Expect More!At the Heart of LibrariesInnovation, Community, SuccessStephen Abram, MLSEdmonton Public Library Feb. 11, 2013
2
3
4
5A metaphor for public libraries…
Every Day in every way libraries arethrowing pebbles
8It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme• Expectation...
Deer in headlamps slide here.
10Who are you?
11What are you?
12
13
Library MegatrendsIt doesn’t take a genius to seelibrarian skills and competenciesapplied to the trends and issues inlibra...
Libraries core skill is not        delivering information Libraries improve the quality of the questionand the user experi...
People Have Seasons
Librarian Magic
Studying the      Future• What are folks like?  Are they different  than us? Do their  needs change?• What world will  the...
What are the goals?• What are your goals?• What are their goals?• Is there a difference?
Building blocks •   Information •   Communication •   Media •   Social •   Numeracy •   Visual •   Literacies
What doesSustainability   Mean?
What DoesBoundarylessness    mean?
• When something  needs to  change…• Do it.• Take  accountability.• Delegate  responsibility.
Be More Open to New Paths
Be More Open to the Users’ Paths
Do You Feel Poor?
Are you locked into library mindsets?
Focus on the REAL Issues   Retail Sales Down?   NO      Titles Down?      NO    Circulation Down?   NO     Reading Down?  ...
Amazon  Chapters/Indigo  Barnes & Noble BN BookBrowser       Borders     SuggesticaInside a Dog (teens)  MySpace Books   B...
Will Reading Matter?
Build in FormatAgnosticity
A projector the size of a sugar cube
Everything’s getting smaller
PayAttentiontoMobile
Being MoreOpen toComment
Being More Open to Criticism       and Feedback
Being More Open toRecommendations
Support Aspiration
Be Creative and Attract
Your Career Has Seasons
Being More Open to Change
The Library as Sandbox
Support Your Team
Being More OpenExperimentation, Pilots and       Innovation
Being More Flexible
Being More Open to Risk
Being Opento a Mosaicof Solutions
Being Open to Ambiguity
BeMoreOpento SocialTechnologiesandUnintendedConsequences
Being Comfortable with Speed
Being Open to New Ideas
Letting Go of Control
Remove the Borders Inside Libraries         Be the Change We Want to See
Remove the Borders In the     Library Community Be the Change We Want to See.
Remove the  Borders Between Libraries and UsersBe the Change We Want to See.
Remove theBordersBetweenLibraries andInfluencers
Be Inspirational
Be Important
Know What Makes Us Different
Finding Our Voice and Using It
Libraries core skill is not        delivering information Libraries improve the quality of the questionand the user experi...
70
71Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love...
72Up Your Game• Align with Collections –every collection must be justified by programs• Force strategic investment budgeti...
73Up Your Game• Align with Collections – But add virtual experiences• Look for partnerships that add value• Ensure the pro...
74Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opp...
75Up Your Game• Understand the new Western Common Curriculum (9-12)• Understand Pedagogy• Understand human development fro...
76Up Your Game• Personal branding• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library ...
77Up Your Game• U of Alberta relationship• Grow collections investments in strategic areas (for example  economic impact, ...
78Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at...
79
80
81
Honest to G*d – Let’sEncourage Fun
Every day in every way libraries arethrowing pebbles
Content Fragmentation•Digitization’s real impact – non-fiction vs. non-fiction•Format•       Print, ePUB, PDF, Kindle, etc...
Beyond Text, Books and Reading Literacies• Text aloud and shrinking codex market• Graphics & Charts• Formulae• Pictures, M...
Walled Gardens or Infinite Access• ILS• CMS• Cloud(s)• Device dependencies• Formats (e.g. Kindle)• Discovery versus consum...
Learning Object Diversification• NextGen Textbooks• eLearning (white label, proprietary, custom,…)• Learning Management Sy...
End User Fragmentation• Teens / Post-Millennials• Millennials (gender, IQ, social)• Aging workforce and tipping points• Ot...
Search Fragmentation• The new Algorithms• Consumer Search• Specialized Search• Professional Search• Semantic, Sentiment, S...
Technology Fragmentation• Feature Phones die• Smartphones dominate• Tablets (Phablets?!)• Laptops• Desktops become rare• G...
ImagineHow do your skills apply to theseissues and challenges?
94
Black and White • The polarization of discussionDogmatic vs. Professional positions on:eBooks, access, copyright, etc.Poli...
Black & White
101• Examples of B&W discussions• These can sometimes lack professional perspectives, be politically  dogmatic and belief ...
Definitions• Discovery• Search – known item retrieval• Topical or Subject Search• Research• Immersive Learning• Assembly• ...
