Ala2012 bridge to somewhere

Digital Bridge to Somewhere Stephen AbramGale, Cengage LearningALA, Anaheim June 2012

COMMUNITY IMPACT Stephen Abram

In Other Words…Meaningful and sustainable strategies based on the needs of your libraries and your communities.

6 Sustainable Library Strategies for 21st Century Libraries

Black & White

Recognize key shifts

1. Real Learning• Not random and opportunistic• Scalable and Repeatable• Attainable

ed2go Overview Public Library Solutions February 2012

What is Ed2Go for Libraries? • Ed2Go for Libraries is Life Long Learning in Action!• Ed2Go for Libraries delivers engaging, interesting online courses on a variety of popular topics with a subscription model designed for libraries.• Hundreds of courses• Expert instructors• Unlimited course registrations• Annual subscription

A closer look: Product Specs• Ed2Go for Libraries • Expert instructors lead each course • Flexible course model that keeps students accountable and engaged • 12-lesson format • 20 - 24 course-hours over 6 weeks • Courses kick-off 3rd Wednesday of every month • Student discussion area with instructor interaction • Written in “conversational style” • Download a certificate of completion • Courses added monthly • Turn-key product administration for the library • Easy to track successful student outcomes • ed2go hosts robust website for library administrators packed with usage reports, site customization options, and customizable marketing collateral• Ed2Go Basic for Libraries • All the above MINUS 19 additional courses offering accredited continuing education credits

Course Development Process 15

Instructor Qualifications 16

Four Broad Categories Computers and Technology Personal Development Career and Professional Writing and Publishing 17

Various Course Examples 18

30+ Courses Added Annually• Web Design and • Advanced Microsoft • Courses for Teaching Professionals Programming Excel 2010 • Singapore Math Strategies: Advanced• Macintosh, iPhone, • Introduction to Model Drawing for Grades 6-9 and iPad Microsoft Word 2011 • Creating Classroom Centers Programming for the Mac• Creating WordPress • Introduction to • Websites II Photoshop CS6 • Personal Enrichment• Creating Mobile Apps • Introduction to Chemistry with HTML5 • Introduction to Biology • • Business Finance for Non-Finance• Computer Courses Personnel• Intermediate • Introduction to Digital Scrapbooking Microsoft Access • Introduction to Screenwriting 2010• Introduction to • Managing Life as a Single Parent Microsoft Publisher • Living Well on a Budget 2010 • Publish and Sell Your E-Books• Introduction to Adobe Acrobat X 19

Ed2Go 19 High Value CoursesAdvanced CompTIA A+ Certification PrepBasic CompTIA A+ Certification PrepCertificate in Complementary and Alternative MedicineCertificate in End of Life CareCertificate in GerontologyCertificate in Growth and Development Through the LifespanCertificate in Holistic and Integrative HealthCertificate in Integrative Mental HealthCertificate in Issues in OxygenationCertificate in Legal and Ethical Issues in NursingCertificate in Pain Assessment and ManagementCertificate in Perinatal IssuesCertificate in Spirituality, Health, and HealingCompTIA A+ Network+ Certification PrepCompTIA Â+ Security+ Certification PrepIntermediate CompTIA A+ Certification PrepPMP® Certification Prep 1PMP® Certification Prep 2 20

2. Real Reading• eBooks and Beyond• The reading experience• Reviews, commentary, communities

READING EXERCISE Why do people read?

Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people

3 .Real Programs• Scalable• Repeatable• Staffed• Train the trainer• Aligned with collections and communities• Partnerships and Alliances

4. Real Technology• Experience Portals• eLearning• Mobile first• eBooks• Technology enhanced but not tech-centric spaces (gesture computing, holograms, laser tag, iPhone balls, Legobots, Smartboards, Cloud computing, monitors, etc.)

