Slides for FE257: Marketing on the Internet
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Slides for FE257: Marketing on the Internet

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  • 1. Building Communities, #OneHugAtATime Stephanie Wiriahardja Community Manager, Higher Education @stephawietwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 2. “ Social media is the most disruptive form of ” communication the world has ever seen and is changing the way people communicate. - Ryan Holmes, CEO of HootSuitetwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 3. To Reach 10 Million Users 91 years 21 years 17 years 852 Days 750 Days 16 Daystwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 4. The Rise of... Community Managerstwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 5. Being a Community Manager Make friends Be the ring leader Be local everywhere Celebrate & share storiestwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 6. Make Friends Make friendstwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 7. Be Local Everywhere 85 Ambassadors 110+ HootUps 43 cities 17 countries 15 translated dashtwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 8. Be Local Everywheretwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 9. Be the Ring Leader Forward their feedback Direct them to the right people Write relevant content Keep them engaged Build a sustainable ecosystemtwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 10. Be the Ring Leader Understand the + and - for each platformtwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 11. Share and Celebrate Storiestwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 12. Campus Ambassador Program Helps students to: Be the voice of HootSuite on Campus Gain recognition Expand their network internationally Be leaders in the social media space at school and communitytwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 13. #ManyThanks Stephanie Wiriahardja Community Manager, Higher Education stephanie.wiriahardja@hootsuite.com @HootCampus @stephawie @HootClubtwitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com