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Building Your Brand Advocates:
Listening, Engaging & Creating Your Brand Presence Using HootSuite
@stephawie | stephanie.w...
What type of business are you running?
print digitalvs
To reach 10 million users...
91 years
21 years
17 years
852 days
780 days
16 days
To reach 10 million users...
91 years
21 years
17 years
852 days
780 days
16 days
social media is
HERE TO STAY
43%
70%
spend 6+ hours
on social media
of SMBs are on
Twitter
According to Vertical Response in Q3 of 2012,
an increase of...
print digital
build 1-on-1
relationship
2-ways
1 way street
time
investment
money
investment loose
audience
set report wai...
W.O.M
print digital
build 1-on-1
relationship
2-ways
1 way street
time
investment
money
investment loose
audience
set repo...
STEPHANIE WIRIAHARDJA
Community Manager, Higher Education
@stephawie @HootCampus @HootClub
110 user-generated events
in 43 cities, 18 countries
APRIL ‘13MARCH ‘13 MAY ‘13 JUNE ‘13 JULY ‘13
51 brand ambassadors
in ...
1. Listen
2. Be a Part of the Conversation
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their storie...
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their storie...
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their storie...
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their storie...
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their storie...
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their storie...
5. Let Them Remix Your Brand
5. Empower Your Audience
encourage provide support amplifyreach out
USERS FANS SUPERFANS AMBASSADOR
Community
Marketing
Support
Pro
Sales
How does community building fit in the big picture?
Top 5 HootSuite Features
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integrati...
Listening Dashboard
• Your company’s name
• Your company’s mispelled name
• Your competitors
• Your product(s)
• Similar p...
Top 5 HootSuite Features
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integrati...
Geo-location Search
local research centre
Top 5 HootSuite Features
• Set up listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Schedule posts
• Plan content for the future
• Different time zones
• Experimenting
Why schedule?
• Set-and-forget
• Be a s...
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Top 5 HootSuite Featur...
Reports
Facebook
• Likes breakdown
• Reach
• Per-post metrics
• Demographics
• Snapshot
Twitter
• Follower growth
• Popula...
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Top 5 HootSuite Featur...
App Integration
• YouTube
• Statigram
• Trendspottr
• Salesforce
• LeadSift
• 12Mass
• ChattBack
• HubSpot
• RSS Syndicato...
Social media can be time
consuming, don’t get lost in it.
• Market research
• Build relationships
• Establish your brand
•...
There are hundreds of social media platforms out there,
but the essence is all the same: COMMUNICATION
BRANDING
CREATIVITY
Social media is a marathon,
not a sprint.
Now it’s your turn...
Let’s continue the conversation
@stephawie // www.thedandeliontheory.com
stephanie.wiriahardja@hootsuite.com
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
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Building Your Brand Advocates

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"Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite"

Presentation prepared for OMG Social Media Conference 2013

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Transcript of "Building Your Brand Advocates"

  1. 1. Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite @stephawie | stephanie.wiriahardja@hootsuite.com
  2. 2. What type of business are you running?
  3. 3. print digitalvs
  4. 4. To reach 10 million users... 91 years 21 years 17 years 852 days 780 days 16 days
  5. 5. To reach 10 million users... 91 years 21 years 17 years 852 days 780 days 16 days social media is HERE TO STAY
  6. 6. 43% 70% spend 6+ hours on social media of SMBs are on Twitter According to Vertical Response in Q3 of 2012, an increase of 66% from last year. 90%of SMBs are on Facebook
  7. 7. print digital build 1-on-1 relationship 2-ways 1 way street time investment money investment loose audience set report wait-and- see immediate specific audience report for results exposure W.O.M
  8. 8. W.O.M print digital build 1-on-1 relationship 2-ways 1 way street time investment money investment loose audience set report wait-and- see immediate specific audience report for results exposure
  9. 9. STEPHANIE WIRIAHARDJA Community Manager, Higher Education @stephawie @HootCampus @HootClub
  10. 10. 110 user-generated events in 43 cities, 18 countries APRIL ‘13MARCH ‘13 MAY ‘13 JUNE ‘13 JULY ‘13 51 brand ambassadors in 4 months +316% 316% increase in user sign up in 11 months $ Total spending: $4251
  11. 11. 1. Listen
  12. 12. 2. Be a Part of the Conversation
  13. 13. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  14. 14. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  15. 15. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  16. 16. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  17. 17. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  18. 18. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  19. 19. 5. Let Them Remix Your Brand
  20. 20. 5. Empower Your Audience encourage provide support amplifyreach out USERS FANS SUPERFANS AMBASSADOR
  21. 21. Community Marketing Support Pro Sales How does community building fit in the big picture?
  22. 22. Top 5 HootSuite Features • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration
  23. 23. Listening Dashboard • Your company’s name • Your company’s mispelled name • Your competitors • Your product(s) • Similar product(s) What should I search for? Filter out the noise
  24. 24. Top 5 HootSuite Features • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration
  25. 25. Geo-location Search local research centre
  26. 26. Top 5 HootSuite Features • Set up listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration
  27. 27. Schedule posts • Plan content for the future • Different time zones • Experimenting Why schedule? • Set-and-forget • Be a spammer, not an engager But don’t...
  28. 28. • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration Top 5 HootSuite Features
  29. 29. Reports Facebook • Likes breakdown • Reach • Per-post metrics • Demographics • Snapshot Twitter • Follower growth • Popular tweets • Mentions count • Compare keywords • Sentiment Click Stats • Total summary • Clicks by region • Most popular G+ / LinkedIn • Followers • Post count • Update engagement
  30. 30. • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration Top 5 HootSuite Features
  31. 31. App Integration • YouTube • Statigram • Trendspottr • Salesforce • LeadSift • 12Mass • ChattBack • HubSpot • RSS Syndicator • Vidyard • Twtrland • StoreYa • Survey Monkey • Chartbeat • ContentGems • CrowdContent • WeSEE • VK • Weibo • Zyncro • RankSpeed • Blogger • BatchBook • AppBoy • Nimble • Scoop It • StockTwits • ZenDesk • SlideShare • ConstantContact • SocialBro • Storify • Via.Me • Nexalogy • Xing • Viadeo • Instagram • Tumblr • Evernote • MailChimp • Flickr • Get Satisfaction • Yammer • Wordpress • Vimeo • Reddit • StumbleUpon
  32. 32. Social media can be time consuming, don’t get lost in it. • Market research • Build relationships • Establish your brand • Educate the audience • Sell your product(s)
  33. 33. There are hundreds of social media platforms out there, but the essence is all the same: COMMUNICATION BRANDING CREATIVITY
  34. 34. Social media is a marathon, not a sprint.
  35. 35. Now it’s your turn...
  36. 36. Let’s continue the conversation @stephawie // www.thedandeliontheory.com stephanie.wiriahardja@hootsuite.com
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