5. Real Stories and Measurements• Stop playing games

Academic Libraries:Central Michigan UniversityGrand Valley State University Public Libraries:Clinton Macomb Public Library Howell District Library Kent District Library Portage District Library

• Goals?• Who are your potential partners and potential funders? (Who, What, Where, Why, When and How to reach them?)• GO AFTER STORIES!• Get the whole story (permissions)• Test your Story (brief, succinct, complete, upbeat, appropriate, personable, actionable)• Get your story out!

Facebook.com/CanadianOutcomes

The Present The Future The Past Letting People Letting PeopleBuilding Libraries Know About Know What We and Collections Them Can Do For Them It’s All About It’s All About It’s All About Numbers Marketing Outcomes

6. Real Questions

Why do people ask questions?Is your library experience conceptually organized around answers and programs? Or collections, technology and buildings?

Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet

Sample Charts of Top Library Questions Stephen Abram, MLS Gale Cengage Learning

Advance Survey Data for the Library of Virginia Prepared by Stephen Abram and the Gale, Cengage Learning Statistical Analysis Research Team

Reference Facet of theLibrary of Virginia Story September 2010 Survey Data62 of 91 LVA library systems (68%)

Respondent Role 0.0% 1.7% Senior Management Was Engaged!25.0% Director / Management Team Reference Staff Circulation Staff Technology Staff 73.3%

Respondent Experience 0.0% 5.1% You have deep Experience and 11.9% Talent.! Less than 1 year 1-5 years 6-10 years Over 10-years83.1%

Degree of Urbanization There was 18.2% Diversity of 21.8% Libraries in the sample. Urban Small Town Rural Regional Center / Consortia Staff 21.8%38.2%

Yep – You Get Questions• Health and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It Yourself Activities and Car Repair Genealogy Test prep (SAT, ACT, occupational tests, etc. etc.) Legal Questions (including family law, divorce, adoption, etc) Hobbies, Games and Gardening Local History Consumer reviews (Choosing a car, appliance, etc.) Homework Help (grade school) Technology Skills (software, hardware, web) Government Programs, Services and Taxation Self- help/personal development Careers (jobs, counselling, etc.) Reading Choices and recommendations, books & authors Travel and Vacation, Tourism Support Supporting College credits, Distance Education, and Adult Continuing Education Personal Finance and Investments / Financial Literacy Religion and spirituality Retirement and Seniors Services General Reference / Quick Answer Questions (e.g. telephone numbers, addresses, definitions, locations, library hours and services, etc.) Coming to America or our Community (Immigration, Moving) Book Clubs / Community Reading / Summer Reading Business. Leadership and Management Parenting and Child Development Adult Literacy / ESL Entrepreneurship and Consulting Small and Medium-sized Business Support World Cultures/Understanding Our World History Studies (Civil War, WW2, etc.) Choosing a School, Program/Degree, College or University / College Planning Finding People / Biographies , language learning

Relative Patron Interest in Various Areas Finding People / Biographies Choosing a School, Program/Degree, College or University / College Planning History Studies (Civil War, WW2, etc.) World Cultures/Understanding Our World Small and Medium-sized Business Support Entrepreneurship and Consulting Adult Literacy / ESL Parenting and Child Development Business. Leadership and Management Book Clubs / Community Reading / Summer Reading Coming to America or our Community (Immigration, Moving) General Reference / Quick Answer Questions (e.g. telephone … Retirement and Seniors Services Religion and spirituality Personal Finance and Investments / Financial LiteracySupporting College credits, Distance Education, and Adult Continuing Education Travel and Vacation, Tourism Support Reading Choices and recommendations, books & authors Careers (jobs, counseling, etc.) Self-help/personal development Government Programs, Services and Taxation Technology Skills (software, hardware, web) Top 13 Homework Help (grade school) Consumer reviews (Choosing a car, appliance, etc.) Local History Hobbies, Games and Gardening Legal Questions (including family law, divorce, adoption, etc) Test prep (SAT, ACT, occupational tests, etc. etc.) Genealogy DIY Do It Yourself Activities and Car Repair Health and Wellness / Community Health / Nutrition / Diet / Recovery 0.00 0.20 0.40 0.60 0.80 1.00 1.20

