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Design anthropologists mindset UX Australia 2012

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What does it mean to be human? How can an understanding of what humans are, have been and could be, mean to a designer? How do you begin to access a more meaningful world, for you as a designer and ...

What does it mean to be human? How can an understanding of what humans are, have been and could be, mean to a designer? How do you begin to access a more meaningful world, for you as a designer and the people you are designing for?

Taking an Anthropologist’s mindset allows us to glimpse the beauty of what it means to be human. How we as designers can create objects, interactions and services not just to meet needs, but to meaningfully grow the people who interact with our work, be they customers, colleagues or our future selves.

Stephen will take you on a whirlwind trip though the world of anthropological thinking that will change how you view the work that you do and the meaning that you create.

This discussion touches on some tips and tricks from four fields of anthropological thought: archaeology, cultural anthropology, physical anthropology and linguistic anthropology. It will also address some of the underlying tensions between design for business and designing for humans.

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Design anthropologists mindset UX Australia 2012 Design anthropologists mindset UX Australia 2012 Presentation Transcript

  • UX AustraliaA Design Anthropologists Mindset @S_Cox
  • The history of the world in 100 steps
  • 1 4.5 Billion Years Earth is formed2 3.5 Billion Years Land masses appear3 550 Million Years Cambrian explosion4 250 Million Years Mesozoic era5 65 Million Years Cretaceous – Paleogene 2 Million Years Homo Habilis 200 Thousand Years Homo Sapiens
  • CLOSE YOUR EYES Please
  • Anthropology in design isn’t just Contextual inquiry Ethnography Co-design
  • Anthropology asksWhat does it mean to be human?
  • DESIGN ANTHROPOLOGYProblem solving HumannessChanging the world Now and the pastWhat could be What should be
  • DESIGN + ANTHROPOLOGY How do the designs we create enhance what it means to be human?
  • THINK BEYOND YOUR TOOLS
  • Anthropology =Specific General
  • Anthropology =Stories Human
  • Designers &Anthropologists use stories
  • What’s the right story for us?
  • ArchaeologyLinguisticsPhysicalSociocultural
  • LEARN THE ART OFLOOKING AT THINGS
  • Biface
  • PostProcessualArchaeology
  • Subject / ObjectSo what?
  • $128.74 + Stories = $3,612.51
  • Structure and systems intertwined
  • Life at Home in the Twenty-first Century This is the office it’s a total mess, we probably, should, you know, organise it better...
  • Life at Home in the Twenty-first Century … and we have a garage, with everything… this is where we have bikes, old furniture, sofas and Kids! things that we don’t use
  • Our stuff defines usand we define our stuff “Stuff” is also a window to our culture and our values
  • LEARN WHATPEOPLE ARE REALLY SAYING
  • Thomas Khun“our observations are not pure,they are shaped by our concepts”
  • Brent Berlin & Paul Kay See also Steven C LevinsonWe can only see colours that wehave words to describe
  • 97 192 4 80 186 15 Via boingboing.net
  • PhonemicPhonetic
  • # rickrolled
  • emicetic
  • Language is about connection
  • "there are wider-scale institutional orders of interactionality, historically contingent yet structured. Within such large-scale,macrosocial orders, in-effect ritual centers of semiosis come to exert a structuring, value-conferring influence on any particular event ofdiscursive interaction with respect to the meanings and significance of the verbal and other semiotic forms used in it."
  • Communication is afundamental human trait
  • Design communicatesCreates communitiesShifts powerCreates opportunities
  • LEARN ABOUT VARIATION
  • What is normal?
  • Co-evolutionTechnology and biology
  • Genevieve BellThe value in beingbored
  • Who remembers… phone numbers?
  • Wall-E
