21It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme• Expectations around timeliness will increase• We will have a foot in both camps for many, many years to come: digital and physical• Content will (is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.)• Search will explode with options and one-step, one box search is for dummies• The single purpose anchored device is dead as a target environment• Devices will focus on social, collaboration, sharing, multimedia, creation and successful Services will align with that• Librarians will need to focus primarily on professional service(s) and strategic alignment (reduced roles in organizing knowledge and step&fetchit politeness)• Service Professionals NOT Servants• E-Learning, collections and metadata will go to the cloud massively
Studying the Future• What are folks like? Are they different than us? Do their needs change?• What world will they experience and what skills do they need?• How can we make a difference? (Very different than help)
What are the goals?• What are your goals?• What are their goals?• Is there a difference?
Building blocks • Information • Communication • Media • Social • Numeracy • Visual • Literacies
84Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothing gets done• Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound• Look for partnerships that add value
85Up Your Game• Align with Collections –every collection must be justified by programs• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events
86Up Your Game• Align with Collections – But add virtual experiences• Look for partnerships that add value• Ensure the program delivery person is embedded including librarians• What are your top 20 questions? Start there• Don’t go it alone. Build scalability and sustainability
87Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?
88Up Your Game• Understand the new Western Common Curriculum (9-12)• Understand Pedagogy• Understand human development from early years through teens• Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships
89Up Your Game• Personal branding• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
91Up Your Game• U of Alberta relationship• Grow collections investments in strategic areas (for example economic impact, early years, political alignment…)• Develop hybrid strategies that are consistent for digital and print and programs• Be obsessive about recommendations and advice
92Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Review opportunity costs in soft costs
Every day in every way libraries arethrowing pebbles
Content Fragmentation•Digitization’s real impact – non-fiction vs. non-fiction•Format• Print, ePUB, PDF, Kindle, etc. etc.• CD, DVD, USB, etc. etc.• Streaming• Licenses, Open Access, Creative Commons, etc.•eBooks, eJournals, eContent•Games, Learning Objects, Guides, …•Copyright Issues (NatGeo, Tasini, TPP, SOPA, AC, etc. etc.)•Author Lawsuits, WikiLeaks•Citation fragmentation•Make no mistake, the legal framework for knowledge economy isbeing built now.
Beyond Text, Books and Reading Literacies• Text aloud and shrinking codex market• Graphics & Charts• Formulae• Pictures, Maps• Video & Audio• 3D objects• Gamification• Deep Data Mining• Assessments• Community collaboration, cohorts, & social sharing• The book model in your head is nostalgia
Walled Gardens or Infinite Access• ILS• CMS• Cloud(s)• Device dependencies• Formats (e.g. Kindle)• Discovery versus consumer search versus nativesearch• 4 horseman to watch:Amazon, Apple, Google, Facebook (not Microsoft)• Who controls reading and intellectual freedom?
Learning Object Diversification• NextGen Textbooks• eLearning (white label, proprietary, custom,…)• Learning Management Systems• Cohort Learning Environments• Presentation Systems & Virtual Conference Environment• Personal Learning Environments (PLEs)• Collaboration Software as standard workplace• MOOCs, e-learning, ‘distance environments’• Open Access, scholarly publishing and deep aggregationsdigitization• The Academic Bubble is the next BIG disruption
End User Fragmentation• Teens / Post-Millennials• Millennials (gender, IQ, social)• Aging workforce and tipping points• Other demographics –ethnicity, income, households, immigration …• The new digital divide is not economic or alignedwith poverty• Business versus Consumer• The Device Divide• Mobility• Librarians’ relationships with cohorts are critical.
Search Fragmentation• The new Algorithms• Consumer Search• Specialized Search• Professional Search• Semantic, Sentiment, Social, Suggestion Search etc.• Mobile search• Social search• Work and personalized alignment• Augmented Reality• SEO & SMO & Content Spam• Geo-location• The ultimate search choice fragments
Technology Fragmentation• Feature Phones die• Smartphones dominate• Tablets (Phablets?!)• Laptops• Desktops become rare• Gaming stations as access• Television as device• E-Readers (e-paper versus plasma)• Internet of Things• Browsers lose dominance to apps and HTML5• Fanboy behaviour is NOT Professional behaviour
ImagineHow do your skills apply to theseissues and challenges?
116• Examples of B&W discussions• These can sometimes lack professional perspectives, be politically dogmatic and belief driven, and use death symbolic metaphors• E-books versus Physical Books• Open access versus Proprietary Content• Free versus Fee• Business Models versus Social Models• Apple versus Microsoft PC• Desktop vs. Laptop vs. Tablet vs. Phone• Privacy and Confidentiality• Make no mistake. I’m not saying the discussions are wrong or taking sides, I just think professionals see colours and shades of gray.
Definitions• Discovery• Search – known item retrieval• Topical or Subject Search• Research• Immersive Learning• Assembly• Two step discovery: discover, searching, finding, use• The pressure is ON for librarians to scale up their information fluency training initiatives
1,200,000,0001,000,000,000 Double a penny every day for a month = Over $1 billion in just 30 days 800,000,000 600,000,000 Series1 400,000,000 200,000,000 - 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Trends Differ Slightly by Library Sector •Public Libraries •Academic Research Libraries •Community College Libraries •School Libraries •Specialized Libraries •ConsortiaAnd so do the audiences, members, users …
Public Libraries• Recommendations (LibraryThing forLibraries, Bibliocommons, Book Psychic)• Community Glue• Economic Impact and VALUE studies• Programs on steroids aligned with collections andspace• Partnerships• Education and Learning – REALLY committing tolearning and accreditation/ credits / diplomas /certificates• Renewed advocacy moves to Influencing and selling
Consortia• Consortia• CRKN, OCUL, TAL, CULC, Readers First, etc.• Dealing with the small town mindset• OCLC Linked Data, RDA and global metadata strategies• DPLA• Library Renewal• EveryLibrary Advocacy PAC• 3M e-books (CALIFA / Douglas County initiatives)• Dark literature, orphan works, etc.• Cloud initiatives
So what is the answer?Where are the real pain points?
Are we going to support a totally build it yourself world? Imagine IKEA merging with GM...
Let’s thinkThink: Are you thinkingfood, courses, days, weekly plan, ornutrition overall?What is a meal in library end-user community or research, education and learning terms? Are you focusing on scale?
The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives • Discovery versus Search versus Deep Search • eLearning units • Citation and information ethics • Repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
What We Never Really Knew Before 27% of our users are under 18. 59% are female. 29% are college students. We often 5% are professors and 6% are teachers. a lot believe that isn’t true. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.