Wrapping It UpWhat is at the Heart of Libraries?<br />Stephen Abram, MLS, FSLA<br />COSUGI: Disney World Florida<br />Marc...
These slides available Monday <br />at Stephen’s Lighthouse blog<br />
What Are Libraries Really For?<br /><ul><li>Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction...
Equity (digital divide, integrating population growth, generations, etc.)
Student Performance (up to 25 point increase)
Competitive Advantage (Canada, EC, India, China, etc.)
Social Glue
Community
Learning
Interaction</li></li></ul><li>ASK YOURSELF<br />What is more important:<br />6% annual increases in circulation?<br />100%...
How Do You Capture Ideas?<br />And Cultivate and Nurture Them?<br />
You can’t wait for everyone to change at once.<br />
Bricks, Clicks and Tricks<br />
5 Tricks You Can Do Right Away<br />Number One:<br />What are your top reference questions?<br />
5 Tricks You Can Do Right Away<br />Number Two:<br />Do a Signage Audit<br />
5 Tricks You Can Do Right Away<br />Number Three:<br />Get Some Widgets (Hint: API)<br />
5 Tricks You Can Do Right Away<br />Number Four:<br />Get Jiggy with GIS.<br />
5 Tricks You Can Do Right Away<br />Number Five:<br />Go Beyond Statistics<br />Google Analytics<br />Foresee<br />
5 Tricks You Can Do Right Away<br />Little Gale Cengage Ad:<br />Double Your Usage EVERY 18 months!<br />Ask Us.  We know ...
Are we going to a totally build it yourself world?<br />Imagine IKEA merging with GM...<br />
Newspapers: Assemble them yourself.<br />Re-imagine the textbook, coursepack, etc. <br />
Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the deck of their dreams. Hel...
Will Reading Matter?Are your staff confusing books and reading?<br />Audiobooks, Cengage and eBooks . . . And Google<br />
http://www.flickr.com/photos/keeping-it-real/160822516/<br />
What does your best borrowed report look like?<br />Is your Community different?<br />http://www.flickr.com/photos/blu_blu...
What does your book and article or website recommendation blog/RSS feed look like?<br />Who is your star recommender?<br /...
How do  your community content<br />reviews do?<br />Who is your best teen reviewer?<br />http://www.flickr.com/photos/cja...
How are your web based communities doing?<br />How many dozen are there?<br />http://www.flickr.com/photos/mthiesson/17615...
Do your users like your video author interviews?<br />Your YouTube DVD trailers?<br />http://www.flickr.com/photos/lori_an...
Do you offer podcasts?<br />Do you record every story time?<br />Every lecture?<br />
Are you making sense of your collections in a community context?<br /><ul><li>BiblioCommons
ChiliFresh
LibraryThing for Libraries
SOPAC, VuFind, Endeca, etc.
 Delicious
 Digg
 YouTube</li></ul>http://www.flickr.com/photos/lori_an/319433802/in/photostream/<br />
Can you circulate books from anywhere? <br />Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home...
http://www.flickr.com/photos/library_mistress/525385511/<br />
The thing about success, is that it’s not about things.<br />Or 2.0 Technology<br />
Make a list of your last 10 projects.  Now describe them in  terms that they only solved an end user problem – NOT a libra...
What problems do you solve?Are they librarian or end user problems?<br />
Draw a 1 to 7 scale.1___2___3___4___5___6___7Plot all initiatives on it.One:  Solves end-user problems from the end user’s...
What do libraries want?<br />Relevance<br />Making a Difference<br />
Can you describe end user pain points and dreams and desires in their terms?What are their real goals?<br />
Observe Your Users<br />
NO<br />
OK – Now let’s ask ourselves what our users really, REALLY want.<br />
Self-Service Web Portal<br />
NO<br />
Context is King, not Content.<br />
Do we truly understand their goals?<br />
Can we at least agree that they don’t want whiz bang widgets, gadgets, shiny new tools or any other raw technology?<br />L...
Eye Movement Changes<br />
Learning Styles<br />Visual/Spatial (Picture Smart)<br />Verbal/Linguistic (Word Smart)<br />Musical/Rhythmic (Music Smart...
Diabetes Online<br />Yes, Stephen did just say Lizard Spit<br />
Luck / Opportunity<br />
Community<br />
Conversations<br />
Relationships<br />
Community Networks<br />
Life<br />
Alerts<br />
Connection<br />
Personalization<br />
Personalization<br />
Personalization<br />
I am unique.Understand me.<br />It’s personal.<br />
Don’t limit me!Who are you to limit me?<br />
How many dead <br />ends in your library?<br />On your website?<br />In your OPAC?<br />
Comfort<br />
Simplicity<br />
Learning<br />
Literacy<br />News literacy<br />Technology literacy<br />Information literacy<br />Media literacy<br />Adaptive literacy<...
Play<br />
Growing up from books,<br />Extending the experience<br />
Where and When They Want It<br />
Who Are Your Staff Stars?<br />Do Your Users Know Their Names?<br />
Culture<br />Conservation and Protection<br />
Progress<br />
These are exciting times.<br />Choose between achieving a dynamic and exciting future vision or longing for a nostalgic pa...
What is <br />at the heart<br />of libraries?<br />Learning<br />Interaction<br />Community<br />Innovation<br />Passion<b...
No Quick Fixes<br />
Upcoming SlideShare
Loading in …5
×

