Seller's Presentation


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This presentation discusses the home selling process.

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  • Hiring a real estate agent to find a buyer for your home is serious business and I’m sure you’ve given it much thought and it’s very important that we are on the same page throughout the process. So, it would be very helpful to me in moving forward if you would share a few of your thoughts with me. For example, What concerns do you have about working with a real estate agent? [Listen, take notes, and validate the sellers’ comments.] I see. Those are very valid concerns. I’ll be sure to address them. Next, what do you want from your real estate agent, specifically, what are you expectations of me? [Listen, take notes, and validate the sellers’ comments.] Those are very reasonable expectations and I’ll demonstrate how I will meet and exceed your expectations. And lastly. Frankly, the biggest compliment I receive in real estate is when a client refers me to their friends and family. Mr. & Mrs. ____,what would it take for you to refer me to your friends? [Listen, take notes, and validate the sellers’ comments.] Thank you. I’ll definitely keep that in mind. And thank you for sharing your thoughts with me. It is important for me to understand your concerns so that I am sure to cover them as we go along. Next, I’d like to discuss with you six strategies that I use when marketing a home. May I do that?
  • [discuss each point] Let’s start with curb appeal- I’m sure you’ve heard the expression, “you never get a second chance to make a first impression.” Well, in real estate, curb appeal is the first impression. I have worked with buyers who will immediately eliminate a property from consideration based on it’s drive-by appearance. Keep the lawn manicured, walkways cleared, the landscape trim and neat, leaves raked, snow cleared…you get the picture, don’t you? The smallest things make a big difference.
  • Interior- It is very difficult for buyers to imagine a property looking differently than what they see when they walk through the front door. For example, paint colors – if there is a room that you think would benefit from a fresh coat of paint in a neutral color, you may consider making that change. Mr. and Mrs. ____, are there any minor fix it’s you were thinking of making? [Wait for their response.] My recommendation is that you make them before showings begin. It’s best for buyer prospects to see the home as they will buy it. [Guide the sellers through this process if there are items to be addressed.]
  • Staging- I have seen neat homes sell faster than cluttered ones. And as much as we enjoy the photos and our children’s artwork on the fridge, buyers can view that as clutter. I would recommend that you remove clutter off surfaces, put extra furniture in storage, organize closets and cabinets. You’re going to purge and pack at some point, why not start now. Neatly stacked boxes look much better than cluttered closets and storage areas. [check for acceptance, agree and continue]
  • NOTE TO SALES ASSOCIATE: Remember to include the sellers throughout. This keeps them engaged and creates opportunities for trial closes as well as helping to establish buy-in. Have you been searching online about real estate as you’ve been considering a move? [discuss response. Ask questions such as: Which sites have you looked at? [listen] Why did you choose those sites?] It’s true, today’s buyers are online. In fact, according to the National Association of Realtors 2007 Home Buying and Home Selling Survey, 84% of all home buyers used the internet when they were searching for a home. My personal experience has been that buyers from around the corner search for homes today as though they were searching around the world. The internet is a viable tool for exposure and as the marketing agent for your home, I’ll be sure to position it to that global buyer as well as local buyers via my online marketing strategy. Let me show you how.
  • Online searchers tend to visit multiple websites so that’s why I’ll also advertise your listing on all of these sites. Google Real Estate, AOL Real Estate, Zillow, etc. These are all powerful sites to have in your corner. Mr. & Mrs. ____, are you beginning to see the value of the internet and the impact it has on buyers? We do too. And we do everything to leverage online promotion in our merchandising plan.
  • The centerpiece of my online marketing strategy is our website at Have you had a chance to take a look at our website? [Wait for their answer and respond accordingly] [If they have] – Great ! What did you think? Did you have any questions? [If they have not and they have internet access, you can log onto our site and demonstrate how easy it is to find properties.] – [If time does not allow]– Please do when you have a moment and be sure to give me a call if you have any questions. It really is very easy for people to search for properties at our site. We employ numerous strategies to drive traffic to our site. Any of these visitors could be the potential buyer for your home.
