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Frankenbooks?<br />Stephen Abram, MLS<br />Michigan Library Association<br />Traverse City, MI  Nov. 11, 2010<br />
Is this graphic correct? What’s wrong?<br />
Is the book in your head?<br />
Frankenbooks? Emotion? Morality?<br />
What is the right device?<br />
Watch your readers? What do you see?<br />
Think harder about book components!<br />
Whose needs are met by library management systems? <br />
Welcome<br />Questions for Today:<br />What is REALLY happening with eBooks?<br />Where is all this change taking us?<br /...
So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobilit...
Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />Libra...
Very Big Secret<br />The Elephant in the Room<br />
Change can happen very fast<br />
The secret<br /><ul><li>We need to overcome:
Fear of leadership
Anti-partner and anti-collaboration ethic
Distrust of ‘size’
The culture of victimization
Introversion
Unsophisticated communication
Fatalism</li></li></ul><li>“Choose . . .<br />To be a victim and feel these changes are fated and blame storm<br />OR<br /...
GOOG<br />
As technology advances<br />
Emboldened Librarians hold the key<br />
News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
News Flash<br />News Flash<br />Tech Shift Happens<br />
People<br />
My son: Zachary<br />
What We Never Really Knew Before (US/Canada)<br />We often believe a lot that isn’t true.<br /><ul><li>27% of our users ar...
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than what they found on Google.
But, 81% still use Google.</li></li></ul><li>People are Changing<br /><ul><li>Demographic– Millennial, Boomer, Seniors
Increased educational attainment & engagement
eBooks outsell hard cover books, and will outsell paperbacks soon (2011)
Some public libraries are crediting most cardholder growth to e-book accessibility
Personal device proliferation
Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)</li></li></ul><li>People Have Changed...
Gaming too. . . Mothers in their 30’s
Social networks fastest growing populations are seniors and will be more international and less urban and English.
eBooks usage is currently largely middle-aged.
Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>NextGen Differences<br />...
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – 65%+
But still a 70%  behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Have Students Changed?<br />
Discovery & Ideas<br />
Has the future changed?Has our future changed?<br />
COWS, etc.<br />
The Future Discovered<br /><ul><li>Stem Cells
fMRI and The Brain
Cloning
Trucking and GPS
Wind and other energy
Nanotechnology
Robotics
Massive Book Digitization
Music
Translation
Streaming Media
Seed Bank</li></li></ul><li>Interdisciplinary<br />Cross-disciplinary<br />Integrated<br />
A 1965 iPhone<br />
Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall ...
Books<br />
What does all this mean?<br /><ul><li>The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just interactivity
How would you enhance a book?</li></li></ul><li>Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc.   . . .  <br />
Mobility<br />
Broadband<br /><ul><li>You must clearly understand the latest US FCC  Whitespace Broadband Decision – THIS IS TRANSFORMATI...
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  1. 1. Frankenbooks?<br />Stephen Abram, MLS<br />Michigan Library Association<br />Traverse City, MI Nov. 11, 2010<br />
  2. 2. Is this graphic correct? What’s wrong?<br />
  3. 3. Is the book in your head?<br />
  4. 4. Frankenbooks? Emotion? Morality?<br />
  5. 5. What is the right device?<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. Watch your readers? What do you see?<br />
  11. 11. Think harder about book components!<br />
  12. 12.
  13. 13.
  14. 14. Whose needs are met by library management systems? <br />
  15. 15.
  16. 16.
