Libraries: The Latest Trends &
Opportunities

Stephen Abram, MLS
Burnaby Public Library, BC
Oct. 24, 2013
The disruptions that were predicted . . .

2
3
I my
customers
Print was complicated too
Change?
Focus?
Focus?
14

Can everyone source their force?
Can we contribute to everyone’s self-actualization?
Is this library ready to support a
world of unlimited content, multiple
formats, massive access, and
consumer expectations...
Every Day in every way libraries are
throwing pebbles
It’s simple really, shift happens, gedoverit
• Users & Communities will continue to be diverse in the extreme
• Expectatio...
Library Megatrends
It doesn’t take a genius to see librarian
skills and competencies applied to the
trends and issues in o...
Deer in headlamps slide here.
Libraries core skill is not
delivering information
Libraries improve the
quality of the question
and the user experience
L...
Libraries Have Seasons
Librarian Magic
Failure to Reward Risk
Digital risk has raised the bar on risk taking in library land.
The Complex Value Proposition

Smelly
Yellow
Liquid

Or
Sex
Appeal?
Books, eBooks
Magazines
Websites
Buildings, Branches
Rooms
Desks
Programs
Nouns can be warehoused
and ‘cut’

Serve
Answer
...
Focus on the REAL Issues
Not BOOKS! The experience

Retail Sales Down?

NO

Titles Down?

NO

Circulation Down?

NO

Readi...
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Library Land
What changes, disruptions and
shifts are already in the
environment?
Millennials are the largest generation in history
IQ and their brains
Development
Gaming
Reading
Learning Styles
Crime Rat...
Gaming
Making
Writing
Reading
Researching
Living
Enjoying
What if all music, audiobooks, and video moved to
streaming formats by 2018?
What if the DVD and CD go the way of vinyl, V...
What if all books are digital?
What if book services move to a subscription
model of unlimited use for $7/month?
What abou...
Could your library support advanced higher
education and offer accredited courses or
support universities and colleges for...
Could your library support distance education,
high school credits, and home schooling on a
much higher level?
Could your library support any kind of mobile
device seamlessly?
Are you fully ready to deliver, agnostically to
desktops,...
Are you prepared for new forms of content?
Real multimedia? 3D objects and databases?
Holographics? Enhanced media?
Can yo...
What kinds of community spaces are needed in
the future?
Can you support learning spaces, community
meeting spaces, perfor...
What if everything was in the cloud?
(software, databases, metadata, content . . .)
What would you do with those system sk...
Semantic, Sentiment, Bias, Visual, Ontological
What if search immersive resource discovery becomes as
ubiquitous as search...
What if all metadata and content discovery is
freely available using open APIs through the
OCLC WorldShare vault and the D...
And what would you sacrifice?
Up Your Game
• Know your local community demographics
• Focus on needs assessment and social assessments
• Prioritize: Lov...
Focus and Understand on the Whole Experience
Up Your Game
• Align with Collections – every collection must be justified by
programs
• Force strategic investment budget...
Up Your Game
• Align with Collections – But add virtual experiences
• Look for partnerships that add value
• Ensure the pr...
Up Your Game
• Start offering diplomas and certificates
• Look for partnerships that add value
• Offer real educational op...
Up Your Game
• Understand the Communities and have deep partnerships
• Understand Pedagogy in the context of student exper...
Up Your Game
• The strong ‘library’ brand – adding dimension
• Personal branding – Who are your stars? Promote them.
• Pro...
Up Your Game
• Grow collections investments in strategic areas (for example
economic impact, jobs, early years, hobbies, p...
Up Your Game
• Move the ILS to the Cloud
• Linked Data models – OCLC WorldShare, Europeana, DPLA, etc.
• Look at TCO and l...
Up Your Game
• Dog, Star, Cow, Problem Child/?
• Reduce investment in successes
• Increase investment
• Look at TCO
• Look...
68
Change is….
Global
Constant
Inevitable
Stressful
Breathe
Rhythm
Do you like change?
Does it matter?
What are the risks of not changing?
We can’t control change…

We can control our attitude towards change…
Deny
Resist
React
Explore
Commit
Change can be difficult
Personal change
precedes organizational
change
Negativity
Contagious
I can learn and I can
change and I can do it
quickly.
What can you do to deal with
change?
Accept that change
is an attitude
Create a personal vision
In the context of your team
Focus on what you can do…
……not what you can’t do
Develop a perspective of opportunity
Create Learning Centric Strategies
Being More
Open to
Comment
Being More Open to Criticism
and Feedback
Being More Open to
Recommendations
Support Aspiration
Be Creative and Attract
Being More Open to Change
The Library as Sandbox
Too Much Respect for Tradition

