Economic<br />Change <br />and <br />Challenges<br />These slides are available at Stephen’s Lighthouse blog<br />
Welcome<br />Questions for Today:<br />Is this the end of libraries as we know them?<br />Whither learning, community, sup...
Let’s Explore the Challenges and Opportunities<br />
List of content farms and general spammy user generated content sites:<br /><ul><li>All Experts (allexperts.com)
Answers (answers.com)
Answer Bag (answerbag.com)
Articles Base (articlesbase.com)
Ask (ask.com)
Associated Content (associatedcontent.com)
BizRate (bizrate.com)
Buzle (buzzle.com)
Brothersoft (brothersoft.com)
Bytes (bytes.com)
ChaCha (chacha.com)
eFreedom (efreedom.com)
eHow (ehow.com)
Essortment (essortment.com)
Examiner (examiner.com)
Expert Village (expertvillage.com)
)
Experts Exchange (experts-exchange.com)
eZine Articles (ezinearticles.com)
Find Articles (findarticles.com)
FixYa (fixya.com Helium (helium.com)
Hub Pages (hubpages.com)
InfoBarrel (infobarrel.com)
Livestrong (livestrong.com)
Mahalo (mahalo.com)
Mail Archive (mail-archive.com)
Question Hub (questionhub.com)
Squidoo (squidoo.com)
Suite101 (suite101.com)
Twenga (twenga.com)
WiseGeek (wisegeek.com)
Wonder How To (wonderhowto.com)
Yahoo! Answers (answers.yahoo.com)
Xomba (xomba.com)</li></li></ul><li><ul><li>LibraryThing
SOPAC / COPAC
BiblioCommons
ChiliFresh
Books & Authors
WorldCat & Local
Google API (and others)
Etc.</li></li></ul><li>So, what exactly is changing? <br />In a word:<br />Everythingconnected to our world!<br />Books<br...
What has changed?<br /><ul><li> Libraries at the heart of the campus
 Students are focused at the lesson and event (essay, test, exam) level
 Libraries at the heart of the community is no longer just physical
 Libraries as whole school partners
 Physical access and basic reading evolves to intellectual access with new competencies</li></li></ul><li>Skip to the End:...
 School library / Public library partnerships increase scores 5% plus!
 Libraries and information content and technology leadership are critical to Higher Ed
 Communities with libraries as an investment receive very high ROI – average 650%!
 There are more libraries than McDonalds & Starbucks combined with better distribution and staffing models for government ...
Grocery Stores<br />
Grocery Stores<br />
Cookbooks, Chefs . . .<br />
Cookbooks, Chefs . . .<br />
Meals<br />
Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between inf...
Very Big Secret<br />The Elephant in the Room<br />
Change can happen very fast<br />
Sensemaking<br />
“Strategy is a Choice. . .<br />To be a victim and feel these changes are fated and blamestorm<br />OR<br />Create the fut...
As technology advances<br />
Emboldened Librarians hold the key<br />
The nasty facts about Google &  Bing and  consumer search:<br />SEO<br />Content Farms<br />Advertiser driven<br />Geotagg...
Content Farms<br />
News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
People<br />
My son: Zachary<br />
News Flash<br />News Flash<br />Tech Shift Happens<br />
Culture<br />
People are Changing<br /><ul><li>Demographic– Millennials, Boomers, Seniors
Overall IQ Increases
Increased educational attainment & engagement
eBooks outsell hard cover books & paperbacks
Reading is UP, way up.
Some libraries are crediting most cardholder growth to e-book accessibility
Personal device proliferation
Some sectors are very tech-dominated (oil, farming, cattle, trucking, mining, forestry, …)</li></li></ul><li>NextGen Diffe...
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – down 65%
But still a 70%  behavior overlap with Boomers (see my book chapter)</li></li></ul><li>People Have Changed<br /><ul><li>Tw...
Gaming too. . . Mothers in their 30’s
Social networks fastest growing populations are seniors and will be more international and less urban and English.
eBook reader usage is largely middle-aged.
Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>We often believe a lot th...
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than Google.
But, 81% still use Google.</li></li></ul><li>2010 Eduventures Research on Investments<br /><ul><li>58% of instructors beli...
71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based too...
79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they...
87% of students believe online libraries and databases have had the most significant impact on their overall learning.
62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online port...
44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve...
49% of students believe that online libraries and databases will have the greatest impact on student engagement.
Students are more optimistic about the potential for technology.</li></li></ul><li>Have Students Changed?<br />
YES (duh!)<br />
So how must library and educator strategies change?<br />
Discovery & Ideas<br />
Has the future changed?Has our future changed?<br />
COWS, etc.<br />
Upcoming SlideShare
Loading in …5
×

Nyla thursday june 2frankenbookspost

596 views

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
596
On SlideShare
0
From Embeds
0
Number of Embeds
47
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Nyla thursday june 2frankenbookspost

  1. 1. Economic<br />Change <br />and <br />Challenges<br />These slides are available at Stephen’s Lighthouse blog<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6. Welcome<br />Questions for Today:<br />Is this the end of libraries as we know them?<br />Whither learning, community, support?<br />What is actually changing?<br />Do people still value the book? <br />Where is all this change taking us?<br />What is the role for librarians and all types of libraries in our info-future?<br />
  7. 7.
  8. 8. Let’s Explore the Challenges and Opportunities<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. List of content farms and general spammy user generated content sites:<br /><ul><li>All Experts (allexperts.com)
  26. 26. Answers (answers.com)
  27. 27. Answer Bag (answerbag.com)
  28. 28. Articles Base (articlesbase.com)
  29. 29. Ask (ask.com)
  30. 30. Associated Content (associatedcontent.com)
  31. 31. BizRate (bizrate.com)
  32. 32. Buzle (buzzle.com)
  33. 33. Brothersoft (brothersoft.com)
  34. 34. Bytes (bytes.com)
  35. 35. ChaCha (chacha.com)
  36. 36. eFreedom (efreedom.com)
  37. 37. eHow (ehow.com)
  38. 38. Essortment (essortment.com)
  39. 39. Examiner (examiner.com)
  40. 40. Expert Village (expertvillage.com)
  41. 41. )
  42. 42. Experts Exchange (experts-exchange.com)
  43. 43. eZine Articles (ezinearticles.com)
  44. 44. Find Articles (findarticles.com)
  45. 45. FixYa (fixya.com Helium (helium.com)
  46. 46. Hub Pages (hubpages.com)
  47. 47. InfoBarrel (infobarrel.com)
  48. 48. Livestrong (livestrong.com)
  49. 49. Mahalo (mahalo.com)
  50. 50. Mail Archive (mail-archive.com)
  51. 51. Question Hub (questionhub.com)
  52. 52. Squidoo (squidoo.com)
  53. 53. Suite101 (suite101.com)
  54. 54. Twenga (twenga.com)
  55. 55. WiseGeek (wisegeek.com)
  56. 56. Wonder How To (wonderhowto.com)
  57. 57. Yahoo! Answers (answers.yahoo.com)
  58. 58. Xomba (xomba.com)</li></li></ul><li><ul><li>LibraryThing
  59. 59. SOPAC / COPAC
  60. 60. BiblioCommons
  61. 61. ChiliFresh
  62. 62. Books & Authors
  63. 63. WorldCat & Local
  64. 64. Google API (and others)
  65. 65. Etc.</li></li></ul><li>So, what exactly is changing? <br />In a word:<br />Everythingconnected to our world!<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />
  66. 66. What has changed?<br /><ul><li> Libraries at the heart of the campus
  67. 67. Students are focused at the lesson and event (essay, test, exam) level
  68. 68. Libraries at the heart of the community is no longer just physical
  69. 69. Libraries as whole school partners
  70. 70. Physical access and basic reading evolves to intellectual access with new competencies</li></li></ul><li>Skip to the End: Why listen to me?<br /><ul><li>School libraries raise standardized test scores 15-25%!