Cosugi2010

423
-1

Published on

Published in: Education, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
423
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide
  • New enhancements outlined for the portal: View/Search/Open cases Ability to search cases based on description, date range, status, or case number. Ability to keyword search and browse solutions. Sort capability of open and closed cases. View priority levels of cases (default will be 3 when you open a case, but will be updated once Client Care makes the final determination). Ability to close a case immediately via the portal, which will immediately move the open case to the closed case tab. When opening a new case, the Product Sub-Category field will be optional. Required fields will be signified by a red asterisk. Ability to add attachments to an existing or new case.Administrative capability New consortium user which allows an administrator to manage cases across multiple child institutions that exist in SalesForce.com. Administrators can change the contact of a case to another member within the institution. To stay current, administrators (super users or consortium users) will be able to regularly review and dynamically update personal contact information as well as other authorized portal users within the same institution. Portal users will only have access to that individual’s personal information and be able to update information. Super users and Consortium users will be able to view a read-only list of current assets owned and paid for by your institution. A read-only listing of test and production environment statistics will be viewable via the portal.
  • Cosugi2010

    1. 1. Wrapping It UpWhat is at the Heart of Libraries?<br />Stephen Abram, MLS, FSLA<br />COSUGI: Disney World Florida<br />March 5, 2010<br />
    2. 2. These slides available Monday <br />at Stephen’s Lighthouse blog<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12. What Are Libraries Really For?<br /><ul><li>Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction, quality of life, etc.)
    13. 13. Equity (digital divide, integrating population growth, generations, etc.)
    14. 14. Student Performance (up to 25 point increase)
    15. 15. Competitive Advantage (Canada, EC, India, China, etc.)
    16. 16. Social Glue
    17. 17. Community
    18. 18. Learning
    19. 19. Interaction</li></li></ul><li>ASK YOURSELF<br />What is more important:<br />6% annual increases in circulation?<br />100% increases in ILL?<br />500% increases in website hits?<br />1000% increases in database results?<br />50% increases in customer satisfaction?<br />
    20. 20.
    21. 21. How Do You Capture Ideas?<br />And Cultivate and Nurture Them?<br />
    22. 22.
    23. 23. You can’t wait for everyone to change at once.<br />
    24. 24. Bricks, Clicks and Tricks<br />
    25. 25. 5 Tricks You Can Do Right Away<br />Number One:<br />What are your top reference questions?<br />
    26. 26. 5 Tricks You Can Do Right Away<br />Number Two:<br />Do a Signage Audit<br />
    27. 27. 5 Tricks You Can Do Right Away<br />Number Three:<br />Get Some Widgets (Hint: API)<br />
    28. 28. 5 Tricks You Can Do Right Away<br />Number Four:<br />Get Jiggy with GIS.<br />
    29. 29. 5 Tricks You Can Do Right Away<br />Number Five:<br />Go Beyond Statistics<br />Google Analytics<br />Foresee<br />
    30. 30. 5 Tricks You Can Do Right Away<br />Little Gale Cengage Ad:<br />Double Your Usage EVERY 18 months!<br />Ask Us. We know how.<br />We have a huge and growing widget library (hundreds and all Facebook enabled)<br />We’ll build websites and landing pages for free (over 1,000 so far)<br />We’ll install Google Analytics and Foresee for free<br />AccessMyLibrary iPhone app free (Hope Droid…)<br />Ask me about strategic partnerships (examples)<br />
    31. 31. Are we going to a totally build it yourself world?<br />Imagine IKEA merging with GM...<br />
    32. 32.
    33. 33.
    34. 34. Newspapers: Assemble them yourself.<br />Re-imagine the textbook, coursepack, etc. <br />
    35. 35. Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the deck of their dreams. Help them build it.<br />
    36. 36. Will Reading Matter?Are your staff confusing books and reading?<br />Audiobooks, Cengage and eBooks . . . And Google<br />
    37. 37. http://www.flickr.com/photos/keeping-it-real/160822516/<br />
    38. 38. What does your best borrowed report look like?<br />Is your Community different?<br />http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits<br />
    39. 39. What does your book and article or website recommendation blog/RSS feed look like?<br />Who is your star recommender?<br />http://www.flickr.com/photos/matthk/2054262239/<br />
    40. 40. How do your community content<br />reviews do?<br />Who is your best teen reviewer?<br />http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits<br />
    41. 41. How are your web based communities doing?<br />How many dozen are there?<br />http://www.flickr.com/photos/mthiesson/176153663/<br />
