Content Containers:Stepping up to the Experience Plateau Stephen Abram, MLS, FSLA Computers in Libraries Arlington, VA April 14, 2010
Extended slides are available on Stephen’s Lighthouse blog
What Does Open Mean?
open to all
open and shut
What does Social change? Think about it.
What is Driving the Need for Open? User Expectation Architecture The Cloud API’s Social Media Experience trends Personalization
What is the Cloud?
Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models.
Cloud Software as a Service (SaaS)
Cloud Platform as a Service (PaaS)
Cloud Infrastructure as a Service (IaaS).
The API Cloud
Google Books API
Google Scholar API
OCLC WorldCat API
Wolfram Alpha API
API’s for EBSCO, Gale, ProQuest, etc.
What about Apps? Plug ins iTunes Apple App Store HTML5 Mobile
Why discuss library impact at all?
What are we seeing? What aren’t we seeing any more?
What’s Your Experience Look Like?
What’s Your Experience Look Like?
Re-Imagine Your SPACEPhysical and Virtual What’s Your Experience Look Like?
Is the traditional book or text book now a hollow experience?
Old Containers These are not going away! But they are always physical: Paper Books, magazines, periodicals, scholarly journals, coursepacks, DVDs, tape, video, cassette, photos, games, … They are losing market and mindshare. Especially in the discovery and learning space.
Movies, Plays, Theatre
And more and we don’t call it content!
New Containers What are the new containers? The are mostly virtual e-courses, e-coursepacks, lessons, e-learning objects, websites, portals, sessions, event, digital photo albums, etc. How do these fit into a positive transformational experience?
Types of Containers
Weight & Volume
Focus on the End User(s) in context
Content is not enough
Focus on the results of the Experience:
Learning, Social, Entertainment, Community, Hobbies, etc.
Collectors not collections, Learners not Teachers, Readers not authors, publishers or librarians.
Short and long term subscription models
Borrowing and rental models
Issues in Experience Publishing Design for Use not clicks Transformations not Transactions Learning styles Psychographics Technology adoption and penetration Learning curves Multiple intelligences Target market differences Tuning – e.g. Flesch-Kincaid, Lexiles, levelling, levelled reading Technical issues like persistent content (persistent URLs, etc.) and deep linking, rights management, etc.
So what are your end user goals? Do you measure clicks? Articles? Satisfaction? Success?
My Challenge Knowledge Portals Experience Portals Learning Portals Transformations not Transactions
Can we design a 21st Century book experience?
What about censorship?Freedom of expression?Freedom….In general
Will we defend a 16th Century vision that isn’t at risk?
How do we really feel about technology?
What will the new text and reading experience be for books, news, scholarship and magazines? Can we assemble them like IKEA? Or on the fly?
Does the IKEA Strategy work for GM. End User - Assemble it yourself! Can we do better than GM did in adapting to change?
Newspapers: Assemble them yourself. Re-imagine the book, the textbook, the video, the coursepack, and the experience.
Can we make it scalable? What is the difference between an author and a publisher?
One experience, one web page, one book, one article is not sufficient.
How is your presence like a campfire?
Learning and EngagementIncrease with the INTENSITY of the Experience Think of your own intense learning moments...
The Broadband Opportunity(TV, WIMAX, WiFi, Sat/LEO, etc.) Community Needs Big Society Trends L I B R A R Y
What are the big trends? It’s been quiet for 15 years. Prepare for Exponential Change . . .
How Can We Empower Experiences? And Cultivate and Nurture It?
You can’t wait for everyone to change at once.
Will Reading Matter?Are we confusing books and reading? Audiobooks, Cengage and eBooks . . . And Google
Can you circulate books from anywhere? Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home? http://www.flickr.com/photos/library_mistress/525385533/
How about gaming? Social communication? Hobbies? Continuing education and distance learning? And more? http://www.flickr.com/photos/library_mistress/525385511/
The thing about success, is that it’s not about things. Or 2.0 Technology
What new projects is your library engaging in to make a difference for end users and your community? Can you handle rapid change?
What problems do you solve?Are they librarian or end user problems?
Observe Your UsersWhat do they really want?
OK – Now let’s ask ourselves what our users really, REALLY want.
Self-Service Web Portal
Context is King, not Content.
Do we truly understand their goals?
Can we at east agree that they don’t merely want whiz bang widgets, gadgets, shiny new tools or any other raw technology? Let’s address the human condition.
Discovery & Ideas
The Future DiscoveredOpen and Linked Data
All genome projects
fMRI and The Brain
Wind and other energy
I am unique.Understand me. It’s personal.
Don’t limit me!Who are you to limit me?
How many dead ends in your library? On your website? In your collection?
Literacy News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Etc. Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy
These are exciting times. Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.
The BIG Assumption “The Internet has now progressed to its infancy” Search, Social Networks, Learning, Commerce
http://www.flickr.com/search/?q=book+sculpture&page=44 Are we ready for the post book world?
Strategies that Work Stable Use of API’s Widgets and landing pages Integration both internal and external Cloud connections Personalization Links to Social Sites and Data Measurement Tools and Analytics Mobile, just mobile Increased visual Fuzzy logic and faceted search Behavioural focus and collection
LibrariesCreating the Third Path…
Stephen Abram, MLS, FSLA VP Strategic Partnerships and Markets Gale, Cengage Learning Cel: 416-669-4855 firstname.lastname@example.org http://www.cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com