  71. 71. School library / Public library partnerships increase scores 5% plus!
  72. 72. Libraries and information content and technology leadership are critical to Higher Ed
  73. 73. Communities with libraries as an investment receive very high ROI – average 650%!
  74. 74. There are more libraries than McDonalds & Starbucks combined with better distribution and staffing models for government services</li></li></ul><li>Grocery Stores<br />
  75. 75. Grocery Stores<br />
  76. 76. Grocery Stores<br />
  77. 77.
  78. 78. Cookbooks, Chefs . . .<br />
  79. 79. Cookbooks, Chefs . . .<br />
  80. 80. Meals<br />
  81. 81. Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  82. 82. Very Big Secret<br />The Elephant in the Room<br />
  83. 83. Change can happen very fast<br />
  84. 84. Sensemaking<br />
  85. 85. “Strategy is a Choice. . .<br />To be a victim and feel these changes are fated and blamestorm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development of the future.”<br />Find Reasons not Excuses.<br />
  86. 86.
  87. 87. As technology advances<br />
  88. 88. Emboldened Librarians hold the key<br />
  89. 89. The nasty facts about Google & Bing and consumer search:<br />SEO<br />Content Farms<br />Advertiser driven<br />Geotagging<br />GOOG<br />
  90. 90. Content Farms<br />
  91. 91.
  92. 92. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  93. 93. People<br />
  94. 94.
  95. 95.
  96. 96.
  97. 97. My son: Zachary<br />
  98. 98. News Flash<br />News Flash<br />Tech Shift Happens<br />
  99. 99. Culture<br />
  100. 100.
  101. 101. People are Changing<br /><ul><li>Demographic– Millennials, Boomers, Seniors
  102. 102. Overall IQ Increases
  103. 103. Increased educational attainment & engagement
  104. 104. eBooks outsell hard cover books & paperbacks
  105. 105. Reading is UP, way up.
  106. 106. Some libraries are crediting most cardholder growth to e-book accessibility
  107. 107. Personal device proliferation
  108. 108. Some sectors are very tech-dominated (oil, farming, cattle, trucking, mining, forestry, …)</li></li></ul><li>NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
  109. 109. Brain & Developmental Changes
  110. 110. Eye Movement Changes
  111. 111. Massive Behavioural Changes
  112. 112. Major Decline in Crime Rates – down 65%
  113. 113. But still a 70% behavior overlap with Boomers (see my book chapter)</li></li></ul><li>People Have Changed<br /><ul><li>Twitter & Facebook are dominated by the middle-aged
  114. 114. Gaming too. . . Mothers in their 30’s
  115. 115. Social networks fastest growing populations are seniors and will be more international and less urban and English.
  116. 116. eBook reader usage is largely middle-aged.
  117. 117. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.
  118. 118. 59% are female.
  119. 119. 29% are college students.
  120. 120. 5% are professors and 6% are teachers.
  121. 121. On any given day, 35% of our users are there for the very first time!
  122. 122. Only 29% found the databases via the library website.
  123. 123. 59% found what they were looking for on their first search.
  124. 124. 72% trusted our content more than Google.
  125. 125. But, 81% still use Google.</li></li></ul><li>2010 Eduventures Research on Investments<br /><ul><li>58% of instructors believe that technology in courses positively impacts student engagement.
  126. 126. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
  127. 127. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
  128. 128. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
  129. 129. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
  130. 130. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
  131. 131. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
  132. 132. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
  133. 133. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
  134. 134. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
  135. 135. Students are more optimistic about the potential for technology.</li></li></ul><li>Have Students Changed?<br />
  136. 136.
  137. 137.
  138. 138. YES (duh!)<br />
  139. 139. So how must library and educator strategies change?<br />
  140. 140. Discovery & Ideas<br />
  141. 141. Has the future changed?Has our future changed?<br />
  142. 142.
