Bowling greensu

Building the New Academic
Library Experience
Stephen Abram, MLS
Bowling Green State University
Toledo, OH Feb. 17, 2011

Welcome
Questions for Today:
Is this the end of publishing as we know it?
Is this the end of libraries as we know them?
What is actually changing?
Do people still value the book?
Where is all this change taking us?
What is the role for librarians and academia in our info-future?

What is an information science strategy?

What Colour is the Sky?

So, what exactly is changing?
In a word:
Everything connected to your world!
Books
Media
Mobility
Collections
Libraries

What has changed?
Libraries at the heart of the campus
Collections built at the program & research focus level
Reserve collections and services at the course level
Students are focused at the lesson and event (essay, test, exam) level
Students rank library as #2 in determining college choice
See the disconnect?

Grocery Stores

Cookbooks, Chefs . . .

Librarians play a vital role in building the critical connections between information , knowledge and learning.

Very Big Secret
The Elephant in the Room

Change can happen very fast

6 Things have Changed . . A LOT!
Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors
Books & Media & Collections
Mobility
Learning & Research
Libraries
The History of Unintended Consequences & Unpredictability

“Strategy is a Choice. . .
To be a victim and feel these changes are fated and blamestorm
OR
Create the future we need and take collective responsibility for the conversation and development of the future.”
Find Reasons not Excuses.

As technology advances

Emboldened Librarians hold the key

News Flash
“The Internet and technology have now progressed to their infancy”

My son: Zachary

News Flash
News Flash
Tech Shift Happens

People

We often believe a lot that isn’t true.
What We Never Really Knew Before (US/Canada)
27% of our users are under 18.
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than Google.
But, 81% still use Google.

People are Changing
Demographic– Millennials, Boomer, Seniors
Overall IQ Increases
Increased educational attainment & engagement
eBooks outsell hard cover books & paperbacks
Reading is UP, way up.
Some libraries are crediting most cardholder growth to e-book accessibility
Personal device proliferation
Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)

People Have Changed
Twitter & Facebook are dominated by the middle-aged
Gaming too. . . Mothers in their 30’s
Social networks fastest growing populations are seniors and will be more international and less urban and English.
eBook reader usage is largely middle-aged.
Mobile data usage is growing beyond youth very quickly, workplace use is huge

Have Students Changed?

NextGen Differences
Increase in IQ - 15-20 Points
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – down 65%
But still a 70% behavior overlap with Boomers (see my book chapter)

Discovery & Ideas

Has the future changed?Has our future changed?

COWS, etc.

The Future Discovered
Stem Cells
fMRI and The Brain
Cloning
Trucking and GPS
Wind and other energy
Nanotechnology
Robotics
Massive Book Digitization
Music
Translation
Streaming Media
Seed Bank

A 1965 iPhone

Can libraries keep up with change?
Can you recall buying a 45?
Can you recall dials on TVs?
Can you recall dialling?

Formats have died before.

We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond

How would you enhance the book without the compromises of the 1500’s?

What does all this mean?
The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just interactivity
How would you enhance a book?

Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

Mobility

Broadband
You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
Net neutrality, kill switches . . .
Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
Geo-awareness: GIS, GPS, GEO-IP, etc.
Wireless as a business strategy (Starbucks)
Mobile dominates the largest generation

The new bibliography and collection development
KNOWLEDGEPORTALS
KNOWLEDGE,
LEARNING,
INFORMATION &
RESEARCH
COMMONS

Emerging Tech that Drives Users to the Library
Content Farms, Mills (Demand Media, AOL, etc.)
Encyclopedia.com
HighBeam & Questia
WorldCat
AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
Geo-IP features and measures
Watch for more . . .

Trans-Literacy: Move beyond reading & PC skills
News literacy
Technology literacy
Information literacy
Media literacy
Adaptive literacy
Research literacy
Academic literacy
Reputation, Etc.
Reading literacy
Numeracy
Critical literacy
Social literacy
Computer literacy
Web literacy
Content literacy
Written literacy

Can we frame the e-book issue so that it can be addressed rationally?

MindMap: What is a book?
Reading
Reading
Learning
Pedagogy
Research
Exploration
Reference
Engagement
Enjoyment
Evaluation

MindMap: What is a book?
Reading
Learning
Pedagogy
Research
Exploration
Reference
Engagement
Enjoyment
Evaluation

Fiction

Non-Fiction

Encyclopedia

Reference

Directories

Dictionaries

Textbooks

E-Learning

Steal
This
Idea

What are the
good and bad
things about
e-books?

Library Goals
Be the Bee
Or Be the Hive.
Care.

Strategic Thinking for Libraries
Choosing a Future
Setting Phased Priorities
Making Choices
Taking Action
Doing the Next Step
Adjusting Tactics with Experience
Seeking Feedback and Adjusting
Measuring Progress

Choosing Top Priorities
Suppose that in three years:
Majority of library use will be virtual – yes even rural! And especially academic courses.
Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
All learning will be blended and continuous
DVD is circulation is dead and most other physical formats in decline.
Majority of questions will be virtual
Use will be 20 / 40 / 40 (in house, virtual, mobile)
Every user will be socially networked, connected and engaged

What do we
need to know?
What are
we going
to do next?

StrategicAnalytics

What do we need to know?
How do library databases and virtual services compare with other web experiences?
Who are our core virtual users? Are there gaps?
Does learning happen? How about discovery?
What are user expectations for true satisfaction?
How does library search compare to consumer search like Google and retail or government?
How do people find and connect with library virtual services?
Are end users being successful in their POV?
Are they happy? Will they come back? Tell a friend?

What is an information science strategy?

StrategicAnalytics

Don’t Rest on Your Laurels.

Reintermediation

Stand Out!

Trust Yourself to Make Difference and Have an Impact

You have the tools.

Stop Making it so Hard!

Save the User!

Serve Everyone!

The power of libraries

It Takes A Team: Work Together
& Pick Each Other Up

It Gets Better.
Librarians can help.

Stephen Abram, MLS, FSLA
VP strategic partnerships and markets
Cengage Learning (Gale)
Cel: 416-669-4855
stephen.abram@cengage.com
Stephen’s Lighthouse Blog
http://stephenslighthouse.com
Facebook: Stephen Abram
LinkedIn / Plaxo: Stephen Abram
Twitter: sabram
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Bowling greensu

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