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Bowling greensu

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University wide event at Bowling Green State University

University wide event at Bowling Green State University

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  • 1. Building the New Academic <br />Library Experience<br />Stephen Abram, MLS<br />Bowling Green State University<br />Toledo, OH Feb. 17, 2011<br />
  • 2. Welcome<br />Questions for Today:<br />Is this the end of publishing as we know it?<br />Is this the end of libraries as we know them?<br />What is actually changing?<br />Do people still value the book? <br />Where is all this change taking us?<br />What is the role for librarians and academia in our info-future?<br />
  • 3.
  • 4. What is an information science strategy?<br />
  • 5. What Colour is the Sky?<br />
  • 6. So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />
  • 7. What has changed?<br /><ul><li> Libraries at the heart of the campus
  • 8. Collections built at the program &amp; research focus level
  • 9. Reserve collections and services at the course level
  • 10. Students are focused at the lesson and event (essay, test, exam) level
  • 11. Students rank library as #2 in determining college choice
  • 12. See the disconnect?</li></li></ul><li>Grocery Stores<br />
  • 13. Grocery Stores<br />
  • 14. Grocery Stores<br />
  • 15.
  • 16. Cookbooks, Chefs . . .<br />
  • 17. Cookbooks, Chefs . . .<br />
  • 18. Meals<br />
  • 19. Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  • 20. Very Big Secret<br />The Elephant in the Room<br />
  • 21. Change can happen very fast<br />
  • 22. 6 Things have Changed . . A LOT! <br />Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors<br />Books &amp; Media &amp; Collections<br />Mobility<br />Learning &amp; Research<br />Libraries<br />The History of Unintended Consequences &amp; Unpredictability<br />
  • 23. “Strategy is a Choice. . .<br />To be a victim and feel these changes are fated and blamestorm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development of the future.”<br />Find Reasons not Excuses.<br />
  • 24.
  • 25. As technology advances<br />
  • 26. Emboldened Librarians hold the key<br />
  • 27. GOOG<br />
  • 28. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  • 29. My son: Zachary<br />
  • 30.
  • 31.
  • 32. News Flash<br />News Flash<br />Tech Shift Happens<br />
  • 33. People<br />
  • 34.
  • 35. We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.
  • 36. 59% are female.
  • 37. 29% are college students.
  • 38. 5% are professors and 6% are teachers.
  • 39. On any given day, 35% of our users are there for the very first time!
  • 40. Only 29% found the databases via the library website.
  • 41. 59% found what they were looking for on their first search.
  • 42. 72% trusted our content more than Google.
  • 43. But, 81% still use Google.</li></li></ul><li>People are Changing<br /><ul><li>Demographic– Millennials, Boomer, Seniors
  • 44. Overall IQ Increases
  • 45. Increased educational attainment &amp; engagement
  • 46. eBooks outsell hard cover books &amp; paperbacks
  • 47. Reading is UP, way up.
  • 48. Some libraries are crediting most cardholder growth to e-book accessibility
  • 49. Personal device proliferation
  • 50. Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)</li></li></ul><li>People Have Changed<br /><ul><li>Twitter &amp; Facebook are dominated by the middle-aged
  • 51. Gaming too. . . Mothers in their 30’s
  • 52. Social networks fastest growing populations are seniors and will be more international and less urban and English.
  • 53. eBook reader usage is largely middle-aged.
  • 54. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>Have Students Changed?<br />
  • 55.
  • 56.
  • 57. NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
  • 58. Brain &amp; Developmental Changes
  • 59. Eye Movement Changes
  • 60. Massive Behavioural Changes
  • 61. Major Decline in Crime Rates – down 65%
  • 62. But still a 70% behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Discovery &amp; Ideas<br />
  • 63. Has the future changed?Has our future changed?<br />
  • 64.
  • 65. COWS, etc.<br />
  • 66.
  • 67.
  • 68.
  • 69. The Future Discovered<br /><ul><li>Stem Cells
  • 70. fMRI and The Brain
  • 71. Cloning
  • 72. Trucking and GPS
  • 73. Wind and other energy
  • 74. Nanotechnology
  • 75. Robotics
  • 76. Massive Book Digitization
  • 77. Music
  • 78. Translation
  • 79. Streaming Media
  • 80. Seed Bank</li></li></ul><li>
  • 81. A 1965 iPhone<br />
  • 82. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
  • 83. Formats have died before.<br />
  • 84. Books<br />
  • 85. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond<br />
