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Content Containers:Stepping up to the Experience Plateau<br />Stephen Abram, MLS, FSLA<br />Computers in Libraries<br />Ar...
Extended slides are available <br />on Stephen’s Lighthouse blog<br />
What Does Open Mean?<br /><ul><li>open forum:
open engagement
open bar
open borders
open elections
open house
open sauce
open to all
open identity
open interaction
open and shut
open source
open infrastructure
open architecture
open standards
open access
open video
open canvas
open book
open mike</li></li></ul><li>
What does Social change?<br />Think about it.<br />
What is Driving the Need for Open?<br />User Expectation<br />Architecture<br />The Cloud<br />API’s<br />Social Media<br ...
What is the Cloud?<br /><ul><li>Cloud computing is a model for enabling convenient, on-demand network access to a shared p...
Service Models:
Cloud Software as a Service (SaaS)
Cloud Platform as a Service (PaaS)
Cloud Infrastructure as a Service (IaaS).
Deployment Models:
Private cloud.
Community cloud
Public cloud
Hybrid cloud</li></li></ul><li>The API Cloud<br /><ul><li>Amazon API
Google Books API
Google Scholar API
OCLC WorldCat API
Wolfram Alpha API
YouTube API
Twitter API
API’s for EBSCO, Gale, ProQuest, etc.
Etc.</li></li></ul><li>What about Apps?<br />Plug ins<br />iTunes<br />Apple App Store<br />HTML5<br />Mobile<br />
Why discuss library impact at all?<br />
What are we seeing?<br />What aren’t we seeing any more?<br />
What’s Your Experience Look Like?<br />
What’s Your Experience Look Like?<br />
Re-Imagine Your SPACEPhysical and Virtual<br />What’s Your Experience Look Like?<br />
Is the traditional book<br /> or text book<br /> now a hollow<br /> experience? <br />
Old Containers<br />These are not going away!<br />But they are always physical:<br />Paper Books, magazines, periodicals,...
Traditional Experiences <br /><ul><li>School
Eureka Research
Shopping
Elections
Reading
Concerts, Entertainment
Movies, Plays, Theatre
And more and we don’t call it content! </li></li></ul><li>New Containers<br />What are the new containers?<br />The are mo...
Types of Containers<br /><ul><li>OLD
Databases
Articles
Books
DVD
Spreadsheets
Albums
Game
Weight & Volume
REVISED
Paragraphs
Chapters
Clips
Graphics
Pictures
Animations
Games
Engaging Experiences</li></li></ul><li>Container Success<br /><ul><li>Focus on the End User(s) in context
Content is not enough
Focus on the results of the Experience:
Learning, Social, Entertainment, Community, Hobbies, etc.
Collectors not collections, Learners not Teachers, Readers not authors, publishers or librarians.
Short and long term subscription models
Borrowing and rental models</li></li></ul><li>Issues in Experience Publishing<br />Design for Use not clicks<br />Transfor...
So what are your end user goals?<br />Do you measure clicks?<br />Articles?<br />Satisfaction?<br />Success?<br />
My Challenge<br />Knowledge Portals<br />Experience Portals<br />Learning Portals<br />Transformations not Transactions <b...
Can we design a 21st Century book experience?<br />
What about censorship?Freedom of expression?Freedom….In general <br />
Will we defend a 16th Century vision that isn’t at risk?<br />
How do<br />we really <br />feel about <br />technology?<br />
What will the new text and reading experience be for books, <br />news, scholarship and magazines?<br />                Ca...
Does the IKEA Strategy work for GM.  End User - Assemble it yourself! <br />Can we do better than GM did in adapting to ch...
Newspapers: Assemble them yourself.<br />Re-imagine the book, the textbook, the video, the coursepack, and the experience....
Can we make it scalable?<br />What is the difference between an author and a publisher?<br />
One experience, one web page, one book, <br />one article is not sufficient. <br />
Community<br />
How is <br />your <br />presence <br />like  a <br />campfire?<br />
Relationships<br />
Connection<br />
Play<br />
Personalization<br />
Mobility<br />
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Cil containers

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  • New enhancements outlined for the portal: View/Search/Open cases Ability to search cases based on description, date range, status, or case number. Ability to keyword search and browse solutions. Sort capability of open and closed cases. View priority levels of cases (default will be 3 when you open a case, but will be updated once Client Care makes the final determination). Ability to close a case immediately via the portal, which will immediately move the open case to the closed case tab. When opening a new case, the Product Sub-Category field will be optional. Required fields will be signified by a red asterisk. Ability to add attachments to an existing or new case.Administrative capability New consortium user which allows an administrator to manage cases across multiple child institutions that exist in SalesForce.com. Administrators can change the contact of a case to another member within the institution. To stay current, administrators (super users or consortium users) will be able to regularly review and dynamically update personal contact information as well as other authorized portal users within the same institution. Portal users will only have access to that individual’s personal information and be able to update information. Super users and Consortium users will be able to view a read-only list of current assets owned and paid for by your institution. A read-only listing of test and production environment statistics will be viewable via the portal.
