A "How To Get Started" Guide to Social Media for Businesses: First Steps on Facebook, Twitter and YouTube. A hands-on Approach with Real-life Examples and Tools for The Beginner to Power User.

1. Top Internet Marketing Tips for Travel Destinations and Equipment Manufacturers: Master Twitter, Facebook and YouTube Strategies. Seminar sponsored by: BEAUTIFUL OCEANS

4. Stephan Becker Stephan possesses a bachelor’s degree in business administration, obtained in Munich, Germany and a Master degree in Hypermedia-Multimedia, obtained in Paris, France. A degree in Environmental Sciences from McGill University, Montreal. He holds a degree in Web Analytics, obtained from the University of British Columbia (UBC). Stephan has been on Facebook since 2007, has been on Twitter since January 2008 and has been running successful Google AdWords campaigns since 2007 for Beautiful Oceans Inc . Stephan is a standing member of the US-based Web Analytics Association since 2009.

5. Why Social Media Is Important How do we define “Social Media”? “ Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology , transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers . Social media has become extremely popular because it allows people to connect online to form and grow both personal and business relationships .” Source: Wikipedia

8. Why Social Media Is Important The Social Media Menu: How to chose???

28. Twitter Example feedbacks During Online Coral Reef Treasure Hunt, Alpha test – July 2009: On Twitter: “ @robkn007: Remind me that I have to put one of the BeautifulOceans #scuba destinations on my wish list.” Via e-mail: “ Participating in your online coral reef treasure hunt and discovering the coral reefs of Providenciales Island in such a unique way strongly influenced my decision to book my next dive trip for Turks & Caicos.”

29. Twitter Entry Level Productivity Tools Seesmic.com (Adobe Air) TweetDeck.com HootSuite.com

30. Twitter Advanced Productivity Tools Tweetminer.com (web and desktop application)

31. Twitter Advanced Productivity Tools Tweetminer.com

32. Twitter Advanced Productivity Tools

33. Twitter Advanced Productivity Tools Birdfeeder (Power user) – Paceyssoftware.com

38. YouTube Real-life example: Blendtec blenders involve users, providing the equipment, and exposure of user created videos in the Blendtec YouTube channel

42. YouTube Statistics > Since Google has taken over YouTube, « Analytics » features have been added. You can be almost certain that metrics options will further increase through time, providing you with very detailed insights into viewer behavior.

44. YouTube Statistics Views Age & sex Location

48. Collective Productivity Tool - ShareThis Sharethis.com

49. Case Study: Coral Reef Online Treasure Hunt

50. Case Study: Coral Reef Online Treasure Hunt July 2009 – Our Objective: « To use Social Media as a tool to expose Scuba Divers and Snorkelers to diving equipment and selected dive destinations all around the world. » The Steps: Step 1 – Build a « cohesive » online community of captive Scuba divers, snorkelers and coral reef fans Step 2 – Entice members of the online community to participate in online coral reef treasure hunts and reward their efforts with opportunities to win great prizes Step 3 – Expose participants to dive destinations and dive equipment during all phases of the game and generate qualified leads to participating treasure hunt sponsors

53. Case Study: Destination Marketing gameplay Broadcast channels

54. Case Study: Destination Marketing Riddles are broadcast daily on Beautiful Oceans’ Twitter and Facebook channels: Clue (Link) Game design for destinations with 3D coral reef maps: Game design for destinations without 3D coral reef maps (using our online Coral Reef Creature Kits):

57. Case Study: Destination Marketing Participant Feedback E-mail: “Participating in your online coral reef treasure hunt and discovering the coral reefs of Providenciales Island in such a unique way strongly influenced my decision to book my next dive trip for Turks & Caicos.” On Twitter: “ @robkn007: Remind me that I have to put one of the BeautifulOceans #scuba destinations on my wish list.”

60. Twitter Useful resources Twitter: I think I get it. Now what do I tweet? http://www.bigducknyc.com/blog/?p=329 The Twitter Guide Book http://mashable.com/guidebook/twitte r/101/learning 5 Habits of Successful Executives on Twitter http://mashable.com/2009/06/12/twitter-executives/ Learn the lingo – Twitter 101 http://business.twitter.com/twitter How to Gather and Use Twitter Metrics http://www.wikihow.com/Gather-and-Use-Twitter-Metrics