The Future: Frankenbooks, Social Learning, and the Exploded Library<br />Stephen Abram, MLS<br />Hartford, CT<br />June 17...
Change<br />These slides are available at Stephen’s Lighthouse blog<br />
We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
Change can happen very fast<br />
Sensemaking<br />
News Flash<br />News Flash<br />Tech Shift Happens<br />
Seth Godin on Decisions (June 8, 2011)<br /><ul><li>Which of the four are getting in the way?
You don't know what to do
You don't know how to do it
You don't have the authority or the resources to do it
You're afraid
Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
Stuck is a state of mind, and it's curable.</li></li></ul><li>
20th Century Strategies<br /><ul><li>Inventory and Collections
Buildings
Search
Reading is Fundamental
Patrons
Outreach
Circulation
Privacy</li></li></ul><li>21st  Century Strategies<br /><ul><li>Content Access
Bricks and Clicks and Tricks
Communities of Knowledge and Practice
Research Impact
Relationships & Partnerships
Information Literacy Programs
Social links and Student Life</li></li></ul><li>What Are Libraries Really For?<br /><ul><li>Community
Learning
Discovery
Progress
Research (Applied and Theoretical)
Cultural & Knowledge Custody
Economic Impact </li></li></ul><li>Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edg...
-<br />
Cook’s Voyage<br />
Columbus, Cabot, Cortes<br />
Magellan<br />Columbus<br />Cook<br />
Questions for Academic Libraries Today:<br />Are your priorities right?<br />Are learning, research, discovery changing ma...
What has changed?<br /><ul><li> Libraries at the heart of the campus? Nope.
 Students are focused at the lesson and event (essay, test, exam) level
 Researchers are connected beyond the host    institution.
 Physical access and basic reading has already evolved to intellectual access with new competencies</li></li></ul><li>A Me...
Grocery Stores<br />
Grocery Stores<br />
Grocery Stores<br />
Cookbooks, Chefs . . .<br />
Cookbooks, Chefs . . .<br />
Meals<br />
The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<b...
Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between inf...
Service Metaphor<br /><ul><li>Cafeterias
Take Out
 Private Dining Rooms
 Private Chefs
 Variety</li></li></ul><li>Culture<br />
Trans-Literacy:   Move beyond reading & PC skills <br /><ul><li>News literacy
Technology literacy
Information literacy
Media literacy
Adaptive literacy
Research literacy
Academic literacy
Reputation, Etc.
Reading literacy
Numeracy
Critical literacy
Social literacy
Computer literacy
Web literacy
Content literacy
Written literacy</li></li></ul><li>You have the tools.<br />
Stop Making it so Hard!<br />
Steal <br />This <br />Idea<br />
List of content farms and general spammy user generated content sites:<br /><ul><li>All Experts (allexperts.com)
Answers (answers.com)
Answer Bag (answerbag.com)
Articles Base (articlesbase.com)
Ask (ask.com)
Associated Content (associatedcontent.com)
BizRate (bizrate.com)
Buzle (buzzle.com)
Brothersoft (brothersoft.com)
Bytes (bytes.com)
ChaCha (chacha.com)
eFreedom (efreedom.com)
eHow (ehow.com)
Essortment (essortment.com)
Examiner (examiner.com)
Expert Village (expertvillage.com)
)
Experts Exchange (experts-exchange.com)
eZine Articles (ezinearticles.com)
Find Articles (findarticles.com)
FixYa (fixya.com Helium (helium.com)
Hub Pages (hubpages.com)
InfoBarrel (infobarrel.com)
Livestrong (livestrong.com)
Mahalo (mahalo.com)
Mail Archive (mail-archive.com)
Question Hub (questionhub.com)
Squidoo (squidoo.com)
Suite101 (suite101.com)
Twenga (twenga.com)
WiseGeek (wisegeek.com)
Wonder How To (wonderhowto.com)
Yahoo! Answers (answers.yahoo.com)
Xomba (xomba.com)</li></li></ul><li>
The nasty facts about Google &  Bing and  consumer search:<br />SEO / SMO<br />Content Farms<br />Advertiser-driven<br />G...
Have Students Changed?<br />
YES (duh!)<br />
My son: Zachary<br />
NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
Educational attainment up, a lot
Reading up, markedly
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – down 65%
But still a 70%  behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Young People Have Changed, but<br /...
