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Bowling greensu

  1. 1. Building the New Academic <br />Library Experience<br />Stephen Abram, MLS<br />Bowling Green State University<br />Toledo, OH Feb. 17, 2011<br />
  2. 2. Welcome<br />Questions for Today:<br />Is this the end of publishing as we know it?<br />Is this the end of libraries as we know them?<br />What is actually changing?<br />Do people still value the book? <br />Where is all this change taking us?<br />What is the role for librarians and academia in our info-future?<br />
  3. 3.
  4. 4. What is an information science strategy?<br />
  5. 5. What Colour is the Sky?<br />
  6. 6. So, what exactly is changing? <br />In a word:<br />Everything connected to your world!<br />Books<br />Media<br />Mobility<br />Collections<br />Libraries<br />
  7. 7. What has changed?<br /><ul><li> Libraries at the heart of the campus
  8. 8. Collections built at the program & research focus level
  9. 9. Reserve collections and services at the course level
  10. 10. Students are focused at the lesson and event (essay, test, exam) level
  11. 11. Students rank library as #2 in determining college choice
  12. 12. See the disconnect?</li></li></ul><li>Grocery Stores<br />
  13. 13. Grocery Stores<br />
  14. 14. Grocery Stores<br />
  15. 15.
  16. 16. Cookbooks, Chefs . . .<br />
  17. 17. Cookbooks, Chefs . . .<br />
  18. 18. Meals<br />
  19. 19. Librarians play a vital role in building the critical connections between information , knowledge and learning.<br />
  20. 20. Very Big Secret<br />The Elephant in the Room<br />
  21. 21. Change can happen very fast<br />
  22. 22. 6 Things have Changed . . A LOT! <br />Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors<br />Books & Media & Collections<br />Mobility<br />Learning & Research<br />Libraries<br />The History of Unintended Consequences & Unpredictability<br />
  23. 23. “Strategy is a Choice. . .<br />To be a victim and feel these changes are fated and blamestorm<br />OR<br />Create the future we need and take collective responsibility for the conversation and development of the future.”<br />Find Reasons not Excuses.<br />
  24. 24.
  25. 25. As technology advances<br />
  26. 26. Emboldened Librarians hold the key<br />
  27. 27. GOOG<br />
  28. 28. News Flash <br /> “The Internet and technology have now progressed to their infancy”<br />
  29. 29. My son: Zachary<br />
  30. 30.
  31. 31.
  32. 32. News Flash<br />News Flash<br />Tech Shift Happens<br />
  33. 33. People<br />
  34. 34.
  35. 35. We often believe a lot that isn’t true.<br />What We Never Really Knew Before (US/Canada)<br /><ul><li>27% of our users are under 18.
  36. 36. 59% are female.
  37. 37. 29% are college students.
  38. 38. 5% are professors and 6% are teachers.
  39. 39. On any given day, 35% of our users are there for the very first time!
  40. 40. Only 29% found the databases via the library website.
  41. 41. 59% found what they were looking for on their first search.
  42. 42. 72% trusted our content more than Google.
  43. 43. But, 81% still use Google.</li></li></ul><li>People are Changing<br /><ul><li>Demographic– Millennials, Boomer, Seniors
  44. 44. Overall IQ Increases
  45. 45. Increased educational attainment & engagement
  46. 46. eBooks outsell hard cover books & paperbacks
  47. 47. Reading is UP, way up.
  48. 48. Some libraries are crediting most cardholder growth to e-book accessibility
  49. 49. Personal device proliferation
  50. 50. Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)</li></li></ul><li>People Have Changed<br /><ul><li>Twitter & Facebook are dominated by the middle-aged
  51. 51. Gaming too. . . Mothers in their 30’s
  52. 52. Social networks fastest growing populations are seniors and will be more international and less urban and English.
  53. 53. eBook reader usage is largely middle-aged.
  54. 54. Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></li></ul><li>Have Students Changed?<br />
  55. 55.
  56. 56.
  57. 57. NextGen Differences<br /><ul><li>Increase in IQ - 15-20 Points
  58. 58. Brain & Developmental Changes
  59. 59. Eye Movement Changes
  60. 60. Massive Behavioural Changes
  61. 61. Major Decline in Crime Rates – down 65%
  62. 62. But still a 70% behavior overlap with Boomers (see my book chapter)</li></li></ul><li>Discovery & Ideas<br />
  63. 63. Has the future changed?Has our future changed?<br />
  64. 64.
  65. 65. COWS, etc.<br />
  66. 66.
  67. 67.
  68. 68.
  69. 69. The Future Discovered<br /><ul><li>Stem Cells
  70. 70. fMRI and The Brain
  71. 71. Cloning
  72. 72. Trucking and GPS
  73. 73. Wind and other energy
  74. 74. Nanotechnology
  75. 75. Robotics
  76. 76. Massive Book Digitization
  77. 77. Music
  78. 78. Translation
  79. 79. Streaming Media
  80. 80. Seed Bank</li></li></ul><li>
  81. 81. A 1965 iPhone<br />
  82. 82. Can libraries keep up with change?<br />Can you recall buying a 45?<br />Can you recall dials on TVs?<br />Can you recall dialling?<br />
  83. 83. Formats have died before.<br />
  84. 84. Books<br />
  85. 85. We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond<br />
  86. 86. How would you enhance the book without the compromises of the 1500’s?<br />
  87. 87.
  88. 88.
  89. 89.
  90. 90.
