Fort bend tx may 2013 staff dayPresentation Transcript
Expect More!At the Heart of LibrariesInnovation, Community, SuccessStephen Abram, MLSFort Bend County LibrariesStaff Development DayMay 10, 2013
These slides will be up on Stephen’sLighthouse and Slideshare tonightI’ll link to it through my Twitter (@sabram)and Facebook pages too.I’ll stay through the day to have anyconversation you might like …
Every Day in every way libraries arethrowing pebbles
Gee County CommunityMy tie . . .
It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme• Expectations around timeliness will increase• We will have a foot in both camps for many, many years to come: digitaland physical• Content will (is already) be dominated by non-text (gamification, 3D,visual, music, video, audio, etc.)• Search will explode with options and one-step, one box search is fordummies• The single purpose anchored device is dead as a target environment• Devices will focus on social, collaboration, sharing, multimedia, creationand successful library strategies will align with that• Librarians will need to focus primarily on professional service(s) andstrategic alignment (reduced roles in organizing knowledge andstep&fetchit politeness) . . . Service Professionals NOT Servants• E-Learning, collections and metadata will go to the cloud massively
CH CH CHANGE• Speed of change• Economic growth• Employment growth• Education issues• Diminution of voice
Library MegatrendsIt doesn’t take a genius to see librarianskills and competencies applied to thetrends and issues in librarycommunities in very strategic ways.
Public Libraries• Recommendations (Bibliocommons, LibraryThingfor Libraries / Book Psychic)• Community Glue• Economic Impact and VALUE studies• Programs on steroids aligned with collections andspace• Bi-directional Partnerships• Education and Learning – REALLY committing tolearning and credits / diplomas / certificates• A volatile supplier space• Renewed advocacy moves to Influencing and selling
Consortia & State Licensing• Consortia level the playing field• ALA & Readers First, etc.• Dealing with the small town mindset• OCLC Linked Data, RDA and global metadata strategies• DPLA• Library Renewal• EveryLibrary Advocacy PAC• 3M e-books (CALIFA / Douglas County initiatives)• Dark literature, orphan works, etc.• Cloud initiatives
Deer in headlamps slide here.
Libraries core skill is notdelivering informationLibraries improve thequality of the questionand the user experienceLibraries are about learningand building communities
Libraries Have Seasons
Librarian and Library Staff Magic
SmellyYellowLiquidOrSexAppeal?The Complex Value Proposition
• What are your goals?• What are their goals?• Is there a difference?What are the goals?
Books, eBooksMagazinesWebsitesBuildings, BranchesRoomsDesksProgramsNouns can be warehousedand ‘cut’ServeAnswerEngageLinkEntertainTell a storyDoAction verbs imply dynamismand impact
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Retail Sales Down?Teen Reading Down?Titles Down?Circulation Down?Reading Down?NONONONONOFocus on the REAL IssuesNot BOOKS! The experience
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothinggets done• Priorities are SMART: Specific, Measurable, Attainable,Relevant, & Time bound• Look for partnerships that add value
AmazonChapters/IndigoBarnes & NobleBN BookBrowserBordersSuggesticaInside a Dog (teens)MySpace BooksBooks We LikeOCLCs FictionFinderAll ConsumingLibraryThingNext FavoriteStoryCodeRating ZoneHypatia and AlexLitWhichBook.netAllReaders.comReaders Robotgnooks
Up Your Game• Align with Collections – every collection must be justified byprograms• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person• In the Library and reaching out with partners
What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production• e.g. Information Literacy initiatives• Discovery versus Search versus Deep Search• eLearning units and program dissemination• Citation and information ethics• Content and repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
Up Your Game• Align with Collections – But add virtual experiences• Look for partnerships that add value• Ensure the program delivery person is embedded includinglibrarians• What are your top 20 question domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – every neighbourhood
The newbibliography andcollectiondevelopmentAsk Us, KNOWLEDGEPORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?• What courses to you offer or recommend? (TED, KhanAcademy, etc.)
Up Your Game• Understand the new Common Curriculum (esp. 6-8 and 9-12)• Home schooling (Millennials and their kids) NextGen users• Understand Pedagogy in the context of student experiences andeducational goals• Understand human development from early years through teens• Connect across developmental stages, link• Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships
Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
Up Your Game• Grow collections investments in strategic areas (for exampleeconomic impact, jobs, early years, hobbies, political alignment,homework, …)• Develop hybrid strategies that are consistent for digital andprint and programs• Be obsessive about recommendations and advice• Integrate virtual and physical - hybridize
Up Your Game• Outside the library is still the library• Entrances and gardens• Complaints often center on fines, washrooms, etc.• Customer service best practices training (Starbucks,Nordstrom, Marriott, Ritz Carlton, Disney)
Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Review opportunity costs in soft costs• Focus on future not protecting the past
Being MoreOpen toComment
Being More Open to Criticismand Feedback
Being More Open toRecommendations
Be Creative and Attract
Being More Open to Change
The Library as Sandbox
‘New’ Library CulturesSupport Your Team
Being More Open Experimentation,Pilots and Innovation
Remove the Borders Inside LibrariesBe the Change We Want to See
Remove the Borders In theLibrary CommunityBe the Change We Want to See.
Remove theBorders BetweenLibraries and UsersBe the Change We Want to See.
