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Brussels nato may2014

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  • Topics to be Explored:Teaching & learningOnline learning, changes in teaching, experiential learning, etc. TechnologyTop trendsDigitization & Digital mediaPublishing TrendsThe marketplace for educationAcademic research Scholarly communicationLearning spacesPhysical & virtual
  • Topics to be Explored:Teaching & learningOnline learning, changes in teaching, experiential learning, etc. TechnologyTop trendsDigitization & Digital mediaPublishing TrendsThe marketplace for educationAcademic research Scholarly communicationLearning spacesPhysical & virtual
  • Transcript

    • 1. PROVOCATIONs: Library Leadership in the International Arena Thursday May 22, 2014 NATO Libraries Stephen Abram, MLS
    • 2. 2 • What leadership is needed? • Top down or bottom up? • Culture of experimentation and pilots? • Relationships? • Network effect? • Competencies and Skills? • Attitudes or Aptitudes? • What is the nature of ‘conversation’?
    • 3. 3 NATO is very complex and complicated • Secret and Public • Management and Implementer • Local and distant service populations – end users • Trans-national and global • Difficult barriers to success • You’re a rare instance of a multi-type system (that lacks a system basis) ▫ Special Libraries (Government, Military, Policy, etc.) ▫ Academic Libraries: College, University, Professional and continuing Education ▫ School Libraries ▫ Public Libraries ▫ Infrastructure Librarians (IT, IS, Content, Intranet, etc.)
    • 4. 4 Partnerships and Collaboration • The only choice • Internal partnerships matter – don’t give power or seek power – act as a peer • Purchasing and developing products and services alone is the MOST expensive ways to achieve. It’s also the slowest. • ASK and No is not an answer, or at least a full answer.
    • 5. 5 The 8 Elements of a Well-launched Project • An Idea • Clarify the Situation • Convert the Idea to a Statement of Work • Clarify what the task is Not • State the Expected Results, key milestones and major deliverables • Select the People needed to complete the task • Allocate Resources to do the job well • Specify how Success will be measured, rewarded and sustained over time
    • 6. Differences in the Private and Public Sector Approaches to Development Private Sector  Competitive advantage is the ideal  Innovation is key to long- term existence  Focus on clients and marketshare  Business strategies  Responsibility to shareholders or owner/investors  Increasing revenue  Risk oriented  Economic success is a prime personal motivator  Competitors, partners and allies  e-Business is the challenge  Focus on “results” Public Sector  Collaborative advantage is the ideal  Good service is the key to long-term existence  Focus on citizens and social contract  Political agendas and government imperatives  Responsibility to parliament and to citizens  Wise use of tax dollars  Risk averse  Making a positive impact on society is a strong motivator  Other departments, levels of government, unions  e-Government is the challenge  Focus on “process”
    • 7. Stop the Insanity Tech is a tool Tech is an opportunity Innovation involves risk The biggest risk is not taking any. 8
    • 8. 13 Stop Having and Engaging in BS Discussions • Libraries are more relevant than ever • We have no good reason to be on the defence • Reading is UP • E-Books aren’t replacing p-Books - the dynamic is a new hybrid marketplace • E-Books have benefits that p-Books don’t • Librarians are being hired and doing well • Change is our tradition • This new normal requires specialized professionals like us.
    • 9. 14 Comprehensive Digital Strategies: More than just Content!
    • 10. Digital is more complicated than Print.
    • 11. 16 Biggest Issue: Getting Lost in the Reeds
    • 12. Understand the difference between Search and Find • Roy Tennant and I have been saying for years: “Users want to find not search”. • Librarians enjoy the challenge of search and try to create mini- librarians. • Information literacy is different than contextual information fluency. •The user experience is mostly “elsewhere”. • Learning, research and decision-making processes trump search.
    • 13. Understand the difference between the roles of discovery services and native search • Search & Find • Integration of internal/external information • Search is the identification of potential objects to read or view in either a known item retrieval scenario or – more importantly – an immersion environment where choices are made. • Until recently, we handled immersion environments in the context of defined subsets of content (a single database or small group). • Discovery services are one step before search – the identification and discovery of the resources (databases) that are worth searching.