The Baker’s Dozen: LVA Top 131. Health and Wellness / Community Health / Nutrition / Diet / Recovery2. DIY Do It Yourself Activities and Car Repair3. Genealogy4. Test prep (SAT, ACT, occupational tests, etc. etc.)5. Legal Questions (including family law, divorce, adoption, etc)6. Hobbies, Games and Gardening7. Local History8. Consumer reviews (Choosing a car, appliance, etc.)9. Homework Help (grade school)10. Technology Skills (software, hardware, web)11. Government Programs, Services and Taxation12. Self-help/personal development13. Careers (jobs, counselling, etc.)14. Readers Advisory was 14th

Resource Levels for Top Ten Areas of Patron Interest (Question 1) Technology Skills (software, hardware, Internet/web) 51.7% 48.3% 0.0% Test prep (SAT, ACT, occupational tests, etc.) 58.3% 41.7% 0.0% Legal Questions (including family law, divorce, adoption, etc) 60.0% 35.0% 5.0% Genealogy 60.0% 31.7% 8.3% DIY Do It Yourself Activities and Car Repair 67.8% 30.5% 1.7% Enough Not Enough Homework Help (grade school) 72.9% 25.4% 1.7% Not Applicable Local History 75.9% 22.4% 1.7%Health and Wellness / Community Health / Nutrition / Diet / Recovery 81.7% 16.7% 1.7% Consumer reviews (choosing a car, appliance, etc.) 83.1% 15.3% 1.7% Hobbies and Gardening 88.3% 10.0% 1.7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Student Homework Support - Level of Requests by Area100% 0.0% 1.7% 0.0% 1.7% 0.0% 1.7% 1.7% 0.0% 1.7% 1.7% 3.4% 10.0% 11.7% 13.3% 13.3%90% 22.0%80% 20.0% 44.1%70% 56.9% 43.3% 38.3% 38.3%60% N/A 42.4% 35.0% Not at all Common50% Slightly Common Common40% Very Common 39.0%30% 22.4% 45.0% 46.7% 46.7%20% 32.2% 33.3% 12.1%10% 11.9% 5.2% 3.4% 0% History / Social Studies Science / Science fairs) Biographies Special Events (Black (or Hispanic, Asian, Native American) Studies Month) Literature Women’s History Religion

Areas of World Which Generate Most Questions100% 0.00% 1.67% 0.00% 0.00% 1.75% 0.00% 1.67% 0.00% 1.89% 1.69% 0.00% 1.69% 0.00% 1.69% 6.90% 11.67% 17.24% 14.04% 17.24% 17.54%90% 18.97% 23.33% 22.03% 28.30% 31.03% 30.51%80% 39.66% 34.48% 42.37% 28.33%70% 36.21% 41.38%60% 47.37% 56.90% 57.89%50% 50.00% 55.93% 49.06% 51.72%40% 52.54% N/A 39.66% 38.33% 46.55% Not at all Popular 45.76%30% Slightly Popular 37.93% 32.76% 22.81% Popular20% Very Popular 14.04% 24.14% 20.00% 18.87% 16.95% 10.34%10% 18.97% 20.00% 14.04% 15.25% 13.79% 10.53% 8.47% 6.90% 8.62% 6.90% 5.00% 3.39% 0% 1.72% 1.89% 0.00% 0.00% 1.69%

The Strategic Collection Issue•List includes top 10 subjects for each group.•Most popular subject for each group is denoted by 10, least popular (within top 10) is denoted by 1.•Items that did not make the top 10 for a particular group are denoted by 0 for that group.•Since not all items were included in the top 10 of all groups, the sum of scores is taken across groups, rather than theaverage, to provide the overall rankings (higher being better).•The overall top 10 items are the same as those represented in the chart, but rank differs due to the fact that only 55respondents are included above (others did not indicate a location type).

