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  • 1. The Value of the Library Experience:
    Priceless
    Stephen Abram, MLS
    Douglas County Library
    April 27, 2011
  • 2. Economic
    Change
    and
    Challenges
    These slides are available at Stephen’s Lighthouse blog
  • 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
  • 4. Welcome
    Questions for Today:
    Is this the end of libraries as we know them?
    Whither learning, community, support?
    What is actually changing?
    Do people still value the book?
    Where is all this change taking us?
    What is the role for librarians and all types of libraries in our info-future?
  • 5.
  • 6. What Colour is the Sky?
  • 7. So, what exactly is changing?
    In a word:
    Everything connected to your world!
    Books
    Media
    Mobility
    Collections
    Libraries
  • 8. What has changed?
    • Libraries at the heart of the campus
    • 9. Students are focused at the lesson and event (essay, test, exam) level
    • 10. Libraries at the heart of the community is no longer just physical
    • 11. Libraries as whole school partners
    • 12. Physical access and basic reading evolves to intellectual access with new competencies
  • Skip to the End: Why listen to me?
    • School libraries raise standardized test scores 15-25%!
    • 13. School library / Public library partnerships increase scores 5% plus!
    • 14. Libraries and information content and technology leadership are critical to Higher Ed
    • 15. Communities with libraries as an investment receive very high ROI – average 650%!
    • 16. There are more libraries than McDonalds & Starbucks combined with better distribution and staffing models for government services
  • Grocery Stores
  • 17. Grocery Stores
  • 18. Grocery Stores
  • 19.
  • 20. Cookbooks, Chefs . . .
  • 21. Cookbooks, Chefs . . .
  • 22. Meals
  • 23. Chefs, counsellors, teachers, magicians
    Librarians play a vital role in building the critical connections between information , knowledge and learning.
  • 24. Very Big Secret
    The Elephant in the Room
  • 25. Change can happen very fast
  • 26. Sensemaking
  • 27. 5Things have Changed . . A LOT!
    Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors
    Books & Media & Collections
    Mobility
    Learning & Research
    Government
    The History of Unintended Consequences & Unpredictability
  • 28. “Strategy is a Choice. . .
    To be a victim and feel these changes are fated and blamestorm
    OR
    Create the future we need and take collective responsibility for the conversation and development of the future.”
    Find Reasons not Excuses.
  • 29.
  • 30. As technology advances
  • 31. Emboldened Librarians hold the key
  • 32. The nasty facts about Google & Bing and consumer search:
    SEO
    Content Farms
    Advertiser driven
    Geotagging
    GOOG
  • 33. News Flash
    “The Internet and technology have now progressed to their infancy”
  • 34.
  • 35.
  • 36.
  • 37. My son: Zachary
  • 38. News Flash
    News Flash
    Tech Shift Happens
  • 39. Culture
  • 40. People
  • 41.
  • 42. People are Changing
    • Demographic– Millennials, Boomers, Seniors
    • 43. Overall IQ Increases
    • 44. Increased educational attainment & engagement
    • 45. eBooks outsell hard cover books & paperbacks
    • 46. Reading is UP, way up.
    • 47. Some libraries are crediting most cardholder growth to e-book accessibility
    • 48. Personal device proliferation
    • 49. Some sectors are very tech-dominated (oil, farming, cattle, trucking, mining, forestry, …)
  • NextGen Differences
    • Increase in IQ - 15-20 Points
    • 50. Brain & Developmental Changes
    • 51. Eye Movement Changes
    • 52. Massive Behavioural Changes
    • 53. Major Decline in Crime Rates – down 65%
    • 54. But still a 70% behavior overlap with Boomers (see my book chapter)
  • People Have Changed
    • Twitter & Facebook are dominated by the middle-aged
    • 55. Gaming too. . . Mothers in their 30’s
    • 56. Social networks fastest growing populations are seniors and will be more international and less urban and English.
    • 57. eBook reader usage is largely middle-aged.
    • 58. Mobile data usage is growing beyond youth very quickly, workplace use is huge
  • We often believe a lot that isn’t true.
    What We Never Really Knew Before (US/Canada)
    • 27% of our users are under 18.
    • 59. 59% are female.
    • 60. 29% are college students.
    • 61. 5% are professors and 6% are teachers.
    • 62. On any given day, 35% of our users are there for the very first time!
    • 63. Only 29% found the databases via the library website.
    • 64. 59% found what they were looking for on their first search.
    • 65. 72% trusted our content more than Google.
    • 66. But, 81% still use Google.
  • 2010 Eduventures Research on Investments
    • 58% of instructors believe that technology in courses positively impacts student engagement.
    • 67. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
    • 68. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
    • 69. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
    • 70. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
    • 71. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
    • 72. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
    • 73. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
    • 74. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
    • 75. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
    • 76. Students are more optimistic about the potential for technology.
  • Have Students Changed?
  • 77.
  • 78.
  • 79. YES (duh!)
  • 80. So how must library and educator strategies change?
  • 81. Discovery & Ideas
  • 82. Has the future changed?Has our future changed?
  • 83.
  • 84. COWS, etc.
  • 85.
  • 86.
  • 87.
  • 88. The Future Discovered
  • 100. A 1965 iPhone
  • 101. Can libraries keep up with change?
    Can you recall buying a 45?
    Can you recall dials on TVs?
    Can you recall dialling?
  • 102. Formats have died before.
  • 103. Books
  • 104. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond
  • 105. How would you enhance the book without the compromises of the 1500’s?
  • 106.
  • 107.
  • 108.
  • 109.
  • 110. What does all this mean?
