Your SlideShare is downloading. ×
Nevada la2012
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Nevada la2012


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Head in the Clouds: Technology in Libraries Stephen Abram MLS Nevada Library Association Conference Oct. 4, 2012
  • 2. The prime directive:It’s not about technology
  • 3. This morning . . . I want to share a 2020 vision of what the world of libraries, information and learning should look like. I want to point to the 23 puzzle pieces that have emerged in the past decade that will materially affect our opportunity and success.
  • 4. The Opportunity To choose our future and create it, not be victims of a juggernaut. Let’s not compete with Google, Bing and Facebook! Let’s complement them based on our strengths and their weaknesses. The last few times I did this with Roy Tennant, Gary Price, etc. we . . .
  • 5. The Market Weaknesses… Or Opportunity holes Commercial algorithm SEO, SMO The Content Spam Industry Follow Panda, Penguin, Blekko, etc. Ads, sponsored links, … Loss of “control” Quality versus selection
  • 6. But first . . .Some context...
  • 7. PrinciplesAccess means putting knowledgeanywhere and everywhereit will be found & used by our customers.Understand the difference betweenphysical access and intellectual access
  • 8. PrinciplesCollaboration is- the keystone of Knowledge,- it requires that we partner with users,- outcome driven – it’s the way the client uses & shares- crosses and blurs lines
  • 9. PrinciplesLibraries are a Learning Environment- it learns from itself – the question economy survives- it absorbs & adapts – product, content and structure- it provides a learning imperative economic advantage
  • 10. Principles: Our bread and butterWe deliver the …..So What …-We understand how and why knowledge fits-We can explain what it means and contextualize it-We should know why & how users interact and learn
  • 11. -We’ve got it-We can get it-We know how to deliver it
  • 12. Principles …..More Bread and Butter• We have it• We can deliver it• We know how to use it• We can organize it so it fits user’s needs and context
  • 13. Libraries•Informing, Learning, Sharing, Discovering, Socializing…
  • 14. Principles• Research is one of the pieces but not all of them• Note that books is a minor (but still critical) piece• Respect all forms of knowledge• It takes all of the pieces to complete the puzzle
  • 15. PrinciplesSo, let’s focus on the experience that is needed notthe one we feel comfortable with the most.Our goal is to deliver ……….
  • 16. …an experience inevery strategy
  • 17. Library Megatrends
  • 18. Trends Differ by Library Sector All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to:• Public Libraries• Academic Research Libraries• Community College Libraries• School Libraries• Specialized Libraries• Consortia
  • 19. Content Fragmentation Digitization’s real impact – non-fiction Format Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc. eBooks eJournals eContent Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.) Author Lawsuits Citation fragmentation
  • 20. Beyond Text Text Graphics & Charts Formulae Pictures Maps Video Audio Gamification Deep Data Mining Sharing – notes, highlights, reviews, opinions, corrections, commentary Assessments Soundtracks Etc. etc.
  • 21. Walled Gardens ILS CMS Cloud(s) Device dependencies Format dependencies (e.g. Kindle or PDF) Amazon Apple ADVICE . . .
  • 22. Learning Object Diversification and Fragmentation Textbooks eLearning Learning Management Systems & PLEs Cohort Learning Environments Presentation Systems Virtual Conference Environment Personal Learning Environments Collaboration Software MOOCs
  • 23. End User Fragmentation Teens / Post-Millennials Millennials Other demographics Business versus Consumer The Device Divide Mobility Haves and Have-nots
  • 24. Search Fragmentation Consumer Search Specialized Search Professional Search Semantic, Sentiment, Suggestion Search etc. Mobile search Social search Augmented Reality SEO SMO Content Spam Geo-location
  • 25. Technology Fragmentation Feature Phones Smartphones Tablets Laptops Desktops Gaming stations Television E-Readers Internet of Things Browsers
  • 26. The polarization ofdiscussionBlack and WhiteDogmatic vs. Professionalpositions on:eBooks, access, copyright, etc.
  • 27. Black & White
  • 28. Recognize key shifts
  • 29. Academic Research Libraries eLearning Repositories Content Archipelagos LibGuides Patron-driven acquisitions Information Fluency Demarcation between Undergrad, Grad and Faculty/Staff strategies Copyright compliance E-Coursepacks and e-Reserves Strategic budgeting Partnerships
  • 30. Community College and Undergrad Information Literacy Distance education and eLearning Textbooks, Reserves, Coursepacks, e- all MOOCs Mobility Collections for new degrees and certifications
  • 31. School Libraries Common Core 21st Century Learning Future of the textbook Scaffolded Information Literacy / Fluency Filters Staff and Faculty relationships Classroom pages
  • 32. Specialized Libraries Intranets MS SharePoint Relationship building Embedded Librarianship
  • 33. Public Libraries Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic (Portland (Maine) PL) eBook issues and device training Community Glue Economic Impact Patron-driven acquisitions Experience Portals Programs Partnerships Education and Learning Literacy of all kinds
  • 34. Consortia: Next Step Cooperation DPLA Library Renewal EveryLibrary Advocacy PAC OCLC Linked Data CULC eBook Project (Canada) 3M e-books (Penguin, CALIFA, Douglas County initiatives) Cloud initiatives
  • 35. So what is the answer?Where are the real pain points?