  17. 17. Welcome<br />Questions for Today:<br />What is REALLY happening with eBooks?<br />Where is all this change taking us?<br />Do people still value the book? <br />What’s next?<br />What is the role for librarians in our info-future?<br />
  18. 18. So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />
  19. 19. Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />Librarian Positioning<br />
  20. 20. Very Big Secret<br />The Elephant in the Room<br />
  21. 21. Change can happen very fast<br />
  22. 22. The secret<br /><ul><li>We need to overcome:
  23. 23. Fear of leadership
  24. 24. Anti-partner and anti-collaboration ethic
  25. 25. Distrust of ‘size’
  26. 26. The culture of victimization
  27. 27. Introversion
  28. 28. Unsophisticated communication
  29. 29. Fatalism</li></li></ul><li>“Choose . . .<br />To be a victim and feel these changes are fated and blame storm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development.”<br />Find Reasons not Excuses.<br />
  30. 30. GOOG<br />
  31. 31.
  32. 32. As technology advances<br />
  33. 33. Emboldened Librarians hold the key<br />
  34. 34. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  35. 35. News Flash<br />News Flash<br />Tech Shift Happens<br />
  36. 36. People<br />
  37. 37. My son: Zachary<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41. What We Never Really Knew Before (US/Canada)<br />We often believe a lot that isn’t true.<br /><ul><li>27% of our users are under 18.
  42. 42. 59% are female.
  43. 43. 29% are college students.
  44. 44. 5% are professors and 6% are teachers.
  45. 45. On any given day, 35% of our users are there for the very first time!
  46. 46. Only 29% found the databases via the library website.
  47. 47. 59% found what they were looking for on their first search.
  48. 48. 72% trusted our content more than what they found on Google.
  49. 49. But, 81% still use Google.</li></li></ul><li>People are Changing<br /><ul><li>Demographic– Millennial, Boomer, Seniors
  50. 50. Increased educational attainment & engagement
  51. 51. eBooks outsell hard cover books, and will outsell paperbacks soon (2011)
  52. 52. Some public libraries are crediting most cardholder growth to e-book accessibility
  53. 53. Personal device proliferation
  54. 54. Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)</li></li></ul><li>People Have Changed<br /><ul><li>Twitter & Facebook are dominated by the middle aged – Reframe as social reading
  55. 55. Gaming too. . . Mothers in their 30’s
  56. 56. Social networks fastest growing populations are seniors and will be more international and less urban and English.
  57. 57. eBooks usage is currently largely middle-aged.
  58. 58. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
  59. 59. Brain & Developmental Changes
  60. 60. Eye Movement Changes
  61. 61. Massive Behavioural Changes
  62. 62. Major Decline in Crime Rates – 65%+
  63. 63. But still a 70% behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Have Students Changed?<br />
  64. 64.
  65. 65.
  66. 66. Discovery & Ideas<br />
  67. 67. Has the future changed?Has our future changed?<br />
  68. 68.
  69. 69. COWS, etc.<br />
  70. 70.
  71. 71.
  72. 72.
  73. 73.
  74. 74. The Future Discovered<br /><ul><li>Stem Cells
  75. 75. fMRI and The Brain
  76. 76. Cloning
  77. 77. Trucking and GPS
  78. 78. Wind and other energy
  79. 79. Nanotechnology
  80. 80. Robotics
  81. 81. Massive Book Digitization
  82. 82. Music
  83. 83. Translation
  84. 84. Streaming Media
  85. 85. Seed Bank</li></li></ul><li>Interdisciplinary<br />Cross-disciplinary<br />Integrated<br />
  86. 86. A 1965 iPhone<br />
  87. 87. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
  88. 88.
  89. 89. Books<br />
  90. 90.
  91. 91.
  92. 92.
  93. 93.
  94. 94.
  95. 95. What does all this mean?<br /><ul><li>The Article level universe
  96. 96. The Chapter and Paragraph Universe
  97. 97. Integrated with Visuals – graphics and charts
  98. 98. Integrated with ‘video’
  99. 99. Integrated with Sound and Speech
  100. 100. Integrated with social web
  101. 101. Integrated with interaction and not just interactivity
  102. 102. How would you enhance a book?</li></li></ul><li>Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  103. 103.
  104. 104.
  105. 105.
