Handheld librarians abram


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Handheld librarians abram

  1. 1. Mobility: Are we there yet? Critical issuesin the emerging information user ecosystem Stephen Abram, MLS Handheld Librarian Feb. 2, 2012
  2. 2. What Changes with Mobile? Everything and Nothing
  3. 3. What doesn’t change? The User User needs vs. user context Content (versus format and display) Questions and improving the quality of questions Creativity and human progress Stability = fossilization
  4. 4. What changes with mobile? The Ecosystem Communication devices move increasingly from feature phones to smartphones Personal computing moves to a hybrid environment of laptops and tablets (plus a few power desktop anchors) In libraries the dominant mobile task environments are based on answers, communities and e-learning
  5. 5. What changes with mobile? Content – duh. Format and display considerations The reading experience (PDF, App, eBook, Wall, Tweets, etc.) The learning experience The entertainment experience Streaming versus downloading Instant and ‘live’ (Bloggie)
  6. 6. What changes with mobile? Standards Apps versus HTML5 XML ePub, Kindle Book, PDF, HTML5, etc. Tablets versus e-Reader experience (human biology does not change quickly)
  7. 7. What changes with mobile? Concept of Place Geo-IP Google Maps integration Sign in and Authentication Rights and permissions management Concept of ‘Place’ tied to ‘User’ Geo-location
  8. 8. What changes with mobile? Identity Personal phone versus home/family phone Consequences for library cardholder management Are librarians and library value systems in conflict with the new ecosystem and market values? Will adults continue to respect and trust library straitjackets?
  9. 9. What changes with mobile? Frictionless-ness Commerce Square (from Jack Dorsey founder of Twitter) Embedded e-commerce ecology in smartphones Death of QR codes $5/gallon gasoline . . . and the library value proposition of ‘free’
  10. 10. What changes with mobile? Frictionless-ness commerce In App purchasing and/or seamless buying? Commerce in a virtual goods space (start with $billion market for gaming goods and extend to other goods Other goods are a parallel commercial and retail environment in ‘goods’ relevant to libraries – e-books, streaming media, audio like music MP3, lessons and podcasts, articles, learning objects, games, tests, etc.
  11. 11. What changes with mobile? Opportunity 1. Search personalization (e.g. Google) 2. Push personalization (e.g. Facebook) 3. Integration of sound, video, text, mail, communication, social and business cohorts 4. Advertising 5. Major changes in usability: Voice response like Siri, gesture interfaces, face recognition, geo-restrictions, sentiment search, semantic, linked data, data mining, etc.
  12. 12. What changes with mobile? Business Models Pressure on consumer and institutional models as purchasing agent Pressure on retailer model Subscription models for e-Content (like Netflix for entertainment but extended to e-books from Amazon, 24Symbols or Bookish, etc.) On demand and micropayment models Author embedded models like Pottermore Books as apps or as vehicles for ads & purchases
  13. 13. Who to watch? Google (Android partners, Motorola acquisition) Microsoft (Skype acquisition) Facebook (post-IPO) eBay Apple (iTunes and App Store) Twitter (& Square) Research in Motion (as an acquisition target?) Amazon Open Source or any company on the fringes that is disruptive as a new player or an acquisition target)
  14. 14. Who issues must libraries address? Living in a parallel world Serving a hybrid world Changing their strategic planning models to add more stretch into the environmental scans, creative thinking and imagination Bringing staff and profession along the curve 12 steps . . .
  15. 15. Who issues must libraries address? Differential Adoption The generations are adopting at much different rates and for different purposes Boomers are the primary adopters of e- readingAdult women are a major market for e-gaming Students are resisting e-textbook adoption – for now. Tablet adoption (ownership) doubled over Christmas 2011 (Pew)
  16. 16. Who issues must libraries address? On the sidelines of a war Watching the emerging commercial battlefield (foundation vs. application) Android, RIM, Windows, Apple iOS, other . . . The end of the flip phone or feature phone At the same time as the end of CD and DVD and more e-Books and e-content formats Dealing with new potential walled gardens for e-content (app stores, e-formats, single device stuff, etc.)
  17. 17. Who issues must libraries address? Differential Behaviors The generations have very different attitudes towards mobile: Privacy Ownership and access rights Information ethics e-Commerce Reading Forced adoption Usage tracking Government involvement
  18. 18. Who issues must libraries address? Digital Filtering Are we comfortable with content filtering and use filtering based on:  age, race, gender, location?  policy (criticism, definition of porn)?  the device owner or app store rules and policies?  adjustment of search algorithm by personal history, behavior timeline, and user profile? Whither freedom to read? Ownership, rental, options? Balance in the use, read and purchase ecology
  19. 19. Who issues must libraries address? Address our internal struggles with: Fiction versus non-fiction content Books versus databases Marketing and promotion ecosystem of content Historical content (e.g. PDF repositories) Printing and end user retro-conversions (hardcopy, 3D, CD, DVD, USB, etc. - OMG) Role of QR Codes, Barcodes, RFID, etc. (plane tickets) Mobile will be the dominant personal technology but never the sole form factor Being a valid relationship in the hybrid ecology ...
  20. 20. Who issues must libraries address? Playing with vendor apps Developing Library apps – learn by doing Most good content vendors have first or second generation apps to play with and many are free Many ILS vendors too including ILS enhancement layers like Bibliocommons and LibraryThing. It’s too early to form anything more than an opinion and those who don’t play aren’t learning fast enough. Use a smartphone.
