The Next Phase of Disruption:Dealing with the Internet ToddlerStephen Abram, MLSEuropean Business Schools Library GroupCambridge, UK - June 19, 2013
Every Day in every way libraries arethrowing pebbles
From Andy: What business are you in?
It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme –especially on learning styles• Expectations around delivery timeliness will increase• A foot in both camps for many, many years to come: digital and physical• Content is already be dominated by non-text (gamification, 3D, graphics,numeric, visual, music, video, audio, etc.)• Search will explode with more options and one-step, one box search isfor dummies not professionally educated folks• The single purpose anchored device is already dead as a target• Devices will focus on social, collaboration, sharing, learning, multimedia,creation and successful library strategies must align with that• Librarians will need to focus primarily on professional service(s) andstrategic alignment (reduced roles in organizing knowledge andstep&fetchit politeness) . . . Service Professionals NOT Servants,Educators not Supplements, real engagement rules• E-Learning, collections and metadata will go to the cloud massively
Library MegatrendsIt doesn’t take a genius to see librarianskills and competencies applied to thetrends and issues in librarycommunities in very strategic ways –social, economic, and discovery impacts.
Business Libraries• Are you a librarian or an educator /researcher?• Are you a support or mission-critical?• Your business is education and applied & theoreticalresearch.• Your competitors are non-traditional• Your core business model is failing• Renewed advocacy has moved from apple pie toinfluencing and selling• Library staff competencies need a plateau upgrade –consultation, relationship, influence, educating . . .
Deer in headlamps slide here.
Libraries core skill is notdelivering informationLibraries improve thequality of the questionand the user experienceLibraries are about learningand building communities
Libraries Have Seasons
Librarian MagicWhat are your magic tricks?
Think deeply about . . .16YourOperation’sScalabilityYoursustainabilityThe depth of yourrelationships How you setpriorities:Daily and Future
SmellyYellowLiquidOrSexAppeal?The Complex Value Proposition
Books, eBooksMagazinesWebsitesBuildings, BranchesRoomsDesksProgramsNouns can be warehousedand ‘cut’ServeAnswerEngageLinkEntertainTell a storyDoAction verbs imply dynamismand impact
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Library LandWhat changes, disruptions andshifts are already in theenvironment?
• If all users are ubiquitously connected withbroadband, have downloading skills for booksand movies, own smartphones, whitherlibraries?• What about the ‘digital divide’• If the school system (K-12 and HigherEd)changes radically …?
• What if all music, audiobooks, and videomoved to streaming formats by 2018?• What if the DVD and CD go the way of vinyl,VHS, and cassettes?
• What if all books are digital?• What if book services move to a subscriptionmodel of unlimited use for $7/month?• What about next generation e-books?
• What if all books are ‘beyond text’?• Can we support books with embedded video,adaptive technologies, audio, updating,software tools, assessments, web-links, etc.
• Are you positioned at the lesson level?• Could your library support advanced highereducation and offer accredited courses orsupport universities and colleges for distanceeducation?• Have you catalogued them?
• Could your library support real e-learning• Is EVERY staff member fluent in your LMS andthe needs of supporting hybrid or totaldistance learning?• By the way – nearly all learning is distancelearning.
• Could your library support any kind of mobiledevice?• Are you fully ready to deliver, agnostically todesktops, laptops, tablets, phablets,smartphones, televisions, appliances, at amuch higher level?
• Are you prepared for new forms of content?• Real multimedia? 3D objects and databases?Holographics? Enhanced media?• Can you be ready for makerspaces, creativespaces, writing labs, business and start-upincubators, etc.• Can you publish for your community?
• What kinds of community spaces are neededin the future?• Can you support real learning spaces,community meeting spaces, performancespaces, maker spaces, real advisory spaces,true relationship and consultationmanagement . . .? In a virtual space?
• What if everything was in the cloud? (software,databases, metadata, content . . .)• What would you do with those system skills onstaff?