  • NOTE TO SALES ASSOCIATE: Explain and address each of the points on the slide. Be sure to expand on them as they relate to your local market. Let’s address offline promotion now. I will employ a wide variety of offline promotion avenues to attract buyers and real estate professionals to your property. Other agents are working with buyers, and we want them to show their buyers your home. To be sure they know about it, I’ll put the information into the Multiple Listing Service just as soon as we complete the paperwork and I’ll be sure to host an agent open house where they’ll have an opportunity to preview it for their buyer clients. How does that sound? [wait for approval or handle objection] Mr. & Mrs. ___, what are your feelings about a public open house? [wait for approval/handle objection if necessary]. An open house is great way to give your home some additional exposure to potential buyers. Would you feel comfortable if we included open houses in our marketing schedule? Great, we can discuss dates shortly. [wait for approval or answer questions] Right now, let’s look at some other offline promotion.
  • Over the years, I have built a large sphere that consists of past buyers and sellers, friends, professional acquaintances, etc. Each time I add a property to my personal inventory, my sphere of ____ people receive promotional information about the property – some by telephone, some by mail or email, and others personally. Regarding the real estate community, I have personal relationships with many local and regional agents. I’ll contact them personally regarding this property and see if they are currently working with buyers who may have an interest. Mrs. & Mrs.____, is there anyone in particular, you would like for me to add to my list of contacts regarding your home? [Wait for their response. ] All right, just be sure to give me their contact information before I leave and I’ll add them to the list. OR All right then, let’s move on to the last element of my merchandising strategy.
  • The Better Homes and Gardens brand name is so powerful to consumers that real estate agents have been using it for years in their ads for properties that they are marketing. Consumers associate quality and desirability with the brand. Exactly what we what potential buyers to think when they learn about your home. Can you see how the Better Homes and Gardens brand will help in marketing your home to potential buyers?
  • Mr. & Mrs. ________, what do you think of when you hear or see the name Better Homes and Gardens? [Wait for their response] Yes, I hear that often. So many people are familiar with the Better Homes and Gardens brand name. The company branded itself nearly 85 years ago and has been a household name ever since. The magazine alone enjoys a circulation of 7.6 million with a readership of nearly 40 million people. And one thing that my experience has taught me is that people want to do business with a name they know and trust. Mr. & Mrs. ____, do you feel that the public image and experience with the name and the brand will help attract more buyers to your home? [Wait for their agreement.] So do I. In fact, I’d like to share something with you. [advance to next slide]
  • Seller's Presentation

    1. 1. Home Sale Strategy The Saraiya Group Tradition of Sound Advice
    2. 2. Home Selling Proposal Property Address Goes Here Prerana and Hiren Saraiya Better Homes And Gardens Mason-McDuffie 43430 Mission Blvd., Suite 100 Fremont, CA 94539 510.492.4155 [email_address]
    3. 3. Understanding Your Expectations <ul><ul><li>What concerns do you have about working with a real estate agent? </li></ul></ul><ul><ul><li>What are your expectations of your real estate agent? </li></ul></ul><ul><ul><li>What would it take for you to refer us to your friends? </li></ul></ul>Tradition of Sound Advice
    4. 4. Understanding Your Expectations <ul><li>We are here to address your concerns: </li></ul><ul><li>Price - How much will our house sell for? </li></ul><ul><li>Time - How long will it take? </li></ul><ul><li>Convenience - How difficult will it be for our family? </li></ul><ul><li>Communications - How often will we hear from our agents? </li></ul><ul><li>Marketing Steps - What will our agents do to maximize our net </li></ul><ul><li>proceeds from the sale of our home? </li></ul><ul><li>Diligent Efforts - Will our agents work hard to sale our home </li></ul><ul><li>quickly and minimize stress for us? How will our agents’ strengths </li></ul><ul><li>benefit us? </li></ul>Tradition of Sound Advice