Top Hobbies SurveyFrom Stephen’s Lighthouse

Top 12 Patron Hobbies Recreational Reading Cooking & Recipes Computers Movies & Film Exercise, Cycling & WalkingTraveling, Tourism & Vacations Music Pets Gardening Television Shows Arts & Crafts Knitting & Needlecrafts 0 10 20 30 40 50 60 70 I made a mistake and left out photography as a hobby.

Patron Hobbies - All Recreational Reading Cooking & Recipes Computers Movies & Film Exercise, Cycling & Walking Traveling, Tourism & Vacations Music Pets Gardening Television Shows Arts & Crafts Knitting & Needlecrafts Diet & Nutrition Religion & Spiritual Activities Genealogy Carpentry, Home Repair & Additions Antiques & Collectibles Video Gaming Volunteer Work Outdoor Life Creative Writing Cars, Motorcycles Board & Card Games Summer SportsPainting & Sculpture / Art Appreciation Adult Individual Sports Other Home Entertaining, Picnics & Parties Live Theatre Sewing Adult Team Sports Childrens Sports Golf Woodworking Winter Sports Stamp collecting

Other Hobbies 1 Bird Feeding 1 Genealogy Homesteading5 1 Internet social games Learning to use my I-POD 1 Politics 1 Hiking 1 1 Photography/Photojournalism

Other Hobbies Bird Feeding Genealogy Homesteading Internet social games Learning to use my I-POD Politics Hiking Photography/Photojournalism

National Library Customer Satisfaction DataSpecific Database Results from Usage Year One: Aug. 2009 – Sept. 2010 Sample: More up to date and local data is available

What do we need to know?• How do library databases compare with other web experiences and expectations?• Who are our core virtual users?• What are user expectations for satisfaction?• How does library search compare to consumer search like Google?• How do people find and connect with library virtual services?• What should we ‘fix’ as a first priority?• Are end users being successful in their POV?• Are they happy? Will they come back? Tell a friend?

Top-Level Benchmarks Gale-Cengage Browse Survey August 01, 2010 - August 31, 2010 90 90 90 89 90 90 90 90 90 88 87 87 85 84 78 7771 75 76 73 74 74 72 72 72 71 Gale Library 70 68 70 69 65 62 Databases Compare 59 59 48 41 Very Well 48 30 30 to Other 30 33 37 30 30 Web Experiences 0

Digging Into Satisfaction 3 4 5 9 6 8 7 2 1 Element High Univers/ Other, Other Middle ary School College please Profess- Profess- School School Student Student Librar’n specify Teacher ional or Student Student Overall Responses: 3,043 2,920 1,570 709 576 576 488 477 148 10,507 29% 28% 15% 7% 5% 5% 5% 5% 1%Content 70 77 79 69 Users will 77 74 67 68 40 73Look and FeelNavigation 64 65 74 71 74 69 64 60 Return and 72 69 70 66 61 60 63 63 37 45 68 66Search 61 73 73 60 Recommend 71 67 59 59 35 66SitePerformance 73 79 77 72 Once Hooked 77 76 68 72 52 75Satisfaction 63 74 72 60 72 66 59 62 35 67Likelihood to 72 82 85 71 82 78 66 69 36 76ReturnPrimary 63 73 68 56 70 60 51 60 33 65ResourceRecommend 63 78 83 66 80 72 63 61 36 71

Gale-Cengage Browse Survey Priority Map October 01, 2009 - October 31, 2009 STATUS QUO REQUIRED MAINTAIN OR IMPROVE High Site Performance 74, 0.4 Content 73, 1.1 Library SCORE 72 Search Look and Feel 68, 0.4 Needs to Navigation 67, 0.9 Improve Search 67, 2.8 Low 62 0.2 Low MONITOR 1.2 TOP PRIORITY 2.2 HighKey:Position of each bubble indicates its score and impact IMPACTSize of each bubble also indicates the relative size of impact

Who uses e-Resources? High School Student 29%University/ College Student 28% Librarian The Core User 15% Other, please specify 7% For Library Teacher 5% E-Resources Other Professional 5% is Clear Professor 5% Middle School Student 5%Elementary School Student 1% 0% 5% 10% 15% 20% 25% 30% 35

