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Michigan LA Academic Luncheon Speech

Michigan LA Academic Luncheon Speech

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  • 1. Frankenbooks?
    Stephen Abram, MLS
    Michigan Library Association
    Traverse City, MI Nov. 11, 2010
  • 2. Is this graphic correct? What’s wrong?
  • 3. Is the book in your head?
  • 4. Frankenbooks? Emotion? Morality?
  • 5. What is the right device?
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Watch your readers? What do you see?
  • 11. Think harder about book components!
  • 12.
  • 13.
  • 14. Whose needs are met by library management systems?
  • 15.
  • 16.
  • 17. Welcome
    Questions for Today:
    What is REALLY happening with eBooks?
    Where is all this change taking us?
    Do people still value the book?
    What’s next?
    What is the role for librarians in our info-future?
  • 18. So, what exactly is changing?
    In a word:
    Everything connected to your world!
    Books
    Media
    Mobility
    Collections
    Libraries
  • 19. Librarians play a vital role in building the critical connections between information , knowledge and learning.
    Librarian Positioning
  • 20. Very Big Secret
    The Elephant in the Room
  • 21. Change can happen very fast
  • 22. The secret
    • We need to overcome:
    • 23. Fear of leadership
    • 24. Anti-partner and anti-collaboration ethic
    • 25. Distrust of ‘size’
    • 26. The culture of victimization
    • 27. Introversion
    • 28. Unsophisticated communication
    • 29. Fatalism
  • “Choose . . .
    To be a victim and feel these changes are fated and blame storm
    OR
    Create the future we need and take collective responsibility for the conversation and development.”
    Find Reasons not Excuses.
  • 30. GOOG
  • 31.
  • 32. As technology advances
  • 33. Emboldened Librarians hold the key
  • 34. News Flash
    “The Internet and technology have now progressed to their infancy”
  • 35. News Flash
    News Flash
    Tech Shift Happens
  • 36. People
  • 37. My son: Zachary
  • 38.
  • 39.
  • 40.
  • 41. What We Never Really Knew Before (US/Canada)
    We often believe a lot that isn’t true.
    • 27% of our users are under 18.
    • 42. 59% are female.
    • 43. 29% are college students.
    • 44. 5% are professors and 6% are teachers.
    • 45. On any given day, 35% of our users are there for the very first time!
    • 46. Only 29% found the databases via the library website.
    • 47. 59% found what they were looking for on their first search.
    • 48. 72% trusted our content more than what they found on Google.
    • 49. But, 81% still use Google.
  • People are Changing
    • Demographic– Millennial, Boomer, Seniors
    • 50. Increased educational attainment & engagement
    • 51. eBooks outsell hard cover books, and will outsell paperbacks soon (2011)
    • 52. Some public libraries are crediting most cardholder growth to e-book accessibility
    • 53. Personal device proliferation
    • 54. Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)
  • People Have Changed
    • Twitter & Facebook are dominated by the middle aged – Reframe as social reading
    • 55. Gaming too. . . Mothers in their 30’s
    • 56. Social networks fastest growing populations are seniors and will be more international and less urban and English.
    • 57. eBooks usage is currently largely middle-aged.
    • 58. Mobile data usage is growing beyond youth very quickly, workplace use is huge
  • NextGen Differences
    • Increase in IQ - 15-20 Points
    • 59. Brain & Developmental Changes
    • 60. Eye Movement Changes
    • 61. Massive Behavioural Changes
    • 62. Major Decline in Crime Rates – 65%+
    • 63. But still a 70% behavior overlap with Boomers (see my book chapter)
  • Have Students Changed?
  • 64.
  • 65.
  • 66. Discovery & Ideas
  • 67. Has the future changed?Has our future changed?
  • 68.
  • 69. COWS, etc.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74. The Future Discovered
  • Interdisciplinary
    Cross-disciplinary
    Integrated
  • 86. A 1965 iPhone
  • 87. Can libraries keep up with change?
    Can you recall buying a 45?
    Can you recall dials on TVs?
    Can you recall dialling?
  • 88.
  • 89. Books
  • 90.
  • 91.
  • 92.
  • 93.
  • 94.
  • 95. What does all this mean?
