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Libraries: The Latest Trends &
Opportunities

Stephen Abram, MLS
Burnaby Public Library, BC
Oct. 24, 2013
The disruptions that were predicted . . .

2
3
Burnaby trusteesandpublic
I my
customers
Burnaby trusteesandpublic
Burnaby trusteesandpublic
Print was complicated too
Change?
Focus?
Focus?
Burnaby trusteesandpublic
14

Can everyone source their force?
Can we contribute to everyone’s self-actualization?
Is this library ready to support a
world of unlimited content, multiple
formats, massive access, and
consumer expectations of MORE?
Yes?
No?
With
Effort, Vision, Leadership?
Never?
Every Day in every way libraries are
throwing pebbles
Burnaby trusteesandpublic
Burnaby trusteesandpublic
Burnaby trusteesandpublic
Burnaby trusteesandpublic
It’s simple really, shift happens, gedoverit
• Users & Communities will continue to be diverse in the extreme
• Expectations around timeliness will increase
• We will have a foot in both camps for many, many years to come:
digital and physical
• Content will (is already) be dominated by non-text
(gamification, 3D, visual, music, video, audio, etc.)
• Search will explode with options and one-step, one box search is
for dummies
• The single purpose anchored device is already dead as a target
• Devices will focus on
social, collaboration, sharing, learning, multimedia, creation and
successful library strategies will align with that
• E-Learning, collections and metadata will go to the cloud
massively
Library Megatrends
It doesn’t take a genius to see librarian
skills and competencies applied to the
trends and issues in our communities in
very strategic ways –
social, economic, learning, and
discovery impacts.
Burnaby trusteesandpublic
Burnaby trusteesandpublic
Burnaby trusteesandpublic
Deer in headlamps slide here.
Burnaby trusteesandpublic
Libraries core skill is not
delivering information
Libraries improve the
quality of the question
and the user experience
Libraries are about learning
and building communities
Libraries Have Seasons
Librarian Magic
Burnaby trusteesandpublic
Failure to Reward Risk
Digital risk has raised the bar on risk taking in library land.
The Complex Value Proposition

Smelly
Yellow
Liquid

Or
Sex
Appeal?
Books, eBooks
Magazines
Websites
Buildings, Branches
Rooms
Desks
Programs
Nouns can be warehoused
and ‘cut’

Serve
Answer
Engage
Link
Entertain
Tell a story
Do
Action verbs imply dynamism
and impact
Focus on the REAL Issues
Not BOOKS! The experience

Retail Sales Down?

NO

Titles Down?

NO

Circulation Down?

NO

Reading Down?

NO

Teen Reading Down?

