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Mexico cityunam

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  • 1. VIP Libraries and Library Staff TRY HARDER, EXPECT MORE Stephen Abram, MLS XI International Conference on University Libraries Mexico City, Mexico Nov. 7, 2013
  • 2. 2 • What do I want to talk about today? • I want to re-frame the library opportunity. • I want to share some language and positioning. • I want to talk about leadership. • I want to talk about a national scale program to position libraries and our profession for success.
  • 3. What business are you in?
  • 4. Every Day in every way libraries are throwing pebbles
  • 5. Think BIGGER Learning, Culture, Research Impact, and making a competitive advantage difference
  • 6. 6 Handknitting
  • 7. Describe Your Current Situation • You’re at the table • The president of the country takes your calls • You’re consulted on national policy at the cabinet level • You cooperate as true partnerships and not just buying clubs • You have professional staff that fill the need and adapt to change
  • 8. The Role of Questions
  • 9. Books, eBooks Magazines Websites Buildings Rooms Desks Stations Programs Nouns can be warehoused and ‘cut’ Serve Answer Engage Research Entertain Tell a story Teach Create Do Action verbs imply dynamism and impact
  • 10. YOU
  • 11. Strategy and Direction Planning
  • 12. 13 INSPIRATION . . .
  • 13. 15
  • 14. 16
  • 15. Black & White
  • 16. The disruptions that were predicted . . . 23
  • 17. 24
  • 18. 25 The Disruptions You Got… • Online databases • Internet • Web • E-Learning • MOOCs • eBooks • Mobile • Cloud • Etc.
  • 19. 27 Can everyone source their force? Can we contribute to everyone’s self-actualization?
  • 20. Print was complicated too
  • 21. Library Megatrends It doesn’t take a genius to see that librarian skills and competencies applied to the trends and issues in our communities can help in very strategic ways – social, economic, creative, and discovery impacts.
  • 22. Public Libraries • Are you a librarian or an educator? • Are you a support or mission-critical? • Your business is transformational impact and learning (they’re different) • Your new competitors are non-traditional • Renewed advocacy has moved from apple pie to influencing and selling the value and impact of librarians • Library staff competencies need a plateau upgrade – consultation, relationship, influence, educating . . .
  • 23. Deer in headlamps slide here.
  • 24. Libraries core skill is not delivering information Libraries improve the quality of the question and the user experience Learning Libraries are about building life competencies
  • 25. Libraries Have Seasons
  • 26. Librarian Magic What are your magic tricks?
  • 27. Failure to Reward Risk
  • 28. Digital risk has raised the bar on risk taking in library land.
  • 29. Librarianship Culture Avoiding the triple diseases of: 1. Conflict avoidance 2. Passive resistance 3. Risk aversion
  • 30. 45 Think deeply about . . . Your Operation’s Scalability The depth of your relationships Your sustainability How you set priorities: Daily and Future
  • 31. The Complex Value Proposition Smelly Yellow Liquid Or Sex Appeal?
  • 32. DATA
  • 33. QUALITATIVE INFORMATION and QUANTITATIVE DATA
  • 34. STATISTICS versus MEASUREMENTS
  • 35. Are you locked into a traditional library mindset?
  • 36. What about value and impact?
  • 37. 52 Exercise your mind about the rhythms of your work. . .
  • 38. Or shall we stick with this?
  • 39. Grocery Stores
  • 40. Cookbooks, Chefs . . .
  • 41. Cookbooks, Chefs . . .
  • 42. Meals
  • 43. Library Land What changes, disruptions and shifts are already in the environment?
  • 44. • If all users are ubiquitously connected with broadband, have downloading skills for books and movies, own smartphones, whither libraries? • What about the ‘digital divide’? • If the school system (K-12 and HigherEd) changes radically …?
  • 45. • What if all music, audiobooks, and video moved to streaming formats by 2018? • What if the DVD and CD go the way of vinyl, VHS, and cassettes?
  • 46. • What if all books are digital? • What if book services move to a subscription model of unlimited use for $7/month? • What about next generation e-books?
  • 47. • What if all books are ‘beyond text’? • The NextGen Textbook… • Can we support books with embedded video, adaptive technologies, audio, updating, software tools, assessments, web-links, etc. • Ask ourselves about archiving and preservation – the record
  • 48. • Are you positioned at the lesson level? • Could your library support all curricula and distance education? • Have you catalogued the learning opportunities on the web? (Khan Academy, Coursera, Udacity, edX, MIT, Harvard, MOOCs, YouTube, Learn4All (ed2go), …)
  • 49. • • • Could your library support real e-learning Is EVERY staff member fluent in your LMS and the needs of supporting hybrid or total distance learning? By the way – nearly all learning is distance learning from the perspective of the library and user.
  • 50. • Could your library support any kind of mobile device? • Are you fully ready to deliver, agnostically to desktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higher level?
  • 51. • Are you prepared for new forms of content? • Real multimedia? 3D objects and databases? Holographics? Enhanced media? • Embedded assessment and tracking tools? • Can you be ready for makerspaces, creative spaces, writing labs, business and start-up incubators, etc. • Can you publish for your community?
  • 52. • Information versus Learning or Knowledge or Experience Commons • What kinds of learning spaces are needed in the future? • Can you support real learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship, collaboration, and consultation management . . .? In a virtual space?
  • 53. • • • • • • • • Makerspaces Writing Labs Poetry and short story contests 3D Printing and Scanning Design: Robotics, Lego, …. Alternate Tech for disabilities Crafts, knitting, sewing clubs Photography and art
  • 54. • What if everything was in the cloud? (software, databases, metadata, content . . .) • What would you do with those system skills on staff? • What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata?
  • 55. • What if search immersive resource discovery becomes as ubiquitous as search engines? • Can they find as well as search? • Are your training sessions hitting 100% of students? • Are they aligned with workflow or transactions?
  • 56. • • • • What does your experience portal look like? What are your top questions? Pathfinder - - LibGuides - Portals What are the outcome domains?
  • 57. • • • • • • • Experience Portals OCLC WordShare DPLA APIs Google Scholar and Books API Amazon API ReadersFirst
  • 58. • Can you do it all ALONE? • What would it look like if you cooperated? • Consortia, Cooperatives, … national, regional, global – buying groups or real foundational infrastructure
  • 59. And what would you sacrifice?
  • 60. 76 The Biggest Challenges • Lesson Level Learning for Libraries ▫ eLearning and MOOCs • Reducing the costs of overhead ▫ Cloud and infrastructure • Setting strategic priorities in context ▫ Investing in learning and research • Getting digitization right ▫ Repository archipelagos not aligned with discovery • Money is not the issue – it’s the measurement
  • 61. The Library as Sandbox
  • 62. 78
  • 63. Is your library ready to support a world of unlimited content, multiple formats, massive access, and consumer expectations of MORE? Yes? No? With Effort, Vision, Leadership? Never?
  • 64. Embracing Change
  • 65. What are the risks of not changing?
  • 66. We can’t control change… We can control our attitude towards change…
  • 67. What can you do to deal with change?
  • 68. Accept that change is an attitude
  • 69. Support Aspiration
  • 70. Being More Open to Change
  • 71. ‘New’ Library Cultures Support Your Team
  • 72. Do we have too much Respect for Tradition? While Neglecting to Curate the Future…
  • 73. Be Inspirational
  • 74. Tell Your Story: Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
  • 75. Don’t study the issue to death.
  • 76. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1