    5. 5. Job Description <ul><li>Our objective is to get the most amount of money with the least amount of inconvenience within your time frame. </li></ul><ul><li>Preparation – Prior to listing the home </li></ul><ul><li>List the home – Complete legal documents </li></ul><ul><li>Merchandising – To maximize flow of buyers </li></ul><ul><li>Communicate / Advise – During the transaction </li></ul><ul><li>Contract Negotiations – Once the offer is received </li></ul><ul><li>Escrow Management – While the sale is pending </li></ul><ul><li>Close the Escrow – Close all the loops and deliver the check </li></ul><ul><li>After Sales Service – Stay in touch with you </li></ul>Tradition of Sound Advice
    6. 6. 1. Preparation <ul><li>Research and gather necessary legal data of your property including parcel number, zoning, liens and easements, size, age and school district </li></ul><ul><li>Advise you of changes that need to be made to make the home more desirable for potential buyers </li></ul><ul><li>Advise you of the inspections that need to be ordered to eliminate guesstimate of repair work </li></ul><ul><li>Prepare an extensive current market analysis that will help you determine the best asking price </li></ul><ul><li>Prepare an estimated net proceeds so we can plan accordingly </li></ul><ul><li>Show you homes for sale which may be our competition </li></ul><ul><li>Assist you in relocating and arranging any necessary financing for your new home </li></ul>Tradition of Sound Advice
    7. 7. Preparation Curb Appeal
    8. 8. Preparation <ul><li>Interior Condition </li></ul>
    9. 9. Preparation Staging
    10. 10. 2. List Your Home <ul><li>Complete the Exclusive Right to Sell the home paperwork </li></ul><ul><li>Complete necessary sellers' disclosures </li></ul><ul><li>Explain how property disclosures and a home warranty enhance the salability of your property </li></ul><ul><li>Collect 2 sets of keys from you </li></ul><ul><li>List your home in multiple service listing system for maximum exposure </li></ul><ul><li>Submit the copy of multiple service listing printout and full color brochure for your review </li></ul><ul><li>Revise the necessary data </li></ul><ul><li>Submit the entire file to our office for review </li></ul>Tradition of Sound Advice
    11. 11. How Buyers Find the Home They Purchase <ul><li>Sources used by homebuyers to find homes </li></ul><ul><li>In 2009, 36% of buyers found the home they purchased through an agent. An additional 36% of buyers found their home on the Internet. The Internet has surpassed print advertising as a significant source for home buyers. </li></ul>
    12. 12. 3. Merchandising <ul><li>Our merchandising plan is tailored to your individual property: </li></ul><ul><li>Order Web tours for advertisement in various internet media, such as,,, Google. com,, and many others to bring a world of potential buyers at your doorstep </li></ul><ul><li>Gain further exposure by providing a &quot;For Sale&quot; sign </li></ul><ul><li>Place an electronic key safe on your property to increase secure showings </li></ul><ul><li>Distribute a computer printout of your home to agents in our office to bring strength of network behind you </li></ul><ul><li>Attend Real Estate Board meeting to promote your home to as many agents as possible so they can sell your home to their buyers </li></ul><ul><li>Contact past clients to promote your home in their respective work place </li></ul>Tradition of Sound Advice
    13. 13. Merchandising <ul><li>Our marketing plan is tailored to your individual property: </li></ul><ul><li>Reach out to homeowners in your area to find out if any of their friends or family members may want to live in the area </li></ul><ul><li>Distribute information about your homes to relocation departments of large companies </li></ul><ul><li>Utilize the power of social media such as Facebook and Twitter to market your property to the Eco generation </li></ul><ul><li>Open Houses with web postings will inform potential buyers </li></ul><ul><li>Professionally designed Flyer and Just Listed cards </li></ul><ul><li>Mobile texting sign rider </li></ul><ul><li>Pinpoint marketing to Meredith Publisher’s Database </li></ul>Tradition of Sound Advice
    14. 14. Online Promotion Source: National Association of Realtors 2009 Home Buying and Home Selling Survey
    15. 15. Additional Exposure for Your Property
    16. 16.
