The Battered School Library<br />Stephen Abram, MLS<br />Florida Association of Media Educators<br />Orlando, FL, Nov. 5, ...
Me<br />
Welcome<br />Questions for Today:<br />Is this the end of Libraries as we know them?<br />Is this change in learning perma...
So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobilit...
News Flash #1<br />Librarians play a vital role in building the critical connections between information , knowledge and l...
Very Big Secret<br />The Elephant in the Room<br />
Change can happen very fast<br />
6 Things have Changed .  . A LOT! <br />Learners, Students, Scholars, Researchers, Teachers, Professors, Cardholders, User...
“Choose . . .<br />To be a victim and feel these changes are fated and blame storm<br />OR<br />Create the future we need ...
As technology advances<br />
Emboldened Librarians hold the key<br />
GOOG<br />
News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
My son: Zachary<br />
News Flash<br />News Flash<br />Shift Happens<br />
E-Learning<br />
E-Learning<br />
People<br />
What We Never Really Knew Before<br />We often believe a lot that isn’t true.<br /><ul><li>27% of our users are under 18.
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than what they found on Google.
But, 81% still use Google.</li></li></ul><li>People are Changing<br /><ul><li>Demographic– Millennial, Boomer, Seniors
Increased educational attainment & engagement
eBooks outsell hard cover books, and will outsell paperbacks soon (2011)
Some libraries are crediting most cardholder growth to e-book accessibility
Personal device proliferation
Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)</li></li></ul><li>People Have Changed...
Gaming too. . . Mothers in their 30’s
Social networks fastest growing populations are seniors and will be more international and less urban and English.
eBooks usage is largely middle-aged.
Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>Have Students Changed?<br />
NextGen Differences<br /><ul><li>Increase in IQ - 15-25 Points
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – 65%+
But still a 70%  behavior overlap with Boomers (see Boomers & Beyond)</li></li></ul><li>Discovery & Ideas<br />
Has the future changed?Has our future changed?<br />
COWS, etc.<br />
The Future Discovered<br /><ul><li>Stem Cells
fMRI and The Brain
Cloning
Trucking and GPS
Wind and other energy
Nanotechnology
Robotics
Massive Book Digitization
Music
Translation
Streaming Media
Seed Bank</li></li></ul><li>
A 1965 iPhone<br />
Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall ...
Books<br />
What does all this mean?<br /><ul><li>The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just interactivity
How would you enhance a book?</li></li></ul><li>
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc.   . . .  <br />
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Fame2010

  1. 1. The Battered School Library<br />Stephen Abram, MLS<br />Florida Association of Media Educators<br />Orlando, FL, Nov. 5, 2010<br />
  2. 2. Me<br />
  3. 3. Welcome<br />Questions for Today:<br />Is this the end of Libraries as we know them?<br />Is this change in learning permanent?<br />Where is all this change taking us?<br />Do people still value the book? <br />What’s next?<br />What is the role for teacher-librarians in our info-future?<br />
  4. 4. So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />
  5. 5. News Flash #1<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  6. 6. Very Big Secret<br />The Elephant in the Room<br />
  7. 7. Change can happen very fast<br />
  8. 8. 6 Things have Changed . . A LOT! <br />Learners, Students, Scholars, Researchers, Teachers, Professors, Cardholders, Users, Members, Patrons, Clients, Customers<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />The History of Unintended Consequences & Unpredictability<br />
  9. 9. “Choose . . .<br />To be a victim and feel these changes are fated and blame storm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development.”<br />Find Reasons not Excuses.<br />
  10. 10.
  11. 11. As technology advances<br />
  12. 12. Emboldened Librarians hold the key<br />
  13. 13. GOOG<br />
  14. 14. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  15. 15. My son: Zachary<br />
  16. 16.
  17. 17.
  18. 18. News Flash<br />News Flash<br />Shift Happens<br />
  19. 19. E-Learning<br />
  20. 20. E-Learning<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. People<br />
  28. 28.
  29. 29. What We Never Really Knew Before<br />We often believe a lot that isn’t true.<br /><ul><li>27% of our users are under 18.
  30. 30. 59% are female.
  31. 31. 29% are college students.
  32. 32. 5% are professors and 6% are teachers.
  33. 33. On any given day, 35% of our users are there for the very first time!
  34. 34. Only 29% found the databases via the library website.
  35. 35. 59% found what they were looking for on their first search.
  36. 36. 72% trusted our content more than what they found on Google.
  37. 37. But, 81% still use Google.</li></li></ul><li>People are Changing<br /><ul><li>Demographic– Millennial, Boomer, Seniors
  38. 38. Increased educational attainment & engagement
  39. 39. eBooks outsell hard cover books, and will outsell paperbacks soon (2011)
  40. 40. Some libraries are crediting most cardholder growth to e-book accessibility
  41. 41. Personal device proliferation
  42. 42. Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)</li></li></ul><li>People Have Changed<br /><ul><li>Twitter & Facebook are dominated by the middle aged
  43. 43. Gaming too. . . Mothers in their 30’s
  44. 44. Social networks fastest growing populations are seniors and will be more international and less urban and English.
  45. 45. eBooks usage is largely middle-aged.
  46. 46. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>Have Students Changed?<br />
  47. 47.