    • 14. And the Algorithm Understanding Failure 19 The power of algorithm is in the target user needs, the institutional needs, and the behavioral history . . . Not the underlying content Are there any real national initiatives to understand and differentiate library end user behaviors from Google commercial constructs? (yes but …)
    • 15. Get the naming and labeling right • Vendors must develop unique names and brands for their services to meet positioning, marketing and sales needs to you. • There is no need for you to fall in line and pass through these names – or worse try to train end users to know hundreds of them! • Can anyone defend using these titles to be the single most important label for end users? MLA, Scopus, Compendex, ABI/Inform . . .? • Honestly! The needs of trademark law don’t match the needs of users to identify resources.
    • 16. Are you using numbers strategically? • Statistics versus measurements • Satisfaction and Impact • Visual versus data • Stories build on data springboards • Are your numbers showing customer satisfaction or just activity? • Do you trust your numbers (It’s easy to mess with an interface and increase hits or whatever statistics you’re using.) • How can the vendor help your numbers issues and insights?
    • 17. Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
    • 18. 23 Library Advocacy: The Lion's Story • Are you framing your library's story well? • Are you sharing measurements about your impact, or still beating the drum of raw statistics that show funders where to cut? • Are you using great gift of social media to engage and get your message out. • Has your library's marketing and communication plan stepped up to the 21st Century? • Are we ready for advanced data mining of our websites, circulation and membership records? • Are you ready for the reach beyond outreach? • What are the skills and competencies that library teams need?
    • 19. First . . . Let’s stop using the word advocacy Let’s discuss influence and being influential . . .
    • 20. Second . . . Let’s start using verbs to describe ourselves in the context(s) of our members, audiences and communities. 25
    • 21. 26
    • 22. 27
    • 23. Smelly Yellow Liquid ? Or Sex Appeal ?
    • 24. Third . . . Learn and use the language of benefits – not features, functions and processes.
    • 25. Fourth . . . Let’s build on our legacy of trust and respect and our foundation of collections and places to shine
    • 26. 31 Foundations
    • 27. 32 House
    • 28. 33 Home
    • 29. Fifth . . . Let’s emphasize the humans that make the magic happen . . . Library staff
    • 30. 35 Librarian and Staff Magic Should Not be Invisible
    • 31. Grocery Stores
    • 32. Cookbooks, Chefs . . .
    • 33. Cookbooks, Chefs . . .
    • 34. Meals
    • 35. Sixth . . . Let’s focus on VALUE, IMPACT, and POSITIONING (VIP) What’s the music and magic you hear? Play? Do? RockStar Librarians
    • 36. Are you locked into library financial mindsets?
    • 37. What about value and impact?
    • 38. Or shall we stick with this?
    • 39. It’s the stories that happen inside your library that matter . . . Not just the ones you have on the shelves. Tell those stories Encourage the heart . . . Better yet . . . Collect the stories in your users’ voices
    • 40. Sustaining Relevance Being Relevant Communicating VIP Real relationships Being a ‘real’ professional
    • 41. Personal and Institutional Impact: Strategies and Tactics Let’s talk . . . Why is the staff invisible on your virtual presence?
    • 42. 52 Important Strategic Issues 1. Investing for success 2. Strategic budgeting 3. Developing a culture of controlled risk 4. Learning to de-invest, sacrifice, stop, and grow. 5. “A library is a growing organism.”
    • 43. Library Land What changes, disruptions and shifts are already in the environment?
    • 44. Millennials & changing user behaviours Cloud Algorithmic search and mapping Streaming media content and new forms Advanced text –not just easy e-books eLearning & MOOCs Gamification Mobility and fluid content Discovery and metadata vaults (DPLA, OCLC, Eurpeana)
    • 45. What kinds of community spaces are needed in the future? Can you support learning spaces, community meeting spaces, performance spaces, maker spaces, real advisory spaces, true relationship and consultation management . . .?
    • 46. What if all metadata and content discovery is freely available using open APIs through the OCLC WorldShare vault and the Digital Public Library of America / Europeana vault of open and free metadata? What does your experience portal look like? Top questions?
    • 47. What Should Library Priorities Be? And what would you sacrifice?
