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ALA PR Forum Sunday

ALA PR Forum Sunday

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Ala pr2010 Ala pr2010 Presentation Transcript

  • Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning ALA Public Relations Forum ALA in DC - June 27, 2010 PR Forum: Next Practices in Communication @ your library
  • These slides will also be available at Stephen’s Lighthouse blog Change and Challenges
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  • Is Your Library an Event? What experiences are you promoting? What’s the benefit?
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  • ALA PR June 24, 2007
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  • 18 PR Tools for Libraries
    • YouTube 
    • Second Life 
    • MySpace 
    • Facebook 
    • Flickr 
    • Podcasts / iTunes 
    • Wikipedia 
    • Ning 
    • WebEx / LiveMeeting 
    • Twitter 
    • Mozes 
    • NowPublic 
    • MyBlogLog 
    • Blogging 
    • Tagging, Scanning, RSS 
    • SEO 
    • LinkedIn / Plaxo 
    • SurveyMonkey / Zoomerang 
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  • Social Glue and Libraries
  • ASK YOURSELF
    • What is more important for value-based funding?
    • What tugs at the heartstrings?
    • 6% annual increases in circulation?
    • 100% increases in ILL?
    • 500% increases in website hits?
    • 1000% increases in database results?
    • 50% increases in customer satisfaction?
  • Or Stories?
  • 7 Tricks You Can Do Right Away
    • Number One:
    • What are your top reference questions?
  • 7 Tricks You Can Do Right Away
    • Number Two:
    • Promote your staff – FB, Tweets, web pages, photos
  • 7 Tricks You Can Do Right Away
    • Number Three:
    • Do a Signage Audit and a walkthrough
    • (physical and virtual with a newbie)
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  • 7 Tricks You Can Do Right Away
    • Number Four:
    • Get Some Widgets (Hint: API)
  • 7 Tricks You Can Do Right Away
    • Number Five:
    • Get Jiggy with GIS.
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  • 7 Tricks You Can Do Right Away
    • Number Six:
    • Go Beyond Statistics
    • Google Analytics
    • Foresee
  • What We Never Knew Before
    • 27% of our users are under 18.
    • 59% are female.
    • 29% are college students.
    • 5% are professors and 6% are teachers.
    • On any given day, 35% of our users are there for the first time.
    • 29% found our products via the library website.
    • 59% found what they were looking for on their first search.
    • 72% trusted the content more than what they found on Google.
    • But, 81% still use Google.
  • Driving User to the Library
    • Encyclopedia.com
    • HighBeam
    • WorldCat
    • iPhone App
    • Questia
    • Geo-IP measures
    • Etc.
    • Watch for more . . .?
  • 7 Tricks You Can Do Right Away
    • Number Seven:
    • Develop a STORY collection strategy
  • The thing about success, is that it’s not about things. Or 2.0 Technology
  • Are we going to a totally build it yourself world? Imagine IKEA merging with GM...
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  • Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams. Help them build it.
  • OK – What is happening that will change everything?
  • “ The Internet has now progressed to its infancy”
  • Google Books Settlement LIBRARIES COMPETE
  • Google Editions: Bookstore LIBRARIES COMPETE
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  • SEO: Search Engine Optimization SMO: Social Media Optimization LIBRARIES COMPETE
  • I  my customers
  • Geo-IP LIBRARIES COMPETE
  • Top 10 Ways to Drive People to the Library Using Social Media
    • Find the Influencers
    • Connect with the Influencers
    • Motivate the Influencers
    • Build Buzz and Interest
    • Kodak Moments
    • Flip Camera Crazy
    • Tweet and be Tweeted
    • E-mails – yep – they still work
    • Survey
    • Measure and refine (rinse and repeat)
    • Bonus: Testimonials!
  • Transmogrifying Containers LIBRARIES COMPETE
  • Broadband LIBRARIES COMPETE
  • The Cloud …printing …software …storage LIBRARIES COMPETE
  • The Article Economy++ Format Agnosticism LIBRARIES COMPETE
  • The Yahoo!/Bing iPhone, Facebook Migration LIBRARIES COMPETE
  • Devices like iPads, Kobo, Kindles, eDGe, and Mobile LIBRARIES COMPETE
  • eBook Growth
  • Supporting the 21 st Century book experience?
  • Kobo, iPad, Amazon, Apple, iPDF, etc. . . .
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  • Mobile LIBRARIES COMPETE
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  • The Experience LIBRARIES COMPETE
  • A Third Path
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  • Context is King , not Content. Curation and Contact Rule
  • Community Stories
  • Conversations Stories
  • Relationships Stories
  • Community Networks The Social Life of Information Stories
  • Life Stories
  • Connection Stories
  • Personalization Stories
  • Comfort
  • Simplicity
  • Learning
  • Trans-Literacy Move beyond reading & PC skills
    • Reading literacy
    • Numeracy
    • Critical literacy
    • Social literacy
    • Computer literacy
    • Web literacy
    • Content literacy
    • Written literacy
    • News literacy
    • Technology literacy
    • Information literacy
    • Media literacy
    • Adaptive literacy
    • Research literacy
    • Academic literacy
    • Reputation, Etc.
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  • These are exciting times. Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.
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  • The power of libraries
  • Speak Out!
  • Surprise Them!
  • Trust Experiments!
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  • Join us on the Hill!
  • Stephen Abram, MLS, FSLA VP strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com Twitter: sabram