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Manitoba LA 2010

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Manitoba Library Assn. Theme Speech

Manitoba Library Assn. Theme Speech

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  • 1. The Power of Library Partnerships: Collaboration Thoughts
    Stephen Abram, MLS, FSLA
    Manitoba Library Association Conference
    Winnipeg, MB
    May 18, 2010
  • 2.
  • 3. CHANGE
  • 4.
  • 5. The BIG Challenge
    “The Internet has now progressed to its infancy”
    Search, Social Networks, Learning, Commerce
  • 6.
  • 7. What’s on your minds?
    Usually a sense that something is not quite right…..
    Questioning of where functions fit….of roles….of responsibilities…
    Questioning of whether collaborative technologies “belong” in “work”
    Questioning of how to organize functions of a library when those functions are so engrained
    Questioning of where a job starts and stops…. of where work starts and stops…..of skills required for jobs….
  • 8. Slides
    These PPT slides will be at my blog ‘Stephen’s Lighthouse’
    http://stephenslighthouse.com
  • 9. Are you being heard?
  • 10.
  • 11. Will we find our voice?
    Bing
    Google
    Facebook
    Social Media (Twitter)
    Libraries
  • 12. Differences in the Private and Public Sector Approaches to Development
    Public Sector
    • Collaborative advantage is the ideal
    • 13. Good service is the key to long-term existence
    • 14. Focus on citizens and social contract
    • 15. Political agendas and government imperatives
    • 16. Responsibility to parliament and to citizens
    • 17. Wise use of tax dollars
    • 18. Risk averse
    • 19. Making a positive impact on society is a strong motivator
    • 20. Other departments, levels of government, unions
    • 21. e-Government is the challenge
    • 22. Focus on “process”
    Private Sector
    • Competitive advantage is the ideal
    • 23. Innovation is key to long-term existence
    • 24. Focus on clients and marketshare
    • 25. Business strategies
    • 26. Responsibility to shareholders or owner/investors
    • 27. Increasing revenue
    • 28. Risk oriented
    • 29. Economic success is a prime personal motivator
    • 30. Competitors, partners and allies
    • 31. e-Business is the challenge
    • 32. Focus on “results”
  • The Beverly Hillbillies
  • 33.
  • 34. The Fork in the Road
  • 35. Let’s be honest about it.
    “Everything’s free and easy on the web. Why do we need libraries (and by extension librarians) anymore?
    Really? ? ? ? ? ? ?
  • 36. Let’s be honest about it.
    “Everything’s free and easy on the web. Why do we need libraries (and by extension librarians) anymore?
    Who do they think built this stuff? (Google, Yahoo, Boole, Intranets evolve, CKO, etc.)
    CA’s and MBA’s
    The law and lawyers
    Medicine and doctors and allied health professions
    Information and Knowledge Economy
  • 37. Do they love us?
    The opposite of intelligence is stupidity.
    The opposite is love is indifference.
    The root of information is “to inform”
    The opposite of inform is to misinform.
    So, it follows that ad ranked information is manipulated.
    Organizations that depend on SEO driven relevance are manipulable.
    It’s getting stronger with geo-enabled search and results
  • 38. Where is the
    Leadership?
  • 39. What are the
    drivers of
    change today?
  • 40. Our Future (90% probability)
    Libraries and their publishers/vendors are in a symbiotic relationship.
    The book isn’t dead. It’s just very different. Learn to live with this permanent change – especially Google in June
    Newspapers are dead. News isn’t. It costs more to print and distribute the New York Times annually than to give every subscriber a Kindle. (Let alone an iPhone application).
    Publishing models are in the midst of transformational change. New business models of added-value (e.g. Kindle for libraries, phone books.)
    The cost of delivery matters. Traditional media are too capital intensive. Models change, slow then fast.
    Libraries will not go away – they will be different. Bundles of services, changing physical space.
    Why should there be more than one library?
    The question isn’t, “What is the future of the book?” It should be “What are the behaviours and ecology of reading in the future?”
