Effectively
Communicating
the Library
Technology Plan
Stephen Abram, MLS
EOS Webinars
Dec. 4, 2013
THE IMMUTABLE RULE
Choosing and Installing the System is the easy part.
Invest 80% of your time in planning and preparatio...
What happens after all this?
START WITH THE “WHY?”
Why are you communicating?
Which statement is best?
– “We are training the staff and users to use the
resources of the lib...
Who is your audience?
•
•
•
•
•
•

Library Staff
Library or intranet users
Clients
Management
Champions
Partners or team m...
Each Audience has their own
needs, concerns, and perspectives.
The Adoption Cycle
The five requirements for adoption
•
•
•
•
•

Relative Advantage
Compatibility
Complexity
Trialability
Observability
AIDA
•
•
•
•

Attention
Interest
Desire
Action
•
•
•
•
•

Awareness
Interest
Evaluation
Trial
Adoption
What is the (best) order?
•
•
•
•

Champion(s)
Management
Library Staff
Partners or team members e.g.
IT, IS, HR, RM, etc....
Why do they care?
The responsibility for effective
communication is on the communicator not
the listener.
People listen if...
If they don’t care, should they?
If they do care, why?
What are the motivations of your
users to adopt your innovations an...
If they don’t care, should they?
If they do care, why?
Are those motivations different from
your motivations? Library staf...
Adoption Personas
What tools are at your disposal?
•
•
•
•

•
•
•
•
•

E-mail
Print newsletters
Memos
Training sessions (in-person, one-onon...
Another truism . . .

YOU CAN’T MANAGE CHANGE
WITH A MEMO.
Communication works when it is . . .
•
•
•
•
•
•
•
•
•

Memorable
Interesting
Humorous
Told as a story
Visual
Localized
Me...
Training Strategies for Communication
• Choose themes, audiences, and messages (It’s not
just skills training!)
• Determin...
Features and Benefits (FABS)
• Features Tell, But Benefits Sell
• Simply put, a feature is what your product or
service ha...
Features: Communicating the
Library Technology Plan
1.
2.
3.
4.
5.

Easy access to your data
Thorough system documentation...
Benefits: Communicating the
Library Technology Plan
1. Engagement: with transparency and
involvement
2. No dead ends – hel...
Study your productivity
• Improved productivity happens when you
work smarter with the resources you have or
get the same ...
Technology Questions
• Technology divorced from overall
organizational strategic goals is just a costcenter.
• Do your IT ...
One Last Tech Question
• Modernization isn’t enough.
• Catching up is not a future driven strategy.
(e.g. getting ready fo...
Ask these Questions
•
•
•
•

Does it save time?
Does it increase productivity?
Does it reduce complexity?
Your time is a h...
Productivity Examples
• Communicating with your clients
• Making sales calls
• Managing your employees who deliver your
pr...
Intuitive is a Canard!
Integration and Integrated
What is integrated?
How does this matter to the end user?
Are you integrating the whole solutio...
Small Cautions
The horrible problems that WILL
happen.
(Can you say ObamaCare website?)
Dealing with problems
•
•
•
•
•
•
•
•

Communicate quickly
Be honest and complete
Commit to correct
Use reasons not excuse...
More tips
• Make sure your leadership is on-side
• Hold an employee meeting or forum to present your strategic
plan; face-...
Tips
• Don’t over-communicate but don’t undercommunicate either
• Stay positive
• Be realistic
• Use visuals and (appropri...
Thanks!

Stephen Abram, MLS, FSLA
Principal
Lighthouse Consulting and Dysart & Jones Associates
Cel: 416-669-4855
stephen....
Eos systems
Upcoming SlideShare
Loading in …5
×

Eos systems

885 views
803 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
885
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Eos systems

