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Top 7 Strategic Plan Goals for PublicLibrariesStephen Abram, MLSEducation Institute WebinarFeb. 28, 2013
Every Day in every way libraries arethrowing pebbles
It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme• Expectations...
Library MegatrendsIt doesn’t take a genius to see librarianskills and competencies applied to thetrends and issues in libr...
Public Libraries• Recommendations (Bibliocommons, LibraryThingfor Libraries / Book Psychic)• Community Glue• Economic Impa...
Consortia• Consortia• CRKN, OCUL, TAL, CULC, Readers First, etc.• Dealing with the small town mindset• OCLC Linked Data, R...
Deer in headlamps slide here.
Libraries core skill is not        delivering information Libraries improve the quality of the questionand the user experi...
Libraries Have Seasons
Librarian Magic
The Complex Value PropositionSmelly                             OrYellow                             SexLiquid            ...
What are the goals?• What are your goals?• What are their goals?• Is there a difference?
Books, eBooks             ServeMagazines                 AnswerWebsites                  EngageBuildings, Branches       L...
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Focus on the REAL IssuesNot BOOKS! The experience   Retail Sales Down?   NO      Titles Down?      NO   Circulation Down? ...
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love a...
Amazon  Chapters/Indigo  Barnes & Noble BN BookBrowser       Borders     SuggesticaInside a Dog (teens)  MySpace Books   B...
Up Your Game• Align with Collections – every collection must be justified by  programs• Force strategic investment budgeti...
What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, In...
Up Your Game• Align with Collections – But add virtual experiences• Look for partnerships that add value• Ensure the progr...
The newbibliography and    collection  development                   Ask Us, KNOWLEDGE                         PORTALS    ...
Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational oppor...
Up Your Game• Understand the new Common Curriculum (esp. 6-8 and 9-12)• Understand Pedagogy in the context of student expe...
Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Progra...
Up Your Game• Grow collections investments in strategic areas (for example  economic impact, jobs, early years, hobbies, p...
Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at a...
Being MoreOpen toComment
Being More Open to Criticism       and Feedback
Being More Open toRecommendations
Support Aspiration
Be Creative and Attract
Being More Open to Change
The Library as Sandbox
‘New’ Library Cultures  Support Your Team
Being More Open Experimentation,      Pilots and Innovation
Being More Flexible
Being More Open to Risk
Being Opento a Mosaicof Solutions
Being Open to Ambiguity
BeMoreOpento SocialTechnologiesandUnintendedConsequences
Being Comfortable with Speed
Being Open to New Ideas
Letting Go of Control
Remove the Borders Inside Libraries             Be the Change We Want to See
Remove the Borders In the     Library Community      Be the Change We Want to See.
Remove the  Borders Between Libraries and UsersBe the Change We Want to See.
Be Inspirational
Know What Makes Us Different
Finding Our Voice and Using It
Tell Your Story:  Until lions learn to write their own story,the story will always be from the perspective         of the ...
Honest to G*d – Let’sEncourage Some Fun!
Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Partners                              Cel: 416-669-4855     ...
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  1. 1. Top 7 Strategic Plan Goals for PublicLibrariesStephen Abram, MLSEducation Institute WebinarFeb. 28, 2013
  2. 2. Every Day in every way libraries arethrowing pebbles
  3. 3. It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme• Expectations around timeliness will increase• We will have a foot in both camps for many, many years to come: digital and physical• Content will (is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.)• Search will explode with options and one-step, one box search is for dummies• The single purpose anchored device is dead as a target environment• Devices will focus on social, collaboration, sharing, multimedia, creation and successful library strategies will align with that• Librarians will need to focus primarily on professional service(s) and strategic alignment (reduced roles in organizing knowledge and step&fetchit politeness) . . . Service Professionals NOT Servants• E-Learning, collections and metadata will go to the cloud massively
  4. 4. Library MegatrendsIt doesn’t take a genius to see librarianskills and competencies applied to thetrends and issues in librarycommunities in very strategic ways.
