The Value of the Library Experience: Priceless Stephen Abram, MLS Melbourne May 16, 2011
Economic Change and Challenges These slides are available at Stephen’s Lighthouse blog
We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
Welcome Questions for Today: Is this the end of libraries as we know them? Whither learning, community, support? What is actually changing? Do people still value the book? Where is all this change taking us? What is the role for librarians and all types of libraries in our info-future?
What Colour is the Sky?
What has changed?
Libraries at the heart of the campus
Students are focused at the lesson and event (essay, test, exam) level
Libraries at the heart of the community is no longer just physical
Libraries as whole school partners
Physical access and basic reading evolves to intellectual access with new competencies
Skip to the End: Why listen to me?
School libraries raise standardized test scores 15-25%!
School library / Public library partnerships increase scores 5% plus!
Libraries and information content and technology leadership are critical to Higher Ed
Communities with libraries as an investment receive very high ROI – average 650%!
There are more libraries than McDonalds & Starbucks combined with better distribution and staffing models for government services
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Chefs, counsellors, teachers, magicians Librarians play a vital role in building the critical connections between information , knowledge and learning.
Very Big Secret The Elephant in the Room
Change can happen very fast
5 Things have Changed . . A LOT! Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors Books & Media & Collections Mobility Learning & Research Government The History of Unintended Consequences & Unpredictability
“Strategy is a Choice. . . To be a victim and feel these changes are fated and blamestorm OR Create the future we need and take collective responsibility for the conversation and development of the future.” Find Reasons not Excuses.
As technology advances
Emboldened Librarians hold the key
The nasty facts about Google & Bing and consumer search: SEO Content Farms Advertiser driven Geotagging GOOG
News Flash “The Internet and technology have now progressed to their infancy”
My son: Zachary
News Flash News Flash Tech Shift Happens
People are Changing
Demographic– Millennials, Boomers, Seniors
Overall IQ Increases
Increased educational attainment & engagement
eBooks outsell hard cover books & paperbacks
Reading is UP, way up.
Some libraries are crediting most cardholder growth to e-book accessibility
Personal device proliferation
Some sectors are very tech-dominated (oil, farming, cattle, trucking, mining, forestry, …)
Increase in IQ - 15-20 Points
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – down 65%
But still a 70% behavior overlap with Boomers (see my book chapter)
People Have Changed
Twitter & Facebook are dominated by the middle-aged
Gaming too. . . Mothers in their 30’s
Social networks fastest growing populations are seniors and will be more international and less urban and English.
eBook reader usage is largely middle-aged.
Mobile data usage is growing beyond youth very quickly, workplace use is huge
We often believe a lot that isn’t true. What We Never Really Knew Before (US/Canada)
27% of our users are under 18.
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than Google.
But, 81% still use Google.
2010 Eduventures Research on Investments
58% of instructors believe that technology in courses positively impacts student engagement.
71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
87% of students believe online libraries and databases have had the most significant impact on their overall learning.
62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
49% of students believe that online libraries and databases will have the greatest impact on student engagement.
Students are more optimistic about the potential for technology.
Have Students Changed?
So how must library and educator strategies change?
Discovery & Ideas
Has the future changed?Has our future changed?
The Future Discovered
fMRI and The Brain
Trucking and GPS
Wind and other energy
Massive Book Digitization
A 1965 iPhone
Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?
Formats have died before.
We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond
How would you enhance the book without the compromises of the 1500’s?
What does all this mean?
The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just interactivity
How would you enhance a book?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
Net neutrality, kill switches . . .
Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
Geo-awareness: GIS, GPS, GEO-IP, etc.
Wireless as a business strategy (Starbucks)
Mobile dominates the largest generation
What changes with personal devices?
The Physical Act of Reading
The new bibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
Emerging Tech that Drives Users to the Library
Content Farms, Mills (Demand Media, AOL, etc.)
HighBeam & Questia
AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
Geo-IP features and measures
Watch for more . . .
Trans-Literacy: Move beyond reading & PC skills
Can we frame the e-book issue so that it can be addressed rationally?
MindMap: What is a book? Reading Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation
MindMap: What is a book? Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation
Steal This Idea
What are the good and bad things about e-books?
Library Goals Be the Bee Or Be the Hive. Care.
Strategic Thinking for Libraries Choosing a Future Setting Phased Priorities Making Choices Taking Action Doing the Next Step Adjusting Tactics with Experience Seeking Feedback and Adjusting Measuring Progress
Choosing Top Priorities
Suppose that in three years:
Majority of library use will be virtual – yes even rural! And especially academic courses.
Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
All learning will be blended and continuous
DVD is circulation is dead and most other physical formats in decline.
Majority of questions will be virtual
Use will be 20 / 40 / 40 (in house, virtual, mobile)
Every user will be socially networked, connected and engaged
What do we need to know? What are we going to do next?
What do we need to know?
How do library databases and virtual services compare with other web experiences?
Who are our core virtual users? Are there gaps?
Does learning happen? How about discovery?
What are user expectations for true satisfaction?
How does library search compare to consumer search like Google and retail or government?
How do people find and connect with library virtual services?
Are end users being successful in their POV?
Are they happy? Will they come back? Tell a friend?
Don’t Rest on Your Laurels.
Trust Yourself to Make Difference and Have an Impact
You have the tools.
Stop Making it so Hard!
Save the User!
Unlocking the Library Value Conversation
What Would You Attempt If You Knew You Would Not Fail?
What Are Libraries Really For?
Research (Applied and Theoretical)
Cultural & Knowledge Custody
20th Century Strategies
Inventory and Collections
Reading is Fundamental
21st Century Strategies
Bricks and Clicks and Tricks
Communities of Knowledge and Practice
Information Literacy Programs
Social links and Student Life
Bricks, Clicks and Tricks Gambling
Social Glue and Libraries
A Third Path
Observe Your Users
Context is King,Contact trumps Culture Content is a Foundation
The Social Life of Information Community Networks
The power of libraries
Starlings on Otmoor
Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 firstname.lastname@example.org Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1