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  • 1. Head in the Clouds: Technology in Libraries Stephen Abram MLS Nevada Library Association Conference Oct. 4, 2012
  • 2. The prime directive:It’s not about technology
  • 3. This morning . . . I want to share a 2020 vision of what the world of libraries, information and learning should look like. I want to point to the 23 puzzle pieces that have emerged in the past decade that will materially affect our opportunity and success.
  • 4. The Opportunity To choose our future and create it, not be victims of a juggernaut. Let’s not compete with Google, Bing and Facebook! Let’s complement them based on our strengths and their weaknesses. The last few times I did this with Roy Tennant, Gary Price, etc. we . . .
  • 5. The Market Weaknesses… Or Opportunity holes Commercial algorithm SEO, SMO The Content Spam Industry Follow Panda, Penguin, Blekko, etc. Ads, sponsored links, … Loss of “control” Quality versus selection
  • 6. But first . . .Some context...
  • 7. PrinciplesAccess means putting knowledgeanywhere and everywhereit will be found & used by our customers.Understand the difference betweenphysical access and intellectual access
  • 8. PrinciplesCollaboration is- the keystone of Knowledge,- it requires that we partner with users,- outcome driven – it’s the way the client uses & shares- crosses and blurs lines
  • 9. PrinciplesLibraries are a Learning Environment- it learns from itself – the question economy survives- it absorbs & adapts – product, content and structure- it provides a learning imperative economic advantage
  • 10. Principles: Our bread and butterWe deliver the …..So What …-We understand how and why knowledge fits-We can explain what it means and contextualize it-We should know why & how users interact and learn
  • 11. -We’ve got it-We can get it-We know how to deliver it
  • 12. Principles …..More Bread and Butter• We have it• We can deliver it• We know how to use it• We can organize it so it fits user’s needs and context
  • 13. Libraries•Informing, Learning, Sharing, Discovering, Socializing…
  • 14. Principles• Research is one of the pieces but not all of them• Note that books is a minor (but still critical) piece• Respect all forms of knowledge• It takes all of the pieces to complete the puzzle
  • 15. PrinciplesSo, let’s focus on the experience that is needed notthe one we feel comfortable with the most.Our goal is to deliver ……….
  • 16. …an experience inevery strategy
  • 17. Library Megatrends
  • 18. Trends Differ by Library Sector All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to:• Public Libraries• Academic Research Libraries• Community College Libraries• School Libraries• Specialized Libraries• Consortia
  • 19. Content Fragmentation Digitization’s real impact – non-fiction Format Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc. eBooks eJournals eContent Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.) Author Lawsuits Citation fragmentation
  • 20. Beyond Text Text Graphics & Charts Formulae Pictures Maps Video Audio Gamification Deep Data Mining Sharing – notes, highlights, reviews, opinions, corrections, commentary Assessments Soundtracks Etc. etc.
  • 21. Walled Gardens ILS CMS Cloud(s) Device dependencies Format dependencies (e.g. Kindle or PDF) Amazon Apple ADVICE . . .
  • 22. Learning Object Diversification and Fragmentation Textbooks eLearning Learning Management Systems & PLEs Cohort Learning Environments Presentation Systems Virtual Conference Environment Personal Learning Environments Collaboration Software MOOCs
  • 23. End User Fragmentation Teens / Post-Millennials Millennials Other demographics Business versus Consumer The Device Divide Mobility Haves and Have-nots
  • 24. Search Fragmentation Consumer Search Specialized Search Professional Search Semantic, Sentiment, Suggestion Search etc. Mobile search Social search Augmented Reality SEO SMO Content Spam Geo-location
  • 25. Technology Fragmentation Feature Phones Smartphones Tablets Laptops Desktops Gaming stations Television E-Readers Internet of Things Browsers
  • 26. The polarization ofdiscussionBlack and WhiteDogmatic vs. Professionalpositions on:eBooks, access, copyright, etc.
  • 27. Black & White
  • 28. Recognize key shifts
  • 29. Academic Research Libraries eLearning Repositories Content Archipelagos LibGuides Patron-driven acquisitions Information Fluency Demarcation between Undergrad, Grad and Faculty/Staff strategies Copyright compliance E-Coursepacks and e-Reserves Strategic budgeting Partnerships
  • 30. Community College and Undergrad Information Literacy Distance education and eLearning Textbooks, Reserves, Coursepacks, e- all MOOCs Mobility Collections for new degrees and certifications
  • 31. School Libraries Common Core 21st Century Learning Future of the textbook Scaffolded Information Literacy / Fluency Filters Staff and Faculty relationships Classroom pages
  • 32. Specialized Libraries Intranets MS SharePoint Relationship building Embedded Librarianship
  • 33. Public Libraries Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic (Portland (Maine) PL) eBook issues and device training Community Glue Economic Impact Patron-driven acquisitions Experience Portals Programs Partnerships Education and Learning Literacy of all kinds
  • 34. Consortia: Next Step Cooperation DPLA Library Renewal EveryLibrary Advocacy PAC OCLC Linked Data CULC eBook Project (Canada) 3M e-books (Penguin, CALIFA, Douglas County initiatives) Cloud initiatives
  • 35. So what is the answer?Where are the real pain points?