  21. 21. Sample Gale Apps
  22. 22. Sample Gale Apps
  23. 23. My Humble Recommendations Pilot and experiment with mobile social cohorts in the library Clubs Classes (mobile training or extended learning) Reading cohorts and book clubs Associations Fundraising Meetings Teams (business or sport)
  24. 24. My Humble Recommendations Actively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research. Support vendors and laws to be as agnostic as possible by ensuring that, as afar as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.
  25. 25. My Humble Recommendations Design for frictionless access using such opportunities as geo-IP and mobile ready websites Test everything in all browsers – mobile or not. Invest in usability research and testing and learn from it and share your learning. Watch key developments in major publishing spaces – kiddy lit, textbooks, e-learning, fiction, etc.
  26. 26. My Personal Hobby Horses This is an evolution not a revolution The REAL revolution was the Internet and the Web. The hybrid ecology is winning in the near term for operating systems and content formats. This is good since competition drives innovation. Engage in critical thinking not raw criticism. Be constructive. Critical thinking is not part of dogma or religious fervor or fan boy behavior.
  27. 27. My Personal Hobby Horses This is an evolution not a revolution Perfectionism will not move us forward at this juncture. Really understand the digital divide and remove your economic and social class blinkers Get over library obsession with statistics and comprehensiveness. Get excellent at real measurements, sampling and understanding impact and satisfaction. (Analytics, Foresee, Pew)
  28. 28. My Personal Hobby Horses This is an evolution not a revolution We need to revisit the concept of preservation, archives, repositories, and conservation. Check out new publishing models like Flipboard. Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, and collection development.
  29. 29. Mobility Evolution
  30. 30. Evolution
  31. 31. Very Big Secret The Elephant in the Room
  33. 33. 146 Moons plus 23 provisional moons Earth 37. Euporie 76. Tarvos 115. Mab 2. S/2003 J3 1. Earths Moon 38. Orthosie 77. Ijiraq 116. Belinda 3. S/2003 J4 39. Sponde 78. Suttungr 117. Perdita 4. S/2003 J5 Mars 40. Kale 79. Mundilfari 118. Puck 5. S/2003 J9 2. Phobos 41. Pasithee 80. Albiorix 119. Cupid 6. S/2003 J10 3. Deimos 42. Hegemone 81. Skathi 120. Miranda 7. S/2003 J12 43. Mneme 82. Siarnaq 121. Francisco 8. S/2003 J15 Jupiter 44. Aoede 83. Thrymr 122. Ariel 9. S/2003 J16 4. Io 45. Thelxinoe 84. Narvi 123. Umbriel 10. S/2003 J18 5. Europa 46. Arche 85. Methone 124. Titania 11. S/2003 J19 6. Ganymede 47. Kallichore 86. Pallene 125. Oberon 12. S/2003 J23 7. Callisto 48. Helike 87. Polydeuces 126. Caliban 13. S/2010 J 1 8. Amalthea 49. Carpo 88. Daphnis 127. Stephano 14. S/2010 J 2 9. Himalia 50. Eukelade 89. Aegir 128. Trinculo 10. Elara 51. Cyllene 90. Bebhionn 129. Sycorax Saturn 11. Pasiphae 52. Kore 91. Bergelmir 130. Margaret 15. S/2004 S7 12. Sinope 53. Herse 92. Bestla 131. Prospero 16. S/2004 S12 13. Lysithea 93. Farbauti 132. Setebos 17. S/2004 S13 14. Carme Saturn 94. Fenrir 133. Ferdinand 18. S/2004 S17 15. Ananke 54. Mimas 95. Fornjot 19. S/2006 S1 16. Leda 55. Enceladus 96. Hati Neptune 20. S/2006 S3 17. Thebe 56. Tethys 97. Hyrrokkin 134. Triton 21. S/2007 S2 18. Adrastea 57. Dione 98. Kari 135. Nereid 22. S/2007 S3 19. Metis 58. Rhea 99. Loge 136. Naiad 23. S/2009 S1 20. Callirrhoe 59. Titan 100. Skoll 137. Thalassa 21. Themisto 60. Hyperion 101. Surtur 138. Despina 22. Megaclite 61. Iapetus 102. Greip 139. Galatea 23. Taygete 62. Erriapus 103. Jarnsaxa 140. Larissa 24. Chaldene 63. Phoebe 104. Tarqeq 141. Proteus 25. Harpalyke 64. Janus 105. Anthe 142. Halimede 26. Kalyke 65. Epimetheus 106. Aegaeon 143. Psamathe 27. Iocaste 66. Helene 144. Sao 28. Erinome 67. Telesto Uranus 145. Laomedeia 29. Isonoe 68. Calypso 107. Cordelia 146. Neso 30. Praxidike 69. Kiviuq 108. Ophelia 31. Autonoe 70. Atlas 109. Bianca 32. Thyone 71. Prometheus 110. Cressida 33. Hermippe 72. Pandora 111. Desdemona  Provisional Moons 34. Aitne 73. Pan 112. Juliet  35. Eurydome 74. Ymir 113. Portia  Jupiter 36. Euanthe 75. Paaliaq 114. Rosalind 1. S/2003 J2
  34. 34. Be More Open to the Users’ Paths - Filtering
  35. 35. Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook / 4SQ: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1