Gaming too. . . Mothers in their 30’s
Social networks fastest growing populations are seniors and is more international and less urban and less English dominated.
eBook reader usage is largely middle-aged.
Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>
We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users ar...
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than Google.
But, 81% still use Google.</li></li></ul><li>2010 Eduventures Research on Investments<br /><ul><li>58% of instructors beli...
71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based too...
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Connecticut colleges

  1. 1. The Future: Frankenbooks, Social Learning, and the Exploded Library<br />Stephen Abram, MLS<br />Hartford, CT<br />June 17, 2011<br />
  2. 2. Change<br />These slides are available at Stephen’s Lighthouse blog<br />
  3. 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
  4. 4. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  5. 5. Change can happen very fast<br />
  6. 6. Sensemaking<br />
  7. 7. News Flash<br />News Flash<br />Tech Shift Happens<br />
  8. 8. Seth Godin on Decisions (June 8, 2011)<br /><ul><li>Which of the four are getting in the way?
  9. 9. You don't know what to do
  10. 10. You don't know how to do it
  11. 11. You don't have the authority or the resources to do it
  12. 12. You're afraid
  13. 13. Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
  14. 14. Stuck is a state of mind, and it's curable.</li></li></ul><li>
  15. 15. 20th Century Strategies<br /><ul><li>Inventory and Collections
  16. 16. Buildings
  17. 17. Search
  18. 18. Reading is Fundamental
  19. 19. Patrons
  20. 20. Outreach
  21. 21. Circulation
  22. 22. Privacy</li></li></ul><li>21st Century Strategies<br /><ul><li>Content Access
  23. 23. Bricks and Clicks and Tricks
  24. 24. Communities of Knowledge and Practice
  25. 25. Research Impact
  26. 26. Relationships & Partnerships
  27. 27. Information Literacy Programs
  28. 28. Social links and Student Life</li></li></ul><li>What Are Libraries Really For?<br /><ul><li>Community
  29. 29. Learning
  30. 30. Discovery
  31. 31. Progress
  32. 32. Research (Applied and Theoretical)
  33. 33. Cultural & Knowledge Custody
  34. 34. Economic Impact </li></li></ul><li>Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... <br />
  35. 35. -<br />
  36. 36. Cook’s Voyage<br />
  37. 37. Columbus, Cabot, Cortes<br />
  38. 38. Magellan<br />Columbus<br />Cook<br />
  39. 39.
  40. 40.
  41. 41. Questions for Academic Libraries Today:<br />Are your priorities right?<br />Are learning, research, discovery changing materially and what is actually changing?<br />Books. Meh.<br />What is the role for librarians in the real future (that is not an extension of the past)?<br />
  42. 42.
  43. 43. What has changed?<br /><ul><li> Libraries at the heart of the campus? Nope.
  44. 44. Students are focused at the lesson and event (essay, test, exam) level
  45. 45. Researchers are connected beyond the host institution.
  46. 46. Physical access and basic reading has already evolved to intellectual access with new competencies</li></li></ul><li>A Metaphor<br />
  47. 47. Grocery Stores<br />
  48. 48. Grocery Stores<br />
  49. 49. Grocery Stores<br />
  50. 50. Cookbooks, Chefs . . .<br />
  51. 51. Cookbooks, Chefs . . .<br />
  52. 52. Meals<br />
  53. 53. The new bibliography and collection development<br />KNOWLEDGE PORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  54. 54. Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  55. 55. Service Metaphor<br /><ul><li>Cafeterias
  56. 56. Take Out
  57. 57. Private Dining Rooms
  58. 58. Private Chefs
  59. 59. Variety</li></li></ul><li>Culture<br />
  60. 60. Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  61. 61. Technology literacy
  62. 62. Information literacy
  63. 63. Media literacy
  64. 64. Adaptive literacy
  65. 65. Research literacy
  66. 66. Academic literacy
  67. 67. Reputation, Etc.
  68. 68. Reading literacy
  69. 69. Numeracy
  70. 70. Critical literacy
  71. 71. Social literacy
  72. 72. Computer literacy
  73. 73. Web literacy
  74. 74. Content literacy
  75. 75. Written literacy</li></li></ul><li>You have the tools.<br />
  76. 76. Stop Making it so Hard!<br />
  77. 77.