  • Transcript of "Cil containers"

    1. 1. Content Containers:Stepping up to the Experience Plateau<br />Stephen Abram, MLS, FSLA<br />Computers in Libraries<br />Arlington, VA<br />April 14, 2010<br />
    2. 2. Extended slides are available <br />on Stephen’s Lighthouse blog<br />
    3. 3. What Does Open Mean?<br /><ul><li>open forum:
    4. 4. open engagement
    5. 5. open bar
    6. 6. open borders
    7. 7. open elections
    8. 8. open house
    9. 9. open sauce
    10. 10. open to all
    11. 11. open identity
    12. 12. open interaction
    13. 13. open and shut
    14. 14. open source
    15. 15. open infrastructure
    16. 16. open architecture
    17. 17. open standards
    18. 18. open access
    19. 19. open video
    20. 20. open canvas
    21. 21. open book
    22. 22. open mike</li></li></ul><li>
    23. 23. What does Social change?<br />Think about it.<br />
    24. 24.
    25. 25. What is Driving the Need for Open?<br />User Expectation<br />Architecture<br />The Cloud<br />API’s<br />Social Media<br />Experience trends<br />Personalization<br />
    26. 26. What is the Cloud?<br /><ul><li>Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models.
    27. 27. Service Models:
    28. 28. Cloud Software as a Service (SaaS)
    29. 29. Cloud Platform as a Service (PaaS)
    30. 30. Cloud Infrastructure as a Service (IaaS).
    31. 31. Deployment Models:
    32. 32. Private cloud.
    33. 33. Community cloud
    34. 34. Public cloud
    35. 35. Hybrid cloud</li></li></ul><li>The API Cloud<br /><ul><li>Amazon API
    36. 36. Google Books API
    37. 37. Google Scholar API
    38. 38. OCLC WorldCat API
    39. 39. Wolfram Alpha API
    40. 40. YouTube API
    41. 41. Twitter API
    42. 42. API’s for EBSCO, Gale, ProQuest, etc.
    43. 43. Etc.</li></li></ul><li>What about Apps?<br />Plug ins<br />iTunes<br />Apple App Store<br />HTML5<br />Mobile<br />
    44. 44. Why discuss library impact at all?<br />
    45. 45. What are we seeing?<br />What aren’t we seeing any more?<br />
    46. 46.
    47. 47. What’s Your Experience Look Like?<br />
    48. 48. What’s Your Experience Look Like?<br />
    49. 49. Re-Imagine Your SPACEPhysical and Virtual<br />What’s Your Experience Look Like?<br />
    50. 50. Is the traditional book<br /> or text book<br /> now a hollow<br /> experience? <br />
    51. 51.
    52. 52. Old Containers<br />These are not going away!<br />But they are always physical:<br />Paper Books, magazines, periodicals, scholarly journals, coursepacks, DVDs, tape, video, cassette, photos, games, …<br />They are losing market and mindshare.<br />Especially in the discovery and learning space.<br />
    53. 53. Traditional Experiences <br /><ul><li>School
    54. 54. Eureka Research
    55. 55. Shopping
    56. 56. Elections
    57. 57. Reading
    58. 58. Concerts, Entertainment
    59. 59. Movies, Plays, Theatre
    60. 60. And more and we don’t call it content! </li></li></ul><li>New Containers<br />What are the new containers?<br />The are mostly virtual<br />e-courses, e-coursepacks, lessons, e-learning objects, websites, portals, sessions, event, digital photo albums, etc.<br />How do these fit into a positive transformational experience?<br />
    61. 61. Types of Containers<br /><ul><li>OLD
    62. 62. Databases
    63. 63. Articles
    64. 64. Books
    65. 65. DVD
    66. 66. Spreadsheets
    67. 67. Albums
    68. 68. Game
    69. 69. Weight & Volume
    70. 70. REVISED
    71. 71. Paragraphs
    72. 72. Chapters
    73. 73. Clips
    74. 74. Graphics
    75. 75. Pictures
    76. 76. Animations
    77. 77. Games
    78. 78. Engaging Experiences</li></li></ul><li>Container Success<br /><ul><li>Focus on the End User(s) in context
    79. 79. Content is not enough
    80. 80. Focus on the results of the Experience:
    81. 81. Learning, Social, Entertainment, Community, Hobbies, etc.