  106. 106. Mobility<br />
  107. 107. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  108. 108. Local wired, mobile access ‘everywhere’ to the home and workplace
  109. 109. Geo-awareness: GIS, GPS, GEO-IP, etc.
  110. 110. Wireless as a business strategy (Starbucks)
  111. 111. Mobile dominates
  112. 112. Largest generation</li></li></ul><li>
  113. 113.
  114. 114.
  115. 115.
  116. 116.
  117. 117.
  118. 118.
  119. 119. Emerging Tech that Drives Users to the Library<br /><ul><li>Encyclopedia.com
  120. 120. HighBeam & Questia
  121. 121. WorldCat and linked (meta)data
  122. 122. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
  123. 123. Geo-IP features and measures
  124. 124. Satisfaction - Foresee
  125. 125. Watch for more . . .</li></li></ul><li>Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  126. 126. Technology literacy
  127. 127. Information literacy
  128. 128. Media literacy
  129. 129. Adaptive literacy
  130. 130. Research literacy
  131. 131. Academic literacy
  132. 132. Reputation, Etc.
  133. 133. Reading literacy
  134. 134. Numeracy
  135. 135. Critical literacy
  136. 136. Social literacy
  137. 137. Computer literacy
  138. 138. Web literacy
  139. 139. Content literacy
  140. 140. Written literacy</li></li></ul><li>
  141. 141. Can we frame the e-book issue so that it can be addressed rationally?<br />
  142. 142. MindMap: What is a book?<br />Reading<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  143. 143. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  144. 144.
  145. 145. Books <br />
  146. 146. Fiction<br />
  147. 147. Non-Fiction<br />
  148. 148. Encyclopedia<br />
  149. 149. Reference<br />
  150. 150. Directories<br />
  151. 151. Dictionaries<br />
  152. 152. Textbooks<br />
  153. 153. Scholarly<br />
  154. 154. E-Learning<br />
  155. 155.
  156. 156. Steal <br />This <br />Idea<br />
  157. 157. What are the<br />good and bad<br />things about<br />e-books?<br />
  158. 158. Library Goals<br />Be the Bee<br />Or be the Hive<br />Care<br />
  159. 159. Strategic Thinking for Libraries<br />Choosing a Future<br />Setting Phased Priorities<br />Making Choices<br />Taking Action<br />Doing the Next Step<br />Adjusting Tactics with Experience<br />Seeking Feedback and Adjusting<br />Measuring Progress<br />
  160. 160. Choosing Top Priorities <br /><ul><li>Suppose that in three years:
  161. 161. Majority of library use will be virtual – yes even rural!
  162. 162. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
  163. 163. All learning will be blended and continuous
  164. 164. DVD is circulation is dead and most other [physical formats in decline.
  165. 165. Majority of questions will be virtual
  166. 166. Use will be 20 / 40 / 40 (in house, virtual, mobile)
  167. 167. Every user will be socially networked, connected and engaged</li></li></ul><li>What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  168. 168. My Conclusions<br /><ul><li>Content acquisition needs to move up the chain
  169. 169. Mobile will be dominant device
  170. 170. eBook formats will be e-reader dependent for a short time
  171. 171. eBook format to watch is web-based and involves HTML5
  172. 172. Ads vs no ads in books?
  173. 173. Social reading behaviours are primary
  174. 174. Federated search is evolving</li></li></ul><li>What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  175. 175. Who are our core virtual users? Are there gaps?
  176. 176. Does learning happen?
  177. 177. What are user expectations for true satisfaction?
  178. 178. How does library search compare to consumer search like Google and retail or government?
  179. 179. How do people find and connect with library virtual services?
  180. 180. Are end users being successful in their POV?
  181. 181. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  182. 182. Serve Everyone!<br />
  183. 183. The power of libraries<br />
  184. 184.
  185. 185. It Takes A Team: Work Together <br />& Pick Each Other Up<br />
  186. 186. It Gets Better.<br />Librarians can help.<br />
  187. 187. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />
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