  78. 78. Steal <br />This <br />Idea<br />
  79. 79. List of content farms and general spammy user generated content sites:<br /><ul><li>All Experts (allexperts.com)
  80. 80. Answers (answers.com)
  81. 81. Answer Bag (answerbag.com)
  82. 82. Articles Base (articlesbase.com)
  83. 83. Ask (ask.com)
  84. 84. Associated Content (associatedcontent.com)
  85. 85. BizRate (bizrate.com)
  86. 86. Buzle (buzzle.com)
  87. 87. Brothersoft (brothersoft.com)
  88. 88. Bytes (bytes.com)
  89. 89. ChaCha (chacha.com)
  90. 90. eFreedom (efreedom.com)
  91. 91. eHow (ehow.com)
  92. 92. Essortment (essortment.com)
  93. 93. Examiner (examiner.com)
  94. 94. Expert Village (expertvillage.com)
  95. 95. )
  96. 96. Experts Exchange (experts-exchange.com)
  97. 97. eZine Articles (ezinearticles.com)
  98. 98. Find Articles (findarticles.com)
  99. 99. FixYa (fixya.com Helium (helium.com)
  100. 100. Hub Pages (hubpages.com)
  101. 101. InfoBarrel (infobarrel.com)
  102. 102. Livestrong (livestrong.com)
  103. 103. Mahalo (mahalo.com)
  104. 104. Mail Archive (mail-archive.com)
  105. 105. Question Hub (questionhub.com)
  106. 106. Squidoo (squidoo.com)
  107. 107. Suite101 (suite101.com)
  108. 108. Twenga (twenga.com)
  109. 109. WiseGeek (wisegeek.com)
  110. 110. Wonder How To (wonderhowto.com)
  111. 111. Yahoo! Answers (answers.yahoo.com)
  112. 112. Xomba (xomba.com)</li></li></ul><li>
  113. 113.
  114. 114.
  115. 115. The nasty facts about Google & Bing and consumer search:<br />SEO / SMO<br />Content Farms<br />Advertiser-driven<br />Geotagging<br />GOOG<br />
  116. 116. Have Students Changed?<br />
  117. 117. YES (duh!)<br />
  118. 118.
  119. 119.
  120. 120.
  121. 121.
  122. 122.
  123. 123. My son: Zachary<br />
  124. 124. NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
  125. 125. Educational attainment up, a lot
  126. 126. Reading up, markedly
  127. 127. Brain & Developmental Changes
  128. 128. Eye Movement Changes
  129. 129. Massive Behavioural Changes
  130. 130. Major Decline in Crime Rates – down 65%
  131. 131. But still a 70% behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Young People Have Changed, but<br /><ul><li>Twitter & Facebook are dominated by the middle-aged
  132. 132. Gaming too. . . Mothers in their 30’s
  133. 133. Social networks fastest growing populations are seniors and is more international and less urban and less English dominated.
  134. 134. eBook reader usage is largely middle-aged.
  135. 135. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>
  136. 136. We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.
  137. 137. 59% are female.
  138. 138. 29% are college students.
  139. 139. 5% are professors and 6% are teachers.
  140. 140. On any given day, 35% of our users are there for the very first time!
  141. 141. Only 29% found the databases via the library website.
  142. 142. 59% found what they were looking for on their first search.
  143. 143. 72% trusted our content more than Google.
  144. 144. But, 81% still use Google.</li></li></ul><li>2010 Eduventures Research on Investments<br /><ul><li>58% of instructors believe that technology in courses positively impacts student engagement.
  145. 145. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
  146. 146. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
  147. 147. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
  148. 148. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
  149. 149. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
  150. 150. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
  151. 151. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
  152. 152. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
  153. 153. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
  154. 154. Students are more optimistic about the potential for technology.</li></li></ul><li>
  155. 155.
  156. 156.
  157. 157. Emerging Tech that Drives Users to the Library<br /><ul><li>Content Farms, Mills (Demand Media, AOL, etc.)
  158. 158. Encyclopedia.com
  159. 159. HighBeam & Questia
  160. 160. WorldCat
  161. 161. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
  162. 162. Geo-IP features and measures
  163. 163. Watch for more . . .</li></li></ul><li>5 Things have Changed . . A LOT! <br />Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors<br />Books & Media & Collections<br />Mobility<br />Learning & Research<br />Government<br />The History of Unintended Consequences & Unpredictability<br />
  164. 164. “Strategy is a Choice. . .<br />To be a victim and feel these changes are fated and blamestorm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development of the future.”<br />Find Reasons not Excuses.<br />
  165. 165. As technology advances<br />
  166. 166. Emboldened Librarians hold the key<br />
  167. 167. So how must library and educator strategies change?<br />
  168. 168. Discovery & Ideas<br />
  169. 169. Has academic research focus shifted entirely?<br />
  170. 170. Has the future changed?Has our future changed?<br />
  171. 171.
