a word:
      Everythingconnected to our world!
      Books
      Media
      Mobility
      Collections
      Libraries
    • What has changed?
      • Libraries at the heart of the campus
      • Students are focused at the lesson and event (essay, test, exam) level
      • Libraries at the heart of the community is no longer just physical
      • Libraries as whole school partners
      • Physical access and basic reading evolves to intellectual access with new competencies
    • Skip to the End: Why listen to me?
      • School libraries raise standardized test scores 15-25%!
      • School library / Public library partnerships increase scores 5% plus!
      • Libraries and information content and technology leadership are critical to Higher Ed
      • Communities with libraries as an investment receive very high ROI – average 650%!
      • There are more libraries than McDonalds & Starbucks combined with better distribution and staffing models for government services
    • Grocery Stores
    • Grocery Stores
    • Grocery Stores
    • Cookbooks, Chefs . . .
    • Cookbooks, Chefs . . .
    • Meals
    • Chefs, counsellors, teachers, magicians
      Librarians play a vital role in building the critical connections between information , knowledge and learning.
    • Very Big Secret
      The Elephant in the Room
    • Change can happen very fast
    • Sensemaking
    • “Strategy is a Choice. . .
      To be a victim and feel these changes are fated and blamestorm
      OR
      Create the future we need and take collective responsibility for the conversation and development of the future.”
      Find Reasons not Excuses.
    • As technology advances
    • Emboldened Librarians hold the key
    • The nasty facts about Google & Bing and consumer search:
      SEO
      Content Farms
      Advertiser driven
      Geotagging
      GOOG
    • Content Farms
    • News Flash
      “The Internet and technology have now progressed to their infancy”
    • People
    • My son: Zachary
    • News Flash
      News Flash
      Tech Shift Happens
    • Culture
    • People are Changing
      • Demographic– Millennials, Boomers, Seniors
      • Overall IQ Increases
      • Increased educational attainment & engagement
      • eBooks outsell hard cover books & paperbacks
      • Reading is UP, way up.
      • Some libraries are crediting most cardholder growth to e-book accessibility
      • Personal device proliferation
      • Some sectors are very tech-dominated (oil, farming, cattle, trucking, mining, forestry, …)
    • NextGen Differences
      • Increase in IQ - 15-20 Points
      • Brain & Developmental Changes
      • Eye Movement Changes
      • Massive Behavioural Changes
      • Major Decline in Crime Rates – down 65%
      • But still a 70% behavior overlap with Boomers (see my book chapter)
    • People Have Changed
      • Twitter & Facebook are dominated by the middle-aged
      • Gaming too. . . Mothers in their 30’s
      • Social networks fastest growing populations are seniors and will be more international and less urban and English.
      • eBook reader usage is largely middle-aged.
      • Mobile data usage is growing beyond youth very quickly, workplace use is huge
    • We often believe a lot that isn’t true.
      What We Never Really Knew Before (US/Canada)
      • 27% of our users are under 18.
      • 59% are female.
      • 29% are college students.
      • 5% are professors and 6% are teachers.
      • On any given day, 35% of our users are there for the very first time!
      • Only 29% found the databases via the library website.
      • 59% found what they were looking for on their first search.
      • 72% trusted our content more than Google.
      • But, 81% still use Google.
    • 2010 Eduventures Research on Investments
      • 58% of instructors believe that technology in courses positively impacts student engagement.
      • 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
      • 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
      • 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
      • 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
      • 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
      • E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
      • 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
      • 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
      • 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
      • Students are more optimistic about the potential for technology.
    • Have Students Changed?
    • YES (duh!)
    • So how must library and educator strategies change?
    • Discovery & Ideas
    • Has the future changed?Has our future changed?
    • COWS, etc.
    • The Future Discovered
      • Stem Cells
      • fMRI and The Brain
      • Cloning
      • Trucking and GPS
      • Wind and other energy
      • Nanotechnology
      • Robotics
      • Massive Book Digitization
      • Music
      • Translation
      • Streaming Media
      • Seed Bank
    • A 1965 iPhone
    • Can libraries keep up with change?
      Can you recall buying a 45?
      Can you recall dials on TVs?
      Can you recall dialling?
    • Formats have died before.
    • Books
    • We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond
    • How would you enhance the book without the compromises of the 1500’s?
    • What does all this mean?
      • The Article level universe
      • The Chapter and Paragraph Universe
      • Integrated with Visuals – graphics and charts
      • Integrated with ‘video’
      • Integrated with Sound and Speech
      • Integrated with social web
      • Integrated with interaction and not just interactivity
      • How would you enhance a book?
    • Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
    • Mobility
    • Broadband
      • You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
      • Net neutrality, kill switches . . .
      • Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
      • Geo-awareness: GIS, GPS, GEO-IP, etc.
      • Wireless as a business strategy (Starbucks)
      • Mobile dominates the largest generation
    • The new bibliography and collection development
      KNOWLEDGEPORTALS
      KNOWLEDGE,
      LEARNING,
      INFORMATION &
      RESEARCH
      COMMONS
    • Can we frame the e-book issue so that it can be addressed rationally?
    • MindMap: What is a book?
      Reading
      Reading
      Learning
      Pedagogy
      Research
      Exploration
      Reference
      Engagement
      Enjoyment
      Evaluation
    • MindMap: What is a book?
      Reading
      Learning
      Pedagogy
      Research
      Exploration
      Reference
      Engagement
      Enjoyment
      Evaluation
    • Books
    • Fiction
    • Non-Fiction
    • Encyclopedia
    • Reference
    • Directories
    • Dictionaries
    • Textbooks
    • E-Learning
    • What are the
      good and bad
      things about
      e-books?
    • Don’t Rest on Your Laurels.
    • Reintermediation
    • Stand Out!
    • Trust Yourself to Make Difference and Have an Impact
    • You have the tools.
    • Stop Making it so Hard!
    • Save the User!
    • Serve Everyone!
    • What Would You Attempt If You Knew You Would Not Fail?
    • What Are Libraries Really For?
      • Community
      • Learning
      • Discovery
      • Progress
      • Research (Applied and Theoretical)
      • Cultural & Knowledge Custody
      • Economic Impact
    • Context is King,Contact trumps Culture Content is a Foundation
    • Community
    • Conversations
    • Relationships
    • The
      Social
      Life
      of
      Information
      Community Networks
    • Life
    • Comfort
    • Progress
    • The power of libraries
    • Stephen Abram, MLS, FSLA
      VP strategic partnerships and markets
      Cengage Learning (Gale)
      Cel: 416-669-4855
      stephen.abram@cengage.com
      Stephen’s Lighthouse Blog
      http://stephenslighthouse.com
      Facebook: Stephen Abram
      LinkedIn / Plaxo: Stephen Abram
      Twitter: sabram
      SlideShare: StephenAbram1