The Library Environment 2020 <br />Stephen Abram, MLS<br />Columbus Metropolitan Library<br />Columbus, OH  Mar. 2, 2011<b...
What I Read (quickly) . . .<br /><ul><li>Columbus-centered Region wants:
 Retain current businesses & employers
 Attract new businesses & employers
 Leverage its research assets
 Support civic infrastructure
Goals by 2020:
180,000 new jobs
Increase personal income 40% ($15,000)
 $25-35 million in new investment
 $10 billion in capital investment
 Note: 20% of workforce is in 40 employers
 Regionally very low economic development budgets & VC</li></li></ul><li>What I Read . . .<br /><ul><li>ColumbusML Region ...
 The Threat to Reading
 The Threat to Education
 K-12
 7-12
 Higher Ed
 Continuing Ed / Distance Ed
 The Economic Threat
 From higher levels of  government and tax base
 From national and international economic trends</li></li></ul><li>Ohio Scores 2009<br />
CML  Focus<br /><ul><li> Transformational Focus on:
 Young Minds
 Economic Development
 Power Users
 Staff Capacity and Engagement</li></li></ul><li>Questions for Today<br />Is this the end of libraries as we know them?<br...
We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
5 Dysfunctions of Librarianship<br />
Seeing <br />Our <br />Users<br /> as<br />Readers<br />
Striving<br />For<br />Perfect<br />
Looking<br />Only to<br />Technology<br />For<br />Solutions<br />
We’re<br />Still<br />A Big<br />Secret<br />
Sleepy<br />Lion<br />Syndrome<br />
What has changed?<br /><ul><li> Libraries at the heart of the community is no longer just physical
 Libraries as whole school partners
 Physical access and basic reading evolves to intellectual access with new competencies
Libraries at the heart of the campus
 Students are focused at the lesson and event (essay, test, exam) level</li></li></ul><li>Skip to the End: Why listen to m...
 School library / Public library partnerships increase scores 5% plus!
 Libraries and information content and technology leadership are critical to Higher Ed
 Communities with libraries as an investment receive very high ROI – average 650%!
 There are more libraries than McDonalds & Starbucks combined with better distribution and staffing models for government ...
Very Big Secret<br />The Elephant in the Room<br />
A few strategies to consider<br /><ul><li> Knowledge Portals
 Understand the goal (i.e. success, learning, confidence, stress reduction, ...)
 Understand the User Experience
 Psychographics, Personas, Satisfaction
 Alignment with Curriculum
 21st Century Learning, State & National Standards
 Combine Technology with User Segments
 e.g. Mobile with Moms, Social Media with Teens, etc.</li></li></ul><li>Change can happen very fast<br />
Sensemaking<br />
Emboldened Librarians hold the key<br />
The nasty facts about Google &  Bing and  consumer search:<br />SEO<br />Content Farms<br />Advertiser driven<br />Geotagg...
End of Aggregation<br />
Grocery Stores<br />
Grocery Stores<br />
Cookbooks, Chefs . . .<br />
Cookbooks, Chefs . . .<br />
Meals<br />
Grocery Stores<br />
Books <br />
MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engag...
What does all this mean?<br /><ul><li>The Article / Object level universe
The Chapter, Paragraph, Scene, Clip Universe
Integrated with Visuals – graphics and charts
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Cm lfinal

  1. 1. The Library Environment 2020 <br />Stephen Abram, MLS<br />Columbus Metropolitan Library<br />Columbus, OH Mar. 2, 2011<br />
  2. 2. What I Read (quickly) . . .<br /><ul><li>Columbus-centered Region wants:
  3. 3. Retain current businesses & employers
  4. 4. Attract new businesses & employers
  5. 5. Leverage its research assets
  6. 6. Support civic infrastructure
  7. 7. Goals by 2020:
  8. 8. 180,000 new jobs
  9. 9. Increase personal income 40% ($15,000)
  10. 10. $25-35 million in new investment
  11. 11. $10 billion in capital investment
  12. 12. Note: 20% of workforce is in 40 employers
  13. 13. Regionally very low economic development budgets & VC</li></li></ul><li>What I Read . . .<br /><ul><li>ColumbusML Region Issues
  14. 14. The Threat to Reading
  15. 15. The Threat to Education
  16. 16. K-12
  17. 17. 7-12
  18. 18. Higher Ed
  19. 19. Continuing Ed / Distance Ed
  20. 20. The Economic Threat
  21. 21. From higher levels of government and tax base
  22. 22. From national and international economic trends</li></li></ul><li>Ohio Scores 2009<br />
  23. 23. CML Focus<br /><ul><li> Transformational Focus on:
  24. 24. Young Minds
  25. 25. Economic Development
  26. 26. Power Users
  27. 27. Staff Capacity and Engagement</li></li></ul><li>Questions for Today<br />Is this the end of libraries as we know them?<br />Whither learning, community, support?<br />What is the role for librarians and all types of libraries in our info-future?<br />What are the key challenges?<br />Book-centric core service is mutating very quickly<br />The world of answers is shifting radically<br />Web-centric world is moving mobile and personal very quickly<br />Learning fundamentals have changed<br />Massive, global economic shift to knowledge economy<br />
  28. 28. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things<br />
  29. 29. 5 Dysfunctions of Librarianship<br />
  30. 30. Seeing <br />Our <br />Users<br /> as<br />Readers<br />
  31. 31. Striving<br />For<br />Perfect<br />
  32. 32. Looking<br />Only to<br />Technology<br />For<br />Solutions<br />
  33. 33. We’re<br />Still<br />A Big<br />Secret<br />
  34. 34. Sleepy<br />Lion<br />Syndrome<br />
  35. 35. What has changed?<br /><ul><li> Libraries at the heart of the community is no longer just physical
  36. 36. Libraries as whole school partners
  37. 37. Physical access and basic reading evolves to intellectual access with new competencies
  38. 38. Libraries at the heart of the campus
  39. 39. Students are focused at the lesson and event (essay, test, exam) level</li></li></ul><li>Skip to the End: Why listen to me?<br /><ul><li>School libraries raise standardized test scores 15-25%!