  172. 172.
  173. 173. COWS, etc.<br />
  174. 174.
  175. 175.
  176. 176.
  177. 177. The Future Discovered<br /><ul><li>Stem Cells
  178. 178. fMRI and The Brain
  179. 179. Cloning
  180. 180. Trucking and GPS
  181. 181. Wind and other energy
  182. 182. Nanotechnology
  183. 183. Robotics
  184. 184. Massive Book Digitization
  185. 185. Music
  186. 186. Translation
  187. 187. Streaming Media
  188. 188. Seed Bank</li></ul>Inter-disciplinary<br />Cross-Disciplinary<br />Integrated<br />
  189. 189. Books<br />
  190. 190. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond<br />
  191. 191. What does all this mean?<br /><ul><li>The Article level universe
  192. 192. The Chapter and Paragraph Universe
  193. 193. Integrated with Visuals – graphics and charts
  194. 194. Integrated with ‘video’
  195. 195. Integrated with Sound and Speech
  196. 196. Integrated with social web
  197. 197. Integrated with interaction and not just interactivity
  198. 198. How would you enhance a book?</li></li></ul><li>
  199. 199.
  200. 200.
  201. 201.
  202. 202. So how must library and educator strategies change?<br />
  203. 203. Mobility<br />
  204. 204. A 1965 iPhone<br />
  205. 205.
  206. 206.
  207. 207. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  208. 208. Net neutrality, kill switches . . .
  209. 209. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
  210. 210. Geo-awareness: GIS, GPS, GEO-IP, etc.
  211. 211. Wireless as a business strategy (Starbucks)
  212. 212. Mobile dominates the largest generation</li></li></ul><li>What changes with personal devices?<br />
  213. 213. The Fanboys are failing us.<br />
  214. 214. The Physical Act of Reading<br />
  215. 215.
  216. 216.
  217. 217.
  218. 218.
  219. 219.
  220. 220.
  221. 221.
  222. 222. Speaking of e-Books...<br />
  223. 223.
  224. 224.
  225. 225. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  226. 226.
  227. 227.
  228. 228.
  229. 229.
  230. 230.
  231. 231.
  232. 232.
  233. 233.
  234. 234.
  235. 235. GBS<br />
  236. 236.
  237. 237.
  238. 238.
  239. 239.
  240. 240.
  241. 241.
  242. 242.
  243. 243.
  244. 244.
  245. 245.
  246. 246.
  247. 247.
  248. 248.
  249. 249.
  250. 250. Can we frame the e-book issue so that it can be addressed rationally?<br />
  251. 251. Books <br />
  252. 252. Fiction<br />
  253. 253. Non-Fiction<br />
  254. 254. E-Learning<br />
  255. 255.
  256. 256.
  257. 257. What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  258. 258. StrategicAnalytics<br />
  259. 259.
  260. 260. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  261. 261. Who are our core virtual users? Are there gaps?
  262. 262. Does learning happen? How about discovery?
  263. 263. What are user expectations for true satisfaction?
  264. 264. How does library search compare to consumer search like Google and retail or government?
  265. 265. How do people find and connect with library virtual services?
  266. 266. Are end users being successful in their POV?
  267. 267. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  268. 268. Save the User! <br />
  269. 269. What Would You Attempt If You Knew You Would Not Fail?<br />
  270. 270. 20th Century Strategies<br /><ul><li>Inventory and Collections
  271. 271. Buildings
  272. 272. Search
  273. 273. Reading is Fundamental
  274. 274. Patrons
  275. 275. Outreach
  276. 276. Circulation
  277. 277. Privacy</li></li></ul><li>21st Century Strategies<br /><ul><li>Content Access & Discovery
  278. 278. Bricks and Clicks and Tricks
  279. 279. Communities of Knowledge and Practice
  280. 280. Research Impact
  281. 281. Partnerships
  282. 282. Information Literacy Programs
  283. 283. Social links and Student Life</li></li></ul><li>The power of libraries<br />
  284. 284. A Third Path<br />
  285. 285.
  286. 286. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />
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