Gale-Cengage Browse SurveyDid you find what you were looking for? August 01, 2009 - September 06, 2010 (N: 10486) Dont know yet 20% Database Users No Are Being20% Yes Successful 60%

Gale-Cengage Browse Survey Which search engine do you primarily use to do online research? August 01, 2009 - September 06, 2010 (N: 10486) Ask.com Yahoo.com 3% 6%Other, please specify 10% Google.com 81%

Gale-Cengage Browse SurveyWhat type of difficulty, if any, did you encounter with the navigation process on this website? August 01, 2009 - September 06, 2010 (N: 10486) Links/labels are Had technical difficulties difficult to understand (e.g. broken links, error 4% messages) 4% Too many links or navigational choices 5% There are Could not navigate back to previous information 8% Would often feel lost, not know where I was Training and Did not have any difficulty navigating the site Communication 8% 52% Other, please specify 9% Opportunities Links did not take me where I expected 10%

Gale-Cengage Browse Survey What is your gender? August 01, 2009 - September 06, 2010 (N: 10484) Prefer not to respond 8% More Males UseMale33% Library Databases Female 59% Than Usual

Gale-Cengage Browse Survey What is your age? August 01, 2009 - September 06, 2010 (N: 10486) Prefer not to respond 7% 26-35 10% There is Not 18 and under 30%19-25 11% A Demographic Swing in Online 36-50 19% Usage 51+ 23%

Gale-Cengage Browse SurveyDo you trust the content on this website more than the content you find through web search engines? August 01, 2009 - September 06, 2010 (N: 10486) No 9% Library Users Trust Library Havent thought about it 18% Databases More. Yes 73%

Gale-Cengage Browse Survey Which best describes the purpose of your research today? August 01, 2009 - September 06, 2010 (N: 10486) Just browsingOther, please specify 5% 6% Personal interest 10% School is the Sweet Spot – Professional project But Other Users 17% School assignment 62% Abound Too.

Gale-Cengage Browse Survey Which best describes your role on this website today? August 01, 2009 - September 06, 2010 (N: 10486) High School Student 29% University/ College 28% Student Librarian 15% Library’s Other, please specify 7% Natural Allies Teacher 5% Are Big Users Other Professional 5% Professor & Potential 5%Middle School Student 5% Partners. Elementary School 1% Student 0% 5% 10% 15% 20% 25% 30% 35%

Gale-Cengage Browse Survey How did you find out about this website? August 01, 2009 - September 06, 2010 (N: 10486) Other, please specify Web search 5% engine 3%Used in the past 7% Wow! Only 29% of Librarian Users Find 32% E-Resources Teacher 24% Through Our School or library website Websites. 29%

Gale-Cengage Browse Survey How frequently do you use this website? August 01, 2009 - September 06, 2010 (N: 10486) Every 6 months or less 7% Daily 7%About once every 3 months And 39% of Your 8% Users Are in Your First time 36% Databases for About once a month 10% For the Very Several times a week Several times a month 14% First Time! 18%

Gale-Cengage Browse Survey Recommend - Scores and Distributions August 01, 2009 - September 06, 2010 (Avg. Score: 71) Your Users Will Recommend Your Databases How likely are you torecommend this site to someone else? 12% 2%3%3% 5% 5% 7% 11% 14% 39% Avg Score: 7.4 N*: 10486 0% 20% 40% 60% 80% 100%* N values exclude "Dont Know" 1 2 3 4 5 6 7 8 9 10

Gale-Cengage Browse Survey Primary Resource - Scores and Distributions August 01, 2009 - September 06, 2010 (Avg. Score: 65) Your Users Respect Your Databases How likely are you to As Primary use this site as your primary resource for your research needs? 12% 3% 4% 4% 6% 7% 10% 14%Sources 13% 27% Avg Score: 6.9 N*: 10486 0% 20% 40% 60% 80% 100%* N values exclude "Dont Know" 1 2 3 4 5 6 7 8 9 10

