Belfast sla june 2013
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Belfast sla june 2013



UK School Library Association Conference in Belfast, Northern Ireland

UK School Library Association Conference in Belfast, Northern Ireland



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Belfast sla june 2013 Belfast sla june 2013 Presentation Transcript

  • Engagement: The Epicentre ofLearner and Library SuccessStephen Abram, MLSSchool Library AssociationBelfast, Northern Ireland - June 21, 2013
  • Every Day in every way libraries arethrowing pebbles
  • What business are you in?
  • YOU
  • It’s simple really, shift happens, gedoverit• Learners & Communities will continue to be diverse in the extreme –especially on learning styles• A foot in both camps for many, many years to come: digital and physical• Content is already be dominated by non-text(gamification, 3D, graphics, numeric, visual, music, video, audio, etc.)• Search will explode with more options and one-step, one box search isfor dummies not professionally educated folks• The single purpose anchored device is already dead as a target• Devices will focus onsocial, collaboration, sharing, learning, multimedia, creation andsuccessful library strategies must align with that• School Librarians will need to focus primarily on transformationallibrarianship and strategic alignment with curriculum• E-Learning, collections and metadata will go to the cloud massively
  • Library MegatrendsIt doesn’t take a genius to see teacher-librarianskills and competencies applied to the trends andissues in library communities can help in verystrategic ways – social, economic, and discoveryimpacts.
  • School Libraries• Are you a librarian or an educator?• Are you a support or mission-critical?• Your business is education and learning (they’redifferent)• Your new competitors are non-traditional• Renewed advocacy has moved from apple pie toinfluencing and selling the value and impact of teacher-librarians• Library staff competencies need a plateau upgrade –consultation, relationship, influence, educating . . .
  • Deer in headlamps slide here.
  • Libraries core skill is notdelivering informationLibraries improve thequality of the questionand the user experienceLearning Libraries are aboutbuilding life competencies
  • Libraries Have Seasons
  • Librarian MagicWhat are your magic tricks?
  • Think deeply about . . .17YourOperation’sScalabilityYoursustainabilityThe depth of yourrelationships How you setpriorities:Daily and Future
  • SmellyYellowLiquidOrSexAppeal?The Complex Value Proposition
  • Books, eBooksMagazinesWebsitesBuildingsRoomsDesksStationsProgramsNouns can be warehousedand ‘cut’ServeAnswerEngageLinkEntertainTell a storyTeachDoAction verbs imply dynamismand impact
  • Are you locked into an old library mindset?
  • A Verb . . . an Experience, enlivened for an audience
  • A Noun . . . A foundation but not sufficient with professional animation
  • Grocery Stores
  • Cookbooks, Chefs . . .
  • Cookbooks, Chefs . . .
  • Meals
  • Library LandWhat changes, disruptionsand shifts are already inthe environment?
  • • If all users are ubiquitously connected withbroadband, have downloading skills for booksand movies, own smartphones, whitherlibraries?• What about the ‘digital divide’?• If the school system (K-12 and HigherEd)changes radically …?
  • • What if all music, audiobooks, and videomoved to streaming formats by 2018?• What if the DVD and CD go the way ofvinyl, VHS, and cassettes?
  • • What if all books are digital?• What if book services move to a subscriptionmodel of unlimited use for $7/month?• What about next generation e-books?
  • • What if all books are ‘beyond text’?• The NextGen Textbook…• Can we support books with embeddedvideo, adaptivetechnologies, audio, updating, softwaretools, assessments, web-links, etc.
  • • Are you positioned at the lesson level?• Could your library support all curricula anddistance education?• Have you catalogued the learningopportunities on the web? (KhanAcademy, Coursera, Udacity, edX, MIT, Harvard,MOOCs, YouTube, Learn4All (ed2go), …)
  • • Could your library support real e-learning• Is EVERY staff member fluent in your LMS andthe needs of supporting hybrid or totaldistance learning?• By the way – nearly all learning is distancelearning from the perspective of the library.
  • • Could your library support any kind of mobiledevice?• Are you fully ready to deliver, agnostically todesktops, laptops, tablets, phablets, smartphones, televisions, appliances, at a much higherlevel?
  • • Are you prepared for new forms of content?• Real multimedia? 3D objects and databases?Holographics? Enhanced media?• Can you be ready for makerspaces, creativespaces, writing labs, business and start-upincubators, etc.• Can you publish for your community?
  • • What kinds of learning spaces are needed inthe future?• Can you support real learningspaces, community meetingspaces, performance spaces, makerspaces, real advisory spaces, true relationshipand consultation management . . .? In a virtualspace?
  • • What if everything was in the cloud?(software, databases, metadata, content . . .)• What would you do with those system skillson staff?• What if all metadata and content discovery isfreely available using open APIs through theOCLC WorldShare vault and the Digital PublicLibrary of America / Europeana vault of openand free metadata?
  • • What if search immersive resource discoverybecomes as ubiquitous as search engines?• Can they find as well as search?• Are your training sessions hitting 100% ofstudents?• Are they aligned with workflow ortransactions?