NO
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Burnaby trusteesandpublic
Library Land
What changes, disruptions and
shifts are already in the
environment?
Millennials are the largest generation in history
IQ and their brains
Development
Gaming
Reading
Learning Styles
Crime Rate and other issues
Gaming
Making
Writing
Reading
Researching
Living
Enjoying
What if all music, audiobooks, and video moved to
streaming formats by 2018?
What if the DVD and CD go the way of vinyl, VHS, and
cassettes?
What if all books are digital?
What if book services move to a subscription
model of unlimited use for $7/month?
What about next generation e-books?
What if all books are ‘beyond text’?
Can we support books with embedded
video, adaptive
technologies, audio, updating, software
tools, assessments, web-links, etc.
Could your library support advanced higher
education and offer accredited courses or
support universities and colleges for distance
education?
Have you catalogued them?
Can you see yourself offering diplomas?
Could your library support distance education,
high school credits, and home schooling on a
much higher level?
Could your library support any kind of mobile
device seamlessly?
Are you fully ready to deliver, agnostically to
desktops, laptops, tablets, phablets, smartphones,
televisions, appliances, at a much higher level?
Are you prepared for new forms of content?
Real multimedia? 3D objects and databases?
Holographics? Enhanced media?
Can you be ready for makerspaces, creative
spaces, writing labs, business and start-up
incubators, etc.
Can you publish for your community?
What kinds of community spaces are needed in
the future?
Can you support learning spaces, community
meeting spaces, performance spaces, maker
spaces, real advisory spaces, true relationship
and consultation management . . .?
What if everything was in the cloud?
(software, databases, metadata, content . . .)
What would you do with those system skills on staff?
Semantic, Sentiment, Bias, Visual, Ontological
What if search immersive resource discovery becomes as
ubiquitous as search engines?
What if schools and public libraries partner on discovery
services (a la NYPL, BPL, QBPL, and NYED with their
BiblioCommons initiative)
What if all metadata and content discovery is
freely available using open APIs through the
OCLC WorldShare vault and the Digital Public
Library of America / Europeana vault of open and
free metadata?
What does your experience portal look like? Top
questions?
And what would you sacrifice?
Up Your Game
• Know your local community demographics
• Focus on needs assessment and social assessments
• Prioritize: Love all, Serve all, Save the World means nothing
gets done
• Priorities are SMART:
Specific, Measurable, Attainable, Relevant, & Time bound
• Look for partnerships that add value
Focus and Understand on the Whole Experience
Up Your Game
• Align with Collections – every collection must be justified by
programs
• Force strategic investment budgeting
• Look for partnerships that add value
• Don’t go it alone. Focus on large scale sustainable programs
• Connect to the longer process not just events
• Virtual and in-person - in the Library and reaching out with partners
• SCALE: eLearning and Surveys – e.g. citation methods
Up Your Game
• Align with Collections – But add virtual experiences
• Look for partnerships that add value
• Ensure the program delivery person is embedded including
librarians
• What are your top 20 question domains? Start there.
• Don’t go it alone. Build scalability and sustainability.
• Look for replicability – every neighbourhood
Burnaby trusteesandpublic
Up Your Game
• Start offering diplomas and certificates
• Look for partnerships that add value
• Offer real educational opportunities not just adjacencies
• What does your community need for economic advantage?
• What courses to you offer or recommend? (TED, Khan
Academy, MOOCs, Coursera, Udacity, edX, Learn4Life
(ed2go), etc.)
Up Your Game
• Understand the Communities and have deep partnerships
• Understand Pedagogy in the context of student experiences
and educational goals
• Know where your programs are heading
• Consider deep partnerships
• Consider coaches, peer, and tutoring partnerships
Up Your Game
• The strong ‘library’ brand – adding dimension
• Personal branding – Who are your stars? Promote them.
• Program branding
• Take risks for attention (AIDA)
• Embed your brand beyond the library walls and virtually
Up Your Game
• Grow collections investments in strategic areas (for example
economic impact, jobs, early years, hobbies, political
alignment, homework, research agenda …)
• Develop hybrid strategies that are consistent for digital and print
and programs
• Be obsessive about recommendations and advice and added value
• Integrate virtual and physical – hybridize
• Don’t fear off-site cooperation
Up Your Game
• Move the ILS to the Cloud
• Linked Data models – OCLC WorldShare, Europeana, DPLA, etc.
• Look at TCO and look at all costs incurred and not just hard
costs
• Review opportunity costs in soft costs
Up Your Game
• Dog, Star, Cow, Problem Child/?
• Reduce investment in successes
• Increase investment
• Look at TCO
• Look at all costs incurred and not just hard costs
• Review opportunity costs in soft costs
Burnaby trusteesandpublic
68
Burnaby trusteesandpublic
Burnaby trusteesandpublic
Change is….
Global
Constant
Inevitable
Stressful
Breathe
Rhythm
Do you like change?
Does it matter?
What are the risks of not changing?
We can’t control change…

We can control our attitude towards change…
Deny
Resist
React
Explore
Commit
Change can be difficult
Personal change
precedes organizational
change
Burnaby trusteesandpublic
Negativity
Contagious
I can learn and I can
change and I can do it
quickly.
What can you do to deal with
change?
Accept that change
is an attitude
Create a personal vision
In the context of your team
Focus on what you can do…
……not what you can’t do
Develop a perspective of opportunity
Create Learning Centric Strategies
Burnaby trusteesandpublic
Being More
Open to
Comment
Being More Open to Criticism
and Feedback
Being More Open to
Recommendations
Support Aspiration
Be Creative and Attract
Being More Open to Change
The Library as Sandbox
Burnaby trusteesandpublic
Too Much Respect for Tradition

