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Nyla friday june 3futureready
Nyla friday june 3futureready
Nyla friday june 3futureready
Nyla friday june 3futureready
Nyla friday june 3futureready
Nyla friday june 3futureready
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Nyla friday june 3futureready
Nyla friday june 3futureready
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Nyla friday june 3futureready

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  • 1. Future Ready: Frankenbooks, Social<br />Collaboration and Learning on Steroids<br />Stephen Abram, MLS<br />New York Library Association<br />Saratoga Springs NY<br />June 3, 2011<br />
  • 2. Economic<br />Change <br />and <br />Challenges<br />These slides are available at Stephen’s Lighthouse blog<br />
  • 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
  • 4. Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... <br />
  • 5. -<br />
  • 6.
  • 7.
  • 8. Magellan<br />Columbus<br />Cook<br />
  • 9.
  • 10.
  • 11. Welcome<br />Questions for Today:<br />Is this the end of libraries as we know them?<br />Whither learning, community, support?<br />What is actually changing?<br />Do people still value the book? <br />Where is all this change taking us?<br />What is the role for librarians and all types of libraries in our info-future?<br />
  • 12.
  • 13.
  • 14. What Colour is the Sky?<br />
  • 15. So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />
  • 16. What has changed?<br /><ul><li> Libraries at the heart of the campus
  • 17. Students are focused at the lesson and event (essay, test, exam) level
  • 18. Libraries at the heart of the community is no longer just physical
  • 19. Libraries as whole school partners
  • 20. Physical access and basic reading evolves to intellectual access with new competencies</li></li></ul><li>Skip to the End: Why listen to me?<br /><ul><li>School libraries raise standardized test scores 15-25%!
  • 21. School library / Public library partnerships increase scores 5% plus!
  • 22. Libraries and information content and technology leadership are critical to Higher Ed
  • 23. Communities with libraries as an investment receive very high ROI – average 650%!
  • 24. There are more libraries than McDonalds & Starbucks combined with better distribution and staffing models for government services</li></li></ul><li>Grocery Stores<br />
  • 25. Grocery Stores<br />
  • 26. Grocery Stores<br />
  • 27.
  • 28. Cookbooks, Chefs . . .<br />
  • 29. Cookbooks, Chefs . . .<br />
  • 30. Meals<br />
  • 31. Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  • 32. Culture<br />
  • 33. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  • 34. Technology literacy
  • 35. Information literacy
  • 36. Media literacy
  • 37. Adaptive literacy
  • 38. Research literacy
  • 39. Academic literacy
  • 40. Reputation, Etc.
  • 41. Reading literacy
  • 42. Numeracy
  • 43. Critical literacy
  • 44. Social literacy
  • 45. Computer literacy
  • 46. Web literacy
  • 47. Content literacy
  • 48. Written literacy</li></li></ul><li>
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. My son: Zachary<br />
  • 54.
  • 55. The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  • 56.
  • 57.
  • 58. Bricks, Clicks and Tricks Gambling<br />
  • 59. Emerging Tech that Drives Users to the Library<br /><ul><li>Content Farms, Mills (Demand Media, AOL, etc.)
  • 60. Encyclopedia.com
  • 61. HighBeam & Questia
  • 62. WorldCat
  • 63. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
  • 64. Geo-IP features and measures
  • 65. Watch for more . . .</li></li></ul><li>Social Glue and Libraries<br />
  • 66. Very Big Secret<br />The Elephant in the Room<br />
  • 67. Change can happen very fast<br />
  • 68. Sensemaking<br />
  • 69. 5 Things have Changed . . A LOT! <br />Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors<br />Books & Media & Collections<br />Mobility<br />Learning & Research<br />Government<br />The History of Unintended Consequences & Unpredictability<br />
  • 70. “Strategy is a Choice. . .<br />To be a victim and feel these changes are fated and blamestorm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development of the future.”<br />Find Reasons not Excuses.<br />
  • 71. As technology advances<br />
  • 72. Emboldened Librarians hold the key<br />
  • 73. The nasty facts about Google & Bing and consumer search:<br />SEO<br />Content Farms<br />Advertiser driven<br />Geotagging<br />GOOG<br />
  • 74. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  • 75. News Flash<br />News Flash<br />Tech Shift Happens<br />
  • 76. People<br />
  • 77.
  • 78. People are Changing<br /><ul><li>Demographic– Millennials, Boomers, Seniors
  • 79. Overall IQ Increases
  • 80. Increased educational attainment & engagement
  • 81. eBooks outsell hard cover books & paperbacks
  • 82. Reading is UP, way up.
