Mexico cityunam

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Mexico cityunam

  1. 1. VIP Libraries and Library Staff TRY HARDER, EXPECT MORE Stephen Abram, MLS XI International Conference on University Libraries Mexico City, Mexico Nov. 7, 2013
  2. 2. 2 • What do I want to talk about today? • I want to re-frame the library opportunity. • I want to share some language and positioning. • I want to talk about leadership. • I want to talk about a national scale program to position libraries and our profession for success.
  3. 3. What business are you in?
  4. 4. Every Day in every way libraries are throwing pebbles
  5. 5. Think BIGGER Learning, Culture, Research Impact, and making a competitive advantage difference
  6. 6. 6 Handknitting
  7. 7. Describe Your Current Situation • You’re at the table • The president of the country takes your calls • You’re consulted on national policy at the cabinet level • You cooperate as true partnerships and not just buying clubs • You have professional staff that fill the need and adapt to change
  8. 8. The Role of Questions
  9. 9. Books, eBooks Magazines Websites Buildings Rooms Desks Stations Programs Nouns can be warehoused and ‘cut’ Serve Answer Engage Research Entertain Tell a story Teach Create Do Action verbs imply dynamism and impact
  10. 10. YOU
  11. 11. Strategy and Direction Planning
  12. 12. 13 INSPIRATION . . .
  13. 13. 15
  14. 14. 16
  15. 15. Black & White
  16. 16. The disruptions that were predicted . . . 23
  17. 17. 24
  18. 18. 25 The Disruptions You Got… • Online databases • Internet • Web • E-Learning • MOOCs • eBooks • Mobile • Cloud • Etc.
  19. 19. 27 Can everyone source their force? Can we contribute to everyone’s self-actualization?
  20. 20. Print was complicated too
  21. 21. Library Megatrends It doesn’t take a genius to see that librarian skills and competencies applied to the trends and issues in our communities can help in very strategic ways – social, economic, creative, and discovery impacts.
  22. 22. Public Libraries • Are you a librarian or an educator? • Are you a support or mission-critical? • Your business is transformational impact and learning (they’re different) • Your new competitors are non-traditional • Renewed advocacy has moved from apple pie to influencing and selling the value and impact of librarians • Library staff competencies need a plateau upgrade – consultation, relationship, influence, educating . . .
  23. 23. Deer in headlamps slide here.
  24. 24. Libraries core skill is not delivering information Libraries improve the quality of the question and the user experience Learning Libraries are about building life competencies
  25. 25. Libraries Have Seasons
  26. 26. Librarian Magic What are your magic tricks?
  27. 27. Failure to Reward Risk
  28. 28. Digital risk has raised the bar on risk taking in library land.
  29. 29. Librarianship Culture Avoiding the triple diseases of: 1. Conflict avoidance 2. Passive resistance 3. Risk aversion
  30. 30. 45 Think deeply about . . . Your Operation’s Scalability The depth of your relationships Your sustainability How you set priorities: Daily and Future
  31. 31. The Complex Value Proposition Smelly Yellow Liquid Or Sex Appeal?
  32. 32. DATA
  33. 33. QUALITATIVE INFORMATION and QUANTITATIVE DATA
  34. 34. STATISTICS versus MEASUREMENTS
  35. 35. Are you locked into a traditional library mindset?
  36. 36. What about value and impact?
  37. 37. 52 Exercise your mind about the rhythms of your work. . .
  38. 38. Or shall we stick with this?
  39. 39. Grocery Stores
  40. 40. Cookbooks, Chefs . . .
  41. 41. Cookbooks, Chefs . . .
  42. 42. Meals
  43. 43. Library Land What changes, disruptions and shifts are already in the environment?
  44. 44. • If all users are ubiquitously connected with broadband, have downloading skills for books and movies, own smartphones, whither libraries? • What about the ‘digital divide’? • If the school system (K-12 and HigherEd) changes radically …?
  45. 45. • What if all music, audiobooks, and video moved to streaming formats by 2018? • What if the DVD and CD go the way of vinyl, VHS, and cassettes?