    • The Article level universe
    • 111. The Chapter and Paragraph Universe
    • 112. Integrated with Visuals – graphics and charts
    • 113. Integrated with ‘video’
    • 114. Integrated with Sound and Speech
    • 115. Integrated with social web
    • 116. Integrated with interaction and not just interactivity
    • 117. How would you enhance a book?
  • 118.
  • 119.
  • 120.
  • 121.
  • 122.
  • 123.
  • 124. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
  • 125.
  • 126.
  • 127.
  • 128. Mobility
  • 129.
  • 130. Broadband
    • You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
    • 131. Net neutrality, kill switches . . .
    • 132. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
    • 133. Geo-awareness: GIS, GPS, GEO-IP, etc.
    • 134. Wireless as a business strategy (Starbucks)
    • 135. Mobile dominates the largest generation
  • 136.
  • 137.
  • 138.
  • 139. The new bibliography and collection development
    KNOWLEDGEPORTALS
    KNOWLEDGE,
    LEARNING,
    INFORMATION &
    RESEARCH
    COMMONS
  • 140.
  • 141.
  • 142. Emerging Tech that Drives Users to the Library
    • Content Farms, Mills (Demand Media, AOL, etc.)
    • 143. Encyclopedia.com
    • 144. HighBeam & Questia
    • 145. WorldCat
    • 146. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
    • 147. Geo-IP features and measures
    • 148. Watch for more . . .
  • Trans-Literacy: Move beyond reading & PC skills
  • 164. Can we frame the e-book issue so that it can be addressed rationally?
  • 165. MindMap: What is a book?
    Reading
    Reading
    Learning
    Pedagogy
    Research
    Exploration
    Reference
    Engagement
    Enjoyment
    Evaluation
  • 166. MindMap: What is a book?
    Reading
    Learning
    Pedagogy
    Research
    Exploration
    Reference
    Engagement
    Enjoyment
    Evaluation
  • 167.
  • 168. Books
  • 169. Fiction
  • 170. Non-Fiction
  • 171. Encyclopedia
  • 172. Reference
  • 173. Directories
  • 174. Dictionaries
  • 175. Textbooks
  • 176. E-Learning
  • 177. Steal
    This
    Idea
  • 178. What are the
    good and bad
    things about
    e-books?
  • 179. Library Goals
    Be the Bee
    Or Be the Hive.
    Care.
  • 180. Strategic Thinking for Libraries
    Choosing a Future
    Setting Phased Priorities
    Making Choices
    Taking Action
    Doing the Next Step
    Adjusting Tactics with Experience
    Seeking Feedback and Adjusting
    Measuring Progress
  • 181. Choosing Top Priorities
    • Suppose that in three years:
    • 182. Majority of library use will be virtual – yes even rural! And especially academic courses.
    • 183. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
    • 184. All learning will be blended and continuous
    • 185. DVD is circulation is dead and most other physical formats in decline.
    • 186. Majority of questions will be virtual
    • 187. Use will be 20 / 40 / 40 (in house, virtual, mobile)
    • 188. Every user will be socially networked, connected and engaged
  • What do we
    need to know?
    What are
    we going
    to do next?
  • 189. StrategicAnalytics
  • 190. What do we need to know?
    • How do library databases and virtual services compare with other web experiences?
    • 191. Who are our core virtual users? Are there gaps?
    • 192. Does learning happen? How about discovery?
    • 193. What are user expectations for true satisfaction?
    • 194. How does library search compare to consumer search like Google and retail or government?
    • 195. How do people find and connect with library virtual services?
    • 196. Are end users being successful in their POV?
    • 197. Are they happy? Will they come back? Tell a friend?
  • 198. StrategicAnalytics
  • 199. Don’t Rest on Your Laurels.
  • 200. Reintermediation
  • 201. Stand Out!
  • 202. Trust Yourself to Make Difference and Have an Impact
  • 203. You have the tools.
  • 204. Stop Making it so Hard!
  • 205. Save the User!
  • 206. Serve Everyone!
  • 207.
  • 208.
  • 209.
  • 210.
  • 211.
  • 212.
  • 213.
  • 214.
  • 215.
  • 216.
  • 217.
  • 218. Unlocking the Library Value Conversation
  • 219. What Would You Attempt If You Knew You Would Not Fail?
  • 220. What Are Libraries Really For?
  • 227.
  • 228. 20th Century Strategies
  • 21st Century Strategies
    • Content Access
    • 236. Bricks and Clicks and Tricks
    • 237. Communities of Knowledge and Practice
    • 238. Research Impact
    • 239. Partnerships
    • 240. Information Literacy Programs
    • 241. Social links and Student Life
  • Bricks, Clicks and Tricks Gambling
  • 242. Social Glue and Libraries
  • 243. A Third Path
  • 244. Observe Your Users
  • 245. Context is King,Contact trumps Culture Content is a Foundation
  • 246. Community
  • 247. Conversations
  • 248. Relationships
  • 249. The
    Social
    Life
    of
    Information
    Community Networks
  • 250. Life
  • 251. Comfort
  • 252. Progress
  • 253. The power of libraries
  • 254.
  • 255. Starlings on Otmoor
  • 256. Stephen Abram, MLS, FSLA
    VP strategic partnerships and markets
    Cengage Learning (Gale)
    Cel: 416-669-4855
    stephen.abram@cengage.com
    Stephen’s Lighthouse Blog
    http://stephenslighthouse.com
    Facebook: Stephen Abram
    LinkedIn / Plaxo: Stephen Abram
    Twitter: sabram
    SlideShare: StephenAbram1