Libraries Under Stress   RENAISSANCE and the Reinvention of Libraries Library of Virginia Directors Meeting September 16, ...
Thank you for inviting me! I want to  share : Major upcoming trends and challenges  New National data on User Satisfaction...
GOOG
Let’s explore each, but first let’s remember history; The History of  Unintended Consequences And Unpredictability
7 Things have Changed A LOT!  <ul><li>Books </li></ul><ul><li>Media </li></ul><ul><li>Mobility </li></ul><ul><li>Collectio...
“ The Internet has now progressed to its infancy”
What We Never Really Knew Before (US/Canada) <ul><li>27% of our users are under 18. </li></ul><ul><li>59% are female. </li...
 
Books
Google Editions Google Settlement Amazon Gutenberg Etc.
Is  Our  Focus On  Books And  Public Image  Limiting  Our Future  Success?
A window of opportunity
 
 
 
 
Transmogrifying Containers
Do we really care about containers? Paper -- Schmpaper Digital – Schmidgital Holograph . . . Pffft!
Devices  like iPads, Kobos, Kindles,  Nooks, eDGe,  and Mobile
 
Supporting the 21 st  Century book experience?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc.  . . .
 
 
What about censorship? Freedom of expression? Freedom…. in general
Reinvention, Creativity, Renaissance <ul><li>eBooks and Books </li></ul><ul><li>Concept of place </li></ul><ul><li>Privacy...
People
People are Changing <ul><li>Demographic– south, Millennial, Boomer,+ </li></ul><ul><li>IQ Increases </li></ul><ul><li>Incr...
People Have Changed <ul><li>Twitter & Facebook are dominated by the middle aged </li></ul><ul><li>Social networks fastest ...
Media
 
The Move to Streaming <ul><li>Like wax, vinyl and tape before it CD and DVD will decline to very small niche markets </li>...
Reinvention, Creativity, Renaissance <ul><li>Streaming Media on demand </li></ul><ul><li>Definition of  ‘use’. </li></ul><...
Mobility
 
 
 
02-25-10 [ http://www.offthemark.com/daily.php/?go=1264392000 ] 02-25-10
 
 
& AMAZON
Broadband <ul><li>The Whitespace Decision </li></ul><ul><li>Local wired </li></ul><ul><li>To the Home and workplace </li><...
Driving User to the Library <ul><li>Encyclopedia.com </li></ul><ul><li>HighBeam </li></ul><ul><li>WorldCat </li></ul><ul><...
Reinvention, Creativity, Renaissance <ul><li>Mobility </li></ul><ul><li>Concept of place </li></ul><ul><li>Social animatio...
Collections
An New Merging Model <ul><li>Just in case, Just in time, just for me models </li></ul><ul><li>Ripe for replacement with </...
 
 
Growing Online and Virtual Use <ul><li>Experience Models </li></ul><ul><li>Widgets </li></ul><ul><li>API’s </li></ul><ul><...
Reinvention, Creativity, Renaissance <ul><li>Collections </li></ul><ul><li>Concept of place </li></ul><ul><li>Ownership mu...
Legal Frameworks This is the balancing act of all time It requires politics to listen to ALL voices It requires an underst...
 
Reinvention, Creativity, Renaissance <ul><li>Legal Frameworks - INTERNATIONAL </li></ul><ul><li>Locus of control </li></ul...
Libraries Approaching the End Game The Matrix Build it or buy it?
 
I   my customers
 
 
 
 
Trans-Literacy Move beyond reading & PC skills  <ul><li>Reading literacy </li></ul><ul><li>Numeracy </li></ul><ul><li>Crit...
 
