Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... Stephen Abram, MLS Cengage Learning / Gale M-Libraries: Brisbane, Australia May 12, 2011
Magellan Columbus Cook
What changes with personal devices?
A 1965 iPhone
Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?
My son: Zachary
My son: Zachary
Definitions Geolocation: “Geolocation is the identification of the real-world geographic location of an Internet-connected computer, mobile device, website visitor or other.”
Definitions GPS: “Global Positioning System: a navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different satellites to reach the receiver.”
Definitions GIS: “A geographic information system (GIS), or geographical information system, is any system that captures, stores, analyzes, manages, and presents data that are linked to location.”
Apple iPhone Tracking
Definitions Geo-IP: Geographic IP address location services can help you to identify virtual mobile or web visitor's geographical location information (i.e. country, region, city, latitude, longitude, ZIP code, time zone, connection speed, ISP and domain name, IDD country code, area code, weather station code and name, and mobile carrier) using an IP address lookup database and technology.
Definitions Geotagging: Geotagging, also called geocoding, “is the process of adding geographical identification metadata to various media such as photographs, video, websites, or RSS feeds and is a form of geospatial metadata.”
Social Media Roundup What is geotagging?
Geotagging is the process of adding geographical identification to photographs, video, websites and SMS messages. It is the equivalent of adding a 10-digit grid coordinate to everything you post on the internet.
Geotags are automatically embedded in pictures taken with smartphones. Many people are unaware of the fact that the photos they take with their smartphones and load to the Internet have been geotagged.
Photos posted to photo sharing sites like Flickr and Picasa can also be tagged with location, but it is not an automatic function.
Social Media Roundup Geotagging photos
Photos have used geotagging for quite some time. Certain formats like the JPEG format allow for geographical information to be embedded within the image and then read by picture viewers. This shows the exact location where a picture was taken.
Most modern digital cameras do not automatically add geolocation metadata to pictures, but that is not always true. Camera owners should study their camera’s manual and understand how to turn off GPS functions.
On photo sharing sites, people can tag a location on their photos, even if their camera does not have a GPS function. A simple search for “Afghanistan” on Flickr reveals thousands of location tagged photographs that have been uploaded.
Definitions Geocaching: “Geocaching is an outdoor activity in which the participants use a Global Positioning System (GPS) receiver or other navigational techniques to hide and seek containers (called "geocaches" or "caches") anywhere in the world.”
Definitions SEO: “Search Engine Optimization” SMO: Social Media Optimization Content Farms, Content Mills
What’s GEO good for In libraries?
Advertising targeting - You can target ads based on geo-tagging in most SEO and SMO sites.
Market research – You can collect data and information quietly about user behaviors by capturing geo-data.
Geo-authentication – You can remove barriers to access to information, sites and databases using geo-authentication versus nasty passwords, bar-codes, etc.
Surveying and data collection – You will have a deeper understanding of the latest data capture techniques for segmenting user data such as where your intranet or site hits are coming from and for what.
Maps (mines, forestry, etc.) – map librarianship has always been a key part of our field and this geo-stuff is creating opportunities for librarian employment in both the public and private sectors.
Domains as diverse as urban planning, crisis control, elections, surveys and polling are into geo-data.
It’s a piece of metadata and we’re all about that!
BrightKite (local texting)
MyTown (Facebook game)
Social Media Roundup Location-based social networking applications Foursquare, Facebook Places and other applications
Twitter Japan’s New Year Sets Record With 6,939 Tweets/Second
Social Media Roundup Location-based Social Networking
Location-based social networking is quickly growing in popularity. A variety of applications are capitalizing on users’ desire to broadcast their geographic location.
Most location-based social networking applications focus on “checking in” at various locations to earn points, badges, discounts and other geo-related awards.
The increased popularity of these applications is changing the way we as a digital culture view security and privacy on an individual level. These changes in perception are also creating OPSEC concerns on an Army level.
Social Media Roundup foursquare http://foursquare.com/
Foursquare is a location-based social networking website for mobile devices. Users “check-in” at various places using a mobile website. They are then awarded points and sometimes “badges.”
Users of foursquare use the service to share their location with friends, meet new people and get coupons. Users can also connect and publish their “check ins” to Facebook and Twitter. If someone is not a friend on foursquare they can still track your whereabouts through Facebook.
Foursquare has over 4 million users.
Foursquare currently has iPhone, Android, webOS, Windows Phone 7 and BlackBerry applications.
Social Media Roundup Facebook places http://www.facebook.com/places/
Facebook’s “Places” is similar to Foursquare in that it gives an individual’s location when the users posts information using a mobile application.
This feature is available by using the Facebook application for iPhone, touch.facebook.com and Android.
This function is automatically active on all Facebook accounts until disabled.
Social Media Roundup Gowalla http://gowalla.com/
Gowalla is another location-based social networking application that functions much like Foursquare and Facebook Places.
Users can build a Passport which includes a collection of stamps from the places users have been.
Gowalla users can also post photos and submit tips at various locations.
Social Media Roundup SCVNGR http://www.scvngr.com/
SCVNGR is a location-based social networking application that takes “checking in” a step further by allowing companies, educational institutions and organizations to build challenges inside the platform.
Users are encouraged to complete the challenges in order to earn points, badges or real-life discounts and coupons.
FGDC is the Federal Geographic Data Committee which is an interagency committee that promotes the coordinated development, use, sharing, and dissemination of geospatial data on a (U.S.) national basis.
Geo is a big part of SEO targeting
Nation targeting, language targeting, campus targeting
Political targeting as part of electoral district or state level primaries
Political or special interest targeting as part of census data
Business targeting – food, retail, etc.
Know Your Users Where they are... Libraries are social institutions
What has changed?
Libraries at the heart of the campus
Students are focused at the lesson and event (essay, test, exam) level
Libraries at the heart of the community is no longer just physical
Libraries as whole strategic R&D partners
Physical access and basic reading evolves to intellectual access with new competencies
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Chefs, counsellors, teachers, magicians Librarians play a vital role in building the critical connections between information , knowledge and learning.
Change can happen very fast
Is this graphic correct? What’s wrong?
The Physical Act of Reading
Think harder about book components!
Whose needs are met by e-books and e-libraries?
There is no guarantee that the e-book scenario will play out to include libraries
How would you reinvent the book?
As technology advances
Emboldened Librarians hold the key
News Flash “The Internet and technology have now progressed to their infancy”
Skirmishes but Big Ones
App Store Rules
Porn – e.g. Sports Illustrated
No Criticism rule
Pulitzer Prize winner
Books as an app require approval
Potential restraint of trade
Censorship . . .?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
What Would You Attempt If You Knew You Would Not Fail?
Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 email@example.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1