    17. 17. Online Exposure <ul><li>Your Home on </li></ul><ul><li>When you list your home with us, it receives maximum exposure on – the #1 real estate website. </li></ul><ul><li>The benefits are: </li></ul><ul><li>Interested buyers who call on your listing are responded to quickly </li></ul><ul><li>Up to 25 photos of your home can be shown </li></ul><ul><li>Buyers see a detailed display of neighborhood information about schools, places of worship, demographics, and maps on your listing </li></ul><ul><li>Virtual tours can be included </li></ul><ul><li>Descriptive copy on your home will be included </li></ul><ul><li>Your Open House dates can be promoted on </li></ul><ul><li>Tracking reports showing the number of times the property was viewed </li></ul><ul><li>Maps and directions to your home </li></ul>
    18. 18. Online Exposure <ul><li>11.2 million buyers </li></ul><ul><li>search </li></ul><ul><li>each month </li></ul><ul><li>  </li></ul><ul><li>Home buyers and </li></ul><ul><li>sellers stay 3-times </li></ul><ul><li>longer on </li></ul><ul><li>than any other real estate site* </li></ul><ul><li>  </li></ul>* Source: Media Metrix
    19. 19. iPhone: <ul><li>The app was built around the ideas of combining social media and information with the picture collection process that happens through the open house experience. </li></ul><ul><li>  </li></ul>SHARE Seamlessly share with your friends through Facebook and email SCORE Give a star rating to your fav photos and properties in one click STORE Store all your photos by album, property address, neighborhood and tag by room type IN OTHER WORDS: CORE FEATURES: SNAP STORE SCORE SHARE SNAP Take a photo at any open house as you embark on your home search
    20. 20. Marketing Your Home <ul><li>Attract more buyers with mobile searching </li></ul><ul><li>When you list your home with our company: </li></ul><ul><li>Your home receives a text sign at no cost </li></ul><ul><li>Interested buyers text: 4Info to 59559 </li></ul><ul><li>You receive information within minutes: </li></ul><ul><li>Your listing agents will respond immediately to set up showing appointments and provide additional information </li></ul><ul><li>Street address </li></ul><ul><li>Beds and baths </li></ul><ul><li>Square footage </li></ul><ul><li>Name and mobile number of your listing agents </li></ul>Tradition of Sound Advice
    21. 21. Offline Promotion
    22. 22. Marketing Your Property to Meredith Publishing’s Database <ul><li>Better Homes and Gardens Real Estate has </li></ul><ul><li>exclusive access to one of the largest </li></ul><ul><li>consumer databases in the world, </li></ul><ul><li>through Meredith Publishing’s database </li></ul><ul><li>of 85 million subscribers. </li></ul>Through Pinpoint, our proprietary direct marketing platform, agents can conduct highly targeted direct mail programs, demographically and by location. This provides them with the ability to provide cost effective and targeted exposure for your property to find the right buyer.
    23. 23. Networking <ul><ul><li>Personal sphere of influence </li></ul></ul><ul><ul><li>Professional agent network </li></ul></ul><ul><ul><li>Business network </li></ul></ul>
    24. 24. What’s in a name?
    25. 25. The Power of Branding <ul><li>What do you think when you hear or see Better Homes and Gardens? </li></ul><ul><ul><li>An American staple since 1924 </li></ul></ul><ul><ul><li>Magazine circulation of 7.6 million </li></ul></ul><ul><ul><li>Readership of nearly 40 million </li></ul></ul><ul><ul><li>Consumers know and trust the Better Homes and Gardens brand </li></ul></ul>Tradition of Sound Advice
    26. 26. Why Better Homes and Gardens Mason-McDuffie <ul><li>Our company has offices in Northern California and Northern Nevada. Our network has: </li></ul><ul><li>36 offices </li></ul><ul><li>1,900 sales associates </li></ul><ul><li>$2.8 billion in sales volume </li></ul><ul><li>7,600 transactions </li></ul><ul><li>The marriage of a lifestyle media brand and legacy real estate company: </li></ul><ul><li>Innovative technology </li></ul><ul><li>Robust business tools </li></ul><ul><li>Enhanced consumer information </li></ul><ul><li>We are the only real estate company with the ability to market client properties to 85 million subscribers in the Meredith database </li></ul>
    27. 27. Relocation and Referral Services <ul><li>How can our relocation and referral programs help the sale of your home? </li></ul><ul><li>Cartus Relocation: </li></ul><ul><li>Largest relocation service provider globally </li></ul><ul><li>Has contracts with thousands of corporations </li></ul><ul><li>Manages the affinity program for USAA and other organizations </li></ul><ul><li>Cartus Network Brokers member companies closed about 55,000 transactions in 2009 </li></ul>Tradition of Sound Advice
