Interactive features available on kiosks in the learning lounge. The same feature is available in our visitor education center and on the SFMOMA website.
Peter Samis Associate Curator Interpretation Stephanie Pau Manager Interpretation San Francisco Museum of Modern Art After the heroism, collaboration : Organizational learning & the mobile space Museums & the Web 2009 • 16 April 2009
Meanwhile, the story online & at home was different. RSS feed: 18,613 mp3/m4a downloads or 194 downloads/day Live Flash Streaming: numbers unknown
So what information did on-site visitors not get? Hans Haacke, News, 1969/2008
Content allocated exclusively to 246 Tour & AoP Tour Artist invitation to participate & comment Behind the scenes insights on how a museum collects Supplementary info re: each piece & the conditions of its production Back-story on how a work was acquired Artist voices Artwork-specific interpretation
On the other hand, the purpose-built & delivered multimedia tour for Frida Kahlo actually had a Halo Effect :
Any campaign to develop a comprehensive multimedia tour of the permanent collection, or of special exhibitions featuring lesser known artists, must be accompanied by a museum-wide strategy to promote these new resources.
That said, that doesn’t solve all our problems. In fact, it’s the beginning of a whole new set ! Content development & Production Staffing of Distribution Points Hardware Marketing & Promotion