    82. 82. Collectors not collections, Learners not Teachers, Readers not authors, publishers or librarians.
    83. 83. Short and long term subscription models
    84. 84. Borrowing and rental models</li></li></ul><li>Issues in Experience Publishing<br />Design for Use not clicks<br />Transformations not Transactions<br />Learning styles<br />Psychographics<br />Technology adoption and penetration<br />Learning curves<br />Multiple intelligences<br />Target market differences<br />Tuning – e.g. Flesch-Kincaid, Lexiles, levelling, levelled reading<br />Technical issues like persistent content (persistent URLs, etc.) and deep linking, rights management, etc.<br />
    85. 85. So what are your end user goals?<br />Do you measure clicks?<br />Articles?<br />Satisfaction?<br />Success?<br />
    86. 86. My Challenge<br />Knowledge Portals<br />Experience Portals<br />Learning Portals<br />Transformations not Transactions <br />
    87. 87. Can we design a 21st Century book experience?<br />
    88. 88.
    89. 89.
    90. 90.
    91. 91. What about censorship?Freedom of expression?Freedom….In general <br />
    92. 92. Will we defend a 16th Century vision that isn’t at risk?<br />
    93. 93. How do<br />we really <br />feel about <br />technology?<br />
    94. 94. What will the new text and reading experience be for books, <br />news, scholarship and magazines?<br /> Can we assemble them like IKEA? Or on the fly?<br />
    95. 95. Does the IKEA Strategy work for GM. End User - Assemble it yourself! <br />Can we do better than GM did in adapting to change?<br />
    96. 96. Newspapers: Assemble them yourself.<br />Re-imagine the book, the textbook, the video, the coursepack, and the experience. <br />
    97. 97.
    98. 98. Can we make it scalable?<br />What is the difference between an author and a publisher?<br />
    99. 99. One experience, one web page, one book, <br />one article is not sufficient. <br />
    100. 100. Community<br />
    101. 101. How is <br />your <br />presence <br />like a <br />campfire?<br />
    102. 102. Relationships<br />
    103. 103. Connection<br />
    104. 104. Play<br />
    105. 105. Personalization<br />
    106. 106. Mobility<br />
    107. 107. Learning and EngagementIncrease with the INTENSITY of the Experience <br />Think of your own intense learning moments...<br />
    108. 108. The Broadband Opportunity(TV, WIMAX, WiFi, Sat/LEO, etc.)<br />Community<br />Needs<br />Big <br />Society <br />Trends<br />L<br />I<br />B<br />R<br />A<br />R<br />Y<br />
    109. 109. <ul><li>Demographic
    110. 110. e.g. Seniors
    111. 111. e.g. Millennials
    112. 112. Technological
    113. 113. Global Competitiveness
    114. 114. Social
    115. 115. Government
    116. 116. And more</li></ul>What are the big trends?<br />It’s been quiet for 15 years.<br />Prepare for Exponential Change . . .<br />
    117. 117.
    118. 118. How Can We Empower Experiences?<br />And Cultivate and Nurture It?<br />
    119. 119.
    120. 120. You can’t wait for everyone to change at once.<br />
    121. 121. Will Reading Matter?Are we confusing books and reading?<br />Audiobooks, Cengage and eBooks . . . And Google<br />
    122. 122. http://www.flickr.com/photos/keeping-it-real/160822516/<br />
    123. 123. Bestsellers?<br />What does your best borrowed report look like?<br />Is your Community different?<br />http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits<br />
    124. 124. What does your book and article or website recommendation blog/RSS feed look like?<br />Who is your star recommender? Are you part of their life?<br />http://www.flickr.com/photos/matthk/2054262239/<br />
    125. 125. How do your community content<br />reviews do?<br />Who is your best teen reviewer?<br />Are you a node?<br />http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits<br />
    126. 126. How are your web based communities doing?<br />Are you connecting your scientists?<br />How many dozen are there?<br />http://www.flickr.com/photos/mthiesson/176153663/<br />
    127. 127. Do your users like your video author interviews?<br />Does the experience begin and end with the covers?<br />http://www.flickr.com/photos/lori_an/319433801/<br />
    128. 128. Do you offer podcasts?<br />Do you record every story time?<br />Every lecture?<br />
    129. 129. Are you making sense of your collections in a community context?<br /><ul><li>BiblioCommons
    130. 130. ChiliFresh
    131. 131. LibraryThing for Libraries
    132. 132. Delicious
    133. 133. Digg
    134. 134. YouTube</li></ul>http://www.flickr.com/photos/lori_an/319433802/in/photostream/<br />
    135. 135. Can you circulate books from anywhere? <br />Like the parking lot, lecture hall, classroom, sidewalk sale, or nursing home?<br />http://www.flickr.com/photos/library_mistress/525385533/<br />
    136. 136. How about gaming? Social communication? Hobbies? Continuing education and distance learning? And more?<br />http://www.flickr.com/photos/library_mistress/525385511/<br />
    137. 137.