Reinvention, Creativity, Renaissance <ul><li>Libraries </li></ul><ul><li>Concept of place </li></ul><ul><li>Improving the ...
The Boomers  launched most of these digital initiatives.  Now what are  we/you going  to do next?
Strategic Thinking  for Libraries <ul><li>Choosing a Future </li></ul><ul><li>Setting Phased Priorities </li></ul><ul><li>...
Framework for Choosing Top Priorities  <ul><li>Suppose that in  three years : </li></ul><ul><li>Majority of library use wi...
Advance Survey Data for the Library of Virginia Prepared by Stephen Abram and the Gale, Cengage Learning Statistical Analy...
Reference Facet of the  Library of Virginia Story September 2010 Survey   Data 62 of 91 LVA library systems (68%) Thank yo...
Yep – You Get Questions <ul><li>Health and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It Yourself Ac...
The Baker’s Dozen: LVA Top 13 <ul><li>Health and Wellness / Community Health / Nutrition / Diet / Recovery  </li></ul><ul>...
National Library Customer Satisfaction Data Specific Database Results from Usage Gale Cengage Learning Foresee Data Year O...
What do we need to know? <ul><li>How do library databases compare with other web experiences and expectations? </li></ul><...
Gale Library  Databases Compare  Very Well  to Other  Web Experiences
Digging Into Satisfaction Users will Return and Recommend Once Hooked
Library Search Needs to Improve
Who uses e-Resources? The Core User  For Library E-Resources is Clear
Database Users Are Being Quite Successful
There are  Training and  Communication Opportunities
More Males Use Library Databases Than Usual
There is Not  A Demographic Swing in Online Usage
Library Users Trust Library Databases More.
School is the Sweet Spot – But Other Users Abound Too.
Library’s Natural Allies  Are Big Users & Potential Partners.
Wow! Only 29% of Users Find E-Resources  Through Our  Websites.
And 39% of Your Users Are in Your Databases for  For the Very First Time!
Your Users  Will Recommend  Your Databases Your Users  Will Recommend  Your Databases
Your Users  Respect Your Databases As Primary Sources
Your Users  Are Likely to Return
Your Users  Evaluate  Your Services as Meeting  Expectations.
There’s Great News! We have Room for Improvement BUT  Library Databases Compete  Very Well  with User Expectations and  Ne...
The School Cycle Drives Many Usage Scenarios
Upcoming Gale Surveys CATS DOGS CATS &  DOGS
Strategic Implications <ul><li>Program(s) Planning Models </li></ul><ul><li>Tying Collections and Programs more Tightly To...
 
 
 
 
Community Stories
Conversations Stories
Relationships Stories
Community Networks The  Social Life of Information Stories
Life Stories
Connection Stories
Personalization Stories
Comfort
Simplicity
 
The power of libraries
Speak Out!
Surprise Them!
Trust Experiments!
It takes A Team: Work Together  & Pick Each Other Up
 
