Building Your Brand Advocates

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"Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite" …

"Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite"

Presentation prepared for OMG Social Media Conference 2013

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  • 1. Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite @stephawie | stephanie.wiriahardja@hootsuite.com
  • 2. What type of business are you running?
  • 3. print digitalvs
  • 4. To reach 10 million users... 91 years 21 years 17 years 852 days 780 days 16 days
  • 5. To reach 10 million users... 91 years 21 years 17 years 852 days 780 days 16 days social media is HERE TO STAY
  • 6. 43% 70% spend 6+ hours on social media of SMBs are on Twitter According to Vertical Response in Q3 of 2012, an increase of 66% from last year. 90%of SMBs are on Facebook
  • 7. print digital build 1-on-1 relationship 2-ways 1 way street time investment money investment loose audience set report wait-and- see immediate specific audience report for results exposure W.O.M
  • 8. W.O.M print digital build 1-on-1 relationship 2-ways 1 way street time investment money investment loose audience set report wait-and- see immediate specific audience report for results exposure
  • 9. STEPHANIE WIRIAHARDJA Community Manager, Higher Education @stephawie @HootCampus @HootClub
  • 10. 110 user-generated events in 43 cities, 18 countries APRIL ‘13MARCH ‘13 MAY ‘13 JUNE ‘13 JULY ‘13 51 brand ambassadors in 4 months +316% 316% increase in user sign up in 11 months $ Total spending: $4251
  • 11. 1. Listen
  • 12. 2. Be a Part of the Conversation
  • 13. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 14. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 15. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 16. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 17. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 18. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Don’t spam
  • 19. 5. Let Them Remix Your Brand
  • 20. 5. Empower Your Audience encourage provide support amplifyreach out USERS FANS SUPERFANS AMBASSADOR
  • 21. Community Marketing Support Pro Sales How does community building fit in the big picture?
  • 22. Top 5 HootSuite Features • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration
  • 23. Listening Dashboard • Your company’s name • Your company’s mispelled name • Your competitors • Your product(s) • Similar product(s) What should I search for? Filter out the noise
  • 24. Top 5 HootSuite Features • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration
  • 25. Geo-location Search local research centre
  • 26. Top 5 HootSuite Features • Set up listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration
  • 27. Schedule posts • Plan content for the future • Different time zones • Experimenting Why schedule? • Set-and-forget • Be a spammer, not an engager But don’t...
  • 28. • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration Top 5 HootSuite Features
  • 29. Reports Facebook • Likes breakdown • Reach • Per-post metrics • Demographics • Snapshot Twitter • Follower growth • Popular tweets • Mentions count • Compare keywords • Sentiment Click Stats • Total summary • Clicks by region • Most popular G+ / LinkedIn • Followers • Post count • Update engagement
  • 30. • Set up a listening dashboard • Geo-location searches • Schedule posts • Reports • App Integration Top 5 HootSuite Features
  • 31. App Integration • YouTube • Statigram • Trendspottr • Salesforce • LeadSift • 12Mass • ChattBack • HubSpot • RSS Syndicator • Vidyard • Twtrland • StoreYa • Survey Monkey • Chartbeat • ContentGems • CrowdContent • WeSEE • VK • Weibo • Zyncro • RankSpeed • Blogger • BatchBook • AppBoy • Nimble • Scoop It • StockTwits • ZenDesk • SlideShare • ConstantContact • SocialBro • Storify • Via.Me • Nexalogy • Xing • Viadeo • Instagram • Tumblr • Evernote • MailChimp • Flickr • Get Satisfaction • Yammer • Wordpress • Vimeo • Reddit • StumbleUpon
  • 32. Social media can be time consuming, don’t get lost in it. • Market research • Build relationships • Establish your brand • Educate the audience • Sell your product(s)
  • 33. There are hundreds of social media platforms out there, but the essence is all the same: COMMUNICATION BRANDING CREATIVITY
  • 34. Social media is a marathon, not a sprint.
  • 35. Now it’s your turn...
  • 36. Let’s continue the conversation @stephawie // www.thedandeliontheory.com stephanie.wiriahardja@hootsuite.com