Every Day in every way libraries arethrowing pebbles
It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme• Expectations around timeliness will increase• We will have a foot in both camps for many, many years to come: digitaland physical• Content will (is already) be dominated by non-text (gamification, 3D,visual, music, video, audio, etc.)• Search will explode with options and one-step, one box search is fordummies• The single purpose anchored device is already dead as a target• Devices will focus on social, collaboration, sharing, learning, multimedia,creation and successful library strategies will align with that• Librarians will need to focus primarily on professional service(s) andstrategic alignment (reduced roles in organizing knowledge andstep&fetchit politeness) . . . Service Professionals NOT Servants,Educators not Supplements• E-Learning, collections and metadata will go to the cloud massively
Library MegatrendsIt doesn’t take a genius to see librarianskills and competencies applied to thetrends and issues in librarycommunities in very strategic ways –social, economic, and discovery impacts.
Libraries• Recommendations (Bibliocommons, LibraryThingfor Libraries / Book Psychic)• Community Glue• Economic Impact and VALUE studies• Programs on steroids aligned with collections andspace• Repositories• Bi-directional Partnerships• Education and Learning – REALLY committing tolearning and credits / diplomas / certificates• A volatile supplier space• Renewed advocacy moves to Influencing and selling
Consortia• Consortia• CRKN, OCUL, TAL, CULC, Readers First, etc.• Dealing with the small town mindset• OCLC Linked Data, RDA and global metadata strategies• DPLA• Library Renewal / EveryLibrary Advocacy PAC• 3M e-books (CALIFA / Douglas County initiatives)• Dark literature, orphan works, etc.• Cloud initiatives• Mergers increase
Deer in headlamps slide here.
Libraries core skill is notdelivering informationLibraries improve thequality of the questionand the user experienceLibraries are about learningand building communities
Libraries Have Seasons
SmellyYellowLiquidOrSexAppeal?The Complex Value Proposition
Books, eBooksMagazinesWebsitesBuildings, BranchesRoomsDesksProgramsNouns can be warehousedand ‘cut’ServeAnswerEngageLinkEntertainTell a storyDoAction verbs imply dynamismand impact
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Retail Sales Down?Teen Reading Down?Titles Down?Circulation Down?Reading Down?NONONONONOFocus on the REAL IssuesNot BOOKS! The experience
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Library LandWhat changes, disruptions andshifts are already in theenvironment?
Mergers and AcquisitionsWhat if the provincial and municipalgovernments change funding models?What if higher levels of consortial cooperationare mandated?What about shocks to the economy?
If all users are ubiquitously connected withbroadband, have downloading skills for booksand movies, own smartphones, whitherlibraries?What about the ‘digital divide’If the school system (K-12 and HigherEd) changesradically …?
What if all music, audiobooks, and video moved tostreaming formats by 2018?What if the DVD and CD go the way of vinyl, VHS, andcassettes?
What if all books are digital?What if book services move to a subscription modelof unlimited use for $7/month?What about next generation e-books?
What if all books are ‘beyond text’?Can we support books with embedded video,adaptive technologies, audio, updating, softwaretools, assessments, web-links, etc.
Could your library support advanced highereducation and offer accredited courses orsupport universities and colleges for distanceeducation?Have you catalogued them?Can you see yourself offering diplomas?
Could your library support distance high schooleducation, credits, and home schooling on a muchhigher level?
• Could your library support any kind of mobiledevice?• Are you fully ready to deliver, agnostically todesktops, laptops, tablets, phablets,smartphones, televisions, appliances, at amuch higher level?
Are you prepared for new forms of content?Real multimedia? 3D objects and databases?Holographics? Enhanced media?Can you be ready for makerspaces, creativespaces, writing labs, business and start-upincubators, etc.Can you publish for your community?
What kinds of community spaces are needed inthe future?Can you support learning spaces, communitymeeting spaces, performance spaces, makerspaces, real advisory spaces, true relationshipand consultation management . . .?
What if everything was in the cloud? (software,databases, metadata, content . . .)What would you do with those system skills on staff?
What if search immersive resource discovery becomes asubiquitous as search engines?What if schools and public libraries partner on discoveryservices (a la NYPL, BPL, QBPL, and NYED with theirBiblioCommons initiative)
What if all metadata and content discovery isfreely available using open APIs through theOCLC WorldShare vault and the Digital PublicLibrary of America / Europeana vault of open andfree metadata?What does your experience portal look like? Topquestions?
And what would you sacrifice?
Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothinggets done• Priorities are SMART: Specific, Measurable, Attainable,Relevant, & Time bound• Look for partnerships that add value
AmazonChapters/IndigoBarnes & NobleBN BookBrowserBordersSuggesticaInside a Dog (teens)MySpace BooksBooks We LikeOCLCs FictionFinderAll ConsumingLibraryThingNext FavoriteStoryCodeRating ZoneHypatia and AlexLitWhichBook.netAllReaders.comReaders Robotgnooks
Up Your Game• Align with Collections – every collection must be justified byprograms• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person• In the Library and reaching out with partners
What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production• e.g. Information Literacy initiatives (LibGuides)• Discovery versus Search versus Deep Search• eLearning units and program dissemination• Citation and information ethics• Content and repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
Up Your Game• Align with Collections – But add virtual experiences• Look for partnerships that add value• Ensure the program delivery person is embedded includinglibrarians• What are your top 20 question domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – every neighbourhood
The newbibliography andcollectiondevelopmentAsk Us, KNOWLEDGEPORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?• What courses to you offer or recommend? (TED, KhanAcademy, Coursera, Udacity, , etc.)
Up Your Game• Understand the new Curriculum (esp. 6-8 and 9-12)• Understand Pedagogy in the context of student experiencesand educational goals• Understand human development from early years throughteens• Connect across developmental stages, link• Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships
Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
Up Your Game• Grow collections investments in strategic areas (for exampleeconomic impact, jobs, early years, hobbies, political alignment,homework, research agenda …)• Develop hybrid strategies that are consistent for digital and printand programs• Be obsessive about recommendations and advice and added value• Integrate virtual and physical - hybridize
Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Review opportunity costs in soft costs
Is this library ready to support aworld of unlimited content, multipleformats, massive access, andconsumer expectations of MORE?Yes?No?With Effort, Vision,Leadership?Never?
Do you like change?Does it matter?
What are the risks of not changing?
We can’t control change…We can control our attitude towards change…
Change can be difficult
Personal changeprecedes organizationalchange
I can learn and I canchange and I can do itquickly.
What can you do to deal withchange?
Accept that changeis an attitude
Create a personal visionIn the context of your team
Focus on what you can do………not what you can’t do
Develop a perspective of opportunity
Create a willingness to learn & develop
Learn to love ambiguity
Being MoreOpen toComment
Being More Open to Criticismand Feedback
Being More Open toRecommendations
Be Creative and Attract
Being More Open to Change
The Library as Sandbox
‘New’ Library CulturesSupport Your Team
Being More Open Experimentation,Pilots and Innovation