Stephen Abram , MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 [email_address] ...
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  1. 1. Libraries Under Stress RENAISSANCE and the Reinvention of Libraries Library of Virginia Directors Meeting September 16, 2010 Stephen Abram, MLS Vice President Cengage Learning (Gale)
  2. 2. Thank you for inviting me! I want to share : Major upcoming trends and challenges New National data on User Satisfaction New Virginia Data on Questions And I want to meet you.
  3. 3. GOOG
  4. 4. Let’s explore each, but first let’s remember history; The History of Unintended Consequences And Unpredictability
  5. 5. 7 Things have Changed A LOT! <ul><li>Books </li></ul><ul><li>Media </li></ul><ul><li>Mobility </li></ul><ul><li>Collections </li></ul><ul><li>Legal Frameworks </li></ul><ul><li>Cardholders, Users, Members, Patrons, Clients, Customers </li></ul><ul><li>Libraries </li></ul>
  6. 6. “ The Internet has now progressed to its infancy”
  7. 7. What We Never Really Knew Before (US/Canada) <ul><li>27% of our users are under 18. </li></ul><ul><li>59% are female. </li></ul><ul><li>29% are college students. </li></ul><ul><li>5% are professors and 6% are teachers. </li></ul><ul><li>On any given day, 35% of our users are there for the very first time ! </li></ul><ul><li>Only 29% found the databases via the library website. </li></ul><ul><li>59% found what they were looking for on their first search. </li></ul><ul><li>72% trusted our content more than what they found on Google. </li></ul><ul><li>But, 81% still use Google. </li></ul>
  8. 9. Books
  9. 10. Google Editions Google Settlement Amazon Gutenberg Etc.
  10. 11. Is Our Focus On Books And Public Image Limiting Our Future Success?
  11. 12. A window of opportunity
  12. 17. Transmogrifying Containers
  13. 18. Do we really care about containers? Paper -- Schmpaper Digital – Schmidgital Holograph . . . Pffft!
  14. 19. Devices like iPads, Kobos, Kindles, Nooks, eDGe, and Mobile
  15. 21. Supporting the 21 st Century book experience?
  16. 22. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
  17. 25. What about censorship? Freedom of expression? Freedom…. in general
  18. 26. Reinvention, Creativity, Renaissance <ul><li>eBooks and Books </li></ul><ul><li>Concept of place </li></ul><ul><li>Privacy </li></ul><ul><li>Colour </li></ul><ul><li>Animation </li></ul><ul><li>Video </li></ul><ul><li>Wireless opportunity </li></ul><ul><li>Tracking </li></ul><ul><li>Pedagogy </li></ul><ul><li>Boundarylessness </li></ul><ul><li>Connect to the author or team </li></ul><ul><li>Added features and commentary </li></ul><ul><li>Connect to book clubs, discussions, etc. </li></ul>
  19. 27. People
  20. 28. People are Changing <ul><li>Demographic– south, Millennial, Boomer,+ </li></ul><ul><li>IQ Increases </li></ul><ul><li>Increased educational attainment & engagement </li></ul><ul><li>eBooks outsell hard cover books, and will outsell paperbacks soon (2011) </li></ul><ul><li>Some libraries are crediting most cardholder growth to e-book accessibility </li></ul><ul><li>Personal device proliferation </li></ul><ul><li>Social networking is beyond ‘normal’ </li></ul>
  21. 29. People Have Changed <ul><li>Twitter & Facebook are dominated by the middle aged </li></ul><ul><li>Social networks fastest growing populations are seniors and will be more international and less urban. </li></ul><ul><li>eBooks usage is largely middle-aged. </li></ul><ul><li>Mobile is growing beyond youth very quickly </li></ul><ul><li>Workplace use is huge </li></ul>
  22. 30. Media
  23. 32. The Move to Streaming <ul><li>Like wax, vinyl and tape before it CD and DVD will decline to very small niche markets </li></ul><ul><li>Blockbuster’s imminent bankruptcy and the decline of local independent rental stores is a canary in the mine </li></ul><ul><li>Many PL’s confuse the current uptick with a LT trend. </li></ul><ul><li>Music and Video entertainment vs. programs related to hobbies, children, etc. </li></ul><ul><li>Educational video is an emerging sector integrated very tightly into content </li></ul>
  24. 33. Reinvention, Creativity, Renaissance <ul><li>Streaming Media on demand </li></ul><ul><li>Definition of ‘use’. </li></ul><ul><li>Concept of place </li></ul><ul><li>Concept of News and Entertainment </li></ul><ul><li>End of physical format (DVD, tape, etc.) </li></ul><ul><li>Self published animation & video </li></ul><ul><li>Commentary, Reviews and Collectors </li></ul><ul><li>Wireless opportunity </li></ul><ul><li>Tracking </li></ul><ul><li>Pedagogy </li></ul><ul><li>Boundarylessness </li></ul><ul><li>End of collections as we know them </li></ul><ul><li>Beginning of media bibliography </li></ul>
  25. 34. Mobility
  26. 38. 02-25-10 [ http://www.offthemark.com/daily.php/?go=1264392000 ] 02-25-10
  27. 41. & AMAZON
  28. 42. Broadband <ul><li>The Whitespace Decision </li></ul><ul><li>Local wired </li></ul><ul><li>To the Home and workplace </li></ul><ul><li>Wireless as a business strategy (Starbucks) </li></ul><ul><li>Mobile dominates </li></ul><ul><li>Largest generation </li></ul>
