Delaware2011

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Delaware2011

  1. 1. FrankenLibraries: The Future<br />Stephen Abram, MLS<br />Dover, Delaware<br />June 21, 2011<br />
  2. 2. Change<br />These slides are available at Stephen’s Lighthouse blog<br />
  3. 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
  4. 4. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8. So how must library and educator strategies change?<br />
  9. 9. Change can happen very fast<br />
  10. 10. Sensemaking<br />
  11. 11. News Flash<br />News Flash<br />Tech Shift Happens<br />
  12. 12. Seth Godin on Decisions (June 8, 2011)<br /><ul><li>Which of the four are getting in the way?
  13. 13. You don't know what to do
  14. 14. You don't know how to do it
  15. 15. You don't have the authority or the resources to do it
  16. 16. You're afraid
  17. 17. Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
  18. 18. Stuck is a state of mind, and it's curable.</li></li></ul><li>
  19. 19. What Are Libraries Really For?<br /><ul><li>Community
  20. 20. Learning
  21. 21. Discovery
  22. 22. Progress
  23. 23. Research (Applied and Theoretical)
  24. 24. Cultural & Knowledge Custody
  25. 25. Economic Impact </li></li></ul><li>Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... <br />
  26. 26. -<br />
  27. 27. Cook’s Voyage<br />
  28. 28. Columbus, Cabot, Cortes<br />
  29. 29. Magellan<br />Columbus<br />Cook<br />
  30. 30.
  31. 31. Questions for Libraries Today:<br />Are our priorities right?<br />Are learning, research, discovery changing materially and what is actually changing?<br />Books. Meh.<br />What is the role for librarians in the real future (that is not an extension of the past)?<br />
  32. 32.
  33. 33.
  34. 34. Grocery Stores<br />
  35. 35. Grocery Stores<br />
  36. 36. Grocery Stores<br />
  37. 37. Cookbooks, Chefs . . .<br />
  38. 38. Cookbooks, Chefs . . .<br />
  39. 39. Meals<br />
  40. 40. The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  41. 41.
  42. 42.
  43. 43.
  44. 44. Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  45. 45. Service Metaphor<br /><ul><li>Cafeterias
  46. 46. Take Out
  47. 47. Private Dining Rooms
  48. 48. Private Chefs
  49. 49. Variety</li></li></ul><li>You have the tools.<br />
  50. 50. Stop Making it so Hard!<br />
  51. 51. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  52. 52. Technology literacy
  53. 53. Information literacy
  54. 54. Media literacy
  55. 55. Adaptive literacy
  56. 56. Research literacy
  57. 57. Academic literacy
  58. 58. Reputation, Etc.
  59. 59. Reading literacy
  60. 60. Numeracy
  61. 61. Critical literacy
  62. 62. Social literacy
  63. 63. Computer literacy
  64. 64. Web literacy
  65. 65. Content literacy
  66. 66. Written literacy</li></li></ul><li>
  67. 67. Steal <br />This <br />Idea<br />
  68. 68. List of content farms and general spammy user generated content sites:<br /><ul><li>All Experts (allexperts.com)
  69. 69. Answers (answers.com)
  70. 70. Answer Bag (answerbag.com)
  71. 71. Articles Base (articlesbase.com)
  72. 72. Ask (ask.com)
  73. 73. Associated Content (associatedcontent.com)
  74. 74. BizRate (bizrate.com)
  75. 75. Buzle (buzzle.com)
  76. 76. Brothersoft (brothersoft.com)
  77. 77. Bytes (bytes.com)
  78. 78. ChaCha (chacha.com)
  79. 79. eFreedom (efreedom.com)
  80. 80. eHow (ehow.com)
  81. 81. Essortment (essortment.com)
  82. 82. Examiner (examiner.com)
  83. 83. Expert Village (expertvillage.com)
  84. 84. )
  85. 85. Experts Exchange (experts-exchange.com)
  86. 86. eZine Articles (ezinearticles.com)
  87. 87. Find Articles (findarticles.com)
  88. 88. FixYa (fixya.com Helium (helium.com)
  89. 89. Hub Pages (hubpages.com)
  90. 90. InfoBarrel (infobarrel.com)
  91. 91. Livestrong (livestrong.com)
  92. 92. Mahalo (mahalo.com)
  93. 93. Mail Archive (mail-archive.com)
  94. 94. Question Hub (questionhub.com)
  95. 95. Squidoo (squidoo.com)
  96. 96. Suite101 (suite101.com)
  97. 97. Twenga (twenga.com)
  98. 98. WiseGeek (wisegeek.com)
  99. 99. Wonder How To (wonderhowto.com)
  100. 100. Yahoo! Answers (answers.yahoo.com)
  101. 101. Xomba (xomba.com)</li></li></ul><li>
  102. 102.
