Stephen AbramGale Cengage LearningMETRO Nov. 15, 2012
My external perspective on priorities Staff Development (soft skills, consulting skills, CRM Liaison, teaching, Technology, common core, human development) Staff Positioning (social media strategy, liaison, discovery of expertise) eLearning strategy (scalable, LMS development, copyright) Fluency (search, discover, find, tools, use) Analytics (research, proofs, analysis, etc.) Repositories (discovery, Linked Data, OCLC, DPLA, etc.) Mobile (the whole mosaic, device agnostic, eBooks, seamless) Experience Portals (high value, political, and repetitive interventions) New Spaces ‘Alternative funding sources’
Trends Differ by Library SectorAll will be affected to a greater or lesser degree by these trends and theimpact will be different but all are relevant to:• Public Libraries• Academic Research Libraries• Community College Libraries• School Libraries• Specialized Libraries and embedding• ConsortiaBut they all share more in common that they are unique or different.
Content FragmentationDigitization’s real impact – non-fictionFormat Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc.eBookseJournalseContentCopyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.)Author LawsuitsCitation fragmentation (Thomson new initiative)
Beyond TextBig challenges to the collection mindset:• Text• Graphics & Charts• Formulae• Pictures• Maps• Video• Audio• Gamification• Deep Data Mining• Sharing – notes, highlights, reviews, opinions, correcti0ns, commentary• Assessments• Soundtracks• Etc. etc.
End User FragmentationTeens / Post-MillennialsMillennialsIntellectual versus physical access paradigmOther demographicsBusiness versus ConsumerThe Device Divide (and not among the users)MobilityHaves and Have-nots
Technology FragmentationFeature PhonesSmartphonesTabletsLaptopsDesktopsGaming stationsTelevisionE-ReadersInternet of ThingsBrowsers
The polarization of discussionDogmatic vs. Professional positionson: eBooks, access, copyright, etc.
Black & White
Recognize key shifts
Academic Research LibrarieseLearningRepositoriesContent ArchipelagosLibGuidesPatron-driven acquisitionsInformation FluencyDemarcation between Undergrad, Grad and Faculty/Staff strategiesAdministration outliersCopyright complianceE-Coursepacks and e-ReservesGamificationStrategic budgetingPartnershipsOrganization development and retirements
Community College and UndergradInformation Literacy / FluencyDistance education and eLearningTextbooks, Reserves, Coursepacks, e-allMOOCs as threat and opportunityMobilityGamificationCollections for new degrees and certificationsNew regulations
School LibrariesCommon Core21st Century LearningFuture of the textbookScaffolded Information Literacy / FluencyFiltersStaff and Faculty relationships and developmentClassroom pagesIntegrating the newest research insightsRetirements and physical plantThe parent . . .Teacher … Educrat . . . Bureaucrat . . . Student . . .voter divide
Specialized LibrariesIntranetsMS SharePointRelationship buildingEmbedded LibrarianshipKnowledge ecologiesIndoctrination of new employees
Public LibrariesRecommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic(Portland (Maine) PL)eBook issues and device trainingCommunity GlueEconomic ImpactPatron-driven acquisitionsExperience PortalsPrograms (esp. teen, distance ed, business, career, health, makerspace)PartnershipsEducation and LearningLiteracy of all kinds
Consortia: Next Step CooperationDPLALibrary RenewalEveryLibrary Advocacy PACOCLC Linked DataCULC eBook Project3M e-books (CALIFA / Douglas County initiatives)Cloud initiativesNational (e.g. Canada, France…)
So what is the answer?Where are the real pain points?
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
What is an EXPERIENCE? What is a library experience?What differentiates a library experience from a transaction?What differentiates academic libraries from Google/Bing?
The Evolutionof Answers
Why do people ask questions?Is your library experience conceptually organized around target groups, answers and programs?Or collections, technology and buildings?
Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know, to Discover To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
Carl Grant’s Differentiators• Access to the library collections and services from any device, at any time from anywhere. (mobile)• Massive aggregates of information that have been selected for inclusion because of their quality by either: a) librarians, or b) filtered by communities of users through ranking systems and ultimately reviewed and signed-off by librarians for final inclusion in those aggregates. (cloud computing)• Discovery workbenches or platforms that allow the users to discover existing knowledge and build new knowledge in highly personalized manners. (discovery products with new extensions)• Easy access and integration of the full range of library services into other products they use frequently, such as course or learning management systems, social networking, discussion forums, etc. (rich APIs, extensive support of Apps and standards to support other extensions) [Linked Data]• Contextual support, i.e. the ability for librarianship to help members understand the environment in which a particular piece of work was generated (for instance, Mark Twains writings, or scientific research-is this a peer reviewed publication? (new products needed)• Unbiased information. (start conveying the distinction, a huge differentiator)• Pro-active services. Get out in front. Someone up for tenure? Go to their office. Find out what they need and get it to them. (analytic tools, coupled with massive aggregates of data)
Stephen Abram’s Key DifferentiatorsSustainability versus digital evolution• Our people are our brand – not information, databases, technology or books. Staff deliver the service. A service devoid of staff promotion is a recipe for failure or outsourcing.• Question improvement• Predictive service through excellent contextual relationships• Copyright knowledge and compliance• Service, professional service not good and efficient step&fetchit servitude• Information fluency professional development – not mere training, literacy, …• Special and unique collections curated in context and pruned as needed• Curriculum, discovery, teaching and research alignment• Visibility where the users are, not a destination strategy• eLearning development teams, MOOCs, eTextbooks, eReserves, eServices, etc.• Developing rubrics, measurements and proofs of impact
What are your top 10-20questions?What is the serviceportfolio model that goeswith those?
Reference Facets of theLibrary of Virginia StorySeptember 2010 Survey Data62 of 91 LVA library systems (68%)
Relative Patron Interest in Various Areas Finding People / Biographies Choosing a School, Program/Degree, College or University / College Planning History Studies (Civil War, WW2, etc.) World Cultures/Understanding Our World Small and Medium-sized Business Support Entrepreneurship and Consulting Adult Literacy / ESL Parenting and Child Development Business. Leadership and Management Book Clubs / Community Reading / Summer Reading Coming to America or our Community (Immigration, Moving) General Reference / Quick Answer Questions (e.g. telephone … Retirement and Seniors Services Religion and spirituality Personal Finance and Investments / Financial LiteracySupporting College credits, Distance Education, and Adult Continuing Education Travel and Vacation, Tourism Support Reading Choices and recommendations, books & authors Careers (jobs, counseling, etc.) Self-help/personal development Government Programs, Services and Taxation Technology Skills (software, hardware, web) Top 13 Homework Help (grade school) Consumer reviews (Choosing a car, appliance, etc.) Local History Hobbies, Games and Gardening Legal Questions (including family law, divorce, adoption, etc) Test prep (SAT, ACT, occupational tests, etc. etc.) Genealogy DIY Do It Yourself Activities and Car Repair Health and Wellness / Community Health / Nutrition / Diet / Recovery 0.00 0.20 0.40 0.60 0.80 1.00 1.20
What are yourResearch Priorities?What is your meal in library end-user orresearch, and learning terms?Programs, collections, services . . . Portfolio
Let’s thinkWhat is a meal in library end-user orresearch, and learning terms?Think: Are you thinkingfood, courses, days, weekly plan, ornutrition overall?
The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
Library “Experience” Space ConcernsFirst Impressions: Security, Circ Desks, SignageCleanlinessRetail modelsDisplays (return carts, colour blocking, …)SignageCommunity CommonsBoundariesParking lots and the skirts as public programming spaceStreet fairsPartnershipsGardensWirelessTechnology commons . . . Smart Rooms
What are the real issues?Craft versus Industrial StrengthPilot, Project, Initiative versus Portfolio StrategyHand knitted prototypes versus Productione.g. Information Literacy initiatives Discovery versus Search versus Deep Search eLearning unitsStrategic Analytics Value measures Behaviours
What We Never Really Knew Before (US/Canada) 27% of our users are under 18. 59% are female. We often 29% are college students. believe a lot 5% are professors and 6% are teachers.isn’t that true. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses. 71% of students who are employed full-time and 77% of students who are employed part-time prefer moretechnology-based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve over thelast year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on theiroverall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recordedlectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of studentsidentify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on studentengagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having thepotential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on studentengagement. Students are more optimistic about the potential for technology.