  40. 40. School library / Public library partnerships increase scores 5% plus!
  41. 41. Libraries and information content and technology leadership are critical to Higher Ed
  42. 42. Communities with libraries as an investment receive very high ROI – average 650%!
  43. 43. There are more libraries than McDonalds & Starbucks combined with better distribution and staffing models for government services</li></li></ul><li>Chefs, counsellors, teachers, magicians<br />Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  44. 44. Very Big Secret<br />The Elephant in the Room<br />
  45. 45. A few strategies to consider<br /><ul><li> Knowledge Portals
  46. 46. Understand the goal (i.e. success, learning, confidence, stress reduction, ...)
  47. 47. Understand the User Experience
  48. 48. Psychographics, Personas, Satisfaction
  49. 49. Alignment with Curriculum
  50. 50. 21st Century Learning, State & National Standards
  51. 51. Combine Technology with User Segments
  52. 52. e.g. Mobile with Moms, Social Media with Teens, etc.</li></li></ul><li>Change can happen very fast<br />
  53. 53. Sensemaking<br />
  54. 54. Emboldened Librarians hold the key<br />
  55. 55. The nasty facts about Google & Bing and consumer search:<br />SEO<br />Content Farms<br />Advertiser driven<br />Geotagging<br />GOOG<br />
  56. 56. End of Aggregation<br />
  57. 57. Grocery Stores<br />
  58. 58. Grocery Stores<br />
  59. 59. Cookbooks, Chefs . . .<br />
  60. 60. Cookbooks, Chefs . . .<br />
  61. 61. Meals<br />
  62. 62. Grocery Stores<br />
  63. 63. Books <br />
  64. 64. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  65. 65. What does all this mean?<br /><ul><li>The Article / Object level universe
  66. 66. The Chapter, Paragraph, Scene, Clip Universe
  67. 67. Integrated with Visuals – graphics and charts
  68. 68. Integrated with ‘video’
  69. 69. Integrated with Sound and Speech
  70. 70. Integrated with social web and collaboration
  71. 71. Integrated with interaction and not just interactivity
  72. 72. How would you enhance a book?</li></li></ul><li>News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  73. 73. KnowledgePortals<br />
  74. 74. The new bibliography and collection development<br />KNOWLEDGEPORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  75. 75.
  76. 76. Steal <br />This <br />Idea<br />
  77. 77. StrategicAnalytics<br />
  78. 78. We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.
  79. 79. 59% are female.
  80. 80. 29% are college students.
  81. 81. 5% are professors and 6% are teachers.
  82. 82. On any given day, 35% of our users are there for the very first time!
  83. 83. Only 29% found the databases via the library website.
  84. 84. 59% found what they were looking for on their first search.
  85. 85. 72% trusted our content more than Google.
  86. 86. But, 81% still use Google.</li></li></ul><li>2010 Eduventures Research on Investments<br /><ul><li>58% of instructors believe that technology in courses positively impacts student engagement.
  87. 87. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
  88. 88. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
  89. 89. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
  90. 90. 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
  91. 91. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
  92. 92. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
  93. 93. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
  94. 94. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
  95. 95. 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
  96. 96. Students are more optimistic about the potential for technology.</li></li></ul><li>What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  97. 97. Who are our core virtual users? Are there gaps?
  98. 98. Does learning happen? How about discovery?
  99. 99. What are user expectations for true satisfaction?
  100. 100. How does library search compare to consumer search like Google and retail or government?
  101. 101. How do people find and connect with library virtual services?
  102. 102. Are end users being successful in their POV?
  103. 103. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>Data Opportunity<br /><ul><li> Top Reference Questions (See Gale Survey Tool)
  104. 104. Top detailed searches on you databases (Gale)
  105. 105. User satisfaction with databases (Foresee)
  106. 106. Website traffic (Google Analytics from Gale ...)
  107. 107. OPAC usage data (Collections vs. traffic)
  108. 108. Visibly Tie to Strategic Outcomes</li></li></ul><li>
  109. 109. The Baker’s Dozen<br />Health and Wellness / Community Health / Nutrition / Diet / Recovery<br />DIY Do It Yourself Activities and Car Repair<br />Genealogy <br />Test prep (SAT, ACT, occupational tests, etc. etc.)<br />Legal Questions (including family law, divorce, adoption, etc)<br />Hobbies, Games and Gardening<br />Local History<br />Consumer reviews (Choosing a car, appliance, etc.)<br />Homework Help (grade school)<br />Technology Skills (software, hardware, web)<br />Government Programs, Services and Taxation<br />Self-help/personal development<br />Careers (jobs, counselling, etc.)<br />
  110. 110.
  111. 111.
  112. 112.
  113. 113.
  114. 114.
  115. 115.
  116. 116.
  117. 117.
  118. 118.
  119. 119.
  120. 120.
  121. 121.
  122. 122.
  123. 123.
  124. 124.
  125. 125.
  126. 126.
  127. 127.
  128. 128.
  129. 129.
  130. 130.
  131. 131.
  132. 132. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />
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