  • LEARN THROUGHUNDERSTANDING SOCIAL INTERACTIONS
  • Connection From the specific to the general
  • The depth andinventivness of human social groups
  • Play
  • Baining, PNGPlay makes usless humanPlay and workare in all thingsKpelle, Liberia
  • Connections
  • BehavioursNorms and Scripts
  • Left Right
  • “We have an unspoken rule on London Underground escalators: always stand on the right. Many a visitor to our city has been caught out bythis rule as its not made clear when you arrive, but if you stand in the way of a London commuter theyll soon let you know!” – Go London (about.com)
  • Erving Goffman Harold Garfinkle“Breachingexperiments”
  • Reflex politeness80% of peopleapologisedfor beingbumped into
  • BehavioursDesign to fitCommunities
  • BE REFLEXIVE, LOOK AT YOURSELF AND WHO YOU ARE
  • “If the work we do makes a particular alternate future more likely, that means directly affecting other folkschoices. We have made a choice about what others ‘ought’ to do.” – Rick Robinson & Maria Bezatis
  • “Design translates values into tangibleexperiences” - Dori Tunstall
  • Go and read some stuff Design Human Know Think BeBe inspired by what itmeans to be human
  • Who designs the future?
  • MYFUTURE
  • Thanks to• http://thinkdesignblog.com/120-handdrawn-vector-arrows.htm• http://cesstrelle.wordpress.com/2012/07/20/freebie-mini-chalkboards-free-chalk-fonts/• http://www.dafont.com/eraser.font• All of the other people I have borrowed photos and content from. – http://fr.wikipedia.org/wiki/Fichier:Biface.jpg – http://everythingyoulovetohate.tumblr.com/post/10132635188 (no attribution) – http://www.123people.com/s/ian+hodder – http://www1.icsi.berkeley.edu/~kay/ – http://boingboing.net/2011/08/12/how-language-affects-color-perception.html – http://jeffdeviller.blogspot.com.au/2011/04/i-can-explain-rick-rolling.html – http://setyoufreenews.blogspot.com.au/2010/11/new-statistical-model-moves-human.html – http://www.fastcompany.com/most-creative-people/2009/genevieve-bell – http://www.realclearscience.com/cgi-bin/mt/mt-search.cgi?blog_id=2&tag=culture&limit=20 – http://www.vacationsandtravelmag.com/PngsPassionatePeople/623/1565/3/0/0/ – http://www.flickriver.com/photos/gbaku/popular-interesting/ – http://www.flickr.com/photos/25584815@N04/3200377810 – http://www.horst-helle.de/goffmand.htm – http://en.wikipedia.org/w/index.php?title=File:Garfinkel2.TIF&page=1 – http://www.amazon.co.uk/Watching-English-Hidden-Rules-Behaviour/dp/0340818867 – http://sarawak.icograda.org/speakers/dr.-elizabeth-tunstall.html If anyone needs their image removed please contact me.• And too all my proof-readers and guinea pigs.
  • Mini BibliographyArnold, JE, Graesch, AP, Ragazzini, E & Ochs, E 2012, Life at home in the twenty-first century: 32 familiesopen thier doors, UCLA, CIOA Press, Los Angeles.Bell, G 2011, The Value of Boredom, TEDx, Sydney.Cadell, B & Cox, S 2012, Google reader feeds - various (available on request), Google, viewed 2012,Clarke, AJ (ed.) 2011, Design Anthropology: Object culture in the 21st Century, Springer Wien, New York.Edwards, M 2012, Desonance, Wordpress, vie wed July 2012, <http://desonance.wordpress.com/>.Fox, K 2004, Watching the English, Hodder, London.Goffman, E 1963, Behaviour in Public Places, The Free Press, New York.Hodder, I 2012, Archaeological Theory Today, 2nd edn., Polity Press, Cambridge.Horizon, B 2011, BBC Horizon: Do you see what I see? "The himba tribe", Youtube,Papnek, V 1984, Design for the Real World, 2nd edn., Academy Press, Chicago.Parkin, R & Stone, L (eds), 2004, Kinship and Family : an anthropological reader, Blackwell Publishing,Boston.Popova, M 2012, Anatomy of Boredom, Brainpickings.org, viewed 26 August,<http://www.brainpickings.org/index.php/2012/06/18/boredom-a-lively-history/>.Rose, S & Caplin, S 2005, Be the coolest dad on the block, Broadway Books, New York.Tunstall, D 2012, Design Anthropology (Swinburne University of Technology), viewed 28 August,<http://www.swinburne.edu.au/design/courses/design-anthropology-postgraduate-course.html>.Venkatesh, S 2008, Gang Leader for a Day, Penguin Press, New York.