    28. 28. 4. Communication and Advice <ul><li>Update you once a week about marketing progress </li></ul><ul><li>Follow up with the agents who have shown the home to get their and their buyers' feedback and provide that to you </li></ul><ul><li>Update you on current market activity that includes new listings and sale of the homes that are similar to ours </li></ul><ul><li>Advise you of changes that may be necessary to compete with other homes in the market </li></ul><ul><li>Monitor results of marketing activities and advise you of modification in the marketing plan and pricing strategy </li></ul>Tradition of Sound Advice
    29. 29. 5. Contract Negotiations <ul><li>Create and capitalize on Buyer urgency </li></ul><ul><li>Discuss buyers' agent's experience in the industry and relationship with the buyers </li></ul><ul><li>Discuss and clarify proposed terms and conditions </li></ul><ul><li>Contact buyers' lender to check buyers' credit worthiness and loan approval status </li></ul><ul><li>Shorten the inspection and other contingency period </li></ul><ul><li>Increase buyers' earnest money deposit to 3% of purchase price </li></ul><ul><li>Arrange your occupancy requirement and possession </li></ul><ul><li>Discuss the repair work requested by the buyers </li></ul><ul><li>Prepare net sheet for us to get approximate proceeds </li></ul><ul><li>Report the sale to our office and the Multiple Listing Service </li></ul><ul><li>Look for back up offers as a precautionary measure </li></ul>Tradition of Sound Advice
    30. 30. 6. Escrow Management <ul><li>Advise the escrow officer of sales terms and conditions </li></ul><ul><li>Verify with the escrow officer for the earnest money deposit </li></ul><ul><li>Order Geological disclosures and HOA documents and provide to the buyers along with Property Disclosures </li></ul><ul><li>Order title search from the title company to verify all the liens </li></ul><ul><li>Request pay off information from your current mortgage lender and advise the escrow officer to pay off for you at the closing </li></ul><ul><li>Follow up on the appraisal with the loan agent </li></ul><ul><li>Arrange for inspections( Roof, Property, Pest control, etc.) </li></ul><ul><li>Negotiate necessary repair work with the buyers and inspection company to minimize repair cost </li></ul><ul><li>Order Home Protection Insurance Plan </li></ul><ul><li>Stay in constant communication with the buyers' agent and the lender to make sure we are on track </li></ul>Tradition of Sound Advice
    31. 31. Our Online Transaction Management Gives You 24/7 Access <ul><li>Our company provides you with full transaction management and online file access. Through the TransactionPoint platform, we provide you with a secure web site to check “real time” status of your transaction. </li></ul><ul><li>  Your online transaction management benefits: </li></ul><ul><li>Always know exactly what is happening with your transaction </li></ul><ul><li>Web based - no software required (Log on anywhere, anytime!) </li></ul><ul><li>DocuSign e-signatures technology accommodates you in any location </li></ul><ul><li>Number One Rated Transaction Management System </li></ul><ul><li>Complete transaction control from start to finish </li></ul><ul><li>Green! eSignatures reduce consumption of paper and printer supplies </li></ul><ul><li>Comprehensive on-line transaction information available 24 hours a day / 7 days per week </li></ul><ul><li>Provides secure and efficient online document allowing you to view, print, and email documents directly from TransactionPoint. </li></ul><ul><li>CD for you at the completion of the transaction </li></ul>
    32. 32. 7. Coordinating and Closing <ul><li>Once the loan is approved, verify the terms with the title company </li></ul><ul><li>Provide the title company with repair completion reports and invoices so they can pay them for you </li></ul><ul><li>Arrange for you and buyers to sign the documents at the </li></ul><ul><li>title company </li></ul><ul><li>Coordinate your and the buyers' moving schedule </li></ul><ul><li>Request funds from the lender </li></ul><ul><li>Request balance of the down payment from the buyers </li></ul><ul><li>Close the escrow </li></ul><ul><li>Deliver keys to the buyers </li></ul><ul><li>Deliver your check to you!!! </li></ul>Tradition of Sound Advice