  • 83. Some libraries are crediting most cardholder growth to e-book accessibility
  • 84. Personal device proliferation
  • 85. Some sectors are very tech-dominated (oil, farming, cattle, trucking, mining, forestry, …)</li></li></ul><li>NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
  • 86. Brain & Developmental Changes
  • 87. Eye Movement Changes
  • 88. Massive Behavioural Changes
  • 89. Major Decline in Crime Rates – down 65%
  • 90. But still a 70% behavior overlap with Boomers (see my book chapter)</li></li></ul><li>People Have Changed<br /><ul><li>Twitter & Facebook are dominated by the middle-aged
  • 91. Gaming too. . . Mothers in their 30’s
  • 92. Social networks fastest growing populations are seniors and will be more international and less urban and English.
  • 93. eBook reader usage is largely middle-aged.
  • 94. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.
  • 95. 59% are female.
  • 96. 29% are college students.
  • 97. 5% are professors and 6% are teachers.
  • 98. On any given day, 35% of our users are there for the very first time!
  • 99. Only 29% found the databases via the library website.
  • 100. 59% found what they were looking for on their first search.
  • 101. 72% trusted our content more than Google.
  • 102. But, 81% still use Google.</li></li></ul><li>2010 Eduventures Research on Investments<br /><ul><li>58% of instructors believe that technology in courses positively impacts student engagement.
  • 103. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
  • 104. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
  • 105. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
  • 106. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
  • 107. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
  • 108. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
  • 109. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
  • 110. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
  • 111. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
  • 112. Students are more optimistic about the potential for technology.</li></li></ul><li>Have Students Changed?<br />
  • 113.
  • 114.
  • 115. YES (duh!)<br />
  • 116. So how must library and educator strategies change?<br />
  • 117. Discovery & Ideas<br />
  • 118. Has the future changed?Has our future changed?<br />
  • 119.
  • 120. COWS, etc.<br />
  • 121.
  • 122.
  • 123.
  • 124. The Future Discovered<br /><ul><li>Stem Cells
  • 125. fMRI and The Brain
  • 126. Cloning
  • 127. Trucking and GPS
  • 128. Wind and other energy
  • 129. Nanotechnology
  • 130. Robotics
  • 131. Massive Book Digitization
  • 132. Music
  • 133. Translation
  • 134. Streaming Media
  • 135. Seed Bank</li></li></ul><li>
  • 136. A 1965 iPhone<br />
  • 137. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
  • 138. Formats have died before.<br />
  • 139. Books<br />
  • 140. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond<br />
  • 141. How would you enhance the book without the compromises of the 1500’s?<br />
  • 142.
  • 143.
  • 144.
  • 145.
  • 146.
  • 147. What does all this mean?<br /><ul><li>The Article level universe
  • 148. The Chapter and Paragraph Universe
  • 149. Integrated with Visuals – graphics and charts
  • 150. Integrated with ‘video’
  • 151. Integrated with Sound and Speech
  • 152. Integrated with social web
  • 153. Integrated with interaction and not just interactivity
  • 154. How would you enhance a book?</li></li></ul><li>
  • 155.
  • 156.
  • 157.
  • 158.
  • 159.
  • 160.
  • 161. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  • 162.
  • 163.
  • 164.
  • 165. Mobility<br />
  • 166.
  • 167. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  • 168. Net neutrality, kill switches . . .
  • 169. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
  • 170. Geo-awareness: GIS, GPS, GEO-IP, etc.
  • 171. Wireless as a business strategy (Starbucks)
  • 172. Mobile dominates the largest generation</li></li></ul><li>What changes with personal devices?<br />
  • 173. Device Issues<br />
  • 174. The Physical Act of Reading<br />
  • 175.
  • 176.
  • 177.
  • 178.
  • 179.
  • 180.
  • 181.
  • 182.
  • 183.
  • 184.
  • 185. Can we frame the e-book issue so that it can be addressed rationally?<br />
  • 186. MindMap: What is a book?<br />Reading<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  • 187. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  • 188.
  • 189.
  • 190.
  • 191.
  • 192. Books <br />
  • 193. Fiction<br />
  • 194. Non-Fiction<br />
  • 195. Encyclopedia<br />
  • 196. Reference<br />
  • 197. Directories<br />
  • 198. Dictionaries<br />
  • 199. Textbooks<br />
  • 200. E-Learning<br />
  • 201. Steal <br />This <br />Idea<br />
  • 202. What are the<br />good and bad<br />things about<br />e-books?<br />
  • 203. Library Goals<br />Be the Bee<br />Or Be the Hive.<br />Care.<br />
  • 204. Strategic Thinking for Libraries<br />Choosing a Future<br />Setting Phased Priorities<br />Making Choices<br />Taking Action<br />Doing the Next Step<br />Adjusting Tactics with Experience<br />Seeking Feedback and Adjusting<br />Measuring Progress<br />
  • 205. Choosing Top Priorities <br /><ul><li>Suppose that in three years:
  • 206. Majority of library use will be virtual – yes even rural! And especially academic courses.