1,200,000,0001,000,000,000                    Double a penny every day for a month =                    Over $1 billion in...
Recognize key shifts
106OMG – the digital book!
Trends Differ Slightly by Library Sector •Public Libraries •Academic Research Libraries •Community College Libraries •Scho...
Public Libraries• Recommendations (LibraryThing forLibraries, Bibliocommons, Book Psychic)• Community Glue• Economic Impac...
Consortia• Consortia• CRKN, OCUL, TAL, CULC, Readers First, etc.• Dealing with the small town mindset• OCLC Linked Data, R...
110• Issues in the Private Sector•   Cooperation vs. Competition•   Walled Gardens versus Openness•   Living in all techno...
So what is the answer?Where are the real pain points?
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Are we going to support a totally    build it yourself world?        Imagine IKEA merging with GM...
Let’s thinkThink: Are you thinkingfood, courses, days, weekly plan, ornutrition overall?What is a meal in library end-user...
The newbibliography and    collection  development                     KNOWLEDGE                       PORTALS            ...
What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, In...
What We Never Really Knew Before   27% of our users are under 18.   59% are female.   29% are college students.        ...
Be More Open to the Users’ Path
What Would You Attempt IfYou Knew You Would NotFail?
Get to where the user is.eLearning, Mobile, Distant, Virtual, Workflow
Choose
A Third Path
Don’t study the issue to death.
Smelly     OrYellow     SexLiquid   Appeal?
Focus on the Whole Experience
Until lions learn to write their own story,the story will always be from the perspective         of the hunter not the hun...
Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Partners                              Cel: 416-669-4855     ...
Epl feb 2013 public lecture
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Epl feb 2013 public lecture

  1. 1. Expect More!At the Heart of LibrariesInnovation, Community, SuccessStephen Abram, MLSEdmonton Public Library Feb. 11, 2013
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. 5A metaphor for public libraries…
  6. 6. Every Day in every way libraries arethrowing pebbles
  7. 7. 8It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme• Expectations around timeliness will increase• We will have a foot in both camps for many, many years to come: digital and physical• Content will (is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.)• Search will explode with options and one-step, one box search is for dummies• The single purpose anchored device is dead as a target environment• Devices will focus on social, collaboration, sharing, multimedia, creation and successful Services will align with that• Librarians will need to focus primarily on professional service(s) and strategic alignment (reduced roles in organizing knowledge and step&fetchit politeness)• Service Professionals NOT Servants• E-Learning, collections and metadata will go to the cloud massively
  8. 8. Deer in headlamps slide here.
  9. 9. 10Who are you?
  10. 10. 11What are you?
  11. 11. 12
  12. 12. 13
  13. 13. Library MegatrendsIt doesn’t take a genius to seelibrarian skills and competenciesapplied to the trends and issues inlibrary communities
  14. 14. Libraries core skill is not delivering information Libraries improve the quality of the questionand the user experience Libraries are about learning and building communities
  15. 15. People Have Seasons
  16. 16. Librarian Magic
  17. 17. Studying the Future• What are folks like? Are they different than us? Do their needs change?• What world will they experience and what skills do they need?• How can we make a difference? (Very different than help)
  18. 18. What are the goals?• What are your goals?• What are their goals?• Is there a difference?
  19. 19. Building blocks • Information • Communication • Media • Social • Numeracy • Visual • Literacies
  20. 20. What doesSustainability Mean?
  21. 21. What DoesBoundarylessness mean?
  22. 22. • When something needs to change…• Do it.• Take accountability.• Delegate responsibility.
  23. 23. Be More Open to New Paths
  24. 24. Be More Open to the Users’ Paths
  25. 25. Do You Feel Poor?
  26. 26. Are you locked into library mindsets?
  27. 27. Focus on the REAL Issues Retail Sales Down? NO Titles Down? NO Circulation Down? NO Reading Down? NO Teen Reading Down? NO
  28. 28. Amazon Chapters/Indigo Barnes & Noble BN BookBrowser Borders SuggesticaInside a Dog (teens) MySpace Books Books We LikeOCLCs FictionFinder All Consuming LibraryThing Next Favorite StoryCode Rating ZoneHypatia and AlexLit WhichBook.net AllReaders.com Readers Robot gnooks
  29. 29. Will Reading Matter?