    33. 33. Understanding Market Value <ul><li>A property’s value is based on: </li></ul><ul><li>The status of the local real estate market </li></ul><ul><li>Hard facts such as lot size, square footage, and condition of your home </li></ul><ul><li>Desirability factors including location, special amenities, and property attributes </li></ul><ul><li>Selling and listing prices of comparable (competing) homes </li></ul><ul><li>Economic conditions that affect real property transactions </li></ul><ul><li>Your level of motivation </li></ul>Tradition of Sound Advice
    34. 34. Understanding Market Value Continued… <ul><li>Factors that have little or no influence on the market value: </li></ul><ul><li>The price the seller originally paid for property </li></ul><ul><li>The seller’s expected net proceeds </li></ul><ul><li>The amount spent on improvements </li></ul><ul><li>The importance of accurate pricing: </li></ul><ul><li>Properties priced within market range generate more showings and offerings </li></ul><ul><li>Properties priced within market range sell in a shorter period of time </li></ul><ul><li>Properties priced too high have a difficult time selling </li></ul>Tradition of Sound Advice
    35. 35. Comparative Market Analysis (CMA) <ul><li>The most important tool in establishing an asking price is to compare similar properties </li></ul><ul><li>We will: </li></ul><ul><li>Profile your property </li></ul><ul><li>Look at similar properties that sold recently </li></ul><ul><li>Review similar properties that are active in the market </li></ul><ul><li>Check if there are similar properties that failed to sell </li></ul><ul><li>Create a report that summarizes all data </li></ul><ul><li>Provide a graph analysis of available data </li></ul><ul><li>Discuss a list price range based on CMA </li></ul>Tradition of Sound Advice
    36. 36. The Dangers of Overpricing <ul><li>Overpricing can adversely affect the marketing of a property </li></ul><ul><li>  Fewer buyers are attracted and fewer offers received </li></ul><ul><li>Marketing time is prolonged and initial marketing momentum is lost </li></ul><ul><li>The property attracts “lookers” and helps competing houses look better by comparison </li></ul><ul><li>If a property does sell above true market value, it may not appraise at the sale price and the buyers may not be able to secure a loan </li></ul><ul><li>The property may eventually sell below market value </li></ul>By pricing your property at market value, your chances for a sale increase
    37. 37. Determining a Market-Sensitive Price <ul><li>An impartial evaluation of market activity is the most effective way to estimate a selling price </li></ul><ul><li>Comparative Market Analysis considers similar properties that: </li></ul><ul><li>Have sold in the recent past </li></ul><ul><li>Are currently on the market </li></ul><ul><li>Failed to sell </li></ul><ul><li>Shows what buyers have paid for similar properties </li></ul><ul><li>These properties will be competing with yours </li></ul><ul><li>This helps us avoid disappointment in marketing your property </li></ul>
    38. 38. Prerana and Hiren Saraiya <ul><li>Over 95 percent of our business are referrals from our past clients. Lifelong professional relationship and personal friendship is our goal with every new client we meet. We can only achieve that when we treat our clients with respect by listening to their needs and fulfilling them. We devote ourselves for serving our clients before, during and after each transaction. </li></ul><ul><li>Most realtors spend 75 percent of their time prospecting for new business. We don't do that. We spend the majority of our time and energy taking care of our clients. We will be with you before, during and most importantly after your transaction. All we ask is that while you are working with us, if you come across anyone comparable to you who is thinking about selling or buying a home, and would like the same attention that we provide you, please let us know. As long as our clients refer us business, we don't have to go out prospecting for new business and we can take care of you even better! </li></ul>Tradition of Sound Advice
    39. 39. 23 Years of Experience <ul><li>Prerana Saraiya </li></ul><ul><li>Real Estate Broker </li></ul><ul><li>2000 </li></ul><ul><li>Certified Residential Specialist </li></ul><ul><li>1994 </li></ul><ul><li>Real Estate Institute Graduate </li></ul><ul><li>1990 </li></ul><ul><li>Real Estate Sales Associate </li></ul><ul><li>1983-1984 </li></ul><ul><li>Business Management </li></ul><ul><li>1982-1983 </li></ul><ul><li>Bachelor’s of Science-Microbiology </li></ul><ul><li>St. Xavier’s College </li></ul><ul><li>1975-1979 </li></ul>Tradition of Sound Advice