    42. 42. Do your users like your video author interviews?<br />Your YouTube DVD trailers?<br />http://www.flickr.com/photos/lori_an/319433801/<br />
    43. 43. Do you offer podcasts?<br />Do you record every story time?<br />Every lecture?<br />
    44. 44. Are you making sense of your collections in a community context?<br /><ul><li>BiblioCommons
    45. 45. ChiliFresh
    46. 46. LibraryThing for Libraries
    47. 47. SOPAC, VuFind, Endeca, etc.
    48. 48. Delicious
    49. 49. Digg
    50. 50. YouTube</li></ul>http://www.flickr.com/photos/lori_an/319433802/in/photostream/<br />
    51. 51. Can you circulate books from anywhere? <br />Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home?<br />http://www.flickr.com/photos/library_mistress/525385533/<br />
    52. 52. http://www.flickr.com/photos/library_mistress/525385511/<br />
    53. 53. The thing about success, is that it’s not about things.<br />Or 2.0 Technology<br />
    54. 54. Make a list of your last 10 projects. Now describe them in terms that they only solved an end user problem – NOT a library problem.<br />By any chance do you<br />prioritize your needs over<br />end users?<br />
    55. 55. What problems do you solve?Are they librarian or end user problems?<br />
    56. 56. Draw a 1 to 7 scale.1___2___3___4___5___6___7Plot all initiatives on it.One: Solves end-user problems from the end user’s perspectiveSeven: Solves library staff problems and pain points?<br />
    57. 57. What do libraries want?<br />Relevance<br />Making a Difference<br />
    58. 58.
    59. 59. Can you describe end user pain points and dreams and desires in their terms?What are their real goals?<br />
    60. 60. Observe Your Users<br />
    61. 61.
    62. 62. NO<br />
    63. 63. OK – Now let’s ask ourselves what our users really, REALLY want.<br />
    64. 64. Self-Service Web Portal<br />
    65. 65. NO<br />
    66. 66. Context is King, not Content.<br />
    67. 67. Do we truly understand their goals?<br />
    68. 68. Can we at least agree that they don’t want whiz bang widgets, gadgets, shiny new tools or any other raw technology?<br />Let’s address the human condition.<br />
    69. 69.
    70. 70. Eye Movement Changes<br />
    71. 71. Learning Styles<br />Visual/Spatial (Picture Smart)<br />Verbal/Linguistic (Word Smart)<br />Musical/Rhythmic (Music Smart)<br />Logical/Mathematical (Number Smart)<br />Bodily/Kinesthetic (Body Smart)<br />Interpersonal (People Smart)<br />Intrapersonal (Self Smart)<br />Piaget, Bloom, Gardner, etc.<br />
    72. 72.
    73. 73.
    74. 74. Diabetes Online<br />Yes, Stephen did just say Lizard Spit<br />
    75. 75. Luck / Opportunity<br />
    76. 76. Community<br />
    77. 77. Conversations<br />
    78. 78. Relationships<br />
    79. 79. Community Networks<br />
    80. 80. Life<br />
    81. 81. Alerts<br />
    82. 82. Connection<br />
    83. 83. Personalization<br />
    84. 84. Personalization<br />
    85. 85. Personalization<br />
    86. 86. I am unique.Understand me.<br />It’s personal.<br />
    87. 87. Don’t limit me!Who are you to limit me?<br />
    88. 88. How many dead <br />ends in your library?<br />On your website?<br />In your OPAC?<br />
    89. 89.
    90. 90. Comfort<br />
    91. 91. Simplicity<br />
    92. 92. Learning<br />
    93. 93. Literacy<br />News literacy<br />Technology literacy<br />Information literacy<br />Media literacy<br />Adaptive literacy<br />Research literacy<br />Academic literacy<br />Etc.<br />Reading literacy<br />Numeracy<br />Critical literacy<br />Social literacy<br />Computer literacy<br />Web literacy<br />Content literacy<br />Written literacy<br />
    94. 94. Play<br />
    95. 95.
    96. 96. Growing up from books,<br />Extending the experience<br />
    97. 97. Where and When They Want It<br />
    98. 98.
    99. 99.
    100. 100.
    101. 101. Who Are Your Staff Stars?<br />Do Your Users Know Their Names?<br />
    102. 102. Culture<br />Conservation and Protection<br />
    103. 103. Progress<br />
    104. 104.
    105. 105. These are exciting times.<br />Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.<br />
    106. 106. What is <br />at the heart<br />of libraries?<br />Learning<br />Interaction<br />Community<br />Innovation<br />Passion<br />Progress<br />
    107. 107. No Quick Fixes<br />
    108. 108.
    109. 109.
    110. 110.
    111. 111. Is it Frozen in Time?<br />
    112. 112. The BIG Assumption<br />“The Internet has now progressed to its infancy”<br />Search, Social Networks, Learning, Commerce<br />
    113. 113. LibrariesCreating the Third Path…<br />
    114. 114. What is the scariest scenario for libraries?I have an archaeology background . . . <br />
    115. 115.
    116. 116. Re-Energizing Libraries<br />
    117. 117.
    118. 118. What is <br />at the heart<br />of libraries?<br />Is it you?<br />
    119. 119. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Gale Cengage Learning<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×