EPL final

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Edmonton Public Library Staff event - June 10, 2010

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EPL final

  1. 1. Future Ready<br />The Rest of Us<br />Leah Krevit<br />Rice University<br />Stephen Abram, MLS, Gale Cengage Learning<br />Strategic Planning for Libraries<br />Edmonton Public Library, June 10-11, 2010<br />
  2. 2. Change <br />and <br />Challenges<br />These slides will also be available at Stephen’s Lighthouse blog<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. 20th Century Strategies<br />Inventory and Collections<br />Buildings<br />Reading is Fundamental<br />Cardholders<br />Outreach<br />Circulation<br />Privacy<br />
  11. 11. 21st Century Strategies<br />Content Access<br />Bricks and Clicks<br />Tricks<br />Communities<br />Impact<br />Reach<br />Programs<br />Social links<br />
  12. 12. The hardest question?<br />What will the future be like?<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16. What Are Libraries Really For?<br /><ul><li>Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction, quality of life, etc.)
  17. 17. Equity (digital divide, integrating population growth, generations, etc.)
  18. 18. Student Performance (up to 25 point increase)
  19. 19. Competitive Advantage (Canada, EC, India, China, etc.)
  20. 20. Non-partisan, non-commercial
  21. 21. Social Glue
  22. 22. Community
  23. 23. Learning
  24. 24. Interaction</li></li></ul><li>Social Glue and Libraries<br />
  25. 25. ASK YOURSELF<br />What is more important for value based funding?<br />6% annual increases in circulation?<br />100% increases in ILL?<br />500% increases in website hits?<br />1000% increases in database results?<br />50% increases in customer satisfaction?<br />
  26. 26. Bricks, Clicks and Tricks<br />
  27. 27. 6 Tricks You Can Do Right Away<br />Number One:<br />What are your top reference questions?<br />
  28. 28. 6 Tricks You Can Do Right Away<br />Number Two:<br />Promote your staff – FB, Tweets, web pages, photos<br />
  29. 29. 6 Tricks You Can Do Right Away<br />Number Three:<br />Do a Signage Audit<br />
  30. 30. 6 Tricks You Can Do Right Away<br />Number Four:<br />Get Some Widgets (Hint: API)<br />
  31. 31. 6 Tricks You Can Do Right Away<br />Number Five:<br />Get Jiggy with GIS.<br />
  32. 32.
  33. 33. 6 Tricks You Can Do Right Away<br />Number Six:<br />Go Beyond Statistics<br />Google Analytics<br />Foresee<br />
  34. 34. http://www.flickr.com/photos/keeping-it-real/160822516/<br />
  35. 35. What does your best borrowed report look like?<br />Is your Community different?<br />http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits<br />
  36. 36. What does your book and article or website recommendation blog/RSS feed look like?<br />Who is your star recommender?<br />http://www.flickr.com/photos/matthk/2054262239/<br />
  37. 37. How do your community content<br />reviews do?<br />Who is your best teen reviewer?<br />http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits<br />
  38. 38. How are your web based communities doing?<br />How many dozen are there?<br />http://www.flickr.com/photos/mthiesson/176153663/<br />
  39. 39. Do your users like your video author interviews?<br />Your YouTube DVD trailers?<br />http://www.flickr.com/photos/lori_an/319433801/<br />
  40. 40. Do you offer podcasts?<br />Do you record every story time?<br />Every lecture?<br />
  41. 41. Are you making sense of your collections in a community context?<br /><ul><li>BiblioCommons
  42. 42. ChiliFresh
  43. 43. LibraryThing for Libraries
  44. 44. SOPAC, VuFind, Endeca, etc.
  45. 45. Delicious
  46. 46. Digg
  47. 47. YouTube</li></ul>http://www.flickr.com/photos/lori_an/319433802/in/photostream/<br />
  48. 48. Can you circulate books from anywhere? <br />Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home?<br />http://www.flickr.com/photos/library_mistress/525385533/<br />
  49. 49. http://www.flickr.com/photos/library_mistress/525385511/<br />
  50. 50. The thing about success, is that it’s not about things.<br />Or 2.0 Technology<br />
  51. 51. What We Never Knew Before<br /><ul><li>27% of our users are under 18.
  52. 52. 59% are female.
  53. 53. 29% are college students.
  54. 54. 5% are professors and 6% are teachers.
  55. 55. On any given day, 35% of our users are there for the first time.