• What if search immersive resource discoverybecomes as ubiquitous as search engines?• Can they find as well as search?• Are your training sessions hitting 100% ofstudents?• Are they aligned with workflow ortransactions?
• What if all metadata and content discovery isfreely available using open APIs through theOCLC WorldShare vault and the Digital PublicLibrary of America / Europeana vault of openand free metadata?
• What does your experience portal look like?• What are your top questions?• What are the outcome domains?
And what would you sacrifice?
The Library as Sandbox
Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothinggets done• Priorities are SMART: Specific, Measurable, Attainable,Relevant, & Time bound• Look for partnerships that add value
Up Your Game• Align with Collections – every collection must be justified byprograms• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person - in the Library and reaching out with partners• SCALE: eLearning and Surveys – e.g. citation methods
What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production• e.g. Information Literacy initiatives (LibGuides)• Discovery versus Search versus Deep Search• eLearning units and program dissemination• Citation and information ethics• Content and repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
Up Your Game• Align with Collections – But add virtual experiences• Start being Mobile in the extreme• Look for partnerships that add value• Focus on relationship management / liaisons• Ensure the program delivery person is embedded includinglibrarians• What are your top learning or research domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – look for commonalities
The newbibliography andcollectiondevelopmentAsk Us, KNOWLEDGEPORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
Up Your Game• OCLC Linked Data & APIs• DPLA Vault & APIs• 3D, learning object, LibGuides, audio, or streaming media repositories• Understand Pedagogy in the context of student experiences andeducational goals• Understand human development from teens to adult learning• Understand the projects• Makerspace… laboratories – onsite relevance• Consider partnerships to put librarians into real liaison• Consider coaches and tutoring partnerships
Up Your Game• Learn how to reach and teach online• Teach how to learn online• Teach how to research online• Everyone in academic libraries should be focused onteaching/researching first, then library• Learn more systems than one!• Be obsessive about consultation, recommendations and advice• Social alignment rules and use the tools
Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?• What courses to you offer or recommend? (TED, KhanAcademy, Coursera, Udacity, edX, Learn4Life (ed2go), etc.)
Up Your Game• Learn consulting and relationship management practices• Understand the research goals• Understand Pedagogy in the context of student experiencesand educational goals• Understand human development and stage(teens)• Know where your programs are heading• Consider deep partnerships• Consider coaches, peer, and tutoring partnerships
Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
Up Your Game• Grow collections investments in strategic areas (for exampleeconomic impact, jobs, early years, hobbies, political alignment,homework, research agenda …)• Develop hybrid strategies that are consistent for digital and printand programs• Be obsessive about recommendations and advice and added value• Integrate virtual and physical – hybridize• Don’t fear off-site cooperation• CURATE – real curation not assembly
Up Your Game• Move the ILS to the Cloud• Linked Data models – OCLC Worldshare, Europeana, DPLA, etc.• Fix the ‘repository problem’• Look at TCO and look at all costs incurred and not just hardcosts• Review opportunity costs in soft costs
Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investments in the future• Set priorities• ‘Park’ some stuff temporarily
Is this library ready to support aworld of unlimited content, multipleformats, massive access, andconsumer expectations of MORE?Yes?No?With Effort, Vision,Leadership?Never?
Do you like change?Does it matter?
What are the risks of not changing?
We can’t control change…We can control our attitude towards change…
Change can be difficult
Personal changeprecedes organizationalchange
I can learn and I canchange and I can do itquickly.
What can you do to deal withchange?
Accept that changeis an attitude
Create a personal visionIn the context of your team
Focus on what you can do………not what you can’t do
velop a perspective of opportunity
Create a willingness to learn & develop
Learn to love ambiguity
Be Creative and Attract
Being More Open to Change
‘New’ Library CulturesSupport Your Team
Being More Open Experimentation,Pilots and Innovation