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ALA PR Forum Sunday

ALA PR Forum Sunday

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  • 1. Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning ALA Public Relations Forum ALA in DC - June 27, 2010 PR Forum: Next Practices in Communication @ your library
  • 2. These slides will also be available at Stephen’s Lighthouse blog Change and Challenges
  • 3.  
  • 4.  
  • 5. Is Your Library an Event? What experiences are you promoting? What’s the benefit?
  • 6.  
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  • 13.  
  • 14.  
  • 15.  
  • 16. ALA PR June 24, 2007
  • 17.  
  • 18. 18 PR Tools for Libraries
    • YouTube 
    • Second Life 
    • MySpace 
    • Facebook 
    • Flickr 
    • Podcasts / iTunes 
    • Wikipedia 
    • Ning 
    • WebEx / LiveMeeting 
    • Twitter 
    • Mozes 
    • NowPublic 
    • MyBlogLog 
    • Blogging 
    • Tagging, Scanning, RSS 
    • SEO 
    • LinkedIn / Plaxo 
    • SurveyMonkey / Zoomerang 
    A
  • 19.  
  • 20.  
  • 21.  
  • 22. Social Glue and Libraries
  • 23. ASK YOURSELF
    • What is more important for value-based funding?
    • What tugs at the heartstrings?
    • 6% annual increases in circulation?
    • 100% increases in ILL?
    • 500% increases in website hits?
    • 1000% increases in database results?
    • 50% increases in customer satisfaction?
  • 24. Or Stories?
  • 25. 7 Tricks You Can Do Right Away
    • Number One:
    • What are your top reference questions?
  • 26. 7 Tricks You Can Do Right Away
    • Number Two:
    • Promote your staff – FB, Tweets, web pages, photos
  • 27. 7 Tricks You Can Do Right Away
    • Number Three:
    • Do a Signage Audit and a walkthrough
    • (physical and virtual with a newbie)
  • 28.  
  • 29. 7 Tricks You Can Do Right Away
    • Number Four:
    • Get Some Widgets (Hint: API)
  • 30. 7 Tricks You Can Do Right Away
    • Number Five:
    • Get Jiggy with GIS.
  • 31.  
  • 32. 7 Tricks You Can Do Right Away
    • Number Six:
    • Go Beyond Statistics
    • Google Analytics
    • Foresee
  • 33. What We Never Knew Before
    • 27% of our users are under 18.
    • 59% are female.
    • 29% are college students.
    • 5% are professors and 6% are teachers.
    • On any given day, 35% of our users are there for the first time.
    • 29% found our products via the library website.
    • 59% found what they were looking for on their first search.
    • 72% trusted the content more than what they found on Google.
    • But, 81% still use Google.
  • 34. Driving User to the Library
    • Encyclopedia.com
    • HighBeam
    • WorldCat
    • iPhone App
    • Questia
    • Geo-IP measures
    • Etc.
    • Watch for more . . .?
  • 35. 7 Tricks You Can Do Right Away
    • Number Seven:
    • Develop a STORY collection strategy
  • 36. The thing about success, is that it’s not about things. Or 2.0 Technology
  • 37. Are we going to a totally build it yourself world? Imagine IKEA merging with GM...
  • 38.  
  • 39.  
  • 40. Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams. Help them build it.
  • 41. OK – What is happening that will change everything?
  • 42. “ The Internet has now progressed to its infancy”
  • 43. Google Books Settlement LIBRARIES COMPETE
  • 44. Google Editions: Bookstore LIBRARIES COMPETE
  • 45.  
  • 46. SEO: Search Engine Optimization SMO: Social Media Optimization LIBRARIES COMPETE
  • 47. I  my customers
  • 48. Geo-IP LIBRARIES COMPETE
  • 49. Top 10 Ways to Drive People to the Library Using Social Media
    • Find the Influencers
    • Connect with the Influencers
    • Motivate the Influencers
    • Build Buzz and Interest
    • Kodak Moments
    • Flip Camera Crazy
    • Tweet and be Tweeted
    • E-mails – yep – they still work
    • Survey
    • Measure and refine (rinse and repeat)
    • Bonus: Testimonials!
  • 50. Transmogrifying Containers LIBRARIES COMPETE
  • 51. Broadband LIBRARIES COMPETE
  • 52. The Cloud …printing …software …storage LIBRARIES COMPETE
  • 53. The Article Economy++ Format Agnosticism LIBRARIES COMPETE
  • 54. The Yahoo!/Bing iPhone, Facebook Migration LIBRARIES COMPETE
  • 55. Devices like iPads, Kobo, Kindles, eDGe, and Mobile LIBRARIES COMPETE
  • 56. eBook Growth
  • 57. Supporting the 21 st Century book experience?
  • 58. Kobo, iPad, Amazon, Apple, iPDF, etc. . . .
  • 59.  
  • 60. Mobile LIBRARIES COMPETE
  • 61.  
  • 62.  
  • 63. The Experience LIBRARIES COMPETE
  • 64. A Third Path
  • 65.  
  • 66.  
  • 67.  
  • 68. Context is King , not Content. Curation and Contact Rule
  • 69. Community Stories
  • 70. Conversations Stories
  • 71. Relationships Stories
  • 72. Community Networks The Social Life of Information Stories
  • 73. Life Stories
  • 74. Connection Stories
  • 75. Personalization Stories
  • 76. Comfort
  • 77. Simplicity
  • 78. Learning
  • 79. Trans-Literacy Move beyond reading & PC skills
    • Reading literacy
    • Numeracy
    • Critical literacy
    • Social literacy
    • Computer literacy
    • Web literacy
    • Content literacy
    • Written literacy
    • News literacy
    • Technology literacy
    • Information literacy
    • Media literacy
    • Adaptive literacy
    • Research literacy
    • Academic literacy
    • Reputation, Etc.
  • 80.  
  • 81. These are exciting times. Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.
  • 82.  
  • 83. The power of libraries
  • 84. Speak Out!
  • 85. Surprise Them!
  • 86. Trust Experiments!
  • 87.  
  • 88. Join us on the Hill!
  • 89. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com Twitter: sabram