While Neglecting to Curate the
Future
Being More Open
Experimentation, Pilots and
Innovation
Being More Flexible
Being More Open to Risk
Being Open
to a Mosaic
of Solutions
Be
More
Open
to Social
Technologies
and
Unintended
Consequences
Being Comfortable with Speed
Being Open to New Ideas
Letting Go of Control
Remove the Borders Inside Libraries

Be the Change We Want to See
Remove the Borders In the
Library Community

Be the Change We Want to See.
Remove the
Borders Between
Libraries and Users

Be the Change We Want to See.
Be Inspirational
Know What Makes Us Different
Stand Out!
Burnaby trusteesandpublic
Burnaby trusteesandpublic
Honest to G*d – Let’s
Encourage Some Fun!
Stephen Abram, MLS, FSLA
Consultant, Dysart & Jones/Lighthouse Partners
Cel: 416-669-4855
stephen.abram@gmail.com
Stephen’s Lighthouse Blog
http://stephenslighthouse.com
Facebook, Pinterest, Tumblr: Stephen Abram
LinkedIn / Plaxo: Stephen Abram
Twitter: @sabram
SlideShare: StephenAbram1

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Burnaby trusteesandpublic

  • 1. Libraries: The Latest Trends & Opportunities Stephen Abram, MLS Burnaby Public Library, BC Oct. 24, 2013
  • 2. The disruptions that were predicted . . . 2
  • 3. 3
  • 13. 14 Can everyone source their force? Can we contribute to everyone’s self-actualization?
  • 14. Is this library ready to support a world of unlimited content, multiple formats, massive access, and consumer expectations of MORE? Yes? No? With Effort, Vision, Leadership? Never?
  • 15. Every Day in every way libraries are throwing pebbles
  • 20. It’s simple really, shift happens, gedoverit • Users & Communities will continue to be diverse in the extreme • Expectations around timeliness will increase • We will have a foot in both camps for many, many years to come: digital and physical • Content will (is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.) • Search will explode with options and one-step, one box search is for dummies • The single purpose anchored device is already dead as a target • Devices will focus on social, collaboration, sharing, learning, multimedia, creation and successful library strategies will align with that • E-Learning, collections and metadata will go to the cloud massively
  • 21. Library Megatrends It doesn’t take a genius to see librarian skills and competencies applied to the trends and issues in our communities in very strategic ways – social, economic, learning, and discovery impacts.
  • 25. Deer in headlamps slide here.
  • 27. Libraries core skill is not delivering information Libraries improve the quality of the question and the user experience Libraries are about learning and building communities
  • 32. Digital risk has raised the bar on risk taking in library land.
  • 33. The Complex Value Proposition Smelly Yellow Liquid Or Sex Appeal?
  • 34. Books, eBooks Magazines Websites Buildings, Branches Rooms Desks Programs Nouns can be warehoused and ‘cut’ Serve Answer Engage Link Entertain Tell a story Do Action verbs imply dynamism and impact
  • 35. Focus on the REAL Issues Not BOOKS! The experience Retail Sales Down? NO Titles Down? NO Circulation Down? NO Reading Down? NO Teen Reading Down? NO
  • 39. Meals
  • 41. Library Land What changes, disruptions and shifts are already in the environment?
  • 42. Millennials are the largest generation in history IQ and their brains Development Gaming Reading Learning Styles Crime Rate and other issues
  • 44. What if all music, audiobooks, and video moved to streaming formats by 2018? What if the DVD and CD go the way of vinyl, VHS, and cassettes?
  • 45. What if all books are digital? What if book services move to a subscription model of unlimited use for $7/month? What about next generation e-books? What if all books are ‘beyond text’? Can we support books with embedded video, adaptive technologies, audio, updating, software tools, assessments, web-links, etc.
  • 46. Could your library support advanced higher education and offer accredited courses or support universities and colleges for distance education? Have you catalogued them? Can you see yourself offering diplomas?
  • 47. Could your library support distance education, high school credits, and home schooling on a much higher level?
  • 48. Could your library support any kind of mobile device seamlessly? Are you fully ready to deliver, agnostically to desktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higher level?