    Books – Flash and PDF, Second Life Books, Vanity publishing, Long Tail, Community publishing, Sound/Audio hybrids (transformational rights).
    Human understanding – Bloom’s taxonomy, Gardner, Genome (Shyness, dyslexia, etc.), MRI’s of reading, Eye tracking, etc.
  • 41. Economic Future (90%)
    Auto industry in North America ends (assembly not manufacturing, distribution, repair, databases) Political influence
    Financial services will be completely re-made – re-regulation in US.
    Traditional industries are more knowledge based from an employment perspective (agriculture, mining, oil, energy, and manufacturing).
    Low wage economy is in hospitality, retail, transportation, tourism, etc.
    Newspapers are vanishing, magazines are in worse shape than is acknowledged. Book’s channels of manufacturing, distribution and sales are in upheaval.
    Broadcast media are reshaping (TV/Cable have 30% laptop in EU, 100% on phone in Japan/Korea) (TV white space – Google, June 2009) (Blockbuster & NetFlix failing), Long Tail
    Education and R&D are growing - eLearning and Distance Education (70% single mom’s, LS – SJSU, Syracuse + 10 others, iSchools)
    Major growth in medicine, healthcare, etc.
    Music is more than music – iTunes – SDI, Nature – Discovery Channel, audio-books, MP3, case lectures, Big 4 Music vs. web MP3 surrender 2011
    Gaming – not just games, Syracuse, largest publisher, military
  • 42. Library Responses
    Integrated Collection development – community, curriculum, learning, e-learning
    Productivity push – SaaS, real consortia
    Gaming – Wii, Military, Syracuse, Scott Nicholson, ALA
    Public Good, national competitive advantage, private advantage
    Economic advocacy, REAL competitive advantage
    Focus on FIND: Visual literacy and Faceted Search (Enterprise, Brainware, Endeca, Vivisimo, Grokker, AquaBrowser. Encore, Primo, VuFind...)
    Linked Data Organization: Taxonomies, Ontologies, Classification, etc.
    Social literacy, information literacy, Cautionary stories
    Special collections, local history, IRs
    Museology, curation, display, retail, Paco Underhill (NJ)
    Libraries protect reading and knowledge, social glue, not just books.
    Recommendations (Amazon, B&N, Borders, LibraryThing, BiblioCommons, Syndetics, ChiliFresh, SOPAC, VuFind, Delicious, Digg, etc.
  • 43. The Provocations
    Librarians must take personal responsibility for their professional development.
    Librarians must be their own advocates, not victims. No one is going to do this for us.
    Collection development must be patron-centric and largely patron initiated. (Over-borrowed analysis)
    Rethink ownership – on-demand, rental, lease, license, Google API, SD API, hybrid models.
    Network metadata – OCLC, WorldCat Local, NDP, LibraryThing, LC MARC, Google Scholar, etc.)
    Understand KM and ecosystems
    Community ecology management – economic, social glue, education, crime, learning 5%, partnerships
    Unmediated transactions (Circ, ILL, reference) vs. Mediated transformations (research, instruction, storytelling, etc.)
    ROI on membership organizations (ALA, PLA, SLA, CLA, CASLIS)
    Retirement opportunity (intergenerational mentoring – train.)
    Rethink buildings (multiple models, space, WiFi, transitional space, information commons, our organization structures vs. their needs, Community Centers, learning commons.
  • 44. The New Normal
    Single core community service portal with branch customization
    Fully integrated virtual and physical strategies
    Fully integrated electronic and hard copy collections.
    Integrated discovery mechanisms – not a single box.
    Multiple display options based on learning styles and demography.
    Multicultural, multilingual, multi-ethnic, (Unicode) The dominant culture mindset is dysfunctional – mosaic or melting pot.
    Text increases and grows but loses overall market share to experiences (gaming), auditory (podcasts and music), Visual (Flickr, pictures), Graphic (charts, graphs, etc.), Moving images (YouTube, Hulu).
    Silos disintegrate (Special, Government, PL, AL, CL, SL, Mil, K-12, etc.)
