Ljubljana

591
-1

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
591
On Slideshare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Topics to be Explored:Teaching & learningOnline learning, changes in teaching, experiential learning, etc. TechnologyTop trendsDigitization & Digital mediaPublishing TrendsThe marketplace for educationAcademic research Scholarly communicationLearning spacesPhysical & virtual
  • Ljubljana

    1. 1. Library Advocacy: The Lion’s Story Wednesday Oct. 16, 2013 Ljubljana, Slovenia Stephen Abram, MLS
    2. 2. Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
    3. 3. 3 • Library Advocacy: The Lion's Story • Are you framing your library's story well? • Are you sharing measurements about your impact, or still beating the drum of raw statistics that show funders where to cut? • Are you using great gift of social media to engage and get your message out. • Has your library's marketing and communication plan stepped up to the 21st Century? • Are we ready for advanced data mining of our websites, circulation and membership records? • Are you ready for the reach beyond outreach? • What are the skills and competencies that library teams need?
    4. 4. First . . . Let’s stop using the word advocacy Let’s discuss influence and being influential . . .
    5. 5. 5 Second . . . Let’s start using verbs to describe ourselves in the context(s) of our members, audiences and communities.
    6. 6. Third . . . Let’s build on our legacy of trust and respect and our foundation of collections and places to shine
    7. 7. 7 Foundations
    8. 8. 8 House
    9. 9. 9 Home
    10. 10. Fourth . . . Let’s emphasize the humans that make the magic happen . . . Library staff
    11. 11. Grocery Stores
    12. 12. Grocery Stores
    13. 13. Grocery Stores
    14. 14. Cookbooks, Chefs . . .
    15. 15. Cookbooks, Chefs . . .
    16. 16. Meals
    17. 17. Fifth . . . Let’s focus on VALUE, IMPACT, and POSITIONING (VIP) What’s the music and magic you hear? Play? Do?
    18. 18. Are you locked into library financial mindsets?
    19. 19. What about value and impact?
    20. 20. Or shall we stick with this?
    21. 21. Fifth: Let’s talk to the right people Who matters? Who should be there? How do we train ourselves?
    22. 22. Audiences Politicians and Candidates Scholars and scholarship Communities Ourselves: academic, public, school, special and all the friends Members and cardholders
    23. 23. It’s the stories that happen inside your library that matter . . . Not just the ones you have on the shelves. Tell those stories Encourage the heart . . . Better yet . . . Collect the stories in your users’ voices
    24. 24. Sustaining Relevance Being Relevant Communicating VIP Real relationships Being a ‘real’ professional
    25. 25. 27 The signs . . . There’s always another view…
    26. 26. Personal and Institutional Impact: Strategies and Tactics Let’s talk . . .
    27. 27. Are we a culture of poverty?
    28. 28. Do You Feel Poor?
    29. 29. Smelly Yellow Liquid Or Sex Appeal ?
    30. 30. 36
    31. 31. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Consulting Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1
    32. 32. What Does Boundarylessness mean? Borderless…
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×