Head in the Clouds: Technology in Libraries Stephen Abram MLS Nevada Library Association Conference Oct. 4, 2012
The prime directive:It’s not about technology
This morning . . . I want to share a 2020 vision of what the world of libraries, information and learning should look like. I want to point to the 23 puzzle pieces that have emerged in the past decade that will materially affect our opportunity and success.
The Opportunity To choose our future and create it, not be victims of a juggernaut. Let’s not compete with Google, Bing and Facebook! Let’s complement them based on our strengths and their weaknesses. The last few times I did this with Roy Tennant, Gary Price, etc. we . . .
The Market Weaknesses… Or Opportunity holes Commercial algorithm SEO, SMO The Content Spam Industry Follow Panda, Penguin, Blekko, etc. Ads, sponsored links, … Loss of “control” Quality versus selection
But first . . .Some context...
PrinciplesAccess means putting knowledgeanywhere and everywhereit will be found & used by our customers.Understand the difference betweenphysical access and intellectual access
PrinciplesCollaboration is- the keystone of Knowledge,- it requires that we partner with users,- outcome driven – it’s the way the client uses & shares- crosses and blurs lines
PrinciplesLibraries are a Learning Environment- it learns from itself – the question economy survives- it absorbs & adapts – product, content and structure- it provides a learning imperative economic advantage
Principles: Our bread and butterWe deliver the …..So What …-We understand how and why knowledge fits-We can explain what it means and contextualize it-We should know why & how users interact and learn
-We’ve got it-We can get it-We know how to deliver it
Principles …..More Bread and Butter• We have it• We can deliver it• We know how to use it• We can organize it so it fits user’s needs and context
Principles• Research is one of the pieces but not all of them• Note that books is a minor (but still critical) piece• Respect all forms of knowledge• It takes all of the pieces to complete the puzzle
PrinciplesSo, let’s focus on the experience that is needed notthe one we feel comfortable with the most.Our goal is to deliver ……….
…an experience inevery strategy
Trends Differ by Library Sector All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to:• Public Libraries• Academic Research Libraries• Community College Libraries• School Libraries• Specialized Libraries• Consortia
Content Fragmentation Digitization’s real impact – non-fiction Format Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc. eBooks eJournals eContent Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.) Author Lawsuits Citation fragmentation
Beyond Text Text Graphics & Charts Formulae Pictures Maps Video Audio Gamification Deep Data Mining Sharing – notes, highlights, reviews, opinions, corrections, commentary Assessments Soundtracks Etc. etc.
Walled Gardens ILS CMS Cloud(s) Device dependencies Format dependencies (e.g. Kindle or PDF) Amazon Apple ADVICE . . .
Learning Object Diversification and Fragmentation Textbooks eLearning Learning Management Systems & PLEs Cohort Learning Environments Presentation Systems Virtual Conference Environment Personal Learning Environments Collaboration Software MOOCs
End User Fragmentation Teens / Post-Millennials Millennials Other demographics Business versus Consumer The Device Divide Mobility Haves and Have-nots
Search Fragmentation Consumer Search Specialized Search Professional Search Semantic, Sentiment, Suggestion Search etc. Mobile search Social search Augmented Reality SEO SMO Content Spam Geo-location
Technology Fragmentation Feature Phones Smartphones Tablets Laptops Desktops Gaming stations Television E-Readers Internet of Things Browsers
The polarization ofdiscussionBlack and WhiteDogmatic vs. Professionalpositions on:eBooks, access, copyright, etc.
Black & White
Recognize key shifts
Academic Research Libraries eLearning Repositories Content Archipelagos LibGuides Patron-driven acquisitions Information Fluency Demarcation between Undergrad, Grad and Faculty/Staff strategies Copyright compliance E-Coursepacks and e-Reserves Strategic budgeting Partnerships
Community College and Undergrad Information Literacy Distance education and eLearning Textbooks, Reserves, Coursepacks, e- all MOOCs Mobility Collections for new degrees and certifications
School Libraries Common Core 21st Century Learning Future of the textbook Scaffolded Information Literacy / Fluency Filters Staff and Faculty relationships Classroom pages
Specialized Libraries Intranets MS SharePoint Relationship building Embedded Librarianship
Public Libraries Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic (Portland (Maine) PL) eBook issues and device training Community Glue Economic Impact Patron-driven acquisitions Experience Portals Programs Partnerships Education and Learning Literacy of all kinds
Consortia: Next Step Cooperation DPLA Library Renewal EveryLibrary Advocacy PAC OCLC Linked Data CULC eBook Project (Canada) 3M e-books (Penguin, CALIFA, Douglas County initiatives) Cloud initiatives
So what is the answer?Where are the real pain points?