  143. 143. COWS, etc.<br />
  144. 144.
  145. 145.
  146. 146.
  147. 147. The Future Discovered<br /><ul><li>Stem Cells
  148. 148. fMRI and The Brain
  149. 149. Cloning
  150. 150. Trucking and GPS
  151. 151. Wind and other energy
  152. 152. Nanotechnology
  153. 153. Robotics
  154. 154. Massive Book Digitization
  155. 155. Music
  156. 156. Translation
  157. 157. Streaming Media
  158. 158. Seed Bank</li></li></ul><li>
  159. 159. A 1965 iPhone<br />
  160. 160. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
  161. 161. Formats have died before.<br />
  162. 162. Books<br />
  163. 163. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond<br />
  164. 164. How would you enhance the book without the compromises of the 1500’s?<br />
  165. 165.
  166. 166.
  167. 167.
  168. 168.
  169. 169. What does all this mean?<br /><ul><li>The Article level universe
  170. 170. The Chapter and Paragraph Universe
  171. 171. Integrated with Visuals – graphics and charts
  172. 172. Integrated with ‘video’
  173. 173. Integrated with Sound and Speech
  174. 174. Integrated with social web
  175. 175. Integrated with interaction and not just interactivity
  176. 176. How would you enhance a book?</li></li></ul><li>
  177. 177.
  178. 178.
  179. 179.
  180. 180.
  181. 181.
  182. 182.
  183. 183. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  184. 184.
  185. 185.
  186. 186.
  187. 187. Mobility<br />
  188. 188.
  189. 189. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  190. 190. Net neutrality, kill switches . . .
  191. 191. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
  192. 192. Geo-awareness: GIS, GPS, GEO-IP, etc.
  193. 193. Wireless as a business strategy (Starbucks)
  194. 194. Mobile dominates the largest generation</li></li></ul><li>
  195. 195.
  196. 196.
  197. 197.
  198. 198. The new bibliography and collection development<br />KNOWLEDGEPORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  199. 199.
  200. 200.
  201. 201. Can we frame the e-book issue so that it can be addressed rationally?<br />
  202. 202. MindMap: What is a book?<br />Reading<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  203. 203. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  204. 204.
  205. 205. Books <br />
  206. 206. Fiction<br />
  207. 207. Non-Fiction<br />
  208. 208. Encyclopedia<br />
  209. 209. Reference<br />
  210. 210. Directories<br />
  211. 211. Dictionaries<br />
  212. 212. Textbooks<br />
  213. 213. E-Learning<br />
  214. 214. What are the<br />good and bad<br />things about<br />e-books?<br />
  215. 215. Don’t Rest on Your Laurels.<br />
  216. 216. Reintermediation<br />
  217. 217. Stand Out!<br />
  218. 218. Trust Yourself to Make Difference and Have an Impact<br />
  219. 219. You have the tools.<br />
  220. 220. Stop Making it so Hard!<br />
  221. 221. Save the User! <br />
  222. 222. Serve Everyone!<br />
  223. 223. What Would You Attempt If You Knew You Would Not Fail?<br />
  224. 224. What Are Libraries Really For?<br /><ul><li>Community
  225. 225. Learning
  226. 226. Discovery
  227. 227. Progress
  228. 228. Research (Applied and Theoretical)
  229. 229. Cultural & Knowledge Custody
  230. 230. Economic Impact </li></li></ul><li>
  231. 231.
  232. 232. Context is King,Contact trumps Culture Content is a Foundation<br />
  233. 233. Community<br />
  234. 234. Conversations<br />
  235. 235. Relationships<br />
  236. 236. The <br /> Social<br /> Life<br /> of<br /> Information<br />Community Networks<br />
  237. 237. Life<br />
  238. 238. Comfort<br />
  239. 239. Progress<br />
  240. 240. The power of libraries<br />
  241. 241.
  242. 242. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

×