    • The Article level universe
    • 96. The Chapter and Paragraph Universe
    • 97. Integrated with Visuals – graphics and charts
    • 98. Integrated with ‘video’
    • 99. Integrated with Sound and Speech
    • 100. Integrated with social web
    • 101. Integrated with interaction and not just interactivity
    • 102. How would you enhance a book?
  • Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
  • 103.
  • 104.
  • 105.
  • 106. Mobility
  • 107. Broadband
    • You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
    • 108. Local wired, mobile access ‘everywhere’ to the home and workplace
    • 109. Geo-awareness: GIS, GPS, GEO-IP, etc.
    • 110. Wireless as a business strategy (Starbucks)
    • 111. Mobile dominates
    • 112. Largest generation
  • 113.
  • 114.
  • 115.
  • 116.
  • 117.
  • 118.
  • 119. Emerging Tech that Drives Users to the Library
    • Encyclopedia.com
    • 120. HighBeam & Questia
    • 121. WorldCat and linked (meta)data
    • 122. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
    • 123. Geo-IP features and measures
    • 124. Satisfaction - Foresee
    • 125. Watch for more . . .
  • Trans-Literacy: Move beyond reading & PC skills
  • 141. Can we frame the e-book issue so that it can be addressed rationally?
  • 142. MindMap: What is a book?
    Reading
    Reading
    Learning
    Pedagogy
    Research
    Exploration
    Reference
    Engagement
    Enjoyment
    Evaluation
  • 143. MindMap: What is a book?
    Reading
    Learning
    Pedagogy
    Research
    Exploration
    Reference
    Engagement
    Enjoyment
    Evaluation
  • 144.
  • 145. Books
  • 146. Fiction
  • 147. Non-Fiction
  • 148. Encyclopedia
  • 149. Reference
  • 150. Directories
  • 151. Dictionaries
  • 152. Textbooks
  • 153. Scholarly
  • 154. E-Learning
  • 155.
  • 156. Steal
    This
    Idea
  • 157. What are the
    good and bad
    things about
    e-books?
  • 158. Library Goals
    Be the Bee
    Or be the Hive
    Care
  • 159. Strategic Thinking for Libraries
    Choosing a Future
    Setting Phased Priorities
    Making Choices
    Taking Action
    Doing the Next Step
    Adjusting Tactics with Experience
    Seeking Feedback and Adjusting
    Measuring Progress
  • 160. Choosing Top Priorities
    • Suppose that in three years:
    • 161. Majority of library use will be virtual – yes even rural!
    • 162. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
    • 163. All learning will be blended and continuous
    • 164. DVD is circulation is dead and most other [physical formats in decline.
    • 165. Majority of questions will be virtual
    • 166. Use will be 20 / 40 / 40 (in house, virtual, mobile)
    • 167. Every user will be socially networked, connected and engaged
  • What do we
    need to know?
    What are
    we going
    to do next?
  • 168. My Conclusions
    • Content acquisition needs to move up the chain
    • 169. Mobile will be dominant device
    • 170. eBook formats will be e-reader dependent for a short time
    • 171. eBook format to watch is web-based and involves HTML5
    • 172. Ads vs no ads in books?
    • 173. Social reading behaviours are primary
    • 174. Federated search is evolving
  • What do we need to know?
    • How do library databases and virtual services compare with other web experiences?
    • 175. Who are our core virtual users? Are there gaps?
    • 176. Does learning happen?
    • 177. What are user expectations for true satisfaction?
    • 178. How does library search compare to consumer search like Google and retail or government?
    • 179. How do people find and connect with library virtual services?
    • 180. Are end users being successful in their POV?
    • 181. Are they happy? Will they come back? Tell a friend?
  • 182. Serve Everyone!
  • 183. The power of libraries
  • 184.
  • 185. It Takes A Team: Work Together
    & Pick Each Other Up
  • 186. It Gets Better.
    Librarians can help.
  • 187. Stephen Abram, MLS, FSLA
    VP strategic partnerships and markets
    Cengage Learning (Gale)
    Cel: 416-669-4855
    stephen.abram@cengage.com
    Stephen’s Lighthouse Blog
    http://stephenslighthouse.com
    Facebook: Stephen Abram
    LinkedIn / Plaxo: Stephen Abram
    Twitter: sabram
    SlideShare: StephenAbram1