    138. 138. The thing about success, is that it’s not about things.<br />Or 2.0 Technology<br />
    139. 139. What new projects is your library engaging in to make a difference for end users and your community?<br />Can you handle rapid change?<br /><ul><li>Demographic?
    140. 140. Technology?
    141. 141. Content?
    142. 142. Global?
    143. 143. Social?
    144. 144. Government?</li></li></ul><li>What problems do you solve?Are they librarian or end user problems?<br />
    145. 145. Observe Your UsersWhat do they really want?<br />
    146. 146.
    147. 147. NO<br />
    148. 148. OK – Now let’s ask ourselves what our users really, REALLY want.<br />
    149. 149. Self-Service Web Portal<br />
    150. 150. NO<br />
    151. 151. Context is King, not Content.<br />
    152. 152. Do we truly understand their goals?<br />
    153. 153. Can we at east agree that they don’t merely want whiz bang widgets, gadgets, shiny new tools or any other raw technology?<br />Let’s address the human condition.<br />
    154. 154. Discovery & Ideas<br />
    155. 155.
    156. 156.
    157. 157.
    158. 158.
    159. 159.
    160. 160. The Future DiscoveredOpen and Linked Data<br /><ul><li>All genome projects
    161. 161. Stem Cells
    162. 162. fMRI and The Brain
    163. 163. Cloning
    164. 164. Wind and other energy
    165. 165. Nanotechnology
    166. 166. Robotics
    167. 167. Book Digitization
    168. 168. Music
    169. 169. Streaming Media
    170. 170. Seed Bank</li></li></ul><li>Community Networks<br />
    171. 171. Personalization<br />
    172. 172. Personalization<br />
    173. 173. I am unique.Understand me.<br />It’s personal.<br />
    174. 174. Don’t limit me!Who are you to limit me?<br />
    175. 175. How many dead <br />ends in your library?<br />On your website?<br />In your collection?<br />
    176. 176.
    177. 177. Comfort<br />
    178. 178. Simplicity<br />
    179. 179. Learning<br />
    180. 180. Literacy<br />News literacy<br />Technology literacy<br />Information literacy<br />Media literacy<br />Adaptive literacy<br />Research literacy<br />Academic literacy<br />Etc.<br />Reading literacy<br />Numeracy<br />Critical literacy<br />Social literacy<br />Computer literacy<br />Web literacy<br />Content literacy<br />Written literacy<br />
    181. 181.
    182. 182.
    183. 183. Progress<br />
    184. 184.
    185. 185. These are exciting times.<br />Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.<br />
    186. 186. The BIG Assumption<br />“The Internet has now progressed to its infancy”<br />Search, Social Networks, Learning, Commerce<br />
    187. 187. & AMAZON<br />
    188. 188. http://www.flickr.com/photos/briansolis/2735401175/<br />
    189. 189. The<br />Sharing<br />Economy<br />
    190. 190. Get Good at The Cloud<br />
    191. 191.
    192. 192. http://www.flickr.com/search/?q=book+sculpture&page=44<br />Are we ready for the post book world?<br />
    193. 193. Strategies that Work<br />Stable Use of API’s<br />Widgets and landing pages<br />Integration both internal and external<br />Cloud connections<br />Personalization<br />Links to Social Sites and Data<br />Measurement Tools and Analytics<br />Mobile, just mobile<br />Increased visual<br />Fuzzy logic and faceted search<br />Behavioural focus and collection<br />
    194. 194. LibrariesCreating the Third Path…<br />
    195. 195.
    196. 196.
    197. 197. Stephen Abram, MLS, FSLA<br />VP Strategic Partnerships and Markets<br />Gale, Cengage Learning<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />http://www.cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />
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