Gale-Cengage Browse Survey Likelihood to Return - Scores and Distributions August 01, 2009 - September 06, 2010 (Avg. Score: 76) Your Users Are Likely to Return How likely are you to return to this site? 9% 2% 2% 4% 4% 2% 7% 11% 14% 46% Avg Score: 7.9 N*: 10486 0% 20% 40% 60% 80% 100%* N values exclude "Dont Know" 1 2 3 4 5 6 7 8 9 10

Gale-Cengage Browse Survey Satisfaction - Scores and Distributions August 01, 2009 - September 06, 2010 (Avg. Score: 67) Your Users How does this sitecompare to your idea of Evaluate an ideal website? 10% 3% 4% 4% 7% 8% 13% 18% 15% 19% Avg Score: 6.8 N*: 10486 Your Services as Meeting Expectations.How well does this site meet your expectations? 10% 2%3% 4% 6% 6% 11% 18% 18% 22% Avg Score: 7.1 N*: 10486 What is your overall satisfaction with this site? 9% 2% 3% 5% 3% 7% 11% 18% 19% 23% Avg Score: 7.2 N*: 10486 0% 20% 40% 60% 80% 100%* N values exclude "Dont Know" 1 2 3 4 5 6 7 8 9 10

Gale-Cengage Browse Survey Site Performance - Scores and Distributions August 01, 2009 - September 06, 2010 (Avg. Score: 75)Please rate the ability to load pages withoutgetting error messages 7% 1% 2%3% 4% 2% 6% 14% 19% 42% on this site. Avg Score: 8 N*: 4659 Please rate the consistency of speed from page to page on 7% 1% 2% 5% 2% 6% 11% 19% 20% 28% this site. Avg Score: 7.7 N*: 4661Please rate how quicklypages load on this site. 7% 1% 3% 5% 2% 5% 12% 18% 20% 27% Avg Score: 7.6 N*: 4660 0% 20% 40% 60% 80% 100%* N values exclude "Dont Know" 1 2 3 4 5 6 7 8 9 10

Gale-Cengage Browse Survey Search - Scores and Distributions August 01, 2009 - September 06, 2010 (Avg. Score: 66) Please rate how well the search featurehelps you to narrow the 11% 3% 4% 4% 6% 8% 12% 17% 15% 21%results to find what you want. Avg Score: 6.8… Please rate how wellthe search results help you decide what to 11% 2% 3% 4% 6% 8% 12% 18% 15% 21% select. Avg Score: 6.9 N*: 10486 Please rate the organization of search results on this site. 9% 2% 3% 5% 3% 7% 12% 19% 16% 24% Avg Score: 7.2 N*: 4659 Please rate the relevance of search results on this site. 9% 3% 3% 4% 6% 8% 11% 17% 17% 22% Avg Score: 7 N*: 4661 0% 20% 40% 60% 80% 100%* N values exclude "Dont Know" 1 2 3 4 5 6 7 8 9 10

Gale-Cengage Browse Survey Navigation - Scores and Distributions August 01, 2009 - September 06, 2010 (Avg. Score: 66)Please rate the number of clicks to get where you want on this site. 10% 3% 6% 6% 7% 8% 11% 17% 13% 19% Avg Score: 6.6 N*: 4661 Please rate how well the site layout helps you find what you are 9% 2%3% 4% 6% 8% 13% 19% 16% 21% looking for. Avg Score: 7 N*: 4658Please rate the optionsavailable for navigating this site. 9% 2%3% 4% 7% 7% 13% 20% 15% 21% Avg Score: 7 N*: 4663 Please rate how well the site is organized. 9% 1% 3% 6% 2% 6% 12% 21% 16% 24% Avg Score: 7.3 N*: 4661 0% 20% 40% 60% 80% 100%* N values exclude "Dont Know" 1 2 3 4 5 6 7 8 9 10