  30. 30. Build in FormatAgnosticity
  31. 31. A projector the size of a sugar cube
  32. 32. Everything’s getting smaller
  33. 33. PayAttentiontoMobile
  34. 34. Being MoreOpen toComment
  35. 35. Being More Open to Criticism and Feedback
  36. 36. Being More Open toRecommendations
  37. 37. Support Aspiration
  38. 38. Be Creative and Attract
  39. 39. Your Career Has Seasons
  40. 40. Being More Open to Change
  41. 41. The Library as Sandbox
  42. 42. Support Your Team
  43. 43. Being More OpenExperimentation, Pilots and Innovation
  44. 44. Being More Flexible
  45. 45. Being More Open to Risk
  46. 46. Being Opento a Mosaicof Solutions
  47. 47. Being Open to Ambiguity
  48. 48. BeMoreOpento SocialTechnologiesandUnintendedConsequences
  49. 49. Being Comfortable with Speed
  50. 50. Being Open to New Ideas
  51. 51. Letting Go of Control
  52. 52. Remove the Borders Inside Libraries Be the Change We Want to See
  53. 53. Remove the Borders In the Library Community Be the Change We Want to See.
  54. 54. Remove the Borders Between Libraries and UsersBe the Change We Want to See.
  55. 55. Remove theBordersBetweenLibraries andInfluencers
  56. 56. Be Inspirational
  57. 57. Be Important
  58. 58. Know What Makes Us Different
  59. 59. Finding Our Voice and Using It
  60. 60. Libraries core skill is not delivering information Libraries improve the quality of the questionand the user experience Libraries are about learning and building communities
  61. 61. 70
  62. 62. 71Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothing gets done• Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound• Look for partnerships that add value
  63. 63. 72Up Your Game• Align with Collections –every collection must be justified by programs• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events
  64. 64. 73Up Your Game• Align with Collections – But add virtual experiences• Look for partnerships that add value• Ensure the program delivery person is embedded including librarians• What are your top 20 questions? Start there• Don’t go it alone. Build scalability and sustainability
  65. 65. 74Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?
  66. 66. 75Up Your Game• Understand the new Western Common Curriculum (9-12)• Understand Pedagogy• Understand human development from early years through teens• Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships
  67. 67. 76Up Your Game• Personal branding• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
  68. 68. 77Up Your Game• U of Alberta relationship• Grow collections investments in strategic areas (for example economic impact, early years, political alignment…)• Develop hybrid strategies that are consistent for digital and print and programs• Be obsessive about recommendations and advice
  69. 69. 78Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Review opportunity costs in soft costs
  70. 70. 79
  71. 71. 80
  72. 72. 81
  73. 73. Honest to G*d – Let’sEncourage Fun
  74. 74. Every day in every way libraries arethrowing pebbles
  75. 75. Content Fragmentation•Digitization’s real impact – non-fiction vs. non-fiction•Format• Print, ePUB, PDF, Kindle, etc. etc.• CD, DVD, USB, etc. etc.• Streaming• Licenses, Open Access, Creative Commons, etc.•eBooks, eJournals, eContent•Games, Learning Objects, Guides, …•Copyright Issues (NatGeo, Tasini, TPP, SOPA, AC, etc. etc.)•Author Lawsuits, WikiLeaks•Citation fragmentation•Make no mistake, the legal framework for knowledge economy isbeing built now.
  76. 76. Beyond Text, Books and Reading Literacies• Text aloud and shrinking codex market• Graphics & Charts• Formulae• Pictures, Maps• Video & Audio• 3D objects• Gamification• Deep Data Mining• Assessments• Community collaboration, cohorts, & social sharing• The book model in your head is nostalgia
  77. 77. Walled Gardens or Infinite Access• ILS• CMS• Cloud(s)• Device dependencies• Formats (e.g. Kindle)• Discovery versus consumer search versus nativesearch• 4 horseman to watch: Amazon, Apple, Google,Facebook (not Microsoft)• Who controls reading and intellectual freedom?
  78. 78. Learning Object Diversification• NextGen Textbooks• eLearning (white label, proprietary, custom,…)• Learning Management Systems• Cohort Learning Environments• Presentation Systems & Virtual Conference Environment• Personal Learning Environments (PLEs)• Collaboration Software as standard workplace• MOOCs, e-learning, ‘distance environments’• Open Access, scholarly publishing and deep aggregationsdigitization• The Academic Bubble is the next BIG disruption
  79. 79. End User Fragmentation• Teens / Post-Millennials• Millennials (gender, IQ, social)• Aging workforce and tipping points• Other demographics – ethnicity, income,households, immigration …• The new digital divide is not economic or alignedwith poverty• Business versus Consumer• The Device Divide• Mobility• Librarians’ relationships with cohorts are critical.
