#HootUpJKTLearning & Sharing about HootSuite and Soc Med
Stephanie Wiriahardja<place Stephanie here>                                    Community Celebratoire                     ...
Timeline                                                                                                                  ...
Timeline                                                                                                                  ...
Timeline                                                                                                                  ...
Timeline                                                                                                                  ...
Timeline                                                                                                                  ...
Timeline                                                                                                                  ...
AwesomenessMediaTotal media mentions:                                                                Case studies         ...
Global Brands
Local Brands    @SCTV_              @GadisMagz           @AirAsiaID      @atamerica   @WomanBizLife   d @wwwdetikcom @kapa...
Topics Today   Engagement   Measurement    Immediacy
Engagement    Tips from Amber Mac      CTV Host, Bestselling author of Power Friending, Blogger for      FastCompany, Podc...
EngagementWhat does engagementmean to you (personally)and what does it mean toyour boss?
EngagementWhat are some of yourfavourite features thathelp you engage with yourtarget market/audience?
EngagementWhat are some of theroadblocks you oftenencounter?
EngagementAre there any local brandsthat utilize Instagram tomaximize their marketingcampaigns? Why/why not?
EngagementWhat are some local brandsthat have successfully“supercharge” their fanengagement online?
EngagementShare 1 secret to yoursuccess in engaging yourtarget market.
MeasurementWhat is KPI and what doesit mean in the context ofsocial media?
MeasurementWhat can be measured insocial media? How do youdetermine the success of acampaign?
MeasurementWhat are the key data/infothat you look for whencreating a report?
MeasurementWhat tool/site do you useto create your analyticsreport? Why?
Passive  problem
Passive  solved
Active  solved           problem
Active                     Top                     3  solved           solved?
10 mil  To reach 10 million users...                  Telephone     91 years                  Television                  ...
10 mil  To reach 10 million users...                  Telephone     91 years                  Television    21 years      ...
10 mil  To reach 10 million users...                  Telephone     91 years                  Television    21 years      ...
10 mil  To reach 10 million users...                  Telephone     91 years                  Television    21 years      ...
10 mil  To reach 10 million users...                  Telephone     91 years                  Television    21 years      ...
10 mil  To reach 10 million users...                  Telephone     91 years                  Television    21 years      ...
Tips & Tricks  “ they’ll lift you up ”               When you lift people up,                Shift from “How can we sell y...
ImmediacyWhat’s next? How do wefacilitate this shift?
ImmediacyWill we ever be back to the“normal*” era again?What is normal now?*No phones while eating, no replying to tweets ...
Resources                                  feedback.hootsuite.com                                  translate.hootsuite.com...
HootClub
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HootUpJKT - Questions

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HootUpJKT - Questions

  1. 1. #HootUpJKTLearning & Sharing about HootSuite and Soc Med
  2. 2. Stephanie Wiriahardja<place Stephanie here> Community Celebratoire @HootSuite_ID | @HootClub | @HootUp | @stephawie
  3. 3. Timeline Celebratoire-ing # of indonesian users #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Growth Actively using HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 20112010 2012 July August September October December February May
  4. 4. Timeline Celebratoire-ing # of indonesian users #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Growth Top Actively using 10 HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 20112010 2012 July August September October December February May
  5. 5. Timeline Celebratoire-ing Top # of indonesian users 6 #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Growth Top Actively using 10 HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 20112010 2012 July August September October December February May
  6. 6. Timeline Celebratoire-ing Top # of indonesian users 6 #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Actively using Top 10 Growth 3 million users HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 20112010 2012 July August September October December February May
  7. 7. Timeline Top Celebratoire-ing 3 Top # of indonesian users 6 #HootUpJKT my love for HootSuite #HootUpBDG Interview Hired as Full Time Actively using Top 10 Growth 3 million users HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 20112010 2012 July August September October December February May
  8. 8. Timeline Top Celebratoire-ing 3 Top 6 4 # of indonesian users #HootUpJKT my love for HootSuite #HootUpBDG million users Interview Hired as Full Time Actively using Top 10 Growth 3 million users HootSuite Official intern Top HootSuite Cute owls? 20 Sign me up! is local?! 20112010 2012 July August September October December February May
  9. 9. AwesomenessMediaTotal media mentions: Case studies Info sheets English 10 10 3500+ HootSuite allows you to manage all your social Translated 24 23 networks in one dashboard. It has announced as: Alexa Top 200 Global Site & 100 US SiteCulture Exclusive Twitter launch partner for Promoted Products HootUps hoot hoot hoot hoot hoot hoot hoot hoot hoot hoot hoot 57 hoot Member of the Facebook Preferred Developer hoot hoot hoot 1 of 4 LinkedIn’s Certified Developer hoot hoothoot hoot hoot o h ot hoot h hoot oot hoot hoot hoot hoot hoot hoot hoot ot ho hoot Key social network integration & apps Facebook, Twitter, LInkedIn, YouTube, Flickr,Visits Tumblr, MailChimp, InboxQ, and more coming up! 35m USAlexa 28m Japanworldwide site visits 105,785,440216up 103 ranks site page views blog visits 1,096,520 212,925,634from 2010.
