Building Ethnography into the design process

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3 comments

+ jmg111 2 years ago
Great slide, can you email me a high-res? john [at] smorgasbord-design.co.uk or find me on the IAI or IxD mailing lists! Thanks.
+ LisaHerrod 3 years ago
This as a brilliant presentation! Stephen was so calm and clear and interesting. It was an absolute pleasure presenting along side you and this preso is a perfect example of how professional you are.
+ cheryllead 3 years ago
I’m really bummed I missed this one - the slides look great though, looks like it was really interesting. I love the little lego men. :)

b.angel favorited this 1 week ago
Andrea Mason, Dir. Innovation & Strategy at Telbios Spa, favorited this 2 weeks ago
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Tags building ethnography into the design process
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Tags research methods
happirus favorited this 2 years ago
Tags ethnography
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Tags ethnogrpahy
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Tags ethnographic
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Tags design ethnography
Andrew Schechterman, Architect, Designer, Psychologist favorited this 2 years ago

Building ethnography into the design process Making useful things no one knew they needed
Life is complex
½ of Me
Struggling with complexity
Complexity and context
My job
Grounded
What is research?
Continuum
Strategic Tactical Culture People Wants Websites Users Usability
Strategic Tactical Interactional Structural Evaluatative Behavioural Ethnographic
Observation Contextual interviews Structured interviews Diaries / probes Ethnographic techniques
Help build understanding
The process
Get stuff Think about it Transform it Output stuff
Big questions?
Getting there
Answering the big ones
Secondary research
Do your own
Carsguide.com.au
Getting stuff (ethnographic research)
The broader context
Field research it’s peachy
Thinking about stuff (applying theory)
“ I hate dealers, they are always trying to sell you something” “ Car dealers ... They don’t care about you just about the sale” Dealers > Sales focused Dealers > Sales focused
Dealers > Sales focused Dealers > More practiced Purchaser > Just browsing
Iteration
Transform it
Findings
Output stuff (deliverables)
Tome
Visualisations
Case studies
Then what?
Carsguide marketing
Carsguide Sales team
The designers
Teamwork Image from: Joe Shlabotnik http://www.flickr.com/photos/joeshlabotnik/305410323/
Life is complex But understandable