  29. 43. Driving User to the Library <ul><li>Encyclopedia.com </li></ul><ul><li>HighBeam </li></ul><ul><li>WorldCat </li></ul><ul><li>AccessMyLibrary iPhone App </li></ul><ul><li>Questia </li></ul><ul><li>Geo-IP measures </li></ul><ul><li>Etc. </li></ul><ul><li>Watch for more . . .? </li></ul>
  30. 44. Reinvention, Creativity, Renaissance <ul><li>Mobility </li></ul><ul><li>Concept of place </li></ul><ul><li>Social animation and Sharing </li></ul><ul><li>Convergence on steroids </li></ul><ul><li>Wireless opportunity </li></ul><ul><li>Tracking </li></ul><ul><li>Pedagogy and Learning </li></ul><ul><li>Extreme demand </li></ul>
  31. 45. Collections
  32. 46. An New Merging Model <ul><li>Just in case, Just in time, just for me models </li></ul><ul><li>Ripe for replacement with </li></ul><ul><li>Fit for Purpose </li></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Learning </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Social / Clubs </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><li>Beginning of the end of out-of-context Megadatabases </li></ul>
  33. 49. Growing Online and Virtual Use <ul><li>Experience Models </li></ul><ul><li>Widgets </li></ul><ul><li>API’s </li></ul><ul><li>SEO </li></ul><ul><li>Google Analytics </li></ul><ul><li>Geo-IP </li></ul><ul><li>ForeSee </li></ul><ul><li>Satisfaction data AND Statistics – Measure too </li></ul>
  34. 50. Reinvention, Creativity, Renaissance <ul><li>Collections </li></ul><ul><li>Concept of place </li></ul><ul><li>Ownership mutates </li></ul><ul><li>Personal curation and celebrity curators </li></ul><ul><li>Wireless opportunity </li></ul><ul><li>Tracking </li></ul><ul><li>Targeting collections </li></ul><ul><li>Portalization: Knowledge Portals, Learning portals </li></ul>
  35. 51. Legal Frameworks This is the balancing act of all time It requires politics to listen to ALL voices It requires an understanding of consequences
  36. 53. Reinvention, Creativity, Renaissance <ul><li>Legal Frameworks - INTERNATIONAL </li></ul><ul><li>Locus of control </li></ul><ul><li>Privacy </li></ul><ul><li>Confidentiality </li></ul><ul><li>Personal responsibility </li></ul><ul><li>Copyright </li></ul><ul><li>Choice </li></ul><ul><li>Commercial playing field </li></ul><ul><li>Ownership </li></ul><ul><li>Censorship </li></ul><ul><li>Government involvement </li></ul><ul><li>Net neutrality </li></ul><ul><li>Information ethics </li></ul>
  37. 54. Libraries Approaching the End Game The Matrix Build it or buy it?
  38. 56. I  my customers
  39. 61. Trans-Literacy Move beyond reading & PC skills <ul><li>Reading literacy </li></ul><ul><li>Numeracy </li></ul><ul><li>Critical literacy </li></ul><ul><li>Social literacy </li></ul><ul><li>Computer literacy </li></ul><ul><li>Web literacy </li></ul><ul><li>Content literacy </li></ul><ul><li>Written literacy </li></ul><ul><li>News literacy </li></ul><ul><li>Technology literacy </li></ul><ul><li>Information literacy </li></ul><ul><li>Media literacy </li></ul><ul><li>Adaptive literacy </li></ul><ul><li>Research literacy </li></ul><ul><li>Academic literacy </li></ul><ul><li>Reputation, Etc. </li></ul>
  40. 63. Reinvention, Creativity, Renaissance <ul><li>Libraries </li></ul><ul><li>Concept of place </li></ul><ul><li>Improving the quality of questions </li></ul><ul><li>Partnering in design of experiences </li></ul><ul><li>Programs predominate </li></ul><ul><li>Community involvement </li></ul><ul><li>Collection management vs. ownership and storage </li></ul><ul><li>Re-balancing needs </li></ul><ul><li>Addressing the divides </li></ul>
  41. 64. The Boomers launched most of these digital initiatives. Now what are we/you going to do next?
  42. 65. Strategic Thinking for Libraries <ul><li>Choosing a Future </li></ul><ul><li>Setting Phased Priorities </li></ul><ul><li>Making Choices </li></ul><ul><li>Taking Action </li></ul><ul><li>Doing the Next Step </li></ul><ul><li>Adjusting Tactics with Experience </li></ul><ul><li>Seeking Feedback and Adjusting </li></ul><ul><li>Measuring Progress </li></ul>
  43. 66. Framework for Choosing Top Priorities <ul><li>Suppose that in three years : </li></ul><ul><li>Majority of library use will be virtual </li></ul><ul><li>Majority of Non-fiction Book circulation will be e-books </li></ul><ul><li>Fiction will split 50/50 – digital/print </li></ul><ul><li>DVD is circulation is dying </li></ul><ul><li>Majority of questions are virtual </li></ul><ul><li>Use will be 20 / 40 / 40 (in house, virtual, mobile) </li></ul><ul><li>Every user will be socially networked, connected and engaged </li></ul>
  44. 67. Advance Survey Data for the Library of Virginia Prepared by Stephen Abram and the Gale, Cengage Learning Statistical Analysis Research Team
  45. 68. Reference Facet of the Library of Virginia Story September 2010 Survey Data 62 of 91 LVA library systems (68%) Thank you! Data and Graphics are available to LVA Members Only Contact Gale to Learn More