  48. 48.
  49. 49. NextGen Differences<br /><ul><li>Increase in IQ - 15-25 Points
  50. 50. Brain & Developmental Changes
  51. 51. Eye Movement Changes
  52. 52. Massive Behavioural Changes
  53. 53. Major Decline in Crime Rates – 65%+
  54. 54. But still a 70% behavior overlap with Boomers (see Boomers & Beyond)</li></li></ul><li>Discovery & Ideas<br />
  55. 55. Has the future changed?Has our future changed?<br />
  56. 56.
  57. 57. COWS, etc.<br />
  58. 58.
  59. 59.
  60. 60.
  61. 61. The Future Discovered<br /><ul><li>Stem Cells
  62. 62. fMRI and The Brain
  63. 63. Cloning
  64. 64. Trucking and GPS
  65. 65. Wind and other energy
  66. 66. Nanotechnology
  67. 67. Robotics
  68. 68. Massive Book Digitization
  69. 69. Music
  70. 70. Translation
  71. 71. Streaming Media
  72. 72. Seed Bank</li></li></ul><li>
  73. 73. A 1965 iPhone<br />
  74. 74. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
  75. 75.
  76. 76. Books<br />
  77. 77.
  78. 78.
  79. 79.
  80. 80.
  81. 81.
  82. 82. What does all this mean?<br /><ul><li>The Article level universe
  83. 83. The Chapter and Paragraph Universe
  84. 84. Integrated with Visuals – graphics and charts
  85. 85. Integrated with ‘video’
  86. 86. Integrated with Sound and Speech
  87. 87. Integrated with social web
  88. 88. Integrated with interaction and not just interactivity
  89. 89. How would you enhance a book?</li></li></ul><li>
  90. 90.
  91. 91.
  92. 92.
  93. 93. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  94. 94.
  95. 95.
  96. 96.
  97. 97. Mobility<br />
  98. 98. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  99. 99. Local wired, mobile access ‘everywhere’ to the home and workplace
  100. 100. Geo-awareness: GIS, GPS, GEO-IP, etc.
  101. 101. Wireless as a business strategy (Starbucks)
  102. 102. Mobile dominates
  103. 103. Largest generation</li></li></ul><li>
  104. 104.
  105. 105.
  106. 106.
  107. 107.
  108. 108.
  109. 109.
  110. 110. Emerging Tech that Drives Users to the Library<br />Encyclopedia.com<br />HighBeam & Questia<br />WorldCat & Google<br />AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!<br />Geo-IP features and measures<br />Watch for more . . .<br />
  111. 111. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  112. 112. Technology literacy
  113. 113. Information literacy
  114. 114. Media literacy
  115. 115. Adaptive literacy
  116. 116. Research literacy
  117. 117. Academic literacy
  118. 118. Reputation, Etc.
  119. 119. Reading literacy
  120. 120. Numeracy
  121. 121. Critical literacy
  122. 122. Social literacy
  123. 123. Computer literacy
  124. 124. Web literacy
  125. 125. Content literacy
  126. 126. Written literacy</li></li></ul><li>
  127. 127. Can we frame the e-book issue so that it can be addressed rationally?<br />
  128. 128. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Scaffolds<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />Reading<br />
  129. 129. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  130. 130.
  131. 131. Books <br />
  132. 132. Fiction<br />
  133. 133. Non-Fiction<br />
  134. 134. Encyclopedia<br />
  135. 135. Reference<br />
  136. 136. Directories<br />
  137. 137. Dictionaries<br />
  138. 138. Textbooks<br />
  139. 139. E-Learning<br />
  140. 140.
  141. 141. Steal <br />This <br />Idea<br />
  142. 142. What are the<br />good and bad<br />things about<br />e-books?<br />
  143. 143. Library Goals<br />Be the Bee<br />Or be the Hive<br />Care<br />
  144. 144. Strategic Thinking for Libraries<br />Choosing a Future<br />Setting Phased Priorities<br />Making Choices<br />Taking Action<br />Doing the Next Step<br />Adjusting Tactics with Experience<br />Seeking Feedback and Adjusting<br />Measuring Progress<br />
  145. 145. Choosing Top Priorities <br /><ul><li>Suppose that in three years:
  146. 146. Majority of library use will be virtual – yes even rural!
  147. 147. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
  148. 148. All learning will be blended and continuous
  149. 149. DVD is circulation is dead and most other [physical formats in decline.
  150. 150. Majority of questions will be virtual
  151. 151. Use will be 20 / 40 / 40 (in house, virtual, mobile)
  152. 152. Every user will be socially networked, connected and engaged</li></li></ul><li>What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  153. 153. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  154. 154. Who are our core virtual users? Are there gaps?
  155. 155. Does learning happen?
  156. 156. What are user expectations for true satisfaction?
  157. 157. How does library search compare to consumer search like Google and retail or government?
  158. 158. How do people find and connect with library virtual services?
  159. 159. Are end users being successful in their POV?
  160. 160. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  161. 161. Serve Everyone!<br />
  162. 162. The power of libraries<br />
  163. 163.
  164. 164. It Takes A Team: Work Together <br />& Pick Each Other Up<br />
  165. 165. It Gets Better.<br />Librarians can help.<br />
  166. 166. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />
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