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Advocacy sd

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South Dakota Advocacy Session

South Dakota Advocacy Session

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  • 1. Advocacy for Libraries:In Our Own Interest(And our communities!)
    Stephen Abram, MLS
    VP Strategic Partnerships and Markets
    Cengage Learning (Gale)
    South Dakota, Oct. 20, 2010
  • 2. The Essential Definitions
  • 3. Advocacy is Different
    Public Relations is getting your libraries message across – This is who we are and what we do, where and for whom.
    Marketing is understanding your customer and how to best deliver services and products
    Advocacy is marketing an ISSUE. Support and awareness are built incrementally. Advocacy is an agenda and not an event!
  • 4.
  • 5.
  • 6.
  • 7. Ask Yourself . . .
    How do libraries differ as an issue?
    From the listeners point of view and experience.
  • 8.
  • 9. Selling Ideas
    You are engaging in an INFLUENCE agenda.
    Selling is not a dirty word!
    Politics is not a dirty word!
  • 10. Essentials for Advocacy
    Someone who needs to care
    Courage
    Trustworthy
    Passion
    Belief
    Proofs
    Stories and Knowledge
    Respect for whom you need to influence
    Understanding beyond caricature (e.g. Politicians, the “Boss”, Teens, Seniors, The “Public”, Vendors...)
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. When is Advocacy Needed?
    Before you need it!!
  • 18. Issues and Timing
  • 19. Why is Advocacy Needed?
    To avoid downsizing of locations, budgets, staff, collections that hurt end user opportunities and goals
    To address shallow thinking about the web and electronic resources like e-books
    To speak up for the silent majority of library users
    To position libraries in the minds of funders and decision-makers
    To prepare for future success and to build a well of support and goodwill
    To inoculate against political and local competition for resources an capital
  • 20. Advocacy
    Plans
    Must
    Be
    PLANNED!
  • 21. Mining Creativity for Seeking and Getting Attention
    Hints
  • 22. Mudflap Girl
  • 23.
  • 24.
  • 25.
  • 26. CUTE KIDS
    HANDS
    Animals
  • 27. What Visuals Might Underperform
    Books (stacks, fans, generic)
    Discs (and especially diskettes)
    Technology (desktops! CRTs!)
    Standard Clip Art and templates
    Models versus locals or real people
    Static building shots that don’t change
    No staff pictures
  • 28. Can You Stand Out in a Crowd?
  • 29. Find Target, Aim, Shoot, Check-in
  • 30. Be The Sun
  • 31. Stand Out in a Crowd
  • 32.
  • 33. Bend the Growth to Your Will
  • 34. Ask for It!
  • 35. Drive them to what they want
  • 36.
  • 37.
  • 38. Ummm, It’s real easy! Talk to me about something I am interested in, where I am, that meets my needs and goals.
  • 39. Speak Up!
  • 40. The Baker’s Dozen: LVA Top 13
    Health and Wellness / Community Health / Nutrition / Diet / Recovery
    DIY Do It Yourself Activities and Car Repair
    Genealogy
    Test prep (SAT, ACT, occupational tests, etc. etc.)
    Legal Questions (including family law, divorce, adoption, etc)
    Hobbies, Games and Gardening
    Local History
    Consumer reviews (Choosing a car, appliance, etc.)
    Homework Help (grade school)
    Technology Skills (software, hardware, web)
    Government Programs, Services and Taxation
    Self-help/personal development
    Careers (jobs, counselling, etc.)
    Readers Advisory was 14th
  • 41. Gale Library
    Databases Compare
    Very Well
    to Other
    Web Experiences
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Money is not the key.
  • 49. In fact, focusing on budget and money can just flush dollars. Focus on gaining attention and word of mouth.
  • 50. Visuals
    Trump
    Words
  • 51. ScaryCreative
    Graffiti Tag (with stencilled watercolours)
    Sidewalk Chalk
    Door Hangers
    Vanity Plates
    Build a Bear
    American Girl
    Geo-games
    Foursquare Mayors
    Tattoos
    Where’s Waldo?
    Mascots
    Your idea here...
  • 52.
  • 53. Gaining Attention
  • 57.
  • 58.
  • 59.
  • 60. Thank Heaven You Have the Library!
  • 61.
  • 62.
  • 63.
  • 64. Metrics
    Traditional versus New Statistics
    Statistics versus Measurements
    Visualizations
    Geo-IP data
    Massive increases in virtual usage
    Community badges and widgets
    API’s, Facebook links, etc.
    Satisfaction surveys, really.
  • 65. Examples of Advocacy at Work
    http://www.cecil.ebranch.info/about-us/support-us/my-library-my-lifeline/
  • 66.
  • 67. http://www.jessicaheartslibraries.com/
  • 68.
  • 69.
  • 70.
  • 71.
  • 72. Supporters of the Library of Michigan formed "Hands Around The Library", surrounding the 1800' perimeter of the building. People from all walks of life and all age groups joined together to attempt to block the closing of this world class facility.
  • 73. More than 525 supporters of the Library of Michigan gather to protestGovernor Granholm's planned closing of Michigan's State library this Fall.
  • 74.
  • 75.
  • 76.
  • 77. Be Part of Your Tribe!
  • 78.
  • 79. http://blog.8bitlibrary.com/2010/01/13/project-brand-yourself-a-librarian/
  • 80. The Virtual Handout
    The Value of Public Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-public-libraries/
    The Value of School Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-school-libraries/
    The Value of Academic and College Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-academic-and-college-libraries/
    The Value of Special Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-special-libraries/
    Library Advocacy: Save the Library Campaignshttp://stephenslighthouse.com/2010/04/01/save-the-library-campaigns/
  • 81.
  • 82.
  • 83.
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
  • 91.
  • 92.
  • 93.
  • 94.
  • 95.
  • 96.
  • 97.
  • 98. Learn to tell a story for influence and not just Information and
    entertainment
  • 99. Have Your Users, Members,
    Patrons
    Students
    Professors
    Tell the Story
    Invest the time and train a few.
  • 100.
  • 101.
  • 102. The American Values debate
    is good for libraries.
    What about our children?
    is good for libraries.
    Family values and traditions
    is good for libraries.
    The economy issue
    is good for libraries.
    Get the idea?
    This is apolitical.
  • 103. Make Your Own Dazzle
    CafePress
    Zazzle
    Self Publishing sites like >>>>> Flickr, Blogger, WordPress, etc.
    Posters
  • 104. Make Your Own Dazzle
    YouTube
    TeacherTube
    LinkedIn
    Gale widgets, AccessMyLibrary Apps, etc.
  • 105. Cafe
    Press
  • 106.
  • 107.
  • 108. Avoid the Climate of Poverty
  • 109. People Love Their Libraries but Libraries Cannot Live on Love Alone.
    source: http://www.distilled.co.uk/blog/wp-content/uploads/2009/05/conversation.jpg
  • 110. Stephen Abram, MLS, FSLA
    VP strategic partnerships and markets
    Cengage Learning (Gale)
    Cel: 416-669-4855
    stephen.abram@cengage.com
    Stephen’s Lighthouse Blog
    http://stephenslighthouse.com

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