Education Institute Dec. 13, 201212 Things to Watch in 2012 Stephen Abram, MLSVP, Cengage Learning (Gale)
The Education Institute ConversationBARELY NAKED SLIDES FOR EI
Talking Points• Strategic planning• Vision & Focus• Programs in Context – not content in containers and buildings• 2012, and beyond• Trends in the context of libraries• Libraries = information, questions, quality, access, service s, community, learning, democracy, reading, re search, interaction, discovery, . . .
ONEDATA DRIVEN REFERENCEPROGRAMS
Talking Points• Virtual versus in-person usage• Database usage analysis• Foresee demographics & satisfaction data• Usage targeting – mapping• Sampling• Insights and Analysis• Top Questions• Prioritization
Talking Points• Smartphones versus Feature Phones (instead of calling them Dumbphones)• Personal versus home/family/business phone• Features . . . ‘We don’t need no stinkin’ features’• Apps – will they survive?• HTML5• Location awareness• Privacy, personal space• Seamless content and service access• OPAC/ILS/website/databases/service access• ILS Registry data for cardholders/members/students…
Talking Points• Geo will be one of the key debates in 2012+• Geotagging of SEO and search results• “XYZ wants to use your location . . . Approve/Decline?”• Election year, ads, etc.• Why do libraries have a geographic presence? (Branches, departments, collocation, etc.)• GeoLib project… (Dr. Christie Koontz)• Mapping use by geo-location… insights of what we didn’t know before? Google Maps visualization
Talking Points• The 4/2 Ratio . . .• 6W: who, what, when, where . . . why, how• Algorithms: What drives them?• Ad-centric search algorithms (Google/Bing)• Behaviour-centric (PowerSearch example)• Discovery layers – Summon, EBSCO Discover, Ex Libris Primo, WorldCat Local, etc. (Where to search versus deep search at this point)• Sentiment Analysis, Semantic Search, Social Search (assorted strengths and weaknesses)• Consumer Search (Google/Bing dominance . . . Vs. Blekko, DuckDuckGo, Yippy, Exalead, etc. Don’t repeat user shallow pool behaviour.)
Talking Points Harper Collins fiasco: Big 6 issues are fiction-centric What about non-fiction???? Amazon self-published . . . You? Singles Amazon “authors” – harvesting Amazon Subscriptions and Lending New Google Bookstore Apple . . . iStore, iBooks 24Symbols Bookish from S&S, Hachette, etc. (Baker& Taylor) Pottermore (via Overdrive & Sony) Recommendation Engines (Bibliocommons, LibraryThing, Books & Authors enhanced content, etc.
Talking Points• Wave credit/debit• Square (via Twitter’s Jack Dorsey)• QR Codes• Embedded phone payments• Micro-payments get real• Virtual content (articles, books, movies, TV shows, songs, radio, gaming, learning objects, tests, study aids, databases, etc.)
SEVENTHE CLOUD AND CONSORTIA
Talking Points• 60-70% TCO savings• SaaS, PaaS, IaaS – Software, Platform, Infrastructure• Requires cooperation on a much grander scale• The Alberta Library is one model that can scale up• Political issues with Knowledge Ontario show how fragile library cooperation is and how alive fear and competition are locally
EIGHTSHIFT: LOCAL VERSUS SHARED
NINETRANSLITERACY / CONTENT SPAM
Talking Points• Librarians and information professionals will be more important in coming years than EVER BEFORE
List of content farms and general spammy user generated content sites: All Experts (allexperts.com) Experts Exchange (experts-exchange.com) Answers (answers.com) eZine Articles (ezinearticles.com) Answer Bag (answerbag.com) Find Articles (findarticles.com) Articles Base (articlesbase.com) FixYa (fixya.com Helium (helium.com) Hub Pages (hubpages.com) Ask (ask.com) InfoBarrel (infobarrel.com) Associated Content (associatedcontent.com) Livestrong (livestrong.com) BizRate (bizrate.com) Mahalo (mahalo.com) Buzle (buzzle.com) Mail Archive (mail-archive.com) Brothersoft (brothersoft.com) Question Hub (questionhub.com) Bytes (bytes.com) Squidoo (squidoo.com) ChaCha (chacha.com) Suite101 (suite101.com) eFreedom (efreedom.com) Twenga (twenga.com) eHow (ehow.com) WiseGeek (wisegeek.com) Essortment (essortment.com) Wonder How To (wonderhowto.com) Examiner (examiner.com) Yahoo! Answers (answers.yahoo.com) Xomba (xomba.com) Expert Village (expertvillage.com)
Talking Points• One word: Siri• Phone centric – truly personal again• Another word – read aloud• Auditory learners• Dealing with different abilities and learning styles• Quiet libraries?
TWELVEDISRUPTION IN THE FORCEMERGE, ACQUIRE, ABANDON, …CD…
Talking Points• I can easily be right predicting:• Mergers• Acquisitions• Patent debates• Copyright battles• US Electioneering• Format losses . . .CD, DVD, etc. whither USB?• 50 services discontinued so far by Google in 2011 alone• Yahoo! Changes . . . Flickr?• Content Spam . . . AOL/Huffington Post• AOL discontinues dialup…• Etc.
Bonus: Trendy and worth watchingGESTURE COMPUTINGINTERNET OF THINGSMAKER, 3D PRINTING
Talking Points• Gesture computing• Internet of Things• Maker Faires• MS Slate Tables• 3d printing• Mini-printers
Don’t piss them off. Ok, sure. We’ve all got our little preconceived notions about who librarians are and what they do. Many people think of librarians as diminutive civil servants, scuttling about “Sssh-ing” people and stamping things. Well, think again buster. Librarians have degrees. They go to graduate school for Information Science and become masters of data systems and human/computer interaction. Librarians can catalog anything from an onion to a dog’s ear. They could catalog you. Librarians wield unfathomable power. With a flip of the wrist they can hide your dissertation behind piles of old Field and Stream magazines. They can find data for your term paper that you never knew existed. They may even point you toward new and appropriate subject headings. People become librarians because they know too much. Their knowledge extends beyond mere categories. They cannot be confined to disciplines. Librarians are all- knowing and all-seeing. They bring order to chaos. They bring wisdom and culture to the masses. They preserve every aspect of human knowledge. Librarians rule. And they will kick the crap out of anyone who says otherwise.
Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 firstname.lastname@example.org Stephen’s Lighthouse Blog http://stephenslighthouse.comFacebook, Google+, LinkedIn, Plaxo : Stephen Abram FourSquare, Gowalla: Stephen Abram Twitter, Quora, Yelp, etc.: sabram SlideShare: StephenAbram1