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
What is a library experience?What differentiates an experience from a transaction? What is an EXPERIENCE? What differentiates libraries from Google/Bing?
The Evolutionof Answers
Why do people ask questions?Is your library experience conceptually organized around answers and programs?Or collections, technology and buildings?
Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
What are your top 10-20questions?What is the service portfoliomodel that goes with those?
23 Transformational Things9. Repositories10. Intranets11. Mobile (phones, tablets, computing)12. Patron Data (LMS, ILS, Registries)13. People Data (FB, LinkedIn, etc.)14. LibGuides15. OpenURL16. Open Access
23 Transformational Things17. eBooks & eJournals disaggregation18. HTML5 and mobile standards19. Streaming Media & end of formats20. Embedding21. Persistent Links22. Shared A-Z lists (like Summon)23. Shared Analytics
What do we need to know? How do library databases and virtual services compare with other web experiences? Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer search like Google and retail or government? How do people find and connect with library virtual services? Are end users being successful in their POV? What are the stories of the impact of library experiences? Are they happy? Will they come back? Tell a friend?
Alignment & Scary Players If libraries don’t develop it, who will? Apple (iTunes, iPhone, App Store, iBooks …) Bookish, Pottermore, etc. Amazon (Prime, Cloud, Kindle…) Microsoft (8, Mobile) Google (Android, Ads, …) Facebook (F8, Apps, Privacy…) … LinkedIn, Twitter, Pinterest, etc. Blackboard, MOOCs, LMS, etc.
And, this should all beinvisible to the user.
The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
Small Successes TROVE (Australia) Bibliocommons LibraryThing, BookPsychic Google Books and WorldCat LibGuides Gale’s ed2go Cengage’s MindTap PowerSearch 2012 Algorithm
Putting our money where ... eTextbooks GVRL exploded Our Principles: AccessMyLibrary Device Agnostic MindTap Browser Agnostic ed2go No Walled Gardens In Context SEO free Biography in Context Ad free Opposing Viewpoints GREENR More Analytics Career Transitions National Geographic Archive + ECCO, NCCO, PQ’s EEBO
The Virtuous Continuum Data Information Knowledge “Information NOT WISDOM only becomes Behaviour knowledge through a process called learning”
Short Term Benefits Reduce the overhead of the back room Increase effectiveness and efficiency Reduce effort on strategically misaligned activities Free up scarce library programmers for efforts aligned with goals Align effort with vision and strategy Invest in staff professional development and understanding
Long Term Benefits Viable alternative to Google, Bing, and Facebook Real immersive discovery targeted at real problems in context Neutrality rulez on devices Move beyond retrieval to research impact Research, curriculum, learning, and community alignment Sustainable competitive advantage
In order to achieve success, library culture must . . . Avoid B&W thinking Be agnostic Avoid dogma & Avoid polarization fanboyism and be comfortable Be agile & nimble with shades of grey Be experimental Collaborate, really. Temper risk Embrace management with trial boundarylessness and error Allow analytics to Move experiments into push progress and wider adoption impact
In order to achieve success, library culture must . . . Focus on the users in Invest in scalable context solutions Avoid broad-based retail Focus on Sustainability consumer strategies Move from craft to Ask ourselves: “Is this industrial strength – good for the whole eco- stop hand-knitting system of information, every sweater learning and Don’t fear the BIG communities?” vision. Be open Stick to it.
Support Risk and Experiments
Print was complicated too
Libraries are the Third Path
Smelly OrYellow SexLiquid Appeal?
Consider the Whole Experience
Until the lion learns to write her own story, the story will always be from the perspective of the hunter not the hunted.
Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 firstname.lastname@example.org Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1