  80. 80. Search Fragmentation• The new Algorithms• Consumer Search• Specialized Search• Professional Search• Semantic, Sentiment, Social, Suggestion Search etc.• Mobile search• Social search• Work and personalized alignment• Augmented Reality• SEO & SMO & Content Spam• Geo-location• The ultimate search choice fragments
  81. 81. Technology Fragmentation• Feature Phones die• Smartphones dominate• Tablets (Phablets?!)• Laptops• Desktops become rare• Gaming stations as access• Television as device• E-Readers (e-paper versus plasma)• Internet of Things• Browsers lose dominance to apps and HTML5• Fanboy behaviour is NOT Professional behaviour
  82. 82. ImagineHow do your skills apply to theseissues and challenges?
  83. 83. 94
  84. 84. Black and White • The polarization of discussionDogmatic vs. Professional positions on:eBooks, access, copyright, etc.Political and social value systems in conflict
  85. 85. Black & White
  86. 86. 101• Examples of B&W discussions• These can sometimes lack professional perspectives, be politically dogmatic and belief driven, and use death symbolic metaphors• E-books versus Physical Books• Open access versus Proprietary Content• Free versus Fee• Business Models versus Social Models• Apple versus Microsoft PC• Desktop vs. Laptop vs. Tablet vs. Phone• Privacy and Confidentiality• Make no mistake. I’m not saying the discussions are wrong or taking sides, I just think professionals see colours and shades of gray.
  87. 87. Definitions• Discovery• Search – known item retrieval• Topical or Subject Search• Research• Immersive Learning• Assembly• Two step discovery: discover, searching, finding, use• The pressure is ON for librarians to scale up their information fluency training initiatives
  88. 88. 1,200,000,0001,000,000,000 Double a penny every day for a month = Over $1 billion in just 30 days 800,000,000 600,000,000 Series1 400,000,000 200,000,000 - 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
  89. 89. Recognize key shifts
  90. 90. 106OMG – the digital book!
  91. 91. Trends Differ Slightly by Library Sector •Public Libraries •Academic Research Libraries •Community College Libraries •School Libraries •Specialized Libraries •ConsortiaAnd so do the audiences, members, users …
  92. 92. Public Libraries• Recommendations (LibraryThing forLibraries, Bibliocommons, Book Psychic)• Community Glue• Economic Impact and VALUE studies• Programs on steroids aligned with collections andspace• Partnerships• Education and Learning – REALLY committing tolearning and accreditation/ credits / diplomas /certificates• Renewed advocacy moves to Influencing and selling
  93. 93. Consortia• Consortia• CRKN, OCUL, TAL, CULC, Readers First, etc.• Dealing with the small town mindset• OCLC Linked Data, RDA and global metadata strategies• DPLA• Library Renewal• EveryLibrary Advocacy PAC• 3M e-books (CALIFA / Douglas County initiatives)• Dark literature, orphan works, etc.• Cloud initiatives
  94. 94. 110• Issues in the Private Sector• Cooperation vs. Competition• Walled Gardens versus Openness• Living in all technologies• Mapping and understanding changes in users• Licensing content and lawsuits• Staff development• E-first versus print first• Integrating non-print content• Choosing to stay ahead of most customers• The adoption curve• Adding dimensions to Pricing• Revenue is a measurement of success not a goal in itself.
  95. 95. So what is the answer?Where are the real pain points?
  96. 96. Grocery Stores
  97. 97. Grocery Stores
  98. 98. Grocery Stores
  99. 99. Cookbooks, Chefs . . .
  100. 100. Cookbooks, Chefs . . .
  101. 101. Meals
  102. 102. Are we going to support a totally build it yourself world? Imagine IKEA merging with GM...
  103. 103. Let’s thinkThink: Are you thinkingfood, courses, days, weekly plan, ornutrition overall?What is a meal in library end-user community or research, education and learning terms? Are you focusing on scale?
  104. 104. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  105. 105. What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives • Discovery versus Search versus Deep Search • eLearning units • Citation and information ethics • Repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
  106. 106. What We Never Really Knew Before 27% of our users are under 18. 59% are female. 29% are college students. We often 5% are professors and 6% are teachers. a lot believe that isn’t true. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
  107. 107. Be More Open to the Users’ Path
  108. 108. What Would You Attempt IfYou Knew You Would NotFail?
  109. 109. Get to where the user is.eLearning, Mobile, Distant, Virtual, Workflow
  110. 110. Choose
  111. 111. A Third Path
  112. 112. Don’t study the issue to death.
  113. 113. Smelly OrYellow SexLiquid Appeal?
  114. 114. Focus on the Whole Experience
  115. 115. Until lions learn to write their own story,the story will always be from the perspective of the hunter not the hunted.
  116. 116. Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1
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