Gale-Cengage Browse Survey Look and Feel - Scores and Distributions August 01, 2009 - September 06, 2010 (Avg. Score: 68) Please rate thereadability of the pages on this site. 7% 1% 2% 5% 2% 5% 11% 19% 18% 30% Avg Score: 7.7 N*: 4659Please rate the balanceof graphics and text on this site. 8% 2%3% 5% 8% 9% 13% 19% 15% 20% Avg Score: 7 N*: 4658 Please rate the visual appeal of this site. 9% 2% 4% 5% 8% 10% 13% 16% 14% 20% Avg Score: 6.9 N*: 4663 0% 20% 40% 60% 80% 100%* N values exclude "Dont Know" 1 2 3 4 5 6 7 8 9 10

Gale-Cengage Browse Survey Content - Scores and Distributions August 01, 2009 - September 06, 2010 (Avg. Score: 73) Please rate thefreshness of content on this site. 9% 1% 3% 6% 2% 7% 12% 18% 18% 26% Avg Score: 7.4 N*: 4662 Please rate the quality of information on this site. 8% 1% 2% 4% 5% 2% 9% 18% 20% 31% Avg Score: 7.7 N*: 4661 Please rate theaccuracy of information on this site. 8% 1% 2% 5% 4% 2% 8% 18% 22% 31% Avg Score: 7.8 N*: 4660 0% 20% 40% 60% 80% 100%* N values exclude "Dont Know" 1 2 3 4 5 6 7 8 9 10

There’s Great News! We have Room for Improvement BUTLibrary Databases Compete Very Well with User Expectations and Needs Fulfillment.

Gale-Cengage Browse Survey Future Behaviors with Satisfaction Trendlines August 01, 2009 - September 06, 2010 100 90 80Score 70 60 50 40 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Likelihood to Return 82 76 77 76 77 75 77 75 76 76 77 83 81 77 Primary Resource 69 63 64 66 65 64 67 65 65 65 64 68 66 63 Recommend 77 71 72 70 71 70 72 70 70 70 74 79 77 74 Satisfaction 70 66 68 67 68 65 68 66 67 67 68 72 71 67 Time Periods

Gale-Cengage Browse Survey Elements with Satisfaction Trendlines August 01, 2009 - September 06, 2010 100 90 80 70Score 60 50 40 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Content 75 74 73 72 73 71 74 73 73 73 74 78 79 78 Look and Feel 71 69 68 68 68 67 68 68 68 68 72 76 74 70 Navigation 69 66 67 66 67 64 67 66 66 66 68 73 70 62 Search 70 66 67 66 66 65 67 66 66 66 69 72 72 68 Site Performance 78 75 74 74 75 73 75 75 75 77 82 80 81 81 Satisfaction 70 66 68 67 68 65 68 66 67 67 68 72 71 67 Time Periods

Gale-Cengage Browse Survey Satisfaction Trendlines August 01, 2009 - September 06, 2010 100 90 80Satisfaction Score 70 60 50 40 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Satisfaction 70 66 68 67 68 65 68 66 67 67 68 72 71 67 Time Periods

Gale-Cengage Browse Survey Number of Survey Respondents August 01, 2009 - September 06, 2010 1,800 The School 1,600 Cycle Drives 1,400 1,200 Many Usage ScenariosNumber of Respondents 1,000 800 600 400 200 0 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 N 203 1,153 1,611 1,391 760 814 1,081 1,138 1,059 691 168 170 192 55 Time Periods

Lego™ Pieces• Counter Sushi data• Database usage (unique user, session, length of session, hits, downloads, etc.)• Google Analytics• Foresee satisfaction and demographic data• Search Samples• ILS Data• Geo-IP data

Summary1. Real Learning2. Real Technology: Social Tools and Experience Portals3. Real Reading – not just eBooks4. Context: Real Content Drives Programming5. Real Questions Drive Program Portfolio6. Statistics become Impact Measurements and Stories tell the story

Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1

Ala2012 bridge to somewhere

by Stephen Abram on Jun 27, 2012

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 403

Statistics

Ala2012 bridge to somewhere Presentation Transcript