  • 36. Grocery Stores
  • 37. Grocery Stores
  • 38. Grocery Stores
  • 39. Cookbooks, Chefs . . .
  • 40. Cookbooks, Chefs . . .
  • 41. Meals
  • 42. What is a library experience?What differentiates an experience from a transaction? What is an EXPERIENCE? What differentiates libraries from Google/Bing?
  • 43. The Evolutionof Answers
  • 44. Why do people ask questions?Is your library experience conceptually organized around answers and programs?Or collections, technology and buildings?
  • 45. Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
  • 46. What are your top 10-20questions?What is the service portfoliomodel that goes with those?
  • 47. The top 23 most transformational bits
  • 48. 23 Transformational Things1. RDA (AACR2) and metadata2. Linked Data, OCLC WorldCat +3. SaaS, IaaS, PaaS4. Enhanced eBooks5. Amazon Cloud (Prime)6. Licensed Databases7. Geo-information, Geo-IP8. eLearning Systems
  • 49. 23 Transformational Things9. Repositories10. Intranets11. Mobile (phones, tablets, computing)12. Patron Data (LMS, ILS, Registries)13. People Data (FB, LinkedIn, etc.)14. LibGuides15. OpenURL16. Open Access
  • 50. 23 Transformational Things17. eBooks & eJournals disaggregation18. HTML5 and mobile standards19. Streaming Media & end of formats20. Embedding21. Persistent Links22. Shared A-Z lists (like Summon)23. Shared Analytics
  • 51. Analytics
  • 52. What do we need to know? How do library databases and virtual services compare with other web experiences? Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer search like Google and retail or government? How do people find and connect with library virtual services? Are end users being successful in their POV? What are the stories of the impact of library experiences? Are they happy? Will they come back? Tell a friend?
  • 53. Techno-Agnosticism Browsers: IE, Chrome, Firefox, Safari… Devices: Macintosh, PC Desktops & Laptops… Mobile: Laptops, Tablets (iPad, Fire, etc.)… Mobile: Smartphones (iPhone, Blackberry, Android, Windows, etc.)… Container: PDF, ePub, .mobi, Kindle, etc. Learning Management System: Blackboard, WebCT, Angel, D2L, Moodle, Sakai, etc. Purchasing (Amazon, B&N, Chegg, Chapters Indigo, CengageBrain, Apple Store, University Textbook Store, etc.)
  • 54. Alignment & Scary Players If libraries don’t develop it, who will?  Apple (iTunes, iPhone, App Store, iBooks …)  Bookish, Pottermore, etc.  Amazon (Prime, Cloud, Kindle…)  Microsoft (8, Mobile)  Google (Android, Ads, …)  Facebook (F8, Apps, Privacy…)  … LinkedIn, Twitter, Pinterest, etc.  Blackboard, MOOCs, LMS, etc.
  • 55. And, this should all beinvisible to the user.
  • 56. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • 57. Small Successes TROVE (Australia) Bibliocommons LibraryThing, BookPsychic Google Books and WorldCat LibGuides Gale’s ed2go Cengage’s MindTap PowerSearch 2012 Algorithm
  • 58. Putting our money where ... eTextbooks GVRL exploded  Our Principles: AccessMyLibrary  Device Agnostic MindTap  Browser Agnostic ed2go  No Walled Gardens In Context  SEO free Biography in Context  Ad free Opposing Viewpoints GREENR  More Analytics Career Transitions National Geographic Archive + ECCO, NCCO, PQ’s EEBO
  • 59. The Virtuous Continuum Data Information Knowledge “Information NOT WISDOM only becomes Behaviour knowledge through a process called learning”
  • 60. Short Term Benefits Reduce the overhead of the back room Increase effectiveness and efficiency Reduce effort on strategically misaligned activities Free up scarce library programmers for efforts aligned with goals Align effort with vision and strategy Invest in staff professional development and understanding
  • 61. Long Term Benefits Viable alternative to Google, Bing, and Facebook Real immersive discovery targeted at real problems in context Neutrality rulez on devices Move beyond retrieval to research impact Research, curriculum, learning, and community alignment Sustainable competitive advantage
  • 62. In order to achieve success, library culture must . . . Avoid B&W thinking  Be agnostic Avoid dogma &  Avoid polarization fanboyism and be comfortable Be agile & nimble with shades of grey Be experimental  Collaborate, really. Temper risk  Embrace management with trial boundarylessness and error  Allow analytics to Move experiments into push progress and wider adoption impact
  • 63. In order to achieve success, library culture must . . . Focus on the users in  Invest in scalable context solutions Avoid broad-based retail  Focus on Sustainability consumer strategies  Move from craft to Ask ourselves: “Is this industrial strength – good for the whole eco- stop hand-knitting system of information, every sweater learning and  Don’t fear the BIG communities?” vision. Be open  Stick to it.
  • 64. Support Risk and Experiments
  • 65. Take backtheStrategy:Rebalance
  • 66. Print was complicated too
  • 67. Libraries are the Third Path
  • 68. Smelly OrYellow SexLiquid Appeal?
  • 69. Consider the Whole Experience
  • 70. Until the lion learns to write her own story, the story will always be from the perspective of the hunter not the hunted.
  • 71. Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 Stephen’s Lighthouse Blog Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1