Design anthropologists mindset UX Australia 2012

UX AustraliaA Design Anthropologists Mindset @S_Cox

The history of the world in 100 steps

1 4.5 Billion Years Earth is formed2 3.5 Billion Years Land masses appear3 550 Million Years Cambrian explosion4 250 Million Years Mesozoic era5 65 Million Years Cretaceous – Paleogene 2 Million Years Homo Habilis 200 Thousand Years Homo Sapiens

CLOSE YOUR EYES Please

Anthropology in design isn’t just Contextual inquiry Ethnography Co-design

Anthropology asksWhat does it mean to be human?

DESIGN ANTHROPOLOGYProblem solving HumannessChanging the world Now and the pastWhat could be What should be

DESIGN + ANTHROPOLOGY How do the designs we create enhance what it means to be human?

THINK BEYOND YOUR TOOLS

Anthropology =Specific General

Anthropology =Stories Human

Designers &Anthropologists use stories

What’s the right story for us?

ArchaeologyLinguisticsPhysicalSociocultural

LEARN THE ART OFLOOKING AT THINGS

Biface

PostProcessualArchaeology

Subject / ObjectSo what?

$128.74 + Stories = $3,612.51

Structure and systems intertwined

Life at Home in the Twenty-first Century This is the office it’s a total mess, we probably, should, you know, organise it better...

Life at Home in the Twenty-first Century … and we have a garage, with everything… this is where we have bikes, old furniture, sofas and Kids! things that we don’t use

Our stuff defines usand we define our stuff “Stuff” is also a window to our culture and our values

LEARN WHATPEOPLE ARE REALLY SAYING

Thomas Khun“our observations are not pure,they are shaped by our concepts”

Brent Berlin & Paul Kay See also Steven C LevinsonWe can only see colours that wehave words to describe

97 192 4 80 186 15 Via boingboing.net

PhonemicPhonetic

# rickrolled

emicetic

Language is about connection

"there are wider-scale institutional orders of interactionality, historically contingent yet structured. Within such large-scale,macrosocial orders, in-effect ritual centers of semiosis come to exert a structuring, value-conferring influence on any particular event ofdiscursive interaction with respect to the meanings and significance of the verbal and other semiotic forms used in it."

Communication is afundamental human trait

Design communicatesCreates communitiesShifts powerCreates opportunities

LEARN ABOUT VARIATION

What is normal?

Co-evolutionTechnology and biology

Genevieve BellThe value in beingbored

Who remembers… phone numbers?

Wall-E

LEARN THROUGHUNDERSTANDING SOCIAL INTERACTIONS

Connection From the specific to the general

The depth andinventivness of human social groups

Baining, PNGPlay makes usless humanPlay and workare in all thingsKpelle, Liberia

Connections

BehavioursNorms and Scripts

Left Right

“We have an unspoken rule on London Underground escalators: always stand on the right. Many a visitor to our city has been caught out bythis rule as its not made clear when you arrive, but if you stand in the way of a London commuter theyll soon let you know!” – Go London (about.com)

Erving Goffman Harold Garfinkle“Breachingexperiments”

Reflex politeness80% of peopleapologisedfor beingbumped into

BehavioursDesign to fitCommunities

BE REFLEXIVE, LOOK AT YOURSELF AND WHO YOU ARE

“If the work we do makes a particular alternate future more likely, that means directly affecting other folkschoices. We have made a choice about what others ‘ought’ to do.” – Rick Robinson & Maria Bezatis

“Design translates values into tangibleexperiences” - Dori Tunstall

Go and read some stuff Design Human Know Think BeBe inspired by what itmeans to be human

Who designs the future?

MYFUTURE

Thanks to• http://thinkdesignblog.com/120-handdrawn-vector-arrows.htm• http://cesstrelle.wordpress.com/2012/07/20/freebie-mini-chalkboards-free-chalk-fonts/• http://www.dafont.com/eraser.font• All of the other people I have borrowed photos and content from. – http://fr.wikipedia.org/wiki/Fichier:Biface.jpg – http://everythingyoulovetohate.tumblr.com/post/10132635188 (no attribution) – http://www.123people.com/s/ian+hodder – http://www1.icsi.berkeley.edu/~kay/ – http://boingboing.net/2011/08/12/how-language-affects-color-perception.html – http://jeffdeviller.blogspot.com.au/2011/04/i-can-explain-rick-rolling.html – http://setyoufreenews.blogspot.com.au/2010/11/new-statistical-model-moves-human.html – http://www.fastcompany.com/most-creative-people/2009/genevieve-bell – http://www.realclearscience.com/cgi-bin/mt/mt-search.cgi?blog_id=2&tag=culture&limit=20 – http://www.vacationsandtravelmag.com/PngsPassionatePeople/623/1565/3/0/0/ – http://www.flickriver.com/photos/gbaku/popular-interesting/ – http://www.flickr.com/photos/25584815@N04/3200377810 – http://www.horst-helle.de/goffmand.htm – http://en.wikipedia.org/w/index.php?title=File:Garfinkel2.TIF&page=1 – http://www.amazon.co.uk/Watching-English-Hidden-Rules-Behaviour/dp/0340818867 – http://sarawak.icograda.org/speakers/dr.-elizabeth-tunstall.html If anyone needs their image removed please contact me.• And too all my proof-readers and guinea pigs.

Mini BibliographyArnold, JE, Graesch, AP, Ragazzini, E & Ochs, E 2012, Life at home in the twenty-first century: 32 familiesopen thier doors, UCLA, CIOA Press, Los Angeles.Bell, G 2011, The Value of Boredom, TEDx, Sydney.Cadell, B & Cox, S 2012, Google reader feeds - various (available on request), Google, viewed 2012,Clarke, AJ (ed.) 2011, Design Anthropology: Object culture in the 21st Century, Springer Wien, New York.Edwards, M 2012, Desonance, Wordpress, vie wed July 2012, <http://desonance.wordpress.com/>.Fox, K 2004, Watching the English, Hodder, London.Goffman, E 1963, Behaviour in Public Places, The Free Press, New York.Hodder, I 2012, Archaeological Theory Today, 2nd edn., Polity Press, Cambridge.Horizon, B 2011, BBC Horizon: Do you see what I see? "The himba tribe", Youtube,Papnek, V 1984, Design for the Real World, 2nd edn., Academy Press, Chicago.Parkin, R & Stone, L (eds), 2004, Kinship and Family : an anthropological reader, Blackwell Publishing,Boston.Popova, M 2012, Anatomy of Boredom, Brainpickings.org, viewed 26 August,<http://www.brainpickings.org/index.php/2012/06/18/boredom-a-lively-history/>.Rose, S & Caplin, S 2005, Be the coolest dad on the block, Broadway Books, New York.Tunstall, D 2012, Design Anthropology (Swinburne University of Technology), viewed 28 August,<http://www.swinburne.edu.au/design/courses/design-anthropology-postgraduate-course.html>.Venkatesh, S 2008, Gang Leader for a Day, Penguin Press, New York.

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Design anthropologists mindset UX Australia 2012

by Stephen Cox on Sep 04, 2012

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