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Alia 2010
 

Alia 2010

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ALIA Access 2010 Conference UnKeynote

ALIA Access 2010 Conference UnKeynote

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    Alia 2010 Alia 2010 Presentation Transcript

    • Not the Keynote – The Keynote You Have When You’re Not Having a Keynote
      Stephen Abram, MLS
      Vice President
      Cengage Learning (Gale)
    • The Un-Keynote:The Next Phase of Reinvention
      Stephen Abram, MLS
      Vice President
      Cengage Learning (Gale)
    • 6 Things Are Going to ChangeA LOT!
      Books
      Media
      Mobility
      Collections
      Legal Frameworks
      Libraries
    • Let’s explore each, but first let’s remember history
    • “The Internet has now progressed to its infancy”
    • What We Never Knew Before (US/Canada)
      • 27% of our users are under 18.
      • 59% are female.
      • 29% are college students.
      • 5% are professors and 6% are teachers.
      • On any given day, 35% of our users are there for the first time.
      • 29% found our products via the library website.
      • 59% found what they were looking for on their first search.
      • 72% trusted the content more than what they found on Google.
      • But, 81% still use Google.
    • Books
    • Google Editions
      Google Settlement
      Amazon
      Gutenberg
      Etc.
    • TransmogrifyingContainers
    • Devices like iPads, Kobo, Kindles, eDGe, and Mobile
    • Supporting the 21stCentury book experience?
    • Kobo, Nook, Amazon, Apple, iPDF, etc. . . .
    • What about censorship?Freedom of expression?Freedom….in general
    • Reinvention, Creativity, Renaissance
      eBooks and Books
      Concept of place
      Privacy
      Colour
      Animation
      Video
      Wireless opportunity
      Tracking
      Pedagogy
      Boundarylessness
      Connect to the author or team
      Added features and commentary
      Connect to book clubs, discussions, etc.
    • Media
    • The Move to Streaming
      Like wax, vinyl and tape before it CD and DVD will decline to very small niche markets
      Blockbuster’s imminent bankruptcy and the decline of local independent rental stores is a canary in the mine
      Many PL’s confuse the current uptick with a LT trend.
      Music and Video entertainment vs. programs related t hobbies, children, etc.
      Educational video is an emerging sector integrated very tightly into content
    • Reinvention, Creativity, Renaissance
      Streaming Media
      Definition of ‘use’.
      Concept of place
      End of physical format (DVD, tape, etc.)
      Self published animation & video
      Commentary, Reviews and Collectors
      Wireless opportunity
      Tracking
      Pedagogy
      Boundarylessness
      End of collections as we know them
      Beginning of media bibliography
    • Mobility
    • 02-25-10 [http://www.offthemark.com/daily.php/?go=1264392000] 02-25-10
    • & AMAZON
    • Driving User to the Library
      Encyclopedia.com
      HighBeam
      WorldCat
      iPhone App
      Questia
      Geo-IP measures
      Etc.
      Watch for more . . .?
    • Reinvention, Creativity, Renaissance
      Mobility
      Concept of place
      Social animation and Sharing
      Convergence on steroids
      Wireless opportunity
      Tracking
      Pedagogy and Learning
      Extreme demand
    • Collections
    • An New Merging Model
      Just in case, Just in time, just for me models
      Ripe for replacement with
      Fit for Purpose
      Community
      Learning
      Entertainment
      Social / Clubs
      Research
      Beginning of the end of out-of-context Megadadatabases
    • Reinvention, Creativity, Renaissance
      Collections
      Concept of place
      Ownership mutates
      Personal curation and celebrity curators
      Wireless opportunity
      Tracking
      Targeting collections
      Portalization: Knowledge Portals, Learning portals
    • Legal Frameworks
      This is the balancing act of all time
      It requires politics to listen to ALL voices
      It requires an understanding of consequences
    • Reinvention, Creativity, Renaissance
      Legal Frameworks - INTERNATIONAL
      Privacy
      Confidentiality
      Personal responsibility
      Copyright
      Ownership
      Censorship
      Government involvement
      Net neutrality
      Information ethics
    • Libraries
      Approaching the End Game
      The Matrix
      Build it or buy it?
    • Reinvention, Creativity, Renaissance
      Libraries
      Concept of place
      Programs predominate
      Community involvement
      Collection management vs. ownership and storage
      Re-balancing needs
      Addressing the divides
    • The Boomers
      launched all
      these digital
      Initiatives. Now
      What are
      we going
      to do next?
    • Stephen Abram, MLS, FSLA
      VP strategic partnerships and markets
      Cengage Learning (Gale)
      Cel: 416-669-4855
      stephen.abram@cengage.com
      Stephen’s Lighthouse Blog
      http://stephenslighthouse.com