  10. 10. Global Brands
  11. 11. Local Brands @SCTV_ @GadisMagz @AirAsiaID @atamerica @WomanBizLife d @wwwdetikcom @kapanlagicom @jogjaupdate @XLcare @ciputraway @plasadotcom @seputarevent @kerjakreatif @AdaDiskon
  12. 12. Topics Today Engagement Measurement Immediacy
  13. 13. Engagement Tips from Amber Mac CTV Host, Bestselling author of Power Friending, Blogger for FastCompany, Podcaster at Twit.tv & CommandN one Act Authenticly four Tell Stories seven Listen Well nine Go Mobile two Make Time five Plan Ahead eight Create a Social ten Have Fun Media Policy three Be Consistent six Embrace Criticism(Power Friending, Amber Mac)
  14. 14. EngagementWhat does engagementmean to you (personally)and what does it mean toyour boss?
  15. 15. EngagementWhat are some of yourfavourite features thathelp you engage with yourtarget market/audience?
  16. 16. EngagementWhat are some of theroadblocks you oftenencounter?
  17. 17. EngagementAre there any local brandsthat utilize Instagram tomaximize their marketingcampaigns? Why/why not?
  18. 18. EngagementWhat are some local brandsthat have successfully“supercharge” their fanengagement online?
  19. 19. EngagementShare 1 secret to yoursuccess in engaging yourtarget market.
  20. 20. MeasurementWhat is KPI and what doesit mean in the context ofsocial media?
  21. 21. MeasurementWhat can be measured insocial media? How do youdetermine the success of acampaign?
  22. 22. MeasurementWhat are the key data/infothat you look for whencreating a report?
  23. 23. MeasurementWhat tool/site do you useto create your analyticsreport? Why?
  24. 24. Passive problem
  25. 25. Passive solved
  26. 26. Active solved problem
  27. 27. Active Top 3 solved solved?
  28. 28. 10 mil To reach 10 million users... Telephone 91 years Television Cell Phones Facebook Twitter Google +
  29. 29. 10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones Facebook Twitter Google +
  30. 30. 10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook Twitter Google +
  31. 31. 10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook 852 days Twitter Google +
  32. 32. 10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook 852 days Twitter 780 day Google +
  33. 33. 10 mil To reach 10 million users... Telephone 91 years Television 21 years Cell Phones 17 years Facebook 852 days Twitter 780 days Google + 16 days
  34. 34. Tips & Tricks “ they’ll lift you up ” When you lift people up, Shift from “How can we sell you” to “How can we help you?” If you help people with their smaller issues, many will look to you for their bigger issues(Proven Social Media Strategies To Rapidly Grow Your Business, Mike Stelzner)
  35. 35. ImmediacyWhat’s next? How do wefacilitate this shift?
  36. 36. ImmediacyWill we ever be back to the“normal*” era again?What is normal now?*No phones while eating, no replying to tweets in the weekend,calling instead of sending a FB birthday message.
  37. 37. Resources feedback.hootsuite.com translate.hootsuite.com/id hootsuite.com/affiliate For media inquiries: media@hootsuite.com or fill up the form from blog.hootsuite.com/media@HootSuite_help @HootSuite_ID
  38. 38. HootClub
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