  91. 91. What does all this mean?<br /><ul><li>The Article level universe
  92. 92. The Chapter and Paragraph Universe
  93. 93. Integrated with Visuals – graphics and charts
  94. 94. Integrated with ‘video’
  95. 95. Integrated with Sound and Speech
  96. 96. Integrated with social web
  97. 97. Integrated with interaction and not just interactivity
  98. 98. How would you enhance a book?</li></li></ul><li>
  99. 99.
  100. 100.
  101. 101.
  102. 102. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . . <br />
  103. 103.
  104. 104.
  105. 105.
  106. 106. Mobility<br />
  107. 107.
  108. 108. Broadband<br /><ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
  109. 109. Net neutrality, kill switches . . .
  110. 110. Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
  111. 111. Geo-awareness: GIS, GPS, GEO-IP, etc.
  112. 112. Wireless as a business strategy (Starbucks)
  113. 113. Mobile dominates the largest generation</li></li></ul><li>
  114. 114.
  115. 115.
  116. 116.
  117. 117. The new bibliography and collection development<br />KNOWLEDGEPORTALS<br />KNOWLEDGE,<br />LEARNING,<br />INFORMATION &<br />RESEARCH<br />COMMONS<br />
  118. 118.
  119. 119.
  120. 120. Emerging Tech that Drives Users to the Library<br /><ul><li>Content Farms, Mills (Demand Media, AOL, etc.)
  121. 121. Encyclopedia.com
  122. 122. HighBeam & Questia
  123. 123. WorldCat
  124. 124. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
  125. 125. Geo-IP features and measures
  126. 126. Watch for more . . .</li></li></ul><li>Trans-Literacy: Move beyond reading & PC skills <br /><ul><li>News literacy
  127. 127. Technology literacy
  128. 128. Information literacy
  129. 129. Media literacy
  130. 130. Adaptive literacy
  131. 131. Research literacy
  132. 132. Academic literacy
  133. 133. Reputation, Etc.
  134. 134. Reading literacy
  135. 135. Numeracy
  136. 136. Critical literacy
  137. 137. Social literacy
  138. 138. Computer literacy
  139. 139. Web literacy
  140. 140. Content literacy
  141. 141. Written literacy</li></li></ul><li>
  142. 142. Can we frame the e-book issue so that it can be addressed rationally?<br />
  143. 143. MindMap: What is a book?<br />Reading<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  144. 144. MindMap: What is a book?<br />Reading<br />Learning<br />Pedagogy<br />Research<br />Exploration<br />Reference<br />Engagement<br />Enjoyment<br />Evaluation<br />
  145. 145.
  146. 146. Books <br />
  147. 147. Fiction<br />
  148. 148. Non-Fiction<br />
  149. 149. Encyclopedia<br />
  150. 150. Reference<br />
  151. 151. Directories<br />
  152. 152. Dictionaries<br />
  153. 153. Textbooks<br />
  154. 154. E-Learning<br />
  155. 155. Steal <br />This <br />Idea<br />
  156. 156. What are the<br />good and bad<br />things about<br />e-books?<br />
  157. 157. Library Goals<br />Be the Bee<br />Or Be the Hive.<br />Care.<br />
  158. 158. Strategic Thinking for Libraries<br />Choosing a Future<br />Setting Phased Priorities<br />Making Choices<br />Taking Action<br />Doing the Next Step<br />Adjusting Tactics with Experience<br />Seeking Feedback and Adjusting<br />Measuring Progress<br />
  159. 159. Choosing Top Priorities <br /><ul><li>Suppose that in three years:
  160. 160. Majority of library use will be virtual – yes even rural! And especially academic courses.
  161. 161. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print
  162. 162. All learning will be blended and continuous
  163. 163. DVD is circulation is dead and most other physical formats in decline.
  164. 164. Majority of questions will be virtual
  165. 165. Use will be 20 / 40 / 40 (in house, virtual, mobile)
  166. 166. Every user will be socially networked, connected and engaged</li></li></ul><li>What do we <br />need to know?<br />What are <br />we going <br />to do next? <br />
  167. 167. StrategicAnalytics<br />
  168. 168. What do we need to know?<br /><ul><li>How do library databases and virtual services compare with other web experiences?
  169. 169. Who are our core virtual users? Are there gaps?
  170. 170. Does learning happen? How about discovery?
  171. 171. What are user expectations for true satisfaction?
  172. 172. How does library search compare to consumer search like Google and retail or government?
  173. 173. How do people find and connect with library virtual services?
  174. 174. Are end users being successful in their POV?
  175. 175. Are they happy? Will they come back? Tell a friend?</li></li></ul><li>
  176. 176. What is an information science strategy?<br />
  177. 177. StrategicAnalytics<br />
  178. 178. Don’t Rest on Your Laurels.<br />
  179. 179. Reintermediation<br />
  180. 180. Stand Out!<br />
  181. 181. Trust Yourself to Make Difference and Have an Impact<br />
  182. 182. You have the tools.<br />
  183. 183. Stop Making it so Hard!<br />
  184. 184. Save the User! <br />
  185. 185. Serve Everyone!<br />
  186. 186. The power of libraries<br />
  187. 187.
  188. 188. It Takes A Team: Work Together <br />& Pick Each Other Up<br />
  189. 189. It Gets Better.<br />Librarians can help.<br />
  190. 190. Stephen Abram, MLS, FSLA<br />VP strategic partnerships and markets<br />Cengage Learning (Gale)<br />Cel: 416-669-4855<br />stephen.abram@cengage.com<br />Stephen’s Lighthouse Blog<br />http://stephenslighthouse.com<br />Facebook: Stephen Abram<br />LinkedIn / Plaxo: Stephen Abram<br />Twitter: sabram<br />SlideShare: StephenAbram1<br />
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