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Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
Building Your Brand Advocates
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Building Your Brand Advocates

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"Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite" …

"Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite"

Presentation prepared for OMG Social Media Conference 2013

Published in: Technology, Business
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  • 1. Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite @stephawie | stephanie.wiriahardja@hootsuite.com
  • 2. What type of business are you running?
  • 3. print digitalvs
  • 4. To reach 10 million users... 91 years 21 years 17 years 852 days 780 days 16 days
  • 5. To reach 10 million users... 91 years 21 years 17 years 852 days 780 days 16 days social media is HERE TO STAY
  • 6. 43% 70% spend 6+ hours on social media of SMBs are on Twitter According to Vertical Response in Q3 of 2012, an increase of 66% from last year. 90%of SMBs are on Facebook
  • 7. print digital build 1-on-1 relationship 2-ways 1 way street time investment money investment loose audience set report wait-and- see immediate specific audience report for results exposure W.O.M
  • 8. W.O.M print digital build 1-on-1 relationship 2-ways 1 way street time investment money investment loose audience set report wait-and- see immediate specific audience report for results exposure
  • 9. STEPHANIE WIRIAHARDJA Community Manager, Higher Education @stephawie @HootCampus @HootClub
  • 10. 110 user-generated events in 43 cities, 18 countries APRIL ‘13MARCH ‘13 MAY ‘13 JUNE ‘13 JULY ‘13 51 brand ambassadors in 4 months +316% 316% increase in user sign up in 11 months $ Total spending: $4251
  • 11. 1. Listen
  • 12. 2. Be a Part of the Conversation
  • 13. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 14. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 15. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 16. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 17. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 18. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 19. 5. Let Them Remix Your Brand
  • 20. 5. Empower Your Audience encourage provide support amplifyreach out USERS FANS SUPERFANS AMBASSADOR
  • 21. Community Marketing Support Pro Sales How does community building fit in the big picture?
  • 22. Top 5 HootSuite Features • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration
  • 23. Listening Dashboard • Your company’s name • Your company’s mispelled name • Your competitors • Your product(s) • Similar product(s) What should I search for? Filter out the noise
  • 24. Top 5 HootSuite Features • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration
  • 25. Geo-location Search local research centre
  • 26. Top 5 HootSuite Features • Set up listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration
  • 27. Schedule posts • Plan content for the future • Different time zones • Experimenting Why schedule? • Set-and-forget • Be a spammer, not an engager But don’t...
  • 28. • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration Top 5 HootSuite Features
  • 29. Reports Facebook • Likes breakdown • Reach • Per-post metrics • Demographics • Snapshot Twitter • Follower growth • Popular tweets • Mentions count • Compare keywords • Sentiment Click Stats • Total summary • Clicks by region • Most popular G+ / LinkedIn • Followers • Post count • Update engagement
  • 30. • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration Top 5 HootSuite Features
  • 31. App Integration • YouTube • Statigram • Trendspottr • Salesforce • LeadSift • 12Mass • ChattBack • HubSpot • RSS Syndicator • Vidyard • Twtrland • StoreYa • Survey Monkey • Chartbeat • ContentGems • CrowdContent • WeSEE • VK • Weibo • Zyncro • RankSpeed • Blogger • BatchBook • AppBoy • Nimble • Scoop It • StockTwits • ZenDesk • SlideShare • ConstantContact • SocialBro • Storify • Via.Me • Nexalogy • Xing • Viadeo • Instagram • Tumblr • Evernote • MailChimp • Flickr • Get Satisfaction • Yammer • Wordpress • Vimeo • Reddit • StumbleUpon
  • 32. Social media can be time consuming, don’t get lost in it. • Market research • Build relationships • Establish your brand • Educate the audience • Sell your product(s)
  • 33. There are hundreds of social media platforms out there, but the essence is all the same: COMMUNICATION BRANDING CREATIVITY
  • 34. Social media is a marathon, not a sprint.
  • 35. Now it’s your turn...
  • 36. Let’s continue the conversation @stephawie // www.thedandeliontheory.com stephanie.wiriahardja@hootsuite.com

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