Top 7 Strategic Plan Goals for PublicLibrariesStephen Abram, MLSEducation Institute WebinarFeb. 28, 2013
Every Day in every way libraries arethrowing pebbles
It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme• Expectations around timeliness will increase• We will have a foot in both camps for many, many years to come: digital and physical• Content will (is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.)• Search will explode with options and one-step, one box search is for dummies• The single purpose anchored device is dead as a target environment• Devices will focus on social, collaboration, sharing, multimedia, creation and successful library strategies will align with that• Librarians will need to focus primarily on professional service(s) and strategic alignment (reduced roles in organizing knowledge and step&fetchit politeness) . . . Service Professionals NOT Servants• E-Learning, collections and metadata will go to the cloud massively
Library MegatrendsIt doesn’t take a genius to see librarianskills and competencies applied to thetrends and issues in librarycommunities in very strategic ways.
Public Libraries• Recommendations (Bibliocommons, LibraryThingfor Libraries / Book Psychic)• Community Glue• Economic Impact and VALUE studies• Programs on steroids aligned with collections andspace• Bi-directional Partnerships• Education and Learning – REALLY committing tolearning and credits / diplomas / certificates• A volatile supplier space• Renewed advocacy moves to Influencing and selling
Consortia• Consortia• CRKN, OCUL, TAL, CULC, Readers First, etc.• Dealing with the small town mindset• OCLC Linked Data, RDA and global metadata strategies• DPLA• Library Renewal• EveryLibrary Advocacy PAC• 3M e-books (CALIFA / Douglas County initiatives)• Dark literature, orphan works, etc.• Cloud initiatives
Deer in headlamps slide here.
Libraries core skill is not delivering information Libraries improve the quality of the questionand the user experience Libraries are about learning and building communities
Libraries Have Seasons
The Complex Value PropositionSmelly OrYellow SexLiquid Appeal?
What are the goals?• What are your goals?• What are their goals?• Is there a difference?
Books, eBooks ServeMagazines AnswerWebsites EngageBuildings, Branches LinkRooms EntertainDesks Tell a storyPrograms DoNouns can be warehoused Action verbs imply dynamismand ‘cut’ and impact
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Focus on the REAL IssuesNot BOOKS! The experience Retail Sales Down? NO Titles Down? NO Circulation Down? NO Reading Down? NO Teen Reading Down? NO
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothing gets done• Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound• Look for partnerships that add value
Amazon Chapters/Indigo Barnes & Noble BN BookBrowser Borders SuggesticaInside a Dog (teens) MySpace Books Books We LikeOCLCs FictionFinder All Consuming LibraryThing Next Favorite StoryCode Rating ZoneHypatia and AlexLit WhichBook.net AllReaders.com Readers Robot gnooks
Up Your Game• Align with Collections – every collection must be justified by programs• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person• In the Library and reaching out with partners
What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
Up Your Game• Align with Collections – But add virtual experiences• Look for partnerships that add value• Ensure the program delivery person is embedded including librarians• What are your top 20 question domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – every neighbourhood
The newbibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?• What courses to you offer or recommend? (TED, Khan Academy, etc.)
Up Your Game• Understand the new Common Curriculum (esp. 6-8 and 9-12)• Understand Pedagogy in the context of student experiences and educational goals• Understand human development from early years through teens• Connect across developmental stages, link• Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships
Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
Up Your Game• Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, …)• Develop hybrid strategies that are consistent for digital and print and programs• Be obsessive about recommendations and advice• Integrate virtual and physical - hybridize
Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Review opportunity costs in soft costs
Being MoreOpen toComment
Being More Open to Criticism and Feedback
Being More Open toRecommendations
Be Creative and Attract
Being More Open to Change
The Library as Sandbox
‘New’ Library Cultures Support Your Team
Being More Open Experimentation, Pilots and Innovation