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Jackson hole2012

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  • 1. The Big Picture Trends beyond Technology in Libraries Stephen Abram, MLS Teton County Public Library Jackson Hole, WY Jan. 11, 2012These slides will beavailable at Stephen’s Lighthouse blog
  • 2. Avoid the Climate of Poverty
  • 3. Symptoms of Dysfunction Terrible advocacy Slow and poor response to the e-Book challenge Generational disrespect and misunderstanding Workplace friction and avoidance Too slow technology adoption Inadequate promotion of programs
  • 4. Is there still life inlibraries in a fully web world? Yes, but . . .
  • 5. Change: Are libraries Future Ready?
  • 6. 1 2.0 Fill That Gap 3
  • 7. What Are Libraries Really For?• Community• Learning• Discovery• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody / Conservation• Economic Impact
  • 8. Smelly OrYellow SexLiquid Appeal?
  • 9. It’s the Whole Experience
  • 10. News Flash“The Internet and technology have now progressed to their infancy”
  • 11. 7 Gifts to Libraries, Publishers & Booksellers1. The book isn’t dead or dying. It is evolving.2. Our users/customers are improving.3. Technology is going social and can support social acts.4. The PC isn’t dead, but, again, it’s evolving and more mobile.5. We know more about our customers than ever before.6. Talent, Insight, Community, have social value.7. Opportunities always exist more in times of change
  • 12. My son: Zachary
  • 13. NextGen Library StaffThey hate the term ‘NextGen’(or any label for that matter)
  • 14. Librarians
  • 15. Conan the Librarian
  • 16. Librarians 1918
  • 17. Librarians
  • 18. Don’t piss them off. Ok, sure. We’ve all got our little preconceived notions about who librarians are and what they do. Many people think of librarians as diminutive civil servants, scuttling about “Sssh-ing” people and stamping things. Well, think again buster. Librarians have degrees. They go to graduate school for Information Science and become masters of data systems and human/computer interaction. Librarians can catalog anything from an onion to a dog’s ear. They could catalog you. Librarians wield unfathomable power. With a flip of the wrist they can hide your dissertation behind piles of old Field and Stream magazines. They can find data for your term paper that you never knew existed. They may even point you toward new and appropriate subject headings. People become librarians because they know too much. Their knowledge extends beyond mere categories. They cannot be confined to disciplines. Librarians are all-knowing and all-seeing. They bring order to chaos. They bring wisdom and culture to the masses. They preserve every aspect of human knowledge. Librarians rule. And they will kick the crap out of anyone who says otherwise.
  • 19. Some hints from the research Boomer vs GenY Don’t use family metaphors Offer non-compensation rewards, flexibility Involve them in decision-making Offer real development opportunities Prioritize social media freedom, device flexibility, and work mobility over salary Listen, both ways – No telling! Respect goes a long way. The right to advise must be earned
  • 20.  “I didn’t quit my job because it was too hard…I quit my job because it was not the best use of my short life.” Social Responsibility Green Involvement Programs (YPO) Grapevine . . . Versus Control Make room for mistakes and you or your kids . . . What did you dream?
  • 21. Change can happen very fast
  • 22. What is an EXPERIENCE? What is a library experience?What differentiates a library experience from a transaction? What differentiates public libraries from Google/Bing?
  • 23. Books are aPoor Branding
  • 24. The Book Comet Harper Collins fiasco Amazon self-published . . . You? Amazon “authors” New Google Bookstore Amazon Subscriptions and Lending 24Symbols Bookish Pottermore Recommendation Engines: Books & Authors, Bibliocommons, LibraryThing . . . Apple . . . iStore, iBooks
  • 25. GBS
  • 26. Launched in US on June 30th
  • 27. Expected Launch July 2011 Back Office: Baker & Taylor
  • 28. Expected Launch July 30th 7 books - 15 billion franchise Back office – Overdrive / Sony
  • 29. What do libraries have?LibraryThingBiblioCommonsChiliFreshEtc.
  • 30. FictionNon-FictionReading
  • 31. What does all this mean? The Article level universe The Chapter and Paragraph Universe eBooks Opportunity: Integrated with Visuals – graphics and charts, ‘video’, scored, integrated with Sound and Speech, integrated with social web, integrated with interaction and not just interactivity How would you enhance a book? How do Libraries play the game?
  • 32. Can we frame the e-book issue sothat it can be addressed rationally?
  • 33. Why do people read?
  • 34. Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
  • 35. The Evolution of Answers
  • 36. Sensemaking: Too much choice
  • 37. Why do people ask questions?Is PPL’s library experience conceptually organized around answers and programs? Or collections and buildings?