    Instruction, coaching, learning and community as core service strategies.
    Social glue – loneliness, connection, alienation.
    SaaS, API – user experience vs. infrastructure – new tech linked-data mindset
    Consortial, multi-type real collaboration - not just buying groups or collectives for OCLC records – but true collaboration
  • 45. Are you ready
    for real
    collaboration,
    beyond
    cooperation?
  • 46. Some Change Agent Examples
    Knowledge Ontario
    The Alberta Library
    WYLD in Wyoming
    CKRN (CNSLP)
    LYRASIS (lately)
    InfOhio
  • 47. Innovation Audit Questions
    Is your organization and governance aligned with change, evolution or revolution needs? (pilots, trials, cross-functional, teams)
    What are the barriers to change in your organization? What are you doing about it? (Hiring, firing, retirements, reorganization, training, culture shaping).
    What does your organization innovation scan get you? (Opportunities, can’t work here, why?)
    How do you choose and schedule? Proactive new priorities are chosen, they don’t occur organically except when reactive (e.g. Cars).
    How innovative are your influencing strategies?
  • 48. Two Kinds of Library Folk
  • 49. Be Important
  • 50. The questions for organizations
    How should we be organized to best interact with & delight our clients or patrons?
    How should we be organized to make the best decisions in the least amount of time?
    Rephrased…How should people be working together, collaborating, discussing & making decisions?
    imho
  • 51. Organization Structure Basics
    Past structures are not effective for present or future work processes
    Generally, the younger the staff, the more comfortable with technology, collaboration; more uncomfortable with top-down, “how did they get to that?” decisions
    Technology impacts organizations; how it impacts depends on people
    Small, agile groups move faster than large bureaucracies
    Leadership & followership are CSF’s
    85/15 rule: process & structure problems beat people problems hands down Jim Clemmer in Firing on all Cylinders
  • 52. Culture
    Is there something about the culture of libraries that needs to be saved and something that needs to be discarded?
  • 53. Organization Design Principles
    Form follows function
    Functions change quickly
    Form drives behavior
    Reporting relationships create “ties that bind”
    Collaboration decreases as distance & priorities increase
  • 54. Organization Design Principles
    Organizational forms are tools for shaping your work processes & employee relationships to support your strategic priorities
  • 55. Organization Focus
    Structure should create an organizational focus on the right issues at the right time
    What IS the library’s main focus?
  • 56. Galbraith’s Star Model
    2.0 Technology
  • 57. Imperative that we use the devices, not vice-versa
    Ask not what the technology can do for the organization, ask what the organization wants the technology to do for the people
  • 58. 2.0 libraries
    2.0 toolbox
    Access your 2.0 Toolbox Blog
    Login
    More Info on the 2.0 Toolbox
    FAQ
    Help Resources
    Blogs @ the 2.0 Toolbox
    Wikis @ the 2.0 Toolbox
    blog archives
    About
    Admin Stuff
    Blogs
    Site Admin
    Wikis
  • 59. What I’m finding
    2.0 libraries are realigning staff on a team-by-team basis
    They transcend their physical space and funding bodies
    They recognize it’s the people skills & approach that matter the most
    They know the larger organizational issues have to be addressed, but….
  • 60. 2.0 critical success factor
    Design the structure to exploit the library’s uniqueness, services & people and…..focus on the issues
  • 61. 2.0 Hierarchies
    Oh yeah!
    Flexible & adaptive
    “fulfill our deep needs for order & security..show us how we are climbing….give us identity…”
    Leavitt, HBR, March 2003
    But!
    Can lead to power-abuse, dishonesty, territory posturing, fear & complacency
  • 62. Who is looking at this?
    Tom Davenport – Harvard Business Review
    • decision-making, knowledge management & process design
    • 63. dubious of 2.0 tools changing structure in the near term
    • 64. http://blogs.harvardbusiness.org/davenport/
    Andrew McAfee – Harvard Business School
    • technology perspective
    • 65. hopeful for the empowering possibilities of 2.0
    • 66. http://andrewmcafee.org/blog/
    The future of work.net especially their /blog
    • based on Charlie Grantham’s Future of Work book (great)
    4. Jessica Lipnack – author of Virtual Teams
    • http://endlessknots.netage.com/ - fantastic
    • 67. OrgScope & working papers
  • Who is looking at this?