  • 207. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
  • 208. All learning will be blended and continuous
  • 209. DVD is circulation is dead and most other physical formats in decline.
  • 210. Majority of questions will be virtual
  • 211. Use will be 20 / 40 / 40 (in house, virtual, mobile)
  • 212. Every user will be socially networked, connected and engaged</li></li></ul><li>What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  • 213. Steal <br />This <br />Idea<br />
  • 214. StrategicAnalytics<br />
  • 215.
  • 216. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  • 217. Who are our core virtual users? Are there gaps?
  • 218. Does learning happen? How about discovery?
  • 219. What are user expectations for true satisfaction?
  • 220. How does library search compare to consumer search like Google and retail or government?
  • 221. How do people find and connect with library virtual services?
  • 222. Are end users being successful in their POV?
  • 223. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  • 224. Unlocking the Library Value Conversation<br />
  • 225. Don’t Rest on Your Laurels.<br />
  • 226. Reintermediation<br />
  • 227. Stand Out!<br />
  • 228. Trust Yourself to Make Difference and Have an Impact<br />
  • 229. You have the tools.<br />
  • 230. Stop Making it so Hard!<br />
  • 231. Save the User! <br />
  • 232. Serve Everyone!<br />
  • 233.
  • 234.
  • 235.
  • 236.
  • 237.
  • 238.
  • 239.
  • 240.
  • 241.
  • 242.
  • 243.
  • 244.
  • 245.
  • 246.
  • 247.
  • 248.
  • 249. Unlocking the Library Value Conversation<br />
  • 250. What Would You Attempt If You Knew You Would Not Fail?<br />
  • 251.
  • 252. Choosing Top Priorities <br /><ul><li>Suppose that in three years:
  • 253. Majority of library use will be virtual – yes even rural! And especially academic courses.
  • 254. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
  • 255. All learning will be blended and continuous
  • 256. DVD is circulation is dead and most other physical formats in decline.
  • 257. Majority of questions will be virtual
  • 258. Use will be 20 / 40 / 40 (in house, virtual, mobile)
  • 259. Every user will be socially networked, connected and engaged</li></li></ul><li>20th Century Strategies<br /><ul><li>Inventory and Collections
  • 260. Buildings
  • 261. Search
  • 262. Reading is Fundamental
  • 263. Patrons
  • 264. Outreach
  • 265. Circulation
  • 266. Privacy</li></li></ul><li>21st Century Strategies<br /><ul><li>Content Access
  • 267. Bricks and Clicks and Tricks
  • 268. Communities of Knowledge and Practice
  • 269. Research Impact
  • 270. Partnerships
  • 271. Information Literacy Programs
  • 272. Social links and Student Life</li></li></ul><li>What Are Libraries Really For?<br /><ul><li>Community
  • 273. Learning
  • 274. Discovery
  • 275. Progress
  • 276. Research (Applied and Theoretical)
  • 277. Cultural & Knowledge Custody
  • 278. Economic Impact </li></li></ul><li>
  • 279.
  • 280. 20th Century Strategies<br /><ul><li>Inventory and Collections
  • 281. Buildings
  • 282. Search
  • 283. Reading is Fundamental
  • 284. Patrons
  • 285. Outreach
  • 286. Circulation
  • 287. Privacy</li></li></ul><li>21st Century Strategies<br /><ul><li>Content Access
  • 288. Bricks and Clicks and Tricks
  • 289. Communities of Knowledge and Practice
  • 290. Research Impact
  • 291. Partnerships
  • 292. Information Literacy Programs
  • 293. Social links and Student Life</li></li></ul><li>Bricks, Clicks and Tricks Gambling<br />
  • 294. Social Glue and Libraries<br />
  • 295. A Third Path<br />
  • 296. Observe Your Users<br />
  • 297. Context is King,Contact trumps Culture Content is a Foundation<br />
  • 298. Community<br />
  • 299. Conversations<br />
  • 300. Relationships<br />
  • 301. The <br /> Social<br /> Life<br /> of<br /> Information<br />Community Networks<br />
  • 302. Life<br />
  • 303. Comfort<br />
  • 304. Progress<br />
  • 305. The power of libraries<br />
  • 306.
  • 307. Library Goals<br />Be the Bee<br />Or Be the Hive.<br />Care.<br />
  • 308.
  • 309. Starlings on Otmoor<br />
  • 310. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />
  • 311. What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />

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