  103. 103.
  104. 104. The nasty facts about Google & Bing and consumer search:<br />SEO / SMO<br />Content Farms<br />Advertiser-driven<br />Geotagging<br />GOOG<br />
  105. 105. StrategicAnalytics<br />
  106. 106.
  107. 107. We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.
  108. 108. 59% are female.
  109. 109. 29% are college students.
  110. 110. 5% are professors and 6% are teachers.
  111. 111. On any given day, 35% of our users are there for the very first time!
  112. 112. Only 29% found the databases via the library website.
  113. 113. 59% found what they were looking for on their first search.
  114. 114. 72% trusted our content more than Google.
  115. 115. But, 81% still use Google.</li></li></ul><li>2010 Eduventures Research on Investments<br /><ul><li>58% of instructors believe that technology in courses positively impacts student engagement.
  116. 116. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
  117. 117. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
  118. 118. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
  119. 119. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
  120. 120. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
  121. 121. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
  122. 122. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
  123. 123. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
  124. 124. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
  125. 125. Students are more optimistic about the potential for technology.</li></li></ul><li>
  126. 126. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  127. 127. Who are our core virtual users? Are there gaps?
  128. 128. Does learning happen? How about discovery?
  129. 129. What are user expectations for true satisfaction?
  130. 130. How does library search compare to consumer search like Google and retail or government?
  131. 131. How do people find and connect with library virtual services?
  132. 132. Are end users being successful in their POV?
  133. 133. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  134. 134. So how must library and educator strategies change?<br />
  135. 135. Books<br />
  136. 136. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond<br />
  137. 137. Speaking of e-Books...<br />
  138. 138. What does all this mean?<br /><ul><li>The Article level universe
  139. 139. The Chapter and Paragraph Universe
  140. 140. Integrated with Visuals – graphics and charts
  141. 141. Integrated with ‘video’
  142. 142. Integrated with Sound and Speech
  143. 143. Integrated with social web
  144. 144. Integrated with interaction and not just interactivity
  145. 145. How would you enhance a book?</li></li></ul><li>Fiction<br />
  146. 146. Non-Fiction<br />
  147. 147.
  148. 148.
  149. 149. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  150. 150.
  151. 151. Mobility<br />
  152. 152. A 1965 iPhone<br />
  153. 153. Whitespace<br />Phones+<br />Social<br />
  154. 154.
  155. 155.
  156. 156.
  157. 157.
  158. 158.
  159. 159.
  160. 160. GBS<br />
  161. 161.
  162. 162.
  163. 163.
  164. 164.
  165. 165.
  166. 166. Can we frame the e-book issue so that it can be addressed rationally?<br />
  167. 167. E-Learning<br />
  168. 168. What Would You Attempt If You Knew You Would Not Fail?<br />
  169. 169.
  170. 170. Summary<br /><ul><li> Focus on the Question
  171. 171. Build or Buy Knowledge Portals
  172. 172. Emphasize Content Quality (not books)
  173. 173. Expand Programs on Information Literacy
  174. 174. Become Truly Format Agnostic
  175. 175. Invest in Strategic Analytics – Measurements of Impact, ROI and Value</li></li></ul><li>The power of libraries<br />
  176. 176. A Third Path<br />
  177. 177.
  178. 178. Emboldened Librarians hold the key<br />
  179. 179. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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