  5. 5. Public Libraries• Recommendations (Bibliocommons, LibraryThingfor Libraries / Book Psychic)• Community Glue• Economic Impact and VALUE studies• Programs on steroids aligned with collections andspace• Bi-directional Partnerships• Education and Learning – REALLY committing tolearning and credits / diplomas / certificates• A volatile supplier space• Renewed advocacy moves to Influencing and selling
  6. 6. Consortia• Consortia• CRKN, OCUL, TAL, CULC, Readers First, etc.• Dealing with the small town mindset• OCLC Linked Data, RDA and global metadata strategies• DPLA• Library Renewal• EveryLibrary Advocacy PAC• 3M e-books (CALIFA / Douglas County initiatives)• Dark literature, orphan works, etc.• Cloud initiatives
  7. 7. Deer in headlamps slide here.
  8. 8. Libraries core skill is not delivering information Libraries improve the quality of the questionand the user experience Libraries are about learning and building communities
  9. 9. Libraries Have Seasons
  10. 10. Librarian Magic
  11. 11. The Complex Value PropositionSmelly OrYellow SexLiquid Appeal?
  12. 12. What are the goals?• What are your goals?• What are their goals?• Is there a difference?
  13. 13. Books, eBooks ServeMagazines AnswerWebsites EngageBuildings, Branches LinkRooms EntertainDesks Tell a storyPrograms DoNouns can be warehoused Action verbs imply dynamismand ‘cut’ and impact
  14. 14. Are you locked into an old library mindset?
  15. 15. A Verb . . . an Experience, enlivened for an audience
  16. 16. A Noun . . . A foundation but not sufficient with professional animation
  17. 17. Focus on the REAL IssuesNot BOOKS! The experience Retail Sales Down? NO Titles Down? NO Circulation Down? NO Reading Down? NO Teen Reading Down? NO
  18. 18. Grocery Stores
  19. 19. Cookbooks, Chefs . . .
  20. 20. Cookbooks, Chefs . . .
  21. 21. Meals
  22. 22. Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothing gets done• Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound• Look for partnerships that add value
  23. 23. Amazon Chapters/Indigo Barnes & Noble BN BookBrowser Borders SuggesticaInside a Dog (teens) MySpace Books Books We LikeOCLCs FictionFinder All Consuming LibraryThing Next Favorite StoryCode Rating ZoneHypatia and AlexLit WhichBook.net AllReaders.com Readers Robot gnooks
  24. 24. Up Your Game• Align with Collections – every collection must be justified by programs• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person• In the Library and reaching out with partners
  25. 25. What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
  26. 26. Up Your Game• Align with Collections – But add virtual experiences• Look for partnerships that add value• Ensure the program delivery person is embedded including librarians• What are your top 20 question domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – every neighbourhood
  27. 27. The newbibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  28. 28. Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?• What courses to you offer or recommend? (TED, Khan Academy, etc.)
  29. 29. Up Your Game• Understand the new Common Curriculum (esp. 6-8 and 9-12)• Understand Pedagogy in the context of student experiences and educational goals• Understand human development from early years through teens• Connect across developmental stages, link• Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships
  30. 30. Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
  31. 31. Up Your Game• Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, …)• Develop hybrid strategies that are consistent for digital and print and programs• Be obsessive about recommendations and advice• Integrate virtual and physical - hybridize
  32. 32. Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Review opportunity costs in soft costs
  33. 33. Being MoreOpen toComment
  34. 34. Being More Open to Criticism and Feedback
  35. 35. Being More Open toRecommendations
  36. 36. Support Aspiration
  37. 37. Be Creative and Attract
  38. 38. Being More Open to Change
  39. 39. The Library as Sandbox
  40. 40. ‘New’ Library Cultures Support Your Team
  41. 41. Being More Open Experimentation, Pilots and Innovation
  42. 42. Being More Flexible
  43. 43. Being More Open to Risk
  44. 44. Being Opento a Mosaicof Solutions
  45. 45. Being Open to Ambiguity
  46. 46. BeMoreOpento SocialTechnologiesandUnintendedConsequences
  47. 47. Being Comfortable with Speed
  48. 48. Being Open to New Ideas
  49. 49. Letting Go of Control
  50. 50. Remove the Borders Inside Libraries Be the Change We Want to See
  51. 51. Remove the Borders In the Library Community Be the Change We Want to See.
  52. 52. Remove the Borders Between Libraries and UsersBe the Change We Want to See.
  53. 53. Be Inspirational
  54. 54. Know What Makes Us Different
  55. 55. Finding Our Voice and Using It
  56. 56. Tell Your Story: Until lions learn to write their own story,the story will always be from the perspective of the hunter not the hunted.
  57. 57. Honest to G*d – Let’sEncourage Some Fun!
  58. 58. Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1
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