  1. 1. Effectively Communicating the Library Technology Plan Stephen Abram, MLS EOS Webinars Dec. 4, 2013
  2. 2. THE IMMUTABLE RULE Choosing and Installing the System is the easy part. Invest 80% of your time in planning and preparation . . . not 20% And know that 80% of your success is in the implementation and adoption (communication, training, support . . .)
  3. 3. What happens after all this?
  4. 4. START WITH THE “WHY?”
  5. 5. Why are you communicating? Which statement is best? – “We are training the staff and users to use the resources of the library, digitally and physically.” – “We are using technology to improve the research quality of our products, reports, and decisions.” – “We are increasing the productivity of all staff while simultaneously increasing the quality of the decisions they make and their work.” – “We’re adding a feature to the intranet to allow staff to find books, reports and resources from their desktop.”
  6. 6. Who is your audience? • • • • • • Library Staff Library or intranet users Clients Management Champions Partners or team members e.g. IT, IS, HR, RM, etc.
  7. 7. Each Audience has their own needs, concerns, and perspectives.
  8. 8. The Adoption Cycle
  9. 9. The five requirements for adoption • • • • • Relative Advantage Compatibility Complexity Trialability Observability
  10. 10. AIDA • • • • Attention Interest Desire Action • • • • • Awareness Interest Evaluation Trial Adoption
  11. 11. What is the (best) order? • • • • Champion(s) Management Library Staff Partners or team members e.g. IT, IS, HR, RM, etc. • Library or intranet users • Clients • (and the vendor feedback loop)
  12. 12. Why do they care? The responsibility for effective communication is on the communicator not the listener. People listen if you’re speaking about something they care about. (Duh!) WIIFM … WIIFT
  13. 13. If they don’t care, should they? If they do care, why? What are the motivations of your users to adopt your innovations and services?
  14. 14. If they don’t care, should they? If they do care, why? Are those motivations different from your motivations? Library staff? IT?
  15. 15. Adoption Personas
  16. 16. What tools are at your disposal? • • • • • • • • • E-mail Print newsletters Memos Training sessions (in-person, one-onone, webinars) Meetings E-Learning Hotlines and support desks Tchotchkes or Trinkets Food
  17. 17. Another truism . . . YOU CAN’T MANAGE CHANGE WITH A MEMO.
  18. 18. Communication works when it is . . . • • • • • • • • • Memorable Interesting Humorous Told as a story Visual Localized Meaningful and targeted Consistent Follow the Rule of 7 times . . .
  19. 19. Training Strategies for Communication • Choose themes, audiences, and messages (It’s not just skills training!) • Determine what vehicles are suited to which goals • Develop a description of how each vehicle will be used. • Plan for remediation • Plan For Implementation • Implement • Continuously Monitor and Revise
  20. 20. Features and Benefits (FABS) • Features Tell, But Benefits Sell • Simply put, a feature is what your product or service has or does. • By definition, a benefit is something of value or usefulness. • As Theodore Levitt, former Harvard marketing professor and editor of the Harvard Business Review, once said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
  21. 21. Features: Communicating the Library Technology Plan 1. 2. 3. 4. 5. Easy access to your data Thorough system documentation Live API consulting Thriving developer community Active developer discussions
  22. 22. Benefits: Communicating the Library Technology Plan 1. Engagement: with transparency and involvement 2. No dead ends – help is at hand 3. Flexibility to sustainably localize and customize 4. Cost options and budget predictability and management 5. Building on the shoulders of others 6. Productivity, user workflow alignment
  23. 23. Study your productivity • Improved productivity happens when you work smarter with the resources you have or get the same results in less time. • Being busy isn’t necessarily being productive. Isn’t everyone busy? Who isn’t? • You may feel productive, but you’re only productive if you’re producing results that move the company forward.
  24. 24. Technology Questions • Technology divorced from overall organizational strategic goals is just a costcenter. • Do your IT systems improve the overall operational efficiency of your organization? • Does the technology platform let employees take the best care of your customers?
  25. 25. One Last Tech Question • Modernization isn’t enough. • Catching up is not a future driven strategy. (e.g. getting ready for mobile, adding distance access, upgrading coding…) • Are you justifying your new technology based on frustrations with the old ways or adoption of a visionary environment? • Does the ‘new’ way simplify? Make it more complicated? Require a steep learning curve?
  26. 26. Ask these Questions • • • • Does it save time? Does it increase productivity? Does it reduce complexity? Your time is a highly valuable asset to your organization, so use it wisely. • Does it contribute to bottom-line results? • Does it improve quality of outputs or decisions? • Does it support innovation or invention?
  27. 27. Productivity Examples • Communicating with your clients • Making sales calls • Managing your employees who deliver your products and services • Producing your product or service • Serving your customers • Writing proposals
  28. 28. Intuitive is a Canard!
  29. 29. Integration and Integrated What is integrated? How does this matter to the end user? Are you integrating the whole solution or just providing another stop on the way?
  30. 30. Small Cautions The horrible problems that WILL happen. (Can you say ObamaCare website?)
  31. 31. Dealing with problems • • • • • • • • Communicate quickly Be honest and complete Commit to correct Use reasons not excuses Avoid blamestorming Set a deadline Empathize Apologize
  32. 32. More tips • Make sure your leadership is on-side • Hold an employee meeting or forum to present your strategic plan; face-to-face communications are always more effective. • Highlight certain sections of your plan in your company newsletter to reinforce messages to most employees. • Make sure you allow for employee feedback on your plan and encourage discussion and/or clarifying questions. • Be sure to include important portions of your plan in orientation material for new employees. i.e., operational objectives. • Use your strategic plan to help you develop your marketing tools. • Make sure the look of our plan and printed or web communications are consistent and reflect your company's image.
  33. 33. Tips • Don’t over-communicate but don’t undercommunicate either • Stay positive • Be realistic • Use visuals and (appropriate) humour
  34. 34. Thanks! Stephen Abram, MLS, FSLA Principal Lighthouse Consulting and Dysart & Jones Associates Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com

×