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  1. 1. Stephen AbramGale Cengage LearningNWILL, Portland ORSept. 13, 2012
  2. 2. A story about ILL
  3. 3. Content FragmentationDigitization’s real impact – non-fictionFormat Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc.eBookseJournalseContentCopyright Issues (NatGeo, Tasini, TPP, SOPA, etc. etc.)Author LawsuitsCitation fragmentation
  4. 4. Beyond TextTextGraphics & ChartsFormulaePicturesMapsVideoAudioGamificationDeep Data MiningAssessmentsEtc. etc.
  5. 5. Walled GardensILSCMSCloud(s)Device dependenciesFormats (e.g. Kindle)AmazonAppleADVICE . . .
  6. 6. Learning Object DiversificationTextbookseLearningLearning Management SystemsCohort Learning EnvironmentsPresentation SystemsVirtual Conference EnvironmentPersonal Learning EnvironmentsCollaboration SoftwareMOOCs
  7. 7. End User FragmentationTeens / Post-MillennialsMillennialsOther demographicsBusiness versus ConsumerThe Device DivideMobility
  8. 8. Search FragmentationConsumer SearchSpecialized SearchProfessional SearchSemantic, Sentiment, Suggestion Search etc.Mobile searchSocial searchAugmented RealitySEOSMOContent SpamGeo-location
  9. 9. Technology FragmentationFeature PhonesSmartphonesTabletsLaptopsDesktopsGaming stationsTelevisionE-ReadersInternet of ThingsBrowsers
  10. 10. The polarization of discussionDogmatic vs. Professional positionson: eBooks, access, copyright, etc.
  11. 11. Black & White
  12. 12. Recognize key shifts
  13. 13. Trends Differ by Library SectorPublic LibrariesAcademic Research LibrariesCommunity College LibrariesSchool LibrariesSpecialized LibrariesConsortia
  14. 14. Public LibrariesRecommendations (LibraryThing for Libraries, BiblioCommons,Community GlueEconomic ImpactProgramsPartnershipsEducation and Learning
  15. 15. Academic Research LibrarieseLearningRepositoriesContent ArchipelagosLibGuidesPatron-driven acquisitionsInformation FluencyDemarcation between Undergrad, Grad and Faculty/Staff strategiesCopyright complianceE-Coursepacks and e-ReservesStrategic budgetingPartnerships
  16. 16. Community College and UndergradInformation LiteracyDistance education and eLearningTextbooks, Reserves, Coursepacks, e-allMOOCsMobilityCollections for new degrees and certifications
  17. 17. School LibrariesCommon Core21st Century LearningFuture of the textbookScaffolded Information Literacy / FluencyFiltersStaff and Faculty relationshipsClassroom pages
  18. 18. Specialized LibrariesIntranetsMS SharePointRelationship buildingEmbedded Librarianship
  19. 19. ConsortiaDPLALibrary RenewalEveryLibrary Advocacy PACOCLC Linked Data3M e-booksCalifa / Douglas County initiativesCloud initiatives
  20. 20. Where are the real pain points?
  21. 21. Grocery Stores
  22. 22. Grocery Stores
  23. 23. Grocery Stores
  24. 24. Cookbooks, Chefs . . .
  25. 25. Cookbooks, Chefs . . .
  26. 26. Meals
  27. 27. What is a meal in library end-user orresearch, education and learningterms?Think: Are you thinkingfood, courses, days, weekly plan, ornutrition overall?
  28. 28. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  29. 29. What are the real issues?Craft versus Industrial StrengthPilot, Project, Initiative versus Portfolio StrategyHand knitted prototypes versus Productione.g. Information Literacy initiatives Discovery versus Search versus Deep Search eLearning unitsStrategic Analytics Value measures Behaviours
  30. 30. What We Never Really Knew Before (US/Canada) 27% of our users are under 18. 59% are female. We often 29% are college students. believe a lot 5% are professors and 6% are teachers.isn’t that true. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
  31. 31. Be More Open to the Users’ Path
  32. 32. What Would You Attempt IfYou Knew You Would NotFail?
  33. 33. My Humble Recommendations Focus on the user, I mean reallyPilot and experiment with mobile social cohorts Classes (mobile training or extended learning) Reading cohorts and book clubsPatron driven strategies first Associations Fundraising Meetings Teams (business or sport)
  34. 34. My Humble RecommendationsActively lobby and educate to ensure that the emerging mobileecosystem supports the values and principles of librarianship forbalance in the rights of end users for use, access, learning andresearch. Support vendors and laws to be as agnostic as possible by ensuringthat, as far as possible your services and content offerings support thewidest range of devices, formats, browsers, and platforms.
  35. 35. eLearningMobileDistantTools
  36. 36. My Humble Recommendations Design for frictionless access using such opportunitiesas geo-IP and mobile ready websites Test everything in all browsers – mobile or not – alldevices. Invest in usability research aimed at the user experienceand test and learn from it and share your learning. Don’t prioritize the librarian experience first Watch key developments in major publishing spaces –retail, kiddy lit, textbooks, e-learning, fiction, etc. Sportthe differences and opportunities
  37. 37. My Personal Hobby Horses This is an evolution not a revolution The REAL revolution was the Internet and the Web. The hybrid ecology is winning in the near term foroperating systems and content formats. This is good since competition drives innovation andwe’re in a Renaissance not an end game right now. Engage in critical thinking not raw criticism. Beconstructive. Critical thinking is not part of dogma or religious fervoror fan boy behavior.
  38. 38. My Personal Hobby Horses This is an evolution not a revolution Perfectionism will not move us forward at this juncture. Really understand the digital divide and remove youreconomic and social class blinkers Get real about teens and Boomers Get over library obsession with statistics andcomprehensiveness. Get excellent at real measurements, sampling andunderstanding impact and satisfaction.(Analytics, Foresee, Pew)
  39. 39. My Personal Hobby Horses This is an evolution not a revolution We need to revisit the concept ofpreservation, archives, repositories, andconservation from an access and linked data view. Check out new publishing models like Flipboard. Watch for emerging book enhancements andother features that will challenge librarymetadata, selection policies, and collectiondevelopment.
  40. 40. A Third Path
  41. 41. Smelly OrYellow SexLiquid Appeal?
  42. 42. Consider the Whole Experience
  43. 43. Until the lion learns to write her own story, thestory will always be from the perspective o thehunter not the hunted.
  44. 44. Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1