  56. 56. 29% found our products via the library website.
  57. 57. 59% found what they were looking for on their first search.
  58. 58. 72% trusted the content more than what they found on Google.
  59. 59. But, 81% still use Google.</li></li></ul><li>Driving User to the Library<br />Encyclopedia.com<br />HighBeam<br />WorldCat<br />iPhone App<br />Questia<br />Geo-IP measures<br />Etc.<br />Watch for more . . .?<br />
  60. 60. Are we going to a totally build it yourself world?<br />Imagine IKEA merging with GM...<br />
  61. 61.
  62. 62.
  63. 63. Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams. Help them build it.<br />
  64. 64. OK – What is happening that will change everything?<br />
  65. 65. “The Internet has now progressed to its infancy”<br />
  66. 66. Google Books Settlement<br />
  67. 67. Google Editions:Bookstore<br />
  68. 68.
  69. 69. SEO: SearchEngineOptimizationSMO: Social Media Optimization<br />
  70. 70. I my customers<br />
  71. 71. TransmogrifyingContainers<br />
  72. 72. Geo-IP<br />
  73. 73. Broadband<br />
  74. 74. The Cloud…printing…storage…storage<br />
  75. 75. The Article Economy++Format Agnosticism<br />
  76. 76. The Yahoo!/BingiPhone, FacebookMigration<br />
  77. 77. Devices like iPads, Kobo, Kindles, eDGe, and Mobile<br />
  78. 78.
  79. 79. Supporting the 21st Century book experience?<br />
  80. 80. Kobo, Amazon, Apple, iPDF, etc. . . . <br />
  81. 81.
  82. 82. What about censorship?Freedom of expression?Freedom….In general <br />
  83. 83. Mobile<br />
  84. 84.
  85. 85.
  86. 86. The Experience<br />
  87. 87. A Third Path<br />
  88. 88.
  89. 89.
  90. 90.
  91. 91. NextGen/NetGen Differences<br />Increase in IQ<br />Plus 15-20 Points<br />Brain Changes<br />
  92. 92. The Scary re-wiring of the Millennials and post-Millennials <br />
  93. 93. NextGen/NetGen Differences<br />Eye Movement<br />Changes<br />
  94. 94. Eye Movement Changes<br />
  95. 95. NetGen Differences<br />Developmental Changes<br />Puberty and<br />Understanding Puberty<br />
  96. 96. NetGen Differences<br />Differences between<br />Boys & Girls<br />
  97. 97. NetGen Differences<br />Learning Styles<br />Genomic<br />15 Years of Change in Canadian Curricula<br />
  98. 98. NetGen Differences<br />Standardized Testing Progress<br />International Comparisons<br />
  99. 99. NetGen Differences<br />Crime Rates<br />Down an average of 65%<br />
  100. 100. NetGen Differences<br />Massive Behavioural Changes<br />70% overlap with Boomers<br />
  101. 101. NetGen Differences<br />Library Differences:<br />Forest of Reading<br />TD Summer Reading<br />School Libraries<br />
  102. 102. OK – Now let’s ask ourselves what our users really, REALLY want.<br />
  103. 103.
  104. 104. Observe Your Users<br />
  105. 105. Context is King, not Content.<br />
  106. 106. Community<br />
  107. 107. Conversations<br />
  108. 108. Relationships<br />
  109. 109. The <br />Social<br /> Life<br /> of<br /> Information<br />Community Networks<br />
  110. 110. Life<br />
  111. 111. Connection<br />
  112. 112. Personalization<br />
  113. 113. Comfort<br />
  114. 114. Simplicity<br />
  115. 115. Learning<br />
  116. 116. Trans-LiteracyMove beyond reading & PC skills <br />News literacy<br />Technology literacy<br />Information literacy<br />Media literacy<br />Adaptive literacy<br />Research literacy<br />Academic literacy<br />Reputation, Etc.<br />Reading literacy<br />Numeracy<br />Critical literacy<br />Social literacy<br />Computer literacy<br />Web literacy<br />Content literacy<br />Written literacy<br />
  117. 117.
  118. 118. Growing up from books,<br />Extending the experience<br />
  119. 119.
  120. 120.
  121. 121. Progress<br />
  122. 122. These are exciting times.<br />Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.<br />
  123. 123.
  124. 124. The power of libraries<br />
  125. 125. Speak Out!<br />
  126. 126. Trust Experiments!<br />
  127. 127.
  128. 128. What is <br />at the heart<br />of libraries?<br />Learning<br />Interaction<br />Community<br />Innovation<br />Passion<br />Progress<br />
  129. 129. What is <br />at the heart<br />of libraries?<br />Is it you?<br />
  130. 130. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Gale Cengage Learning<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />

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