  • 38. Why do people ask questions?Who, What, When, WhereHow & WhyData – Information – Knowledge - BehaviorTo Learn or to KnowTo Acquire Information, Clarify, TuneTo Decide, to Solve, to Choose, to DelayTo Interview, Delve, Interact, ProgressTo Entertain or SocializeTo Reduce FearTo Help, Aid, Cure, Be a FriendTo Win A Bet
  • 39. Gift:Content Spam
  • 40. List of content farms and general spammy user generated content sites: All Experts (allexperts.com)  Experts Exchange (experts-exchange.com) Answers (answers.com)  eZine Articles (ezinearticles.com) Answer Bag (answerbag.com)  Find Articles (findarticles.com) Articles Base (articlesbase.com)  FixYa (fixya.com Helium (helium.com) Ask (ask.com)  Hub Pages (hubpages.com) Associated Content (associatedcontent.com)  InfoBarrel (infobarrel.com) BizRate (bizrate.com)  Livestrong (livestrong.com) Buzle (buzzle.com)  Mahalo (mahalo.com) Brothersoft (brothersoft.com)  Mail Archive (mail-archive.com) Bytes (bytes.com)  Question Hub (questionhub.com) ChaCha (chacha.com)  Squidoo (squidoo.com) eFreedom (efreedom.com)  Suite101 (suite101.com) eHow (ehow.com)  Twenga (twenga.com) Essortment (essortment.com)  WiseGeek (wisegeek.com) Examiner (examiner.com)  Wonder How To (wonderhowto.com) Expert Village (expertvillage.com)  Yahoo! Answers (answers.yahoo.com) )  Xomba (xomba.com)
  • 41. The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven GeotaggingWhack-a-Mole: Farmer PandaPanda Silver
  • 42. What are your top 10-20 questions?What is the service portfolio model that goes with those?
  • 43. The Baker’s Dozen: LVA Top 131. Health and Wellness / Community Health / Nutrition / Diet / Recovery2. DIY Do It Yourself Activities and Car Repair3. Genealogy4. Test prep (SAT, ACT, occupational tests, etc. etc.)5. Legal Questions (including family law, divorce, adoption, etc)6. Hobbies, Games and Gardening7. Local History8. Consumer reviews (Choosing a car, appliance, etc.)9. Homework Help (grade school)10. Technology Skills (software, hardware, web)11. Government Programs, Services and Taxation12. Self-help/personal development13. Careers (jobs, counselling, etc.)14. Readers Advisory was 14th
  • 44. Top 12 Patron Hobbies Recreational Reading Cooking & Recipes Computers Movies & Film Exercise, Cycling & WalkingTraveling, Tourism & Vacations Top Hobbies? Music Top Homework Questions? Pets Top Travel Destinations? Gardening What do you know? Television Shows Arts & Crafts Knitting & Needlecrafts 0 10 20 30 40 50 60 70
  • 45. Grocery Stores
  • 46. Grocery Stores
  • 47. Cookbooks, Chefs . . .
  • 48. Cookbooks, Chefs . . .
  • 49. Meals
  • 50. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • 51. Driving the Knowledge Portalalignment with User Behaviour
  • 52. How would this look? Top Reference and Research Questions Do you know them? Or do you know retail sales numbers or circulation numbers better? Role of Encyclopedia Shelf Talkers & databases / eBooks Being rational about homework role for public libraries Men users – we’re pretty bad at that. The new Senior
  • 53. Mobility: Wherethe Patron Is
  • 54. Mobility
  • 55. Fun Program Ideas Act Like a User Day (signs, sign up, ADD, kids) Librarian for a Day – Homework Peer Coaching Fraud and ID Theft Prevention Facebook for Teens – Study, Sharing and Social Safety Facebook for Adults – Work, Reputation, Jobs Signage Top 20 Questions Portals Focus Groups eBay (Cameras, How to, Books, etc.) Perennial Trade / Garden Days Flickr Trading Cards Who’s here @the library (photos, FB, tweets, recommenders, talents, etc.) Collections Slap Down Research Success for Adult Learners Download Faire / Digital Days – download to phones, tablets, laptops, e-readers. 23 Things TNG
  • 56. The Value of Libraries Soundbite The Value of Public Libraries http://stephenslighthouse.com/2010/04/06/the-value-of-public- libraries/ The Value of School Libraries http://stephenslighthouse.com/2010/04/06/the-value-of-school- libraries/ The Value of Academic and College Libraries http://stephenslighthouse.com/2010/04/07/value-of-academic- and-college-libraries/ The Value of Special Libraries http://stephenslighthouse.com/2010/04/07/value-of-special- libraries/ Library Advocacy: Save the Library Campaigns http://stephenslighthouse.com/2010/04/01/save-the-library- campaigns/ Storytelling…
  • 57. Libraries Are SocialInstitutions
  • 58. Summary Respect the generations – learn from eachother End User Psychographic Centricity Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Social Media Programs on Information Literacy Advocate and Align with the Listener Tell Stories, Have users tell stories Strategic Analytics Investment – Measure Impact, ROI and Value Collaborate vs. socialize
  • 59. News Flash News FlashShift Happens
  • 60. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.comFacebook, Google+, LinkedIn, Plaxo : Stephen Abram FourSquare, Gowalla: Stephen Abram Twitter, Quora, Yelp, etc.: sabram SlideShare: StephenAbram1

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