What we know is POWERFUL! Facts + Stories Via Stephen’s Lighthouse Blog “Curb Your Librarian Frustration in 8 Easy Steps” New York State 2012 Summary of School Library Research Ken Haycock OLA Summary of School Library Impact Studies Advance: McKinley HS Study by Project Tomorrow Project Tomorrow reports to Congress Alison Head and Information Fluency research Foresee Data and Overall Usage Data Pew Internet & American Life reports Bill & Melinda Gates Foundation studies IMLS, NCES, ARL, ACRL, ALA, LJ, etc.56
The Value of Libraries Soundbite The Value of Public Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-public-libraries/ The Value of School Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-school-libraries/ The Value of Academic and College Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-academic-and-college-libraries/http://stephenslighthouse.com/2010/11/01/the-value-of-academic-libraries-redux-acrl/ The Value of Special Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-special-libraries/ Library Advocacy: Save the Library Campaignshttp://stephenslighthouse.com/2010/04/01/save-the-library-campaigns/ Storytelling…
The Value of Libraries Soundbite The Value of Academic and College Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-academic-and-college-libraries/ ACRL The Value of Academic Librarieshttp://stephenslighthouse.com/2010/11/01/the-value-of-academic-libraries-redux-acrl/ VALUE OF ACADEMIC LIBRARIES TOOLKIThttp://www.ala.org/acrl/issues/value/valueofacademiclibrariestoolkit• Working Together: Evolving Value for Academic Librarieshttp://libraryvalue.wordpress.com/report/
Analytics DrivenCOUNTER SushiVendor statisticsForeseeGoogle AnalyticsSocial AnalyticsGate CountCirculationWeb site statsProgramsResearch projects and samplesVisuals and Infographics
Be More Open to the Users’ Path
What Would You Attempt IfYou Knew You Would NotFail?
My Humble Recommendations Focus on the user, I mean really Pilot and experiment with mobile social cohorts Classes (mobile training or extended learning) Reading cohorts and book clubs Patron-driven strategies first Associations Fundraising Meetings Teams (business or sport)
My Humble RecommendationsActively lobby and educate to ensure that the emerging mobileecosystem supports the values and principles of librarianship forbalance in the rights of end users for use, access, learning andresearch. Support vendors and laws to be as agnostic as possible by ensuringthat, as far as possible your services and content offerings support thewidest range of devices, formats, browsers, and platforms.
Get to where the useris.eLearningMobileDistantTools
My Humble Recommendations Design for frictionless access using such opportunitiesas geo-IP and mobile ready websites Test everything in all browsers – mobile or not – alldevices. Invest in usability research aimed at the user experienceand test and learn from it and share your learning. Don’t prioritize the librarian experience first Watch key developments in major publishing spaces –retail, kiddy lit, textbooks, e-learning, fiction, etc. Sportthe differences and opportunities
My Personal Hobby Horses This is an evolution not a revolution The REAL revolution was the Internet and the Web. The hybrid ecology is winning in the near term foroperating systems and content formats. This is good since competition drives innovation andwe’re in a Renaissance not an end game right now. Engage in critical thinking not raw criticism. Beconstructive. Critical thinking is not part of dogma or religious fervoror fan boy behavior.
My Personal Hobby Horses This is an evolution not a revolution Perfectionism will not move us forward at this juncture. Really understand the digital divide and remove youreconomic and social class blinkers Get real about teens and Boomers Get over library obsession with statistics andcomprehensiveness. Get excellent at real measurements, sampling andunderstanding impact and satisfaction.(Analytics, Foresee, Pew)
My Personal Hobby Horses This is an evolution not a revolution We need to revisit the concept ofpreservation, archives, repositories, andconservation from an access and linked data view. Check out new publishing models like Flipboard. Watch for emerging book enhancements andother features that will challenge librarymetadata, selection policies, and collectiondevelopment.
A Third Path
Smelly OrYellow SexLiquid Appeal?
Consider the Whole Experience
Until the lion learns to write her own story, thestory will always be from the perspective of thehunter not the hunted.
Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 firstname.lastname@example.org Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1