  • 36. Grocery Stores
  • 37. Grocery Stores
  • 38. Grocery Stores
  • 39. Cookbooks, Chefs . . .
  • 40. Cookbooks, Chefs . . .
  • 41. Meals
  • 42. What is a library experience?What differentiates an experience from a transaction? What is an EXPERIENCE? What differentiates libraries from Google/Bing?
  • 43. The Evolutionof Answers
  • 44. Why do people ask questions?Is your library experience conceptually organized around answers and programs?Or collections, technology and buildings?
  • 45. Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
  • 46. What are your top 10-20questions?What is the service portfoliomodel that goes with those?
  • 47. The top 23 most transformational bits
  • 48. 23 Transformational Things1. RDA (AACR2) and metadata2. Linked Data, OCLC WorldCat +3. SaaS, IaaS, PaaS4. Enhanced eBooks5. Amazon Cloud (Prime)6. Licensed Databases7. Geo-information, Geo-IP8. eLearning Systems
  • 49. 23 Transformational Things9. Repositories10. Intranets11. Mobile (phones, tablets, computing)12. Patron Data (LMS, ILS, Registries)13. People Data (FB, LinkedIn, etc.)14. LibGuides15. OpenURL16. Open Access
  • 50. 23 Transformational Things17. eBooks & eJournals disaggregation18. HTML5 and mobile standards19. Streaming Media & end of formats20. Embedding21. Persistent Links22. Shared A-Z lists (like Summon)23. Shared Analytics
  • 51. Analytics
  • 52. What do we need to know? How do library databases and virtual services compare with other web experiences? Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer search like Google and retail or government? How do people find and connect with library virtual services? Are end users being successful in their POV? What are the stories of the impact of library experiences? Are they happy? Will they come back? Tell a friend?
  • 53. Techno-Agnosticism Browsers: IE, Chrome, Firefox, Safari… Devices: Macintosh, PC Desktops & Laptops… Mobile: Laptops, Tablets (iPad, Fire, etc.)… Mobile: Smartphones (iPhone, Blackberry, Android, Windows, etc.)… Container: PDF, ePub, .mobi, Kindle, etc. Learning Management System: Blackboard, WebCT, Angel, D2L, Moodle, Sakai, etc. Purchasing (Amazon, B&N, Chegg, Chapters Indigo, CengageBrain, Apple Store, University Textbook Store, etc.)
  • 54. Alignment & Scary Players If libraries don’t develop it, who will?  Apple (iTunes, iPhone, App Store, iBooks …)  Bookish, Pottermore, etc.  Amazon (Prime, Cloud, Kindle…)  Microsoft (8, Mobile)  Google (Android, Ads, …)  Facebook (F8, Apps, Privacy…)  … LinkedIn, Twitter, Pinterest, etc.  Blackboard, MOOCs, LMS, etc.
  • 55. And, this should all beinvisible to the user.
  • 56. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • 57. Small Successes TROVE (Australia) Bibliocommons LibraryThing, BookPsychic Google Books and WorldCat LibGuides Gale’s ed2go Cengage’s MindTap PowerSearch 2012 Algorithm
  • 58. Putting our money where ... eTextbooks GVRL exploded  Our Principles: AccessMyLibrary  Device Agnostic MindTap  Browser Agnostic ed2go  No Walled Gardens In Context  SEO free Biography in Context  Ad free Opposing Viewpoints GREENR  More Analytics Career Transitions National Geographic Archive + ECCO, NCCO, PQ’s EEBO
  • 59. The Virtuous Continuum Data Information Knowledge “Information NOT WISDOM only becomes Behaviour knowledge through a process called learning”
  • 60. Short Term Benefits Reduce the overhead of the back room Increase effectiveness and efficiency Reduce effort on strategically misaligned activities Free up scarce library programmers for efforts aligned with goals Align effort with vision and strategy Invest in staff professional development and understanding
  • 61. Long Term Benefits Viable alternative to Google, Bing, and Facebook Real immersive discovery targeted at real problems in context Neutrality rulez on devices Move beyond retrieval to research impact Research, curriculum, learning, and community alignment Sustainable competitive advantage
  • 62. In order to achieve success, library culture must . . . Avoid B&W thinking  Be agnostic Avoid dogma &  Avoid polarization fanboyism and be comfortable Be agile & nimble with shades of grey Be experimental  Collaborate, really. Temper risk  Embrace management with trial boundarylessness and error  Allow analytics to Move experiments into push progress and wider adoption impact
  • 63. In order to achieve success, library culture must . . . Focus on the users in  Invest in scalable context solutions Avoid broad-based retail  Focus on Sustainability consumer strategies  Move from craft to Ask ourselves: “Is this industrial strength – good for the whole eco- stop hand-knitting system of information, every sweater learning and  Don’t fear the BIG communities?” vision. Be open  Stick to it.
  • 64. Support Risk and Experiments
  • 65. Take backtheStrategy:Rebalance
  • 66. Print was complicated too
  • 67. Libraries are the Third Path
  • 68. Smelly OrYellow SexLiquid Appeal?
  • 69. Consider the Whole Experience
  • 70. Until the lion learns to write her own story, the story will always be from the perspective of the hunter not the hunted.
  • 71. Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1