  46. 69. Yep – You Get Questions <ul><li>Health and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It Yourself Activities and Car Repair Genealogy Test prep (SAT, ACT, occupational tests, etc. etc.) Legal Questions (including family law, divorce, adoption, etc) Hobbies, Games and Gardening Local History Consumer reviews (Choosing a car, appliance, etc.) Homework Help (grade school) Technology Skills (software, hardware, web) Government Programs, Services and Taxation Self-help/personal development Careers (jobs, counselling, etc.) Reading Choices and recommendations, books & authors Travel and Vacation, Tourism Support Supporting College credits, Distance Education, and Adult Continuing Education Personal Finance and Investments / Financial Literacy Religion and spirituality Retirement and Seniors Services General Reference / Quick Answer Questions (e.g. telephone numbers, addresses, definitions, locations, library hours and services, etc.) Coming to America or our Community (Immigration, Moving) Book Clubs / Community Reading / Summer Reading Business. Leadership and Management Parenting and Child Development Adult Literacy / ESL Entrepreneurship and Consulting Small and Medium-sized Business Support World Cultures/Understanding Our World History Studies (Civil War, WW2, etc.) Choosing a School, Program/Degree, College or University / College Planning Finding People / Biographies </li></ul>Silly me! --- I forgot language learning . . .
  47. 70. The Baker’s Dozen: LVA Top 13 <ul><li>Health and Wellness / Community Health / Nutrition / Diet / Recovery </li></ul><ul><li>DIY Do It Yourself Activities and Car Repair </li></ul><ul><li>Genealogy </li></ul><ul><li>Test prep (SAT, ACT, occupational tests, etc. etc.) </li></ul><ul><li>Legal Questions (including family law, divorce, adoption, etc) </li></ul><ul><li>Hobbies, Games and Gardening </li></ul><ul><li>Local History </li></ul><ul><li>Consumer reviews (Choosing a car, appliance, etc.) </li></ul><ul><li>Homework Help (grade school) </li></ul><ul><li>Technology Skills (software, hardware, web) </li></ul><ul><li>Government Programs, Services and Taxation </li></ul><ul><li>Self-help/personal development </li></ul><ul><li>Careers (jobs, counselling, etc.) </li></ul><ul><li>Readers Advisory was 14th </li></ul>
  48. 71. National Library Customer Satisfaction Data Specific Database Results from Usage Gale Cengage Learning Foresee Data Year One: Aug. 2009 – Sept. 2010 Underlying Charts Available on Request
  49. 72. What do we need to know? <ul><li>How do library databases compare with other web experiences and expectations? </li></ul><ul><li>Who are our core virtual users? </li></ul><ul><li>What are user expectations for satisfaction? </li></ul><ul><li>How does library search compare to consumer search like Google? </li></ul><ul><li>How do people find and connect with library virtual services? </li></ul><ul><li>What should we ‘fix’ as a first priority? </li></ul><ul><li>Are end users being successful in their POV? </li></ul><ul><li>Are they happy? Will they come back? Tell a friend? </li></ul>
  50. 73. Gale Library Databases Compare Very Well to Other Web Experiences
  51. 74. Digging Into Satisfaction Users will Return and Recommend Once Hooked
  52. 75. Library Search Needs to Improve
  53. 76. Who uses e-Resources? The Core User For Library E-Resources is Clear
  54. 77. Database Users Are Being Quite Successful
  55. 78. There are Training and Communication Opportunities
  56. 79. More Males Use Library Databases Than Usual
  57. 80. There is Not A Demographic Swing in Online Usage
  58. 81. Library Users Trust Library Databases More.
  59. 82. School is the Sweet Spot – But Other Users Abound Too.
  60. 83. Library’s Natural Allies Are Big Users & Potential Partners.
  61. 84. Wow! Only 29% of Users Find E-Resources Through Our Websites.
  62. 85. And 39% of Your Users Are in Your Databases for For the Very First Time!
  63. 86. Your Users Will Recommend Your Databases Your Users Will Recommend Your Databases
  64. 87. Your Users Respect Your Databases As Primary Sources
  65. 88. Your Users Are Likely to Return
  66. 89. Your Users Evaluate Your Services as Meeting Expectations.
  67. 90. There’s Great News! We have Room for Improvement BUT Library Databases Compete Very Well with User Expectations and Needs Fulfillment.
  68. 91. The School Cycle Drives Many Usage Scenarios
  69. 92. Upcoming Gale Surveys CATS DOGS CATS & DOGS
  70. 93. Strategic Implications <ul><li>Program(s) Planning Models </li></ul><ul><li>Tying Collections and Programs more Tightly Together to Enhance and Protect Both </li></ul><ul><li>Priority Setting for 5 Years </li></ul><ul><li>Developing Collaborative Communication and Promotion Plans </li></ul><ul><li>Developing Collaborative and Shared Staff and User Training Models </li></ul><ul><li>Holding Your Heads High </li></ul>
  71. 98. Community Stories
  72. 99. Conversations Stories
  73. 100. Relationships Stories
  74. 101. Community Networks The Social Life of Information Stories
  75. 102. Life Stories
  76. 103. Connection Stories
  77. 104. Personalization Stories
  78. 105. Comfort
  79. 106. Simplicity
  80. 108. The power of libraries
  81. 109. Speak Out!
  82. 110. Surprise Them!
  83. 111. Trust Experiments!
  84. 112. It takes A Team: Work Together & Pick Each Other Up
  85. 114. Stephen Abram , MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1
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