    “a dynamic flow of power and authority based on trust, knowledge, credibility and a focus on results enabled by interconnected people and technology.”
    http://blog.wirearchy.com/
    Jon Husband
    Techno-anthropologist
  • 68. Should you be asking those questions?
    “Good people in a poorly designed organizational structure fail, while average people in a healthy organization succeed.”
    N. Dean Meyer and Associates
    Structure that is not supportive or strategic will never succeed, regardless of technology
  • 69. So what are the tools?
    What is the future architecture of work?
  • 70. AMAZON
  • 71. http://www.flickr.com/photos/nessman/2590572476/
  • 72. http://www.flickr.com/photos/briansolis/2735401175/
  • 73.
  • 74. The
    Sharing
    Economy
  • 75. Collaboration Suite
    Wikis
  • 76. Collaboration Suite
    Tagging
  • 77. Collaboration Suite
    The Cloud
  • 78. Get Good at The Cloud
  • 79. Collaboration Suite
    Blogs
  • 80. Collaboration Suite
    Photos
  • 81. Collaboration Suite
    SlideShare
  • 82. Collaboration Suite
    Mobile
  • 83.
  • 84. Next up:Geo-IP
  • 85. Collaboration Suite
    Social Networks
  • 86. Community Networks
  • 87. Be Where Your Users Are
  • 88. Geo-Social 4Sq/Gowalla
  • 89.
  • 90. How should I get there from here?
  • 91. 2.0 is about play
  • 92. 23 Learning 2.0 Things
    Week 1: Introduction and Adult Learning
    Week 2: Blogging
    Week 3: Photos & Images
    Week 4: RSS & Newsreaders
    Week 5: Play Week
    Week 6: Tagging, Folksonomies & Technorati
    Week 7: Wikis
    Week 8: Online Applications & Tools
    Week 9: Podcasts, Video & Downloadable audio
  • 93. Build a Sandbox
    Real mobile devices: e-readers, iPods, MP3 players, video, smart phones, texters, Kindles, Sony Readers, etc.
    Podcasts, Streaming Media
    Special PC’s: disability compliance, streaming media, IM groups, VR (both kinds)
    Gaming stations
  • 94. Play
  • 95. Be a Lab Rat!Experiment, continuously
  • 96. Why should anyone collaborate with you?
  • 97. What We Never Knew
    • 27% of our users are under 18.
    • 98. 59% are female.
    • 99. 29% are college students.
    • 100. 5% are professors and 6% are teachers.
    • 101. On any given day, 35% of our users are there for the first time.
    • 102. 29% found our products via the library website.
    • 103. 59% found what they were looking for on their first search.
    • 104. 72% trusted the content more than what they found on Google.
    • 105. But, 81% still use Google.
  • Achieving Scale
    Encyclopedia.com
    AccessMyLibrary App – public libraries
    AccessMyLibrary App – K-12 libraries
    HighBeam
    Questia
    Free Websites
    Free Widgets
    Facebook widgets
    Advocacy
  • 106.
  • 107.
  • 108. Don’t let this ecology scare you.
  • 109.
  • 110.
  • 111.
  • 112.
  • 113.
  • 114.
  • 115.
  • 116.
  • 117.
  • 118.
  • 119.
  • 120. What is the scariest scenario?I have an archaeology background . . .
  • 121.
  • 122.
  • 123.
  • 124.
  • 125.
  • 126.
  • 127.
  • 128. Thanks!
    Stephen Abram, MLS, FSLA
    VP Strategic partnerships and markets
    Gale Cengage Learning
    Cel: 416-669-4855
    stephen.abram@cengage.com
    http://www.gale.com
    Stephen’s Lighthouse Blog
    http://stephenslighthouse.com