  • • What does your experience portal look like?• What are your top questions?• Pathfinder - - LibGuides - Portals• What are the outcome domains?
  • • Can you do it all ALONE?• What would it look like if you cooperated?• Consortia, Cooperatives, …
  • And what would you sacrifice?
  • The Library as Sandbox
  • Focus and Understand on the WholeExperience
  • Up Your Game• Know your local community demographics i.e. Teachers vs.Students vs. admin• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothinggets done• Focus on scalability• Look for partnerships that add value
  • Up Your Game• Align with Collections – every collection must be justified byprograms• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events• Virtual and in-person - in the Library and reaching out with partners• SCALE: eLearning and Surveys – e.g. citation methods
  • What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production• e.g. Information Literacy initiatives (LibGuides)• Discovery versus Search versus Deep Search• eLearning units and program dissemination• Citation and information ethics• Content and repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
  • Up Your Game• Align with Collections – But add virtual experiences• Start being Mobile in the extreme• Look for partnerships that add value• Focus on relationship management / liaisons• Ensure the program delivery person is embedded includinglibrarians• What are your top learning or research domains? Start there.• Don’t go it alone. Build scalability and sustainability.• Look for replicability – look for commonalities
  • Up Your Game• Learn the LMS system – everyone• Learn copyright and licensing rights• Learn developmental, genome, IQ, and learning styles research• Relationship management, team building• Advocacy and influence and research support
  • Up Your Game• Learn how to reach and teach online• Teach how to learn online• Teach how to research online• Everyone in academic libraries should be focused onteaching/researching first, then library• Learn more systems than one!• Be obsessive about consultation, recommendations and advice• Social alignment rules and use the tools
  • Up Your Game• Start to understand the real issues with e-books• Study e-textbooks• Study Learning Objects• Balance content with interface• Focus on learner not librarian behaviours
  • Up Your Game• Learn consulting and relationship management practices• Understand the research goals• Understand Pedagogy in the context of student experiencesand educational goals• Understand human development and stage(teens)• Know where your programs are heading• Consider deep partnerships• Consider coaches, peer, and tutoring partnerships
  • Up Your Game• The strong ‘library’ brand – adding dimension• Personal branding – Who are your stars? Promote them.• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
  • Up Your Game• Grow collections investments in strategic areas (for exampleeconomic impact, jobs, early years, hobbies, politicalalignment, homework, research agenda …)• Develop hybrid strategies that are consistent for digital and printand programs• Be obsessive about recommendations and advice and added value• Integrate virtual and physical – hybridize• Don’t fear off-site cooperation• CURATE – real curation not assembly
  • Up Your Game• Move the ILS to the Cloud• Linked Data models – OCLC Worldshare, Europeana, DPLA, etc.• Fix the ‘repository problem’• Look at TCO and look at all costs incurred and not just hardcosts• Review opportunity costs in soft costs
  • Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investments in the future• Set priorities• ‘Park’ some stuff temporarily
  • Is this library ready to support aworld of unlimited content, multipleformats, massive access, andconsumer expectations of MORE?Yes?No?WithEffort, Vision, Leadership?Never?
  • Embracing Change
  • Change is….
  • Global
  • Constant
  • Inevitable
  • Stressful
  • Breathe
  • Find YourRhythm
  • Do you like change?Does it matter?
  • What are the risks of not changing?
  • We can’t control change…We can control our attitude towards change…
  • Deny
  • Resist
  • React
  • Explore
  • Commit
  • Change can be difficult
  • Personal changeprecedes organizationalchange
  • Negativity
  • Contagious
  • I can learn and I canchange and I can do itquickly.
  • What can you do to deal withchange?
  • Accept that changeis an attitude
  • Create a personal visionIn the context of your team
  • Focus on what you can do………not what you can’t do
  • velop a perspective ofportunity
  • Create a willingness to learn & develop
  • Learn to love ambiguity
  • Support Aspiration
  • Be Creative and Attract
  • Being More Open to Change
  • ‘New’ Library CulturesSupport Your Team
  • Too Much Respect for TraditionWhile Neglecting to Curate theFuture
  • Are there any of these in your library?The BlackHoleSucking the life out of initiative(s)?
  • Being More OpenExperimentation, Pilots andInnovation
  • Being More Open to Risk
  • Being Open to Ambiguity
  • BeMoreOpento SocialTechnologiesandUnintendedConsequences
  • Being Comfortable with Speed
  • Letting Go of Control
  • Be Inspirational
  • Honest to G*d – Let’sEncourage Some Fun!
  • Tell Your Story:Until lions learn to write their own story,the story will always be from the perspectiveof the hunter not the hunted.
  • Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse PartnersCel: 416-669-4855stephen.abram@gmail.comStephen’s Lighthouse Bloghttp://stephenslighthouse.comFacebook, Pinterest, Tumblr: Stephen AbramLinkedIn / Plaxo: Stephen AbramTwitter: @sabramSlideShare: StephenAbram1