    40. 40. Professional Experience <ul><li>Hiren Saraiya </li></ul><ul><li>Real Estate Sales Associate </li></ul><ul><li>Anthony Schools </li></ul><ul><li>1990 </li></ul><ul><li>Master’s of Science-Engineering </li></ul><ul><li>University of Tennessee </li></ul><ul><li>1975-1976 </li></ul><ul><li>Bachelor’s of Science-Engineering </li></ul><ul><li>Sardar Patel University </li></ul><ul><li>1969-1974 </li></ul>Tradition of Sound Advice
    41. 41. Areas We Serve
    42. 42. Testimonials <ul><li>“ From the moment we met Prerana and Hiren, we knew they were the right real estate agents for us. They made us feel so much at ease in entering into this new challenge. At our first meeting, their presentation was clear and they provided us with all the information needed to get our home on the market (we needed to get our home sold so that we could buy another on contingency). Through out the process we were able to call Prerana or Hiren anytime with our questions and always received a return call. With their guidance we were able to sell our home very quickly in these difficult financial times. We are so grateful for their encouragement, professionalism, and friendship during this hectic time. We are now enjoying our new home!” </li></ul><ul><li>  - Patrick McCaulley and Mary Amrhein </li></ul>Tradition of Sound Advice
    43. 43. Testimonials <ul><li>“ I have had Prerana and Hiren as my Realtors for over 15 years. In that time they have sold three of my houses and represented me in the purchase of four houses. My first California house was originally being sold with another Realtor and sat with little activity for 6 months. I switched to using Prerana and Hiren and the house was sold in less than a month. The other two homes sold with them sold quickly and at really good prices. I have made money on each house sold with Prerana and Hiren. When buying each of my houses, they would patiently show me homes, sometimes for over a year. They would not give up or ever lose patience until I found what I wanted. Prerana and Hiren are in a class by themselves in terms of ability to get great results quickly and total service to clients.” </li></ul><ul><li>  </li></ul><ul><li>-Steve Reynolds </li></ul><ul><li>  </li></ul>Tradition of Sound Advice
    44. 44. Testimonials <ul><li>“ I have worked with Prerana and Hiren thrice so far. Once to buy my first home in Fremont in 1995 and then sell it in 2000 to purchase my current home. They did a good job in supporting the open houses required to sell my home. They were always on time and had creative suggestions and ideas to sell the home. We were able to sell my first home within 1 month of listing. They also did a very good job in helping me find and close the deal on the current home I live in. Overall I have been very satisfied with them and will use them again for any real estate transactions I will do in the future.” </li></ul><ul><li>  </li></ul><ul><li>  - Laxman (Lucky) Murugesh </li></ul>Tradition of Sound Advice
    45. 45. Testimonials <ul><li>“ Two of the Best real estate agents, we have ever seen. They know bay area by feet. They understand one's requirement and they are always ready to show/help people find the real estate they are looking for. They have great in-depth knowledge of the bay area market and I am again hiring them to help us find our investment property after they got us our first home.” </li></ul><ul><li>  </li></ul><ul><li>-Naval Mohta </li></ul><ul><li>  </li></ul>Tradition of Sound Advice
    46. 46. Managing the Sale of Your Home Determine Time Frame Make Improvements & Complete Needed Repairs Interview & Select Agent Complete all Inspections Understand Selling Process Sign Listing Paperwork Purchase Contract Acceptance Further Inspections at Buyer Expense Moving Day! We Receive Offers & Qualify Buyers & Buyer’s Agent Property Goes On Multiple Listing Service Marketing: Pictures, Flyers, Open House, Tour, Ads, Internet Close of Escrow, Receive $$$ Buyers Remove Loan, Appraisal, & Property Contingencies Sellers “Sign Off” with us & escrow officer We Orders Inspections & Open Escrow Bank Appraisal Negotiate Offer *Final underwriting approval Prior to document/ funding conditions
    47. 47. Our Office Location <ul><li>Better Homes and Gardens Real Estate </li></ul><ul><li>43430 Mission Blvd., Suite 100 </li></ul><ul><li>Fremont, CA 94539 </li></ul><ul><li>Phone: 510.492.4155 </li></ul><ul><li>www.bhg /TheSaraiyaGroup </li></ul><ul><li>[email_address] </li></ul><ul><li>To Hear What our Clients are Saying, Please Visit: </li></ul><ul><li> </li></ul>