Stephanie Benson
Target Audience
•Millennials
•Middle-aged outdoors
enthusiasts
The Big Idea
•Quality, long standing
brand
•Excellent customer service
to solve any problems
•Performance outdoors
sportsw...
Telling A Story
•Display and video advertising on ad
networks
•The photos and images will show a personal
story of a custo...
Utilizing Smartphones
•Creation of L.L.Bean Smartphone
application
•Instant chat with a L.L.Bean customer
service represen...
Overall Campaign Goals
•Foster new customer relationships
and continue growth with brand loyal
customers
•Demonstrate our ...
Google Attributes for Campaign
Success
•Google AdWords
•L.L.Bean
•Bean Boots
•Performance outerwear
•Quality customer serv...
Continued Google Attributes
•Google Analytics to ensure campaign is
being fully implemented
•Day-to-day results
•Optimize ...
Let L.L.Bean help you discover or rediscover the outdoorsman
or woman within you. With quality products and outstanding
cu...
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L.L Bean Deck

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L.L Bean Deck

  1. 1. Stephanie Benson
  2. 2. Target Audience •Millennials •Middle-aged outdoors enthusiasts
  3. 3. The Big Idea •Quality, long standing brand •Excellent customer service to solve any problems •Performance outdoors sportswear •Iconic Bean Boots
  4. 4. Telling A Story •Display and video advertising on ad networks •The photos and images will show a personal story of a customer with their L.L.Bean product •Photos and videos to be shared on social media sites •Facebook •Instagram •YouTube
  5. 5. Utilizing Smartphones •Creation of L.L.Bean Smartphone application •Instant chat with a L.L.Bean customer service representative •Quick shopping at the touch of a button •Customer submitted photos to designated hashtags
  6. 6. Overall Campaign Goals •Foster new customer relationships and continue growth with brand loyal customers •Demonstrate our passion for customer care and 100% product guarantee •Increase yearly sales
  7. 7. Google Attributes for Campaign Success •Google AdWords •L.L.Bean •Bean Boots •Performance outerwear •Quality customer service •$10,000 a day budget •Increase to $13,000 if need be
  8. 8. Continued Google Attributes •Google Analytics to ensure campaign is being fully implemented •Day-to-day results •Optimize and measure campaign with results
  9. 9. Let L.L.Bean help you discover or rediscover the outdoorsman or woman within you. With quality products and outstanding customer service, L.L.Bean will be by your side for the next 100 years.
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