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University wide event at Bowling Green State University

University wide event at Bowling Green State University

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    Bowling greensu Bowling greensu Presentation Transcript

    • Building the New Academic
      Library Experience
      Stephen Abram, MLS
      Bowling Green State University
      Toledo, OH Feb. 17, 2011
    • Welcome
      Questions for Today:
      Is this the end of publishing as we know it?
      Is this the end of libraries as we know them?
      What is actually changing?
      Do people still value the book?
      Where is all this change taking us?
      What is the role for librarians and academia in our info-future?
    • What is an information science strategy?
    • What Colour is the Sky?
    • So, what exactly is changing?
      In a word:
      Everything connected to your world!
      Books
      Media
      Mobility
      Collections
      Libraries
    • What has changed?
      • Libraries at the heart of the campus
      • Collections built at the program & research focus level
      • Reserve collections and services at the course level
      • Students are focused at the lesson and event (essay, test, exam) level
      • Students rank library as #2 in determining college choice
      • See the disconnect?
    • Grocery Stores
    • Grocery Stores
    • Grocery Stores
    • Cookbooks, Chefs . . .
    • Cookbooks, Chefs . . .
    • Meals
    • Librarians play a vital role in building the critical connections between information , knowledge and learning.
    • Very Big Secret
      The Elephant in the Room
    • Change can happen very fast
    • 6 Things have Changed . . A LOT!
      Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors
      Books & Media & Collections
      Mobility
      Learning & Research
      Libraries
      The History of Unintended Consequences & Unpredictability
    • “Strategy is a Choice. . .
      To be a victim and feel these changes are fated and blamestorm
      OR
      Create the future we need and take collective responsibility for the conversation and development of the future.”
      Find Reasons not Excuses.
    • As technology advances
    • Emboldened Librarians hold the key
    • GOOG
    • News Flash
      “The Internet and technology have now progressed to their infancy”
    • My son: Zachary
    • News Flash
      News Flash
      Tech Shift Happens
    • People
    • We often believe a lot that isn’t true.
      What We Never Really Knew Before (US/Canada)
      • 27% of our users are under 18.
      • 59% are female.
      • 29% are college students.
      • 5% are professors and 6% are teachers.
      • On any given day, 35% of our users are there for the very first time!
      • Only 29% found the databases via the library website.
      • 59% found what they were looking for on their first search.
      • 72% trusted our content more than Google.
      • But, 81% still use Google.
    • People are Changing
      • Demographic– Millennials, Boomer, Seniors
      • Overall IQ Increases
      • Increased educational attainment & engagement
      • eBooks outsell hard cover books & paperbacks
      • Reading is UP, way up.
      • Some libraries are crediting most cardholder growth to e-book accessibility
      • Personal device proliferation
      • Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)
    • People Have Changed
      • Twitter & Facebook are dominated by the middle-aged
      • Gaming too. . . Mothers in their 30’s
      • Social networks fastest growing populations are seniors and will be more international and less urban and English.
      • eBook reader usage is largely middle-aged.
      • Mobile data usage is growing beyond youth very quickly, workplace use is huge
    • Have Students Changed?
    • NextGen Differences
      • Increase in IQ - 15-20 Points
      • Brain & Developmental Changes
      • Eye Movement Changes
      • Massive Behavioural Changes
      • Major Decline in Crime Rates – down 65%
      • But still a 70% behavior overlap with Boomers (see my book chapter)
    • Discovery & Ideas
    • Has the future changed?Has our future changed?
    • COWS, etc.
    • The Future Discovered
      • Stem Cells
      • fMRI and The Brain
      • Cloning
      • Trucking and GPS
      • Wind and other energy
      • Nanotechnology
      • Robotics
      • Massive Book Digitization
      • Music
      • Translation
      • Streaming Media
      • Seed Bank
    • A 1965 iPhone
    • Can libraries keep up with change?
      Can you recall buying a 45?
      Can you recall dials on TVs?
      Can you recall dialling?
    • Formats have died before.
    • Books
    • We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond
    • How would you enhance the book without the compromises of the 1500’s?
    • What does all this mean?
      • The Article level universe
      • The Chapter and Paragraph Universe
      • Integrated with Visuals – graphics and charts
      • Integrated with ‘video’
      • Integrated with Sound and Speech
      • Integrated with social web
      • Integrated with interaction and not just interactivity
      • How would you enhance a book?
    • Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
    • Mobility
    • Broadband
      • You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
      • Net neutrality, kill switches . . .
      • Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
      • Geo-awareness: GIS, GPS, GEO-IP, etc.
      • Wireless as a business strategy (Starbucks)
      • Mobile dominates the largest generation
    • The new bibliography and collection development
      KNOWLEDGEPORTALS
      KNOWLEDGE,
      LEARNING,
      INFORMATION &
      RESEARCH
      COMMONS
    • Emerging Tech that Drives Users to the Library
      • Content Farms, Mills (Demand Media, AOL, etc.)
      • Encyclopedia.com
      • HighBeam & Questia
      • WorldCat
      • AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
      • Geo-IP features and measures
      • Watch for more . . .
    • Trans-Literacy: Move beyond reading & PC skills
      • News literacy
      • Technology literacy
      • Information literacy
      • Media literacy
      • Adaptive literacy
      • Research literacy
      • Academic literacy
      • Reputation, Etc.
      • Reading literacy
      • Numeracy
      • Critical literacy
      • Social literacy
      • Computer literacy
      • Web literacy
      • Content literacy
      • Written literacy
    • Can we frame the e-book issue so that it can be addressed rationally?
    • MindMap: What is a book?
      Reading
      Reading
      Learning
      Pedagogy
      Research
      Exploration
      Reference
      Engagement
      Enjoyment
      Evaluation
    • MindMap: What is a book?
      Reading
      Learning
      Pedagogy
      Research
      Exploration
      Reference
      Engagement
      Enjoyment
      Evaluation
    • Books
    • Fiction
    • Non-Fiction
    • Encyclopedia
    • Reference
    • Directories
    • Dictionaries
    • Textbooks
    • E-Learning
    • Steal
      This
      Idea
    • What are the
      good and bad
      things about
      e-books?
    • Library Goals
      Be the Bee
      Or Be the Hive.
      Care.
    • Strategic Thinking for Libraries
      Choosing a Future
      Setting Phased Priorities
      Making Choices
      Taking Action
      Doing the Next Step
      Adjusting Tactics with Experience
      Seeking Feedback and Adjusting
      Measuring Progress
    • Choosing Top Priorities
      • Suppose that in three years:
      • Majority of library use will be virtual – yes even rural! And especially academic courses.
      • Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
      • All learning will be blended and continuous
      • DVD is circulation is dead and most other physical formats in decline.
      • Majority of questions will be virtual
      • Use will be 20 / 40 / 40 (in house, virtual, mobile)
      • Every user will be socially networked, connected and engaged
    • What do we
      need to know?
      What are
      we going
      to do next?
    • StrategicAnalytics
    • What do we need to know?
      • How do library databases and virtual services compare with other web experiences?
      • Who are our core virtual users? Are there gaps?
      • Does learning happen? How about discovery?
      • What are user expectations for true satisfaction?
      • How does library search compare to consumer search like Google and retail or government?
      • How do people find and connect with library virtual services?
      • Are end users being successful in their POV?
      • Are they happy? Will they come back? Tell a friend?
    • What is an information science strategy?
    • StrategicAnalytics
    • Don’t Rest on Your Laurels.
    • Reintermediation
    • Stand Out!
    • Trust Yourself to Make Difference and Have an Impact
    • You have the tools.
    • Stop Making it so Hard!
    • Save the User!
    • Serve Everyone!
    • The power of libraries
    • It Takes A Team: Work Together
      & Pick Each Other Up
    • It Gets Better.
      Librarians can help.
    • Stephen Abram, MLS, FSLA
      VP strategic partnerships and markets
      Cengage Learning (Gale)
      Cel: 416-669-4855
      stephen.abram@cengage.com
      Stephen’s Lighthouse Blog
      http://stephenslighthouse.com
      Facebook: Stephen Abram
      LinkedIn / Plaxo: Stephen Abram
      Twitter: sabram
      SlideShare: StephenAbram1