  46. 46. • What if all books are digital? • What if book services move to a subscription model of unlimited use for $7/month? • What about next generation e-books?
  47. 47. • What if all books are ‘beyond text’? • The NextGen Textbook… • Can we support books with embedded video, adaptive technologies, audio, updating, software tools, assessments, web-links, etc. • Ask ourselves about archiving and preservation – the record
  48. 48. • Are you positioned at the lesson level? • Could your library support all curricula and distance education? • Have you catalogued the learning opportunities on the web? (Khan Academy, Coursera, Udacity, edX, MIT, Harvard, MOOCs, YouTube, Learn4All (ed2go), …)
  49. 49. • • • Could your library support real e-learning Is EVERY staff member fluent in your LMS and the needs of supporting hybrid or total distance learning? By the way – nearly all learning is distance learning from the perspective of the library and user.
  50. 50. • Could your library support any kind of mobile device? • Are you fully ready to deliver, agnostically to desktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higher level?
  51. 51. • Are you prepared for new forms of content? • Real multimedia? 3D objects and databases? Holographics? Enhanced media? • Embedded assessment and tracking tools? • Can you be ready for makerspaces, creative spaces, writing labs, business and start-up incubators, etc. • Can you publish for your community?
  52. 52. • Information versus Learning or Knowledge or Experience Commons • What kinds of learning spaces are needed in the future? • Can you support real learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship, collaboration, and consultation management . . .? In a virtual space?
  53. 53. • • • • • • • • Makerspaces Writing Labs Poetry and short story contests 3D Printing and Scanning Design: Robotics, Lego, …. Alternate Tech for disabilities Crafts, knitting, sewing clubs Photography and art
  54. 54. • What if everything was in the cloud? (software, databases, metadata, content . . .) • What would you do with those system skills on staff? • What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata?
  55. 55. • What if search immersive resource discovery becomes as ubiquitous as search engines? • Can they find as well as search? • Are your training sessions hitting 100% of students? • Are they aligned with workflow or transactions?
  56. 56. • • • • What does your experience portal look like? What are your top questions? Pathfinder - - LibGuides - Portals What are the outcome domains?
  57. 57. • • • • • • • Experience Portals OCLC WordShare DPLA APIs Google Scholar and Books API Amazon API ReadersFirst
  58. 58. • Can you do it all ALONE? • What would it look like if you cooperated? • Consortia, Cooperatives, … national, regional, global – buying groups or real foundational infrastructure
  59. 59. And what would you sacrifice?
  60. 60. 76 The Biggest Challenges • Lesson Level Learning for Libraries ▫ eLearning and MOOCs • Reducing the costs of overhead ▫ Cloud and infrastructure • Setting strategic priorities in context ▫ Investing in learning and research • Getting digitization right ▫ Repository archipelagos not aligned with discovery • Money is not the issue – it’s the measurement
  61. 61. The Library as Sandbox
  62. 62. 78
  63. 63. Is your library ready to support a world of unlimited content, multiple formats, massive access, and consumer expectations of MORE? Yes? No? With Effort, Vision, Leadership? Never?
  64. 64. Embracing Change
  65. 65. What are the risks of not changing?
  66. 66. We can’t control change… We can control our attitude towards change…
  67. 67. What can you do to deal with change?
  68. 68. Accept that change is an attitude
  69. 69. Support Aspiration
  70. 70. Being More Open to Change
  71. 71. ‘New’ Library Cultures Support Your Team
  72. 72. Do we have too much Respect for Tradition? While Neglecting to Curate the Future…
  73. 73. Be Inspirational
  74. 74. Tell Your Story: Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
  75. 75. Don’t study the issue to death.
  76. 76. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1

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