  • 86. How would you enhance the book without the compromises of the 1500’s?<br />
  • 87.
  • 88.
  • 89.
  • 90.
  • 91. What does all this mean?<br /><ul><li>The Article level universe
  • 92. The Chapter and Paragraph Universe
  • 93. Integrated with Visuals – graphics and charts
  • 94. Integrated with ‘video’
  • 95. Integrated with Sound and Speech
  • 96. Integrated with social web
  • 97. Integrated with interaction and not just interactivity
  • 98. How would you enhance a book?</li></li></ul><li>
  • 99.
  • 100.
  • 101.
  • 102. Borders Kobo, B&amp;N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  • 103.
  • 104.
  • 105.
  • 106. Mobility<br />
  • 107.
  • 108. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  • 109. Net neutrality, kill switches . . .
  • 110. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
  • 111. Geo-awareness: GIS, GPS, GEO-IP, etc.
  • 112. Wireless as a business strategy (Starbucks)
  • 113. Mobile dominates the largest generation</li></li></ul><li>
  • 114.
  • 115.
  • 116.
  • 117. The new bibliography and collection development<br />KNOWLEDGEPORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &amp;<br />RESEARCH<br />COMMONS<br />
  • 118.
  • 119.
  • 120. Emerging Tech that Drives Users to the Library<br /><ul><li>Content Farms, Mills (Demand Media, AOL, etc.)
  • 121. Encyclopedia.com
  • 122. HighBeam &amp; Questia
  • 123. WorldCat
  • 124. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
  • 125. Geo-IP features and measures
  • 126. Watch for more . . .</li></li></ul><li>Trans-Literacy: Move beyond reading &amp; PC skills <br /><ul><li>News literacy
  • 127. Technology literacy
  • 128. Information literacy
  • 129. Media literacy
  • 130. Adaptive literacy
  • 131. Research literacy
  • 132. Academic literacy
  • 133. Reputation, Etc.
  • 134. Reading literacy
  • 135. Numeracy
  • 136. Critical literacy
  • 137. Social literacy
  • 138. Computer literacy
  • 139. Web literacy
  • 140. Content literacy
  • 141. Written literacy</li></li></ul><li>
  • 142. Can we frame the e-book issue so that it can be addressed rationally?<br />
  • 143. MindMap: What is a book?<br />Reading<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  • 144. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  • 145.
  • 146. Books <br />
  • 147. Fiction<br />
  • 148. Non-Fiction<br />
  • 149. Encyclopedia<br />
  • 150. Reference<br />
  • 151. Directories<br />
  • 152. Dictionaries<br />
  • 153. Textbooks<br />
  • 154. E-Learning<br />
  • 155. Steal <br />This <br />Idea<br />
  • 156. What are the<br />good and bad<br />things about<br />e-books?<br />
  • 157. Library Goals<br />Be the Bee<br />Or Be the Hive.<br />Care.<br />
  • 158. Strategic Thinking for Libraries<br />Choosing a Future<br />Setting Phased Priorities<br />Making Choices<br />Taking Action<br />Doing the Next Step<br />Adjusting Tactics with Experience<br />Seeking Feedback and Adjusting<br />Measuring Progress<br />
  • 159. Choosing Top Priorities <br /><ul><li>Suppose that in three years:
  • 160. Majority of library use will be virtual – yes even rural! And especially academic courses.
  • 161. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
  • 162. All learning will be blended and continuous
  • 163. DVD is circulation is dead and most other physical formats in decline.
  • 164. Majority of questions will be virtual
  • 165. Use will be 20 / 40 / 40 (in house, virtual, mobile)
  • 166. Every user will be socially networked, connected and engaged</li></li></ul><li>What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  • 167. StrategicAnalytics<br />
  • 168. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  • 169. Who are our core virtual users? Are there gaps?
  • 170. Does learning happen? How about discovery?
  • 171. What are user expectations for true satisfaction?
  • 172. How does library search compare to consumer search like Google and retail or government?
  • 173. How do people find and connect with library virtual services?
  • 174. Are end users being successful in their POV?
  • 175. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  • 176. What is an information science strategy?<br />
  • 177. StrategicAnalytics<br />
  • 178. Don’t Rest on Your Laurels.<br />
  • 179. Reintermediation<br />
  • 180. Stand Out!<br />
  • 181. Trust Yourself to Make Difference and Have an Impact<br />
  • 182. You have the tools.<br />
  • 183. Stop Making it so Hard!<br />
  • 184. Save the User! <br />
  • 185. Serve Everyone!<br />
  • 186. The power of libraries<br />
  • 187.
  • 188. It Takes A Team: Work Together <br />&amp; Pick Each Other Up<br />
  • 189. It Gets Better.<br />Librarians can help.<br />
  • 190. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />

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