Know What Makes Us Different
Finding Our Voice and Using It
Tell Your Story:Until lions learn to write their own story,the story will always be from the perspectiveof the hunter not the hunted.
Honest to G*d – Let’sEncourage Some Fun!
A metaphor for public libraries…77
79Who are you?
80What are you?
Studying theFuture• What are folks like?Are they differentthan us? Do theirneeds change?• What world willthey experienceand what skills dothey need?• How can we makea difference? (Verydifferent than help)
• What are your goals?• What are their goals?• Is there a difference?What are the goals?
Building blocks• Information• Communication• Media• Social• Numeracy• Visual• Literacies
• When somethingneeds tochange…• Do it.• Takeaccountability.• Delegateresponsibility.
Be More Open to New Paths
Be More Open to the Users’ Paths
Will Reading Matter?
Next Step in eBooksMake your ownAnimationSoundChapter and paragraph recombinations
A projector the size of a sugar cube
Everything’s getting smaller
Content Fragmentation•Digitization’s real impact – non-fiction vs. non-fiction•Format• Print, ePUB, PDF, Kindle, etc. etc.• CD, DVD, USB, etc. etc.• Streaming• Licenses, Open Access, Creative Commons, etc.•eBooks, eJournals, eContent•Games, Learning Objects, Guides, …•Copyright Issues (NatGeo, Tasini, TPP, SOPA, AC, etc. etc.)•Author Lawsuits, WikiLeaks•Citation fragmentation•Make no mistake, the legal framework for knowledge economy isbeing built now.
Beyond Text, Books and Reading Literacies• Text aloud and shrinking codex market• Graphics & Charts• Formulae• Pictures, Maps• Video & Audio• 3D objects• Gamification• Deep Data Mining• Assessments• Community collaboration, cohorts, & social sharing• The book model in your head is nostalgia
Walled Gardens or Infinite Access• ILS• CMS• Cloud(s) and cloud metadata• Device dependencies• Formats (e.g. Kindle)• Discovery versus consumer search versus nativesearch• 4 horseman to watch: Amazon, Apple, Google,Facebook (not Microsoft)• Who controls reading and intellectual freedom?
Learning Object Diversification• NextGen Textbooks• Experience portals• eLearning (white label, proprietary, custom,…)• Learning Management Systems• Cohort Learning Environments• Presentation Systems & Virtual Conference Environment• Personal Learning Environments (PLEs)• Collaboration Software as standard workplace• MOOCs, e-learning, ‘distance environments’• Open Access, scholarly publishing and deep aggregationsdigitization• The Academic Bubble is the next BIG disruption
End User Fragmentation• Teens / Post-Millennials• Millennials (gender, IQ, social)• Aging workforce and tipping points• Other demographics – ethnicity, income,households, immigration …• The new digital divide is not economic or alignedwith poverty• Business versus Consumer• The Device Divide• Mobility• Librarians’ relationships with cohorts are critical.
Search Fragmentation• The new Algorithms• Consumer Search• Specialized Search• Professional Search• Semantic, Sentiment, Social, Suggestion Search etc.• Mobile search• Social search• Work and personalized alignment• Augmented Reality• SEO & SMO & Content Spam• Geo-location• The ultimate search choice fragments
Technology Fragmentation• Feature Phones die• Smartphones dominate• Tablets (Phablets?!)• Laptops• Desktops become rare• Gaming stations as access• Television as device• E-Readers (e-paper versus plasma)• Internet of Things• Browsers lose dominance to apps and HTML5• Fanboy behaviour is NOT Professional behaviour
ImagineHow do your skills apply to theseissues and challenges?
Black and White• The polarization of discussionDogmatic vs. Professional positions on:eBooks, access, copyright, etc.Political and social value systems in conflict
Black & White
121• Examples of B&W discussions• These can sometimes lack professional perspectives, be politicallydogmatic and belief driven, and use death symbolic metaphors• E-books versus Physical Books• Open access versus Proprietary Content• Free versus Fee• Business Models versus Social Models• Apple versus Microsoft PC• Desktop vs. Laptop vs. Tablet vs. Phone• Privacy and Confidentiality• Make no mistake. I’m not saying the discussions are wrong or takingsides, I just think professionals see colours and shades of gray.
Definitions• Discovery• Search – known item retrieval• Topical or Subject Search• Research• Immersive Learning• Assembly• Two step discovery: discover, searching, finding,use• The pressure is ON for librarians to scale up theirinformation fluency training initiatives
Recognize key shifts
Are we going to support a totallybuild it yourself world?Imagine IKEA merging with GM...
What is a meal in library end-user community or research, education and learning terms? Are you focusing on scale?Let’s thinkThink: Are you thinking food, courses,days, weekly plan, or nutrition overall?
The newbibliography andcollectiondevelopmentKNOWLEDGEPORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
What We Never Really Knew Before 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the veryfirst time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.We oftenbelieve a lotthat isn’t true.
What Would You Attempt IfYou Knew You Would NotFail?
A Third Path
Don’t study the issue to death.
Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse PartnersCel: email@example.comStephen’s Lighthouse Bloghttp://stephenslighthouse.comFacebook, Pinterest, Tumblr: Stephen AbramLinkedIn / Plaxo: Stephen AbramTwitter: @sabramSlideShare: StephenAbram1