    • 48. Up Your Game • Know your local community demographics • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
    • 49. Focus and Understand on the Whole Experience
    • 50. Up Your Game • Align with Collections – every collection must be justified by programs • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • Virtual and in-person - in the Library and reaching out with partners • SCALE: eLearning and Surveys – e.g. citation methods
    • 51. What are the real issues? • Craft versus Industrial Strength • Personal service only when there’s impact • Pilot, Project, Initiative versus Portfolio Strategy • Hand-knitted prototypes versus Production • e.g. Information Literacy and Fluency initiatives • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos • Strategic Analytics • Value & Impact Measures • Behaviours, Satisfaction • Economic and strategic alignment
    • 52. Up Your Game • Align with Collections – But add virtual experiences • Look for partnerships that add value • Ensure the program delivery person is embedded including librarians • What are your top 20 question domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – every neighbourhood
    • 53. Up Your Game • Start offering diplomas and certificates • Look for partnerships that add value like HR and IT • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (TED, Khan Academy, MOOCs, Coursera, Udacity, edX, Learn4Life (ed2go), Online High Schools, Homeschooling, etc.)
    • 54. Up Your Game • Learn two-way relationship and consultation competencies • Understand Communities and have deep partnerships • Understand Pedagogy in the context of government and educational goals • Know where your programs are heading • Consider deep partnerships especially IT and HR • Consider coaches, peer, and tutoring partnerships
    • 55. Up Your Game • The strong ‘library’ brand – but add dimension • Personal branding – Who are your stars? Promote them. You? • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
    • 56. The Virtual Handout • The Value of Public Libraries http://stephenslighthouse.com/2010/04/06/the-value-of-public- libraries/ • The Value of School Libraries http://stephenslighthouse.com/2010/04/06/the-value-of-school- libraries/ • The Value of Academic and College Libraries http://stephenslighthouse.com/2010/04/07/value-of-academic-and- college-libraries/ • The Value of Special Libraries http://stephenslighthouse.com/2010/04/07/value-of-special- libraries/ • Library Advocacy: Save the Library Campaigns http://stephenslighthouse.com/2010/04/01/save-the-library- campaigns/
    • 57. Up Your Game • Move the ILS to the Cloud • LinkedData models – OCLC WorldShare, Europeana, DPLA, etc. • Look at TCO and look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
    • 58. Up Your Game • Stop using meat cleavers and use paring knives • Examples: • A meat cleaver is undergrad versus grad vs. faculty • A meat cleaver is kids, teens and adults • A meat cleaver is medical versus legal
    • 59. Up Your Game • Learn how to reach and teach online • Teach how to learn online • Teach how to research online • Everyone in academic libraries should be focused on teaching/researching first, then library • Learn more systems than one! • Be obsessive about consultation, recommendations and advice • Social alignment rules and use the tools
    • 60. Up Your Game • Use your data to derive insights • Mine your data for measurements • Justify • Prove value and impact • Avoid print and in-person measures alone
    • 61. Up Your Game • Dog, Star, Cow, Problem Child? • Reduce investment in successes • Increase investment in early strategic innovation • Be patient and learn, it can take years • Look at TCO • Look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
    • 62. 74 CRM Appointments Liaison Strategy
    • 63. 75
    • 64. 76
    • 65. 77 Record your Story Hours YouTube Your Story Hours Tie in to collection • Parenting • Children’s Health • Continuing Education Moms and Caregivers Social Glue Teddy Bears, PJ’s, Pets, Toys How do you find kids’ books?
    • 66. 78 MOOCs
    • 67. 79 3D is 4D STEM vs. STEAM Creative Entrepreneurs Changing Life Arcs And so much more…
    • 68. 80 Douglas County and Colorado Models Lulu, Amazon Singles, Self-publishing Fifty Shades of Grey This is an economic activity
    • 69. 81 Hand-knitting Sweaters or an Industrial Revolution for libraries Consider scalability and replicability Cooperation on a massive scale Mobility of programming Thinking big – over 1000 attendees or 30? Mobile Makerspaces Mobile staff talent
    • 70. 82
    • 71. 83 Green Walls Video editing Repositories Contests Genealogy Tourism
    • 72. 84 Top Questions Pattern Common Core Curriculum
    • 73. 85 Websites and e-mail Facebook Pinterest Twitter Tumblr Vimeo / YouTube / Vine Instagram Etc.
    • 74. 86
    • 75. 87
    • 76. 88
    • 77. 89
    • 78. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Consulting Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1