While Neglecting to Curate the
Future
Being More Open
Experimentation, Pilots and
Innovation
Being More Flexible
Being More Open to Risk
Being Open
to a Mosaic
of Solutions
Be
More
Open
to Social
Technologies
and
Unintended
Consequences
Being Comfortable with Speed
Being Open to New Ideas
Letting Go of Control
Remove the Borders Inside Libraries

Be the Change We Want to See
Remove the Borders In the
Library Community

Be the Change We Want to See.
Remove the
Borders Between
Libraries and Users

Be the Change We Want to See.
Be Inspirational
Know What Makes Us Different
Stand Out!
Honest to G*d – Let’s
Encourage Some Fun!
Stephen Abram, MLS, FSLA
Consultant, Dysart & Jones/Lighthouse Partners
Cel: 416-669-4855
stephen.abram@gmail.com
Stephen’...
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Burnaby trusteesandpublic

  1. 1. Libraries: The Latest Trends & Opportunities Stephen Abram, MLS Burnaby Public Library, BC Oct. 24, 2013
  2. 2. The disruptions that were predicted . . . 2
  3. 3. 3
  4. 4. I my customers
  5. 5. Print was complicated too
  6. 6. Change?
  7. 7. Focus?
  8. 8. Focus?
  9. 9. 14 Can everyone source their force? Can we contribute to everyone’s self-actualization?
  10. 10. Is this library ready to support a world of unlimited content, multiple formats, massive access, and consumer expectations of MORE? Yes? No? With Effort, Vision, Leadership? Never?
  11. 11. Every Day in every way libraries are throwing pebbles
  12. 12. It’s simple really, shift happens, gedoverit • Users & Communities will continue to be diverse in the extreme • Expectations around timeliness will increase • We will have a foot in both camps for many, many years to come: digital and physical • Content will (is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.) • Search will explode with options and one-step, one box search is for dummies • The single purpose anchored device is already dead as a target • Devices will focus on social, collaboration, sharing, learning, multimedia, creation and successful library strategies will align with that • E-Learning, collections and metadata will go to the cloud massively
  13. 13. Library Megatrends It doesn’t take a genius to see librarian skills and competencies applied to the trends and issues in our communities in very strategic ways – social, economic, learning, and discovery impacts.
  14. 14. Deer in headlamps slide here.
  15. 15. Libraries core skill is not delivering information Libraries improve the quality of the question and the user experience Libraries are about learning and building communities
  16. 16. Libraries Have Seasons
  17. 17. Librarian Magic
  18. 18. Failure to Reward Risk
  19. 19. Digital risk has raised the bar on risk taking in library land.
  20. 20. The Complex Value Proposition Smelly Yellow Liquid Or Sex Appeal?
  21. 21. Books, eBooks Magazines Websites Buildings, Branches Rooms Desks Programs Nouns can be warehoused and ‘cut’ Serve Answer Engage Link Entertain Tell a story Do Action verbs imply dynamism and impact
  22. 22. Focus on the REAL Issues Not BOOKS! The experience Retail Sales Down? NO Titles Down? NO Circulation Down? NO Reading Down? NO Teen Reading Down? NO
  23. 23. Grocery Stores
  24. 24. Cookbooks, Chefs . . .
  25. 25. Cookbooks, Chefs . . .
  26. 26. Meals
  27. 27. Library Land What changes, disruptions and shifts are already in the environment?
  28. 28. Millennials are the largest generation in history IQ and their brains Development Gaming Reading Learning Styles Crime Rate and other issues
  29. 29. Gaming Making Writing Reading Researching Living Enjoying
  30. 30. What if all music, audiobooks, and video moved to streaming formats by 2018? What if the DVD and CD go the way of vinyl, VHS, and cassettes?
  31. 31. What if all books are digital? What if book services move to a subscription model of unlimited use for $7/month? What about next generation e-books? What if all books are ‘beyond text’? Can we support books with embedded video, adaptive technologies, audio, updating, software tools, assessments, web-links, etc.
  32. 32. Could your library support advanced higher education and offer accredited courses or support universities and colleges for distance education? Have you catalogued them? Can you see yourself offering diplomas?
  33. 33. Could your library support distance education, high school credits, and home schooling on a much higher level?
  34. 34. Could your library support any kind of mobile device seamlessly? Are you fully ready to deliver, agnostically to desktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higher level?
  35. 35. Are you prepared for new forms of content? Real multimedia? 3D objects and databases? Holographics? Enhanced media? Can you be ready for makerspaces, creative spaces, writing labs, business and start-up incubators, etc. Can you publish for your community?