  • 49. Are you prepared for new forms of content? Real multimedia? 3D objects and databases? Holographics? Enhanced media? Can you be ready for makerspaces, creative spaces, writing labs, business and start-up incubators, etc. Can you publish for your community?
  • 50. What kinds of community spaces are needed in the future? Can you support learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship and consultation management . . .?
  • 51. What if everything was in the cloud? (software, databases, metadata, content . . .) What would you do with those system skills on staff?
  • 52. Semantic, Sentiment, Bias, Visual, Ontological What if search immersive resource discovery becomes as ubiquitous as search engines? What if schools and public libraries partner on discovery services (a la NYPL, BPL, QBPL, and NYED with their BiblioCommons initiative)
  • 53. What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata? What does your experience portal look like? Top questions?
  • 54. And what would you sacrifice?
  • 55. Up Your Game • Know your local community demographics • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
  • 56. Focus and Understand on the Whole Experience
  • 57. Up Your Game • Align with Collections – every collection must be justified by programs • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • Virtual and in-person - in the Library and reaching out with partners • SCALE: eLearning and Surveys – e.g. citation methods
  • 58. Up Your Game • Align with Collections – But add virtual experiences • Look for partnerships that add value • Ensure the program delivery person is embedded including librarians • What are your top 20 question domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – every neighbourhood
  • 60. Up Your Game • Start offering diplomas and certificates • Look for partnerships that add value • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (TED, Khan Academy, MOOCs, Coursera, Udacity, edX, Learn4Life (ed2go), etc.)
  • 61. Up Your Game • Understand the Communities and have deep partnerships • Understand Pedagogy in the context of student experiences and educational goals • Know where your programs are heading • Consider deep partnerships • Consider coaches, peer, and tutoring partnerships
  • 62. Up Your Game • The strong ‘library’ brand – adding dimension • Personal branding – Who are your stars? Promote them. • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
  • 63. Up Your Game • Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, research agenda …) • Develop hybrid strategies that are consistent for digital and print and programs • Be obsessive about recommendations and advice and added value • Integrate virtual and physical – hybridize • Don’t fear off-site cooperation
  • 64. Up Your Game • Move the ILS to the Cloud • Linked Data models – OCLC WorldShare, Europeana, DPLA, etc. • Look at TCO and look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  • 65. Up Your Game • Dog, Star, Cow, Problem Child/? • Reduce investment in successes • Increase investment • Look at TCO • Look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  • 67. 68
  • 77. Do you like change? Does it matter?
  • 78. What are the risks of not changing?
  • 79. We can’t control change… We can control our attitude towards change…
  • 80. Deny
  • 82. React
  • 85. Change can be difficult
  • 90. I can learn and I can change and I can do it quickly.
  • 91. What can you do to deal with change?
  • 92. Accept that change is an attitude
  • 93. Create a personal vision In the context of your team
  • 94. Focus on what you can do… ……not what you can’t do
  • 95. Develop a perspective of opportunity
  • 99. Being More Open to Criticism and Feedback
  • 100. Being More Open to Recommendations
  • 102. Be Creative and Attract
  • 103. Being More Open to Change
  • 104. The Library as Sandbox
  • 106. Too Much Respect for Tradition While Neglecting to Curate the Future
  • 107. Being More Open Experimentation, Pilots and Innovation
  • 109. Being More Open to Risk
  • 110. Being Open to a Mosaic of Solutions
  • 113. Being Open to New Ideas
  • 114. Letting Go of Control
  • 115. Remove the Borders Inside Libraries Be the Change We Want to See
  • 116. Remove the Borders In the Library Community Be the Change We Want to See.
  • 117. Remove the Borders Between Libraries and Users Be the Change We Want to See.
  • 119. Know What Makes Us Different
  • 123. Honest to G*d – Let’s Encourage Some Fun!
  • 124. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1