  36. 36. What kinds of community spaces are needed in the future? Can you support learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship and consultation management . . .?
  37. 37. What if everything was in the cloud? (software, databases, metadata, content . . .) What would you do with those system skills on staff?
  38. 38. Semantic, Sentiment, Bias, Visual, Ontological What if search immersive resource discovery becomes as ubiquitous as search engines? What if schools and public libraries partner on discovery services (a la NYPL, BPL, QBPL, and NYED with their BiblioCommons initiative)
  39. 39. What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata? What does your experience portal look like? Top questions?
  40. 40. And what would you sacrifice?
  41. 41. Up Your Game • Know your local community demographics • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
  42. 42. Focus and Understand on the Whole Experience
  43. 43. Up Your Game • Align with Collections – every collection must be justified by programs • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • Virtual and in-person - in the Library and reaching out with partners • SCALE: eLearning and Surveys – e.g. citation methods
  44. 44. Up Your Game • Align with Collections – But add virtual experiences • Look for partnerships that add value • Ensure the program delivery person is embedded including librarians • What are your top 20 question domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – every neighbourhood
  45. 45. Up Your Game • Start offering diplomas and certificates • Look for partnerships that add value • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (TED, Khan Academy, MOOCs, Coursera, Udacity, edX, Learn4Life (ed2go), etc.)
  46. 46. Up Your Game • Understand the Communities and have deep partnerships • Understand Pedagogy in the context of student experiences and educational goals • Know where your programs are heading • Consider deep partnerships • Consider coaches, peer, and tutoring partnerships
  47. 47. Up Your Game • The strong ‘library’ brand – adding dimension • Personal branding – Who are your stars? Promote them. • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
  48. 48. Up Your Game • Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, research agenda …) • Develop hybrid strategies that are consistent for digital and print and programs • Be obsessive about recommendations and advice and added value • Integrate virtual and physical – hybridize • Don’t fear off-site cooperation
  49. 49. Up Your Game • Move the ILS to the Cloud • Linked Data models – OCLC WorldShare, Europeana, DPLA, etc. • Look at TCO and look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  50. 50. Up Your Game • Dog, Star, Cow, Problem Child/? • Reduce investment in successes • Increase investment • Look at TCO • Look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  51. 51. 68
  52. 52. Change is….
  53. 53. Global
  54. 54. Constant
  55. 55. Inevitable
  56. 56. Stressful
  57. 57. Breathe
  58. 58. Rhythm
  59. 59. Do you like change? Does it matter?
  60. 60. What are the risks of not changing?
  61. 61. We can’t control change… We can control our attitude towards change…
  62. 62. Deny
  63. 63. Resist
  64. 64. React
  65. 65. Explore
  66. 66. Commit
  67. 67. Change can be difficult
  68. 68. Personal change precedes organizational change
  69. 69. Negativity
  70. 70. Contagious
  71. 71. I can learn and I can change and I can do it quickly.
  72. 72. What can you do to deal with change?
  73. 73. Accept that change is an attitude
  74. 74. Create a personal vision In the context of your team
  75. 75. Focus on what you can do… ……not what you can’t do
  76. 76. Develop a perspective of opportunity
  77. 77. Create Learning Centric Strategies
  78. 78. Being More Open to Comment
  79. 79. Being More Open to Criticism and Feedback
  80. 80. Being More Open to Recommendations
  81. 81. Support Aspiration
  82. 82. Be Creative and Attract
  83. 83. Being More Open to Change
  84. 84. The Library as Sandbox
  85. 85. Too Much Respect for Tradition While Neglecting to Curate the Future
  86. 86. Being More Open Experimentation, Pilots and Innovation
  87. 87. Being More Flexible
  88. 88. Being More Open to Risk
  89. 89. Being Open to a Mosaic of Solutions
  90. 90. Be More Open to Social Technologies and Unintended Consequences
  91. 91. Being Comfortable with Speed
  92. 92. Being Open to New Ideas
  93. 93. Letting Go of Control
  94. 94. Remove the Borders Inside Libraries Be the Change We Want to See
  95. 95. Remove the Borders In the Library Community Be the Change We Want to See.
  96. 96. Remove the Borders Between Libraries and Users Be the Change We Want to See.
  97. 97. Be Inspirational
  98. 98. Know What Makes Us Different
  99. 99. Stand Out!
